Just A Number Show

Tricia Crawford

You’re not behind. You’re under-packaged. Just a Number is the podcast for women entrepreneurs over 40 who are ready to turn their lived experience, skills, and expertise into offers people actually buy. Hosted by Trish of TLC Creative, this business podcast is built for women who are done waiting for permission and ready to build something real. Each week you'll get sharp solo episodes, coaching-style breakdowns, and smart conversations with women who've done it. We cover the things that actually move a business forward: packaging your knowledge into workshops, coaching, templates, courses, memberships, and services; pricing with confidence; building visibility without tech overwhelm; and finding the audience that's already looking for what you know. No guilt. No "you should've started ten years ago." Just momentum, one clean decision at a time. New episodes weekly. Listen on your favorite podcast app, watch on YouTube, or explore Done-With-You or Done-For-You services at TLC Creative.

  1. 6d ago

    You Are Your Own Niche - Why Who You Are Is More Powerful Than Any Niche

    Inside The Episode: Trish dives into one of the most paralyzing pieces of advice in the online business world: niche down. If you've been trying to pick one topic, one audience, and one offer - and keep freezing - this episode is going to change how you think about your business entirely. What we cover: Why niching down creates paralysis for women 40+ and why that's not your faultThe real differentiator in your business - and it's not your topicWhy your personal brand is more powerful than any niche you could chooseReal examples of what this looks like in practiceWhat to actually focus on instead of finding the "perfect" nicheResources mentioned: Join my free weekly email community for women 40+: https://tlccreative.myflodesk.com/welcomeThe Digital Dashboard - your first step to getting clarity on your offer: https://www.tlc-creative.com/tlcdigitaldashboardBook a free discovery call with TLC Creative: https://calendly.com/tlccreative/free-clarity-callConnect with Trish: Threads: @tlccreativeagencyFacebook: https://www.facebook.com/TlccreativeagencyWebsite: tlc-creative.com

    12 min

  2. Jun 25

    Why Women Over 40 Feel Overlooked and What to Do With That Feeling

    There's a feeling a lot of women carry into their forties and fifties that doesn't quite have a name. It's not burnout. It's not a crisis. It's something quieter and older than that. It's the sense that your life wants to take on a different shape, and that the version of you that exists right now is not the final version. In this episode, Trish gets personal about what that feeling actually is, why it shows up when it does, and what gets in the way of listening to it. No strategies. No action steps. Just an honest conversation about what it means to be a woman in the middle of becoming something new. Inside this episode The question Trish has been sitting with and why it matters more than any "what skills should I learn" conversationWhat it really means to be put out to pasture, and why it doesn't just happen at workWhy the woman you are at forty, fifty, or sixty has things the twenty-year-old version of you couldn't have imaginedThe difference between fear and wisdom and how to tell which one is actually talkingWhy the hardest part of change isn't the leap, it's the permissionWhat Trish wishes someone had said to her when she was still waiting for the right time"The voice in your head that says it's not logical, it's not practical, it's not financially smart ... that voice is not looking out for you. It is just scared." Resources & Links Email Trish: trish@tlc-creative.com Website: tlc-creative.com Instagram: @tlccreativeagency Send Trish a DM on Instagram and tell her: what kind of woman are you becoming? Follow Just a Number so you don't miss what's coming next.

    16 min

  3. Jun 18

    Pricing Psychology for Digital Products: How to Charge What Your Offer Is Actually Worth

    You put real effort into building something that helps people. So why does deciding what to charge feel like the hardest part? In this episode, Trish gets into the psychology behind pricing ... not a formula, not a number, but the thinking that gets you to a price that actually reflects what you're delivering. This one hits differently if you've ever looked at what everyone else is charging and quietly wondered if your thing is worth as much. Inside this episode: Why searching what everyone else charges is the wrong starting point and what the comparison trap actually costs you over timeThe three emotional patterns that keep women undercharging: fear, guilt, and the comparison spiral, and why all three tend to show up togetherWhat price actually signals to a buyer before they've read a single word of your descriptionWhy pricing something too low can work against the very people you want to helpHow anchoring works and why the order you present value versus price changes everythingThe one question that should be driving your price and how to use it to get to a number you can stand behindHow pricing works differently for courses and digital products versus done-with-you and done-for-you services, and why that matters"Charging isn't taking something from someone. It's signaling to them that what they're getting has real value." Resources & Links Take the free mini-course, Package What You Know: tlccreative.myflodesk.com/welcome TLC Digital Dashboard: https://www.tlc-creative.com/tlcdigitaldashboard Email Trish: trish@tlc-creative.com Website: tlc-creative.com Instagram: @tlccreativeagency Follow Just a Number so you don't miss the next episode.

