Streaks have long been logged in the world of sports. And for tracking habits, like daily writing. But now apps encourage us to keep streaks going for just about anything. Messaging friends, learning new languages, meditating, exercising, you name it. In this episode of Choiceology with Katy Milkman, we explore the motivational power of streaks. And we look at ways to alleviate the demotivating effects of breaking a streak. We speak with journalist Chloë Hamilton, who wrote a story for The Guardian about how a daily ritual can enrich your life or become an unhealthy obsession. Chloë heard from a range of people logging streaks—from daily language practice to simply kissing their partner each morning. One of the more extreme examples included runner Tom Vickery, who has run every day since August 2019. And not just in rain or shine, but after 200 mile runs, in sickness and health, even on a vacation, which included laps on a ferry boat. Next, Katy speaks with Jackie Silverman, an assistant professor of marketing at the University of Delaware, where she studies consumer behavior and streaks. Her research shows that people often adopt a "streak-keeping" goal in addition to their original motivation for an activity. Breaking a streak can be demotivating due to the feeling of goal failure and loss aversion. Silverman suggests that apps and individuals should emphasize intact streaks, downplay broken ones, and offer opportunities for "streak repair"—or flexibility to help people recover and stay motivated. Choiceology is an original podcast from Charles Schwab. For more on the show, visit https://schwab.com/Choiceology. If you enjoy the show, please leave a rating or review on Apple Podcasts. Important Disclosures The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab. Data contained herein from third party providers is obtained from what are considered reliable source. However, its accuracy, completeness or reliability cannot be guaranteed and Charles Schwab & Co. expressly disclaims any liability, including incidental or consequential damages, arising from errors or omissions in this publication. All corporate names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security. Automatic investing strategies do not ensure a profit and do not protect against losses in declining markets. Investing involves risk including loss of principal. The books How to Change: The Science of Getting from Where You Are to Where You Want to Beis not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the book and makes no representations about its content. Apple, the Apple logo, iPad, iPhone, and Apple Podcasts are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Spotify and the Spotify logo are registered trademarks of Spotify AB. 0525-PM4V
