Jules Terpak

Jules Terpak

Exploring my curiosities, often related to digital culture.

  1. 07/30/2025

    Exactly how Kamala Harris took over social media

    In the weeks leading up to Joe Biden backing out of the 2024 presidential election, Kamala Harris began to take over social media organically. The grassroots Edits, music remixes, and more perfectly coincided with her becoming the Democratic nominee and brought together politics and pop culture to a new degree. In this video, I document exactly how this phenomenon came to be and what it could mean for the election come November.  A huge thank you to Dash Hudson for sponsoring this video. Check out their new report to get caught up on social media marketing trends: https://www.dashhudson.com/resources/social-media-trends-report?utm_medium=organic&utm_source=creator&utm_campaign=SMTR1H2024_NA_2_12_2024&utm_content=Organic_JulesTerpakSMTR_TikTok_General_0_0_TOFU 0:00 - Kamala and Brat 2:20 - Dash Hudson partnership 3:54 - CNN appearance  4:18 - Intro  4:45 - Kamala’s social media rise 8:01 - Kamala’s TikTok approach 8:38 - How other candidates are using TikTok 9:36 - Is Kamala’s rise organic?  11:39 - BidenHQ vs Kamala HQ 13:39 - Are the Edits and memes having impact?  19:24 - Grounding us in reality 22:32 - How 2024 differs from the 2016 “meme election” 25:29 - TikTok’s role in the 2020 vs 2024 election  27:12 - What to look out for moving forward 31:01 - Outro Intro animation by Black Book Studio: https://www.blackbook.studio/ You can also find me on Twitter: https://twitter.com/julesterpak TikTok: https://www.tiktok.com/@julesterpak Instagram: https://www.instagram.com/julesterpak Text versions of my videos: https://www.growingdigital.net/ ‎ ‎  Join for dialogue and opportunities: https://discord.gg/8ueURBRvc7    Watch or listen on YouTube: https://youtu.be/YNbsN2i9OrU My production gear: https://amzn.to/3OFWWJv  ‎  Business inquiries: julesterpak@gmail.com

    33 min
  2. 05/15/2025

    Tech TikTok vs. YouTube (ft. CarterPCs and Nathan Espinoza)

    Just chatting with CarterPCs and Nathan Espinoza. Both tie together tech and cultural commentary in unique ways, so it's always great to catch up. Enjoy! A huge thank you to Death to Stock for sponsoring this video. Use my code JULES15 for 15% off 12 months! And enter the visual universe here: https://utm.guru/DTS Chapters 0:00 - Why they typically don’t do podcasts 1:26 - Why they’re unique to me  2:35 - When they started covering tech 6:19 - The kids, teens, and social media debate 10:31 - Death to Stock partnership 11:50 - Clarifying their platforms 14:12 - Getting away from the MKBHD model 14:37 - Nathan’s Temu series 16:38 - TikTok vs YouTube vs Instagram 22:12 - How they currently utilize AI 27:02 - Utilizing digital twins 29:18 - Why I don’t use AI for idea generation 30:24 - Why we don’t consider ourselves journalists 33:39 - AI marketing critique 36:20 - Apple Vision Pro experience 38:29 - Thoughts on vertical content 40:59 - Controversial opinions 45:42 - Curiosity toward the TikTok ban 48:23 - Outro Intro animation by Black Book Studio: https://www.blackbook.studio/ You can also find Carter on  TikTok: https://www.tiktok.com/@carterpcs YouTube: https://www.youtube.com/@actuallycarterpcs Instagram: https://www.instagram.com/carterpcs_ Twitter: https://x.com/carternotpcs You can also find Nathan on TikTok: https://www.tiktok.com/@nathanespinoza YouTube: https://www.youtube.com/@NathanEspinoza Instagram: https://www.instagram.com/nathanespinozayt Twitter: https://x.com/nathanespinoza_ You can also find me on Instagram: https://www.instagram.com/julesterpak Twitter: https://twitter.com/julesterpak TikTok: https://www.tiktok.com/@julesterpak Reddit: https://www.reddit.com/r/julesterpak/ Twitch: https://www.twitch.tv/julesterpak Substack: https://www.julesterpak.com/ Spotify: https://open.spotify.com/user/31cv2j5da4stkrv6mysp5xfetb3m Apple: https://podcasts.apple.com/us/podcast/jules-terpak/id1772071442 You can find "Fishbowl with Jules Terpak" on YouTube: https://www.youtube.com/@fishbowlpod Instagram: https://www.instagram.com/fishbowlpod Reddit: https://www.reddit.com/r/fishbowlpod/ Spotify: https://open.spotify.com/show/4WkJ18YFr9s8OSXGIx1fM9 Apple: https://podcasts.apple.com/us/podcast/fishbowl-with-jules-terpak/id1787042781 ‎ ‎  Other: https://discord.gg/8ueURBRvc7 My production gear: https://amzn.to/3OFWWJv  ‎  Business inquiries: julesterpak@gmail.com

    49 min
  3. 04/24/2025

    The guys carrying underground rap media (ft. 42CEO and Emwell)

    Just chatting with 42CEO and Emwell — the guys who help me keep up with my favorite music scene. Enjoy.  Chapters 0:00 - Just chatting 1:10 - 42’s background 4:50 - Hiring clippers 6:06 - A&Rs 8:10 - 42’s background (Continued) 13:27 - Emwell’s background 22:15 - Rich Amiri  23:34 - Why I know them  26:17 - The underground media scene 27:09 - Underground rap is extremely online 28:49- Concerts 29:28 - What “underground” means in modern times 32:14 - The relationship between age and music  34:58 - Everyone’s ability to make music (+ 42’s song) 38:18 - Producers 41:17 - Soundcloud’s impact (Ex: the repost feature) 44:25 - Playlists 46:00 - Top three albums of 2025 48:16 - Che and Rest in Bass 49:49 - Charli Xcx 50:45 - Oklou, Sophia Stel, and Jane Remover 51:46 - Top five songs of 2025 55:05 - Leaks  58:57 - Clip farming  1:00:05 - Rolling Loud  1:00:47 - How 42 and Emwell met 1:02:00 - Destroy Lonely  1:03:38 - Does the industry hate 42 (Ex: F1lthy) 1:08:12 - Playboi Carti following 42 1:10:14 - Nettspend, Osamason, and Xaviersobased 1:13:28 - Artists being mysterious  1:15:18 - Artists coming and going  1:17:51 - Studio sessions 1:19:33 - What’s to come 1:27:49 - Outro  You can also find 42 on Instagram: https://www.instagram.com/42ceo/ TikTok: https://www.tiktok.com/@42ce0 X/Twitter: https://x.com/42CEO_ YouTube: https://www.youtube.com/@42ceo Twitch: https://www.twitch.tv/42ceo_ You can also find Emwell on Instagram: https://www.instagram.com/emwell_/ TikTok: https://www.tiktok.com/@emwell_ X/Twitter: https://x.com/_emwell_ YouTube: https://www.youtube.com/@OurGenerationMusic Intro animation by Black Book Studio: https://www.blackbook.studio/ You can also find me on Instagram: https://www.instagram.com/julesterpak Twitter: https://twitter.com/julesterpak TikTok: https://www.tiktok.com/@julesterpak Reddit: https://www.reddit.com/r/julesterpak/ Twitch: https://www.twitch.tv/julesterpak Substack: https://www.julesterpak.com/ Spotify: https://open.spotify.com/user/31cv2j5da4stkrv6mysp5xfetb3m Apple: https://podcasts.apple.com/us/podcast/jules-terpak/id1772071442 You can find "Fishbowl with Jules Terpak" on YouTube: https://www.youtube.com/@fishbowlpod Instagram: https://www.instagram.com/fishbowlpod Reddit: https://www.reddit.com/r/fishbowlpod/ Spotify: https://open.spotify.com/show/4WkJ18YFr9s8OSXGIx1fM9 Apple: https://podcasts.apple.com/us/podcast/fishbowl-with-jules-terpak/id1787042781 ‎ ‎  Other: https://discord.gg/8ueURBRvc7 My production gear: https://amzn.to/3OFWWJv  ‎  Business inquiries: julesterpak@gmail.com

    1h 29m
  4. 04/15/2025

    How our time online is changing (ft. CEO of Microsoft AI, Mustafa Suleyman)

    Sat down with Mustafa Suleyman, CEO of Microsoft AI, to discuss all things artificial intelligence. Few have been as embedded in AI's modern era, as he co-founded both DeepMind in 2010 (acquired by Google in 2014) and Inflection AI in 2022. So, down the rabbit hole we go. Chapters 0:00 - If an AI-focused career path was clear to him 2:11 - The relationship between Microsoft and OpenAI 4:51 - AI research labs vs AI companies 7:16 - Elaborating on response to protestors 9:22 - AI’s use in the government  15:24 - The relationship between tech and government leaders 17:25 - The pros and cons of open-source models 22:48 - Will AI be “winner takes all” 26:08 - Gatekeeping 27:28 - Optimism and pessimism as limiting biases  30:31 - How our time online may change 33:29 - Are AI companions helping or hurting current human voids 38:21 - Advising young people’s emotional relationship with AI 41:56 - How human-to-human interaction may change 46:16 - How the average person can use the “Think deeper” feature 48:05 - What you shouldn’t tell your AI 49:32 - AI’s social intelligence 50:52 - The future of opting in and out of your relationship with AI 54:43 - The potential of humans not needing to “work” 59:23 - Future income, incentives, and payment structures 1:03:22 - What you should know about containment 1:06:14 - Outro You can also find Mustafa on  Twitter: https://x.com/mustafasuleyman Intro animation by Black Book Studio: https://www.blackbook.studio/ You can also find me on Instagram: https://www.instagram.com/julesterpak Twitter: https://twitter.com/julesterpak TikTok: https://www.tiktok.com/@julesterpak Reddit: https://www.reddit.com/r/julesterpak/ Twitch: https://www.twitch.tv/julesterpak Substack: https://www.julesterpak.com/ Spotify: https://open.spotify.com/user/31cv2j5da4stkrv6mysp5xfetb3m Apple: https://podcasts.apple.com/us/podcast/jules-terpak/id1772071442 You can find "Fishbowl with Jules Terpak" on YouTube: https://www.youtube.com/@fishbowlpod Instagram: https://www.instagram.com/fishbowlpod Reddit: https://www.reddit.com/r/fishbowlpod/ Spotify: https://open.spotify.com/show/4WkJ18YFr9s8OSXGIx1fM9 Apple: https://podcasts.apple.com/us/podcast/fishbowl-with-jules-terpak/id1787042781 ‎ ‎  Other: https://discord.gg/8ueURBRvc7 My production gear: https://amzn.to/3OFWWJv  ‎  Business inquiries: julesterpak@gmail.com ____________________ Key terms from “The Coming Wave” → Can't fit in the character count, so pause on-screen visual at 27:33 The 10 steps toward containment  → Can't fit in the character count, so pause on-screen visual at 1:03:57

    1h 7m
  5. 03/21/2025

    The evolution of podcasts and their role in the information landscape

    Top podcasters are often deemed journalists, despite never claiming to be journalists themselves. It’s understandable, as they often cover current events or land highly coveted interviews that traditional journalists used to land instead. But what about this new reality is important for people to keep in mind? In this video, we dive into all angles. A huge thank you to Death to Stock for sponsoring this video. Use my code JULES15 for 15% off 12 months! And enter the visual universe here: https://utm.guru/DTS 0:00 - Podcasts are taking over 1:23 - Why I’m excited to talk about this 2:18 - Podcasts as a power move 4:09 - White House introduces “new media seat” 6:07 - Consumer’s high trust in podcasters 7:01 - Podcasters being called journalists 10:36 - How actual journalists are reacting 11:16 - Goals of this video 13:27 - Big thank you to Death to Stock 14:59 - Disclaimers 15:29 - The reality of being a journalist  22:32 - The effects of traditional media’s bad reputation  25:49 - (EXAMPLES) Top podcasters’ lack of principles 35:09 - Notes about top political podcasters 43:58 - Different media roles 44:48 - The reality of journalism podcasts  45:48 - The historic rise of podcasts 54:47 - What makes podcasts thrive 55:04 - Why hosts are drawn to podcasts 57:45 - Why guests are drawn to podcasts 1:09:12 - Why consumers are drawn to podcasts  1:15:43 - A lack of sincerity in the media landscape 1:18:41 - An emphasis on attention over truth 1:21:48 - Moving forward 1:23:16 - Gen Alpha podcast boom 1:24:27 - Takeaways   Intro animation by Black Book Studio: https://www.blackbook.studio/ You can also find me on Instagram: https://www.instagram.com/julesterpak Twitter: https://twitter.com/julesterpak TikTok: https://www.tiktok.com/@julesterpak Reddit: https://www.reddit.com/r/julesterpak/ Twitch: https://www.twitch.tv/julesterpak Substack: https://www.julesterpak.com/ YouTube: https://www.youtube.com/@julesterpak/videos Apple: https://podcasts.apple.com/us/podcast/jules-terpak/id1772071442 You can find "Fishbowl with Jules Terpak" on YouTube: https://www.youtube.com/@fishbowlpod Instagram: https://www.instagram.com/fishbowlpod Reddit: https://www.reddit.com/r/fishbowlpod/ Spotify: https://open.spotify.com/show/4WkJ18YFr9s8OSXGIx1fM9 Apple: https://podcasts.apple.com/us/podcast/fishbowl-with-jules-terpak/id1787042781 ‎ ‎  Other: https://discord.gg/8ueURBRvc7 My production gear: https://amzn.to/3OFWWJv  ‎  Business inquiries: julesterpak@gmail.com

    1h 28m
  6. The evolution of the tech industry (ft. Mark Cuban)

    12/16/2024

    The evolution of the tech industry (ft. Mark Cuban)

    Sat down with serial entrepreneur Mark Cuban to discuss the evolution of the tech industry, how to fix America’s healthcare system, and much more. Chapters 0:00 - Staying accessible  1:28 - Bad emails 2:47 - Hawk Tuah meme coin  8:10 - Creators that do business well   12:10 - Talent managers  13:38 - Leaving Shark Tank 16:27 - The value of Shark Tank 18:07 - What makes America different 18:43 - Growing up in Pennsylvania  21:53 - The relationship between youth and work (part 1) 23:25 - How tech changed the college application process 25:15 - The relationship between youth and work (part 2) 26:48 - If students should take gaps year 29:42 - Drop the daily latte  31:06 - Food delivery services 32:30 - The tech landscape in the 80s 34:56 - What people were scared of in the 80s 37:15 - The rise of the personal computer  38:27 - Bill Gates stole his girls 39:36 - People’s reactions to new hardware  41:25 - The problem with virtual reality (VR) 44:00 - The early days of the internet 48:30 - Being broke in his 20s 49:26 - Mark’s mindset after becoming a millionaire  53:06 - Launching streaming online (Broadcast.com) 54:29 - Dotcom bubble/boom 58:01 - Mark’s mindset after becoming a billionaire 1:00:12 - Responding to billionaire critiques  1:03:35 - The current state of the US healthcare system  1:12:51 - The United Healthcare CEO killing 1:18:45 - Cost Plus Drugs 1:21:36 - Tech billionaires and the government  1:24:55 - The influence of algorithms 1:31:19 - Flooding the feeds 1:33:13 - Why Mark deleted his Kamala tweets 1:35:13 - Digital footprint 1:36:00 - Elon Musk 1:39:09 - How Trump’s presidency will affect the tech industry 1:41:46 - Lina Khan (FTC) and artificial intelligence 1:45:19 - The importance of winning the AI race 1:49:09 - The current social media landscape 1:51:13 - X/Twitter vs Threads vs Bluesky 2:02:47 - Jules’ current social media habits 2:03:39 - TikTok ban 2:09:35 - How AI might impact social media 2:16:33 - Conclusion Ignore my botched haircut. We’ll grow. You can find Mark on Instagram: https://www.instagram.com/mcuban/ Twitter: https://twitter.com/mcuban Bluesky: https://bsky.app/profile/mcuban.bsky.social You can find "Fishbowl with Jules Terpak" on YouTube: https://www.youtube.com/@fishbowlpod Instagram: https://www.instagram.com/fishbowlpod Spotify: https://open.spotify.com/show/4WkJ18YFr9s8OSXGIx1fM9 ____________________ Intro animation by Chad Lynn: https://www.chadlynn.com/ You can also find me on Twitter: https://twitter.com/julesterpak TikTok: https://www.tiktok.com/@julesterpak Instagram: https://www.instagram.com/julesterpak Twitch: https://www.twitch.tv/julesterpak Substack: https://www.julesterpak.com/ Spotify: https://open.spotify.com/show/6LqoqQA5cborb7pJsZTftw Apple: https://podcasts.apple.com/us/podcast/jules-terpak/id1772071442  ‎  Join for dialogue and opportunities: https://discord.gg/8ueURBRvc7 My production gear: https://amzn.to/3OFWWJv  ‎  Business inquiries: julesterpak@gmail.com

    2h 18m
  7. The dynamic between influencers, algorithms, and online crowds (ft. Renee DiResta)

    09/15/2024

    The dynamic between influencers, algorithms, and online crowds (ft. Renee DiResta)

    I sat down with former Stanford Internet Observatory researcher, Renee Diresta, to discuss her new book ‘Invisible Rulers’ which dives deep into the dynamic between influencers, algorithms, and online crowds. Much of her work focuses on rumors, propaganda, and understanding how narratives spread across social media networks.  Chapters 0:00 - Intro 0:55 - Social media user vs influencer 2:50 - Definition of ‘invisible rulers’ 4:39 - Definition of ‘propaganda’ 5:26 - Is propaganda always negative? 7:20 - Definition the ‘the rumor mill’ 9:34 - A rumor vs misinformation vs disinformation 12:30 - Definition of ‘bespoke realities’ 14:03 - How the understanding of propaganda has evolved 19:47 - Independent media vs legacy media  24:08 - Community Notes on X/Twitter 26:16 - The weirdness of “For You” feeds 29:39 - The characterization of women online 31:14 - Influencers being pressured to speak on heavy topics 35:30 - Why “the right” can often be more social media-savvy 37:51 - Social media is part of most jobs today 42:01 - Cancel culture is a thing and employers are ill-prepared 46:17 - Some design solutions to think about  50:27 - Outro You can find Renee on https://www.threads.net/@renee.diresta?hl=en https://www.instagram.com/renee.diresta/ https://x.com/noUpside Read “Invisible Rulers”: https://www.amazon.com/dp/1541703375?linkCode=spc&tag=onamzjulester-20&creativeASIN=1541703375&asc_item-id=amzn1.ideas.1HHHY9CZRN3MJ&ref_=aip_sf_list_spv_ons_mixed_d_asin You can find "Fishbowl with Jules Terpak" on https://www.youtube.com/@fishbowlpod https://www.youtube.com/@UCnIZ3z9mQvwmaL-U9zb1WNg  https://www.instagram.com/fishbowlpod https://www.tiktok.com/@fishbowlpod ____________________ Intro animation by Chad Lynn: https://www.chadlynn.com/ You can also find me on Twitter: https://twitter.com/julesterpak TikTok: https://www.tiktok.com/@julesterpak Instagram: https://www.instagram.com/julesterpak Text versions of my videos: https://www.growingdigital.net/  ‎  Join for dialogue and opportunities: https://discord.gg/8ueURBRvc7    Watch or listen on Spotify: https://open.spotify.com/show/6LqoqQA5cborb7pJsZTftw My production gear: https://amzn.to/3OFWWJv  ‎  Business inquiries: julesterpak@gmail.com

    51 min
  8. 09/04/2024

    The current state of TikTok and music (ft. Kristin Robinson)

    In conversation with Kristin Robinson, a reporter at Billboard covering all things music, business, and technology. She's interviewed the likes of Lana Del Rey and Charli XCX, but in this video, we dive into the current state of TikTok’s impact on the music industry, what’s on the horizon with artificial intelligence, and much more! A huge thank you to Back Market for sponsoring this video. Like me, make them your go-to when buying tech: https://bit.ly/julesterpakxbackmarket Chapters 0:00 - Intro 0:36 - Back Market partnership 2:14 - Kristin’s Charli XCX cover story 3:55 - What made Brat so successful online and IRL  7:06 - Lil Mabu’s use of TikTok 7:55 - TikTok’s role in the music industry (2020 vs 2024) 9:50 - TikTok vs Universal Music Group  13:10 - TikTok dances aren’t the forefront of music marketing anymore 14:06 - Different social media platform’s roles in the music industry 15:52 - Pop Crave, Pop Base, and stan culture 18:20 - Artists being required to post a ton on social media  22:20 - Going viral in a bad way (ft. Cordelia and Rebecca Black) 30:38 - (P1) Social media intensifying parasocial relationships (ft. Chappel Roan) 33:42 - TikTok causing meteoric rises for artists (ft. Ice Spice) 35:02 - (P2) Social media intensifying parasocial relationships (ft. Doja Cat) 38:31 - Man in Finance first-of-its-kind label deal 40:50 - The disconnect between music’s digital culture and music law 47:15 - Remix creators/curators and accounts on TikTok (ft. ex7stence) 51:57 - DJs receiving pushback at the start 53:40 - The internet is collaborative and copyright laws often don’t align 56:19 - Undisclosed music ads on TikTok (ft. Tinx) 58:35 - Digital marketers creating fan pages and fan fiction narratives (ft. Shaboozey) 1:06:42 - Protecting artists from AI deepfakes (ft. Taylor Swift) 1:11:08 - An artist people should keep up with on social media (ft. Jensen McRae) 1:12:54 - Outro You can also find Kristin on Twitter: https://x.com/wordsbykristin TikTok: https://www.tiktok.com/@wordsbykristin Instagram: https://www.instagram.com/wordsbykristin/ Cordelia’s music: https://open.spotify.com/artist/07Hw5MsrlNyfsE1UT40FL4 Intro animation by Black Book Studio: https://www.blackbook.studio/ You can also find me on Twitter: https://twitter.com/julesterpak TikTok: https://www.tiktok.com/@julesterpak Instagram: https://www.instagram.com/julesterpak Twitch: https://www.twitch.tv/julesterpak Text versions of my videos: https://www.growingdigital.net/ ‎ ‎  Join for dialogue and opportunities: https://discord.gg/8ueURBRvc7    Watch or listen on YouTube: https://youtu.be/R8-kG73yIgM My production gear: https://amzn.to/3OFWWJv  ‎  Business inquiries: julesterpak@gmail.com

    1h 13m

About

Exploring my curiosities, often related to digital culture.