Just Add Social

Clive Roach
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Just Add Social, the podcast that unlocks the power of social media to fuel your business growth! Whether you are looking to boost brand visibility, connect with your audience, or drive measurable results, social media is the game-changer—and we are here to show you how. Hosted by Clive Roach, a seasoned social media expert with over 15 years of experience at the helm of social strategies for global brands like Philips, this podcast dives deep into proven tactics, real-time analytics, and insights that align with your key business goals. Each episode is tailored to your level of social media expertise, with a quick rating up front (social savvy scale 1-10) so you can easily choose the right episode for your skills and interests. Whether you are a social media newbie or a savvy strategist, Just Add Social is here to help you level up. Tune in and learn how to maximize your social media potential—one episode at a time!

  1. FEB 1

    5 low cost ways to do social media listening

    Send us a text You’re a digital marketer or in communications, so let me challenge you: If you’re not doing social listening, you’re not doing strategy, you’re doing guesswork with a content calendar. Because right now, your audience is telling you exactly what they want… in comments, complaints, questions, and competitor threads. And if you’re not hearing it, someone else is. I have seen it all before.  You do not need a big budget or a data team to listen. I reviewed 5 low-cost ways to do social media listening, ideal for people with zero analyst experience, so you can spot patterns, catch trends early, and turn real conversations into smarter content and campaigns. Finally I list my "Just Add Social" actionable key takeaways in the form of a challenge to start using any of these 5 low cost tools mentioned in this podcast.  The Social Savvy scale of this podcast is level 1: Beginner /Novice. Entry-level understanding, basic concepts, minimal experience of social media is all that is needed to enable you to start using one of these tools due to the podcast insights.  Here are the interesting links referred to in this podcast: Blog: https://cliveroachblog.com/5_low_cost_ways_to_do_social_media_listening/ Social Searcher: https://www.social-searcher.com/ Google Alerts: https://www.google.com/alerts Mentionlytics: https://www.mentionlytics.com/ Talkwater Alerts: https://www.talkwalker.com/alerts Awario: https://awario.com/ | Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

    23 min

  2. 09/13/2025

    Social Media Jail Podcast

    Send us a text 🎙️ Step into “Social Media Jail” — a tongue-in-cheek courtroom drama for modern marketers. Our “Social Media Jedi” prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing. In this podcast episode you’ll hear how campaigns go off the rails (hello, engagement pods), and how to fix them with clear KPIs tied to pipeline and LTV. We unpack AI transparency (C2PA, disclosures), bot clean-up, and much more to prove real impact. You’ll learn:  - How to swap likes for leads (and qualified ones at that)  - What data-driven attribution and modeled conversions actually mean  - Ways to connect GA4 + CRM to report revenue, not vibes  - How to stay ethical with AI: provenance, policies, and disclosures  - The vanity-metric myths that get teams “sentenced” every quarter Hit play, beat the verdict, and graduate from clicks to cash—ethically. Subscribe for more smart, snackable marketing wins. Finally I list my "Just Add Social" actionable Key Takeaways. The Social Savvy scale is level 3: "Basic" - Comfortable with fundamental skills of social media marketing. | Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

    17 min

  3. 08/04/2025

    Jet2 holiday - A viral Social Trend

    Send us a text 🎶 “Nothing beats a Jet2 holiday!” Heard this lately? It’s not just a jingle. It’s become a full-blown social trend. 💼 Brands, take note: 🔹 Easy to use audio 🔹 Positive vibes 🔹 Real people, real joy The result? Jet2 won social media this summer ☀️ - and they didn’t even have to try hard. ✈️ Could your brand become the next viral sound? In this podcast, we explore how it all started and why it became so popular. However, what was the effect on Jet2’s brand in social media? Finally I list my "Just Add Social" actionable Key Takeaways centred around how brands should respond to unexpected trending brand mentions. The podcast Social Savvy scale is level 6: "Competent" - So advanced handling of routine social media marketing tasks is seen as useful in order to take advantage of the podcast advice to successfully optimize campaign strategy and tactics. | Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

    22 min

  4. 06/22/2025

    The Future of AI Avatars in Marketing

    Send us a text Today, we’re diving into something straight out of sci-fi… but very real. Chinese entrepreneur Luo Yonghao just livestreamed to over 13 million viewers. Generated $7.6 million in sales. And here’s the kicker—he wasn’t even there. It was his digital AI avatar. Speaking. Reacting. Selling. And outperforming his human-hosted shows. So what does this mean for you — whether you're leading brand strategy or building social campaigns from scratch? In this podcast episode, I explore the impact AI avatars could have on digital marketing. How real-time avatars could host events, run product demos, or even lead your next webinar. And what’s realistic today… vs. what’s still science fiction. Finally I list my "Just Add Social" actionable Key Takeaways for using Avatars. The Social Savvy scale is level 5: "Skilled" - Able to tackle moderately complex social media marketing challenges. Here are two interesting links referred to in this podcast: – Synthesia (https://www.synthesia.io/) – Hour One (https://hourone.ai/) – D-ID (https://www.d-id.com/) | Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

    25 min

  5. 05/03/2025

    How Gamification is Revolutionizing Social Media Engagement – By Hang Vu

    Send us a text Looking to break through the noise on social media? This episode is your game-changer.  Join us as Hang Vu, a rising expert from Vietnam, shares how gamification is transforming social media marketing. From Facebook fan badges to LinkedIn’s profile rewards, she dives into real-world examples and advanced strategies that help brands earn more likes, shares, and—most importantly—loyal followers. You’ll learn: ✅ How to apply gamification principles to both B2C and B2B campaigns ✅ The psychology behind points, badges, and leaderboards ✅ How to use frameworks like Octalysis to design high-impact engagement strategies 📈 Social Savvy Scale: Level 7 – Advanced This episode is best suited for marketers with strong experience in social media, looking to optimize performance and innovate with game mechanics. 🔗 Explore more in Hang Vu’s full blog post, including the Octalysis diagram by Yu-kai Chou: https://cliveroachblog.com/how-gamification-is-revolutionizing-social-media-engagement-by-hang-vu/ | Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

    10 min

  6. 04/20/2025

    Avatars Are More Than a Trend

    Send us a text In this podcast we discover how avatars are transforming marketing, communication, to online events and training.  We explore the business cases for Avatars and look at the top free tools to create your first one.  Finally I list my "Just Add Social" actionable Key Takeaways for using Avatars. The Social Savvy scale is level 6: "Competent" with advanced handling of routine social media marketing tasks. Here are two interesting links referred to in this podcast: Top Free Creation Tools: https://readyplayer.me https://www.lensa-ai.com https://www.d-id.com https://www.synthesia.io https://avatoon.me https://www.mytafi.com | Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

    24 min

  7. 02/16/2025

    AI is Revolutionizing Social Media Marketing

    Send us a text AI is revolutionizing social media marketing—but are you using it effectively?  Marketers can now save time, reduce manual work, and focus on strategy with AI-powered tools. In In this podcast I explore 5 key areas where AI makes a real impact—from content curation to ad optimization. 💡 How has AI changed the way you work? Finally, I list my "Just Add Social" actionable Key Takeaways for using AI in social media marketing. This Podcast is a social savvy scale level 4 : Proficient. At this level you have developed the problem-solving skills of social media marketing. At this level of social media marketing you can take full advantage of the podcast advice to successfully optimize campaign strategy and content curation using AI.  Here are the interesting links that I referred to in the podcast: https://www.sprinklr.com https://www.hootsuite.com/ https://cliveroachblog.com/how-to-use-hootsuite-owlywriter-ai/ https://www.lately.ai/ https://cliveroachblog.com/lately-ai-work-faster-and-smarter/ https://sproutsocial.com/ https://www.visibrain.com/ https://www.brandwatch.com/ https://missinglettr.com/ | Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

    25 min

  8. 01/07/2025

    2024 Social Media Innovations

    Send us a text In this podcast episode, I dive into 12 social media innovations that shaped 2024. From the rise of new platforms to cutting-edge features, the social media landscape continues to evolve at lightning speed. 📈 But it’s not just about what’s new—it’s about how these innovations can work for you! That’s why I wrap up with my "Just Add Social" Key Takeaway—an actionable strategy to help you adopt these trends and apply them effectively in the months ahead. Whether you’re a social media newbie or just looking to stay ahead of the curve, this podcast is for you. The Social Savvy Scale for this episode is Level 1—perfect for beginners or anyone with minimal experience to gain valuable insights without feeling overwhelmed. 🎧 Ready to explore the new social media innovations? While you listen, think how to future-proof your social media strategy and tactics. Tune in now! | Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

    18 min
See All (15)

About

Just Add Social, the podcast that unlocks the power of social media to fuel your business growth! Whether you are looking to boost brand visibility, connect with your audience, or drive measurable results, social media is the game-changer—and we are here to show you how. Hosted by Clive Roach, a seasoned social media expert with over 15 years of experience at the helm of social strategies for global brands like Philips, this podcast dives deep into proven tactics, real-time analytics, and insights that align with your key business goals. Each episode is tailored to your level of social media expertise, with a quick rating up front (social savvy scale 1-10) so you can easily choose the right episode for your skills and interests. Whether you are a social media newbie or a savvy strategist, Just Add Social is here to help you level up. Tune in and learn how to maximize your social media potential—one episode at a time!

Information

  • Creator
    Clive Roach
  • Years Active
    2024 - 2026
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © 2026 Just Add Social
  • Show Website
    Just Add Social