    16 min

  4. Jun 11

    How a Digital Dashboard Puts Everything in One Place So You Can Finally Move

    If your ideas are scattered across voice memos, half-finished documents, and your own head, the problem isn't that you don't have enough. It's that you can't see what you have. And when you can't see it, you can't move on it. In this episode, Trish breaks down what a dashboard actually is (hint: it's not a fancy tool or a complicated system), why having one place for everything changes the way you make decisions, and how to start building yours without the overwhelm. Here's what's inside this episode: - Why scattered ideas aren't a motivation problem, they're a container problem, and what to do about it - The instructional design principle Trish has practiced for 30 years that shapes everything she builds - Why the reality check comes before the offer and how skipping this step is one of the most common reasons people start and don't finish - The need-to-know vs. nice-to-know distinction and why your first offer doesn't need to include everything you know - How seeing your full body of knowledge in one place reveals the natural ladder from your first offer to your next - What the offer content vault is, and how getting everything out of your head and into one place is where decisions finally start happening - The TLC Digital Dashboard: a Notion kit built around three sections (reality check, offer options, and offer content vault) that does the setup for you — available for $37 at tlc-creative.com/vault You don't need a perfect system before you can start. You just need one place. Resources and Links - TLC Digital Dashboard ($37): https://www.tlc-creative.com/tlcdigitaldashboard - Free mini-course "Package What You Know": https://tlccreative.myflodesk.com/welcome Follow Just a Number on your favorite podcast platform so you never miss an episode.

    14 min

  5. Jun 4

    How to Build Multiple Streams of Income from What You Know

    Most of us grew up thinking about income as one thing — one job, one paycheck. But there are more ways to earn from what you know than most people realize, and this episode breaks down exactly what those options look like in the real world. In this episode, Trish cuts through the passive income hype and gives you an honest look at four income stream categories — digital products, coaching and consulting, speaking and workshops, and brand deals and affiliate marketing. This isn't theory. It's a practical overview of how each one works, what it actually takes to build it, and where you can go right now to start studying how it's done. Inside this episode: Why nothing is truly passive, and why understanding that upfront actually works in your favorWhat digital products are, why they make a natural starting point, and where to browse real examples on Etsy and CreativeMarket.comThe difference between coaching and consulting, and how to research what well-positioned offers in that space actually look likeHow speaking and workshops can build credibility and income, what MasterClass and TED Talks can teach you about packaging knowledge, and how to find ticketed workshops on Eventbrite to study how they're structuredHow affiliate marketing and brand deals work, what to pay attention to when you see a sponsored YouTube video or hear a podcast ad, and who this income stream tends to fit bestWhy your income streams don't all have to connect to one topic or one core offer"You are surrounded by examples of how people are packaging and selling what they know, and every single one of them is a free lesson in how this works." Resources and Links Free Mini-Course: Package What You Know tlccreative.myflodesk.com/welcome Explore Digital Products: etsy.com | creativemarket.com Study Speaking and Workshops: ted.com | eventbrite.com Ready to figure out what your first or next offer could be? Start with the free mini-course Package What You Know at tlccreative.myflodesk.com/welcome.

    22 min

  6. May 21

    How to Validate a Business Idea Before You Build It: A Zero-Cost Guide for Women Over 40

    You've got an idea. Maybe you've had it for a while. Something you keep coming back to, something you actually know a lot about. But somewhere in the back of your mind there's this quiet worry: what if I build the whole thing and nobody wants it? That fear is completely valid. Staying stuck because of it? That part's optional. In this episode, Trish breaks down what real validation actually looks like — and it's not likes, and it's not your best friend saying great idea — and shares six practical, zero-cost ways to find out if your idea has real demand before you build a single thing. No audience required. No platform. No budget. Inside this episode: What validation actually is and what it isn't — and why encouragement from people who love you doesn't countWhy you don't need an audience to validate your idea, just access to people who have the problem you solveSix zero-cost methods for getting honest signal from the real world this week, including real conversations, community listening, Google and YouTube as research tools, a simple landing page, and AI as a thinking partnerThe difference between curiosity and demand, and exactly what you're listening for that tells you you've got something realWhy "I'm still validating" can become its own stalling tactic, and what enough actually looks like so you know when it's time to move"You do not need a platform, a following, or a finished product to find out if your idea has legs. You need curiosity, a few honest conversations with the right people, and the willingness to hear what's actually true." Resources: TLC Creative: tlcmediadesign.comFree mini-course, Package What You Know: tlccreative.myflodesk.com/welcomeIf you know a woman who's been sitting on an idea a little too long, send this one to her. And follow Just a Number wherever you listen so you don't miss what's coming next.

    13 min

  7. May 14

    Why Women Over 40 Are More Likely to Succeed When Starting Something of Their Own

    There is a piece of data out there that completely blows up one of the biggest lies we have been handed about who gets to start something and when. Harvard Business Review analyzed 2.7 million business founders and found that 50-year-old entrepreneurs are twice as likely to build a successful startup as 30-year-olds. Twice as likely. And the average age of a successful entrepreneur is 42, not 25. So the age our culture has decided is the beginning of too late? Turns out it's actually the beginning of your peak. In this episode, Trish makes the case, backed by real data, that women over 40 are not starting from behind. They're starting from the strongest possible foundation, and most of them don't even know it yet. This one is for every woman who has been quietly carrying an idea and telling herself she's probably a little too late, a little too far from where she thought she'd be, and maybe not quite the right person to pull it off. The data says otherwise. Inside this episode: The Harvard Business Review study on 2.7 million founders, and why the numbers completely change the story about age and entrepreneurshipWhy the number one reason women over 40 start something of their own is not desperation, and why that changes everything about how they buildWhy this episode is for every woman over 40, not just the ones with a career backgroundThe specific advantages that only come from decades of lived experience, including pattern recognition, audience understanding, and being done performingWhy your specific combination of everything you are, everything you've done, and everything you've been through is a fingerprint with no competitionWhat it actually means to build something designed around who you are instead of bending yourself into someone else's structureWhat the research says about how older entrepreneurs approach their work differently, and why that turns out to be the wisest possible way to build something that lasts"You're not starting because you have to. You're starting because you finally can. And those two things produce completely different outcomes." Resources: TLC Creative: tlcmediadesign.comFree mini-course, Package What You Know: tlccreative.myflodesk.com/welcomeIf this one landed, send it to a woman who needs to hear it. That's how we find each other out here. And follow Just a Number wherever you listen so you never miss an episode.

    21 min

  8. May 7

    You Don't Have to Figure Out the Tech: Building a Digital Offer as a Woman Over 40

    You have something worth sharing. You probably already know that. What you might not know is that building a digital offer around it doesn't have to look like opening fifteen browser tabs, staring down a list of platforms you've never heard of, and trying to figure out the whole thing by yourself while managing everything else in your life. There's another way. And it's a lot closer than most people think. In this episode, Trish breaks down what a digital offer actually is, what it could realistically look like for someone with your experience, and what becomes possible when you stop trying to navigate the build alone. This one is for the woman who has been sitting on an idea and hasn't moved yet; not because the idea isn't good, but because the path from idea to actual offer has felt overwhelming every time she's tried to map it out. Inside this episode: What a digital offer actually is and why it's probably simpler than what you've been picturingWhy the format is never the starting point (and what is)The real reason so many good ideas stall out before they ever get builtWhat it looks like to move from idea to finished offer with the right support alongside youThe four-phase process TLC Creative uses with every client, from getting clear on the vision all the way through to launch-readyWhy an offer that tries to include everything you know actually works against your buyerWhat happens to your energy when you stop trying to figure out the whole thing alone"Imperfect action taken with the right support will always outpace perfect planning done in isolation." Resources: Free mini-course, Package What You Know: tlccreative.myflodesk.com/welcomeTLC Creative: tlc-creative.comEmail Trish: trish@tlc-creative.comIf you've been sitting on an idea and the only thing stopping you is not knowing how to build it, this episode is for you. Follow Just a Number wherever you listen so you never miss an episode, and if it resonated, we'd love it if you left a review.

    13 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

You’re not behind. You’re under-packaged. Just a Number is the podcast for women entrepreneurs over 40 who are ready to turn their lived experience, skills, and expertise into offers people actually buy. Hosted by Trish of TLC Creative, this business podcast is built for women who are done waiting for permission and ready to build something real. Each week you'll get sharp solo episodes, coaching-style breakdowns, and smart conversations with women who've done it. We cover the things that actually move a business forward: packaging your knowledge into workshops, coaching, templates, courses, memberships, and services; pricing with confidence; building visibility without tech overwhelm; and finding the audience that's already looking for what you know. No guilt. No "you should've started ten years ago." Just momentum, one clean decision at a time. New episodes weekly. Listen on your favorite podcast app, watch on YouTube, or explore Done-With-You or Done-For-You services at TLC Creative.

Information

  • Creator
    Tricia Crawford
  • Years Active
    2K
  • Episodes
    22
  • Rating
    Explicit
  • Copyright
    © TLC Creative 2025
  • Show Website
    Just A Number Show