Just Be Humans

Danny Murawinski
  • 5.0 (6)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to "Be Human," the definitive podcast for B2B leaders ready to catapult their 7-8 figure enterprises into new realms of growth through digital marketing. Hosted by Danny Murawinski, a seasoned digital marketing maven and former professional snowboard coach, "Be Human" offers a unique blend of insights that merge the art of relationship-driven sales with the science of digital scalability. In a world where authentic connections reign supreme, learn how to finesse the critical human experiences at the heart of your sales, amplifying them digitally to resonate with your Ideal Customer Profile. Each week, we dissect the anatomy of successful sales relationships, crafting offers that not only speak volumes but are poised to echo across the digital expanse. Danny brings over a decade of experience, connecting B2B ventures with giants from Fortune 500 companies to professional sports teams. His consultative prowess, honed on the snow slopes, now aims to elevate your business strategy through deep dives into the humanistic elements pivotal to relationship-building, alongside cutting-edge digital marketing strategies, tools, and techniques. Join us for conversations with executives who've mastered the art of growth, navigating their B2B companies to towering figures. "Be Human" is more than a podcast; it's a weekly masterclass in leveraging genuine relationships for exponential digital growth. Tune in, and let's redefine what's possible for your business together.

  1. 01/29/2025

    Empathy in Business Development: Dr. Kevin Switaj on Human Connections, Proposal Strategy, and the Future of GovCon

    Get in touch with our Special Guest Kevin Switaj: Personal LinkedIn: https://www.linkedin.com/in/kevinswitaj/ Corporate LinkedIn: https://www.linkedin.com/company/bz-opportunity-management Website: https://www.bzopportunity.com Book: https://amzn.to/40EunCa Summary In this episode, Danny Murawinski speaks with Dr. Kevin Switaj, president and CEO of BZ Opportunity Management, about the importance of empathy in business development and proposal management. They discuss Kevin's journey from academia to the business world, the nuances of government contracting, and how to create compelling proposals that resonate with evaluators. Kevin emphasizes the need for human connections in a digital age, the impact of COVID-19 on business relationships, and the future of proposal management, highlighting the shift towards oral presentations and multimedia engagement. Takeaways Empathy is crucial in proposal development.Understanding the client's needs is essential.Proposals should be structured for easy evaluation.Building relationships is key to business success.The government procurement process requires transparency.Oral presentations are becoming more important.Digital marketing strategies can apply to proposal writing.Human connections are vital in a digital world.Writing should focus on emotional engagement.The future of business involves adapting to new communication methods. Chapters 00:00 Introduction to Empathy in Business Development01:52 The Journey to a PhD and Its Relevance05:30 Transitioning from Academia to Business11:45 Understanding Government Contracting16:14 The Art of Compelling Proposals22:12 Empathy as a Driving Force in Proposals29:22 Founding BZ Opportunity Management31:32 Identifying Gaps in Consulting Services34:56 Building Relationships for Tailored Support38:36 Navigating Challenges During COVID-1947:27 The Journey to Writing a Book52:22 The Future of Proposals and Human Connection

    1h 2m

  2. 01/22/2025

    Breaking down barriers - Self Sabotage, Self limiting beliefs, Imposter Syndrome - With Leaders Realm's Tony Cammarata

    Summary In this episode of Just Be Humans, host Danny Murawinski and guest Tony Cammarata explore the journey of relaunching a podcast, delving into themes of self-sabotage, accountability, and personal growth. They discuss the importance of confronting limiting beliefs, the cycle of performance under pressure, and the transformative power of redefining one's identity. The conversation emphasizes the need for consistency, reframing goals, and the lessons learned from family and business experiences, ultimately highlighting the ongoing battle against complacency and the pursuit of resilience. In this engaging conversation, Danny Murawinski and Tony discuss the importance of taking action, reframing goals, and the power of momentum in personal growth. They share their own health journeys, the transformative impact of podcasting, and the responsibility of self-awareness in helping others. The dialogue emphasizes the significance of small steps, accountability, and the profound effect one person can have on another's life. Takeaways The journey of relaunching a podcast can be transformative.Self-sabotage often stems from fear of success.Accountability is crucial for personal growth.Comfort can lead to complacency in both life and business.Performance under pressure can reveal true potential.Identity transformation requires letting go of past versions of oneself.Setting micro goals can help achieve larger objectives.Family experiences can provide valuable lessons in business.Consistency is key to overcoming self-doubt.Reframing goals can lead to a more fulfilling journey. You should not be on the road without a taillight on a bike.Just do something, even if it's small.Reframing your goals can lead to better outcomes.Momentum is the most powerful thing on the planet.Reality is so much better without alcohol.It's important to start small to avoid injury.You have a story that needs to be told.Life is better when you take accountability.If I can touch one person, I'm fulfilling my mission.Your best is yet to come. Chapters 00:00 Introduction and Background07:15 The Journey into Podcasting10:22 The Importance of Accountability13:15 Navigating Personal Struggles16:27 Performing Under Pressure19:15 The Cycle of Comfort and Complacency22:22 Self-Sabotage and Overcoming Challenges33:52 The Evolution of Sales Techniques36:58 Reframing Goals and Self-Sabotage38:55 Identity Transformation and Lifestyle Changes43:37 The Power of Momentum in Personal Growth57:20 Overcoming Personal Struggles and Achieving Goals01:01:41 The Power of Motivation and Accountability01:05:23 Transformative Health Journeys01:11:16 The Impact of Podcasting on Personal Growth01:16:39 The Ripple Effect of Sharing Stories01:20:49 Self-Awareness and Responsibility in Leadership

    1h 28m

  3. 11/13/2024

    Building Trust in IT: The CySec Technologies Story with Anthony Martello

    Summary In this episode of Just Be Humans, host Danny Murawinski speaks with Anthony Martello, founder of CySec Technologies, about his journey in the IT and cybersecurity space. They discuss the importance of building relationships with clients, the challenges small businesses face in cybersecurity, and the need for transparency and education in the industry. Anthony shares insights from his personal experiences, including his daughter's sailing adventures and his transition to Tampa. The conversation emphasizes the significance of cybersecurity awareness and the evolving landscape of digital marketing for small businesses. Takeaways Every business deserves dependable IT solutions.Building long-term relationships is key to success.Cybersecurity awareness training is essential for all businesses.Transparency fosters trust and loyalty with clients.Small businesses often overlook their cybersecurity needs.Digital marketing is crucial for business growth today.The human element is the biggest vulnerability in cybersecurity.Education is vital for informed decision-making in IT.Embracing digital presence can lead to personal growth.Fear of negative feedback should not hinder sharing valuable insights.Chapters 00:00 Introduction to Anthony Martello and SiSec Technologies03:02 Anthony's Journey into Sailing and Family Life06:02 Relocation to Tampa and Its Tech Scene09:08 The Birth of CySec Technologies12:04 Early Career and First Encounters with Cybersecurity15:04 Lessons from Mentorship and Building Relationships20:48 The Importance of Transparency in Client Relationships27:04 SiSec's Mission to Support Small Businesses28:59 The Importance of Cybersecurity Awareness31:11 Challenges in the Cybersecurity Marketplace34:40 Human Element in Cybersecurity Breaches39:06 The Shift to Digital Marketing in Cybersecurity42:23 Overcoming Digital Marketing Hesitations58:30 Embracing Fear and Educating Yourself Connect with CySec Technologies and Anthony Martello: amartello@cysectechnologies.comC: 813-540-6807https://cysectechnologies.com/LinkedIn: https://www.linkedin.com/in/anthony-martello-cysec/

    1h 3m

  4. 11/06/2024

    F*** Digital Marketing - Why the business models most digital marketing agencies have are broken...

    Summary In this episode, Danny Murawinski passionately critiques the traditional digital marketing landscape, emphasizing the need for a shift towards performance-based models. He discusses the fear and doubt prevalent in the government contracting and cleaning industries regarding digital marketing adoption. Murawinski highlights the flaws in legacy digital marketing agencies' business models, which often incentivize minimal effort and lack accountability. He advocates for a new approach that aligns marketing strategies with corporate goals and emphasizes the importance of building effective systems to drive results. The episode concludes with a call to action for businesses to demand better from their marketing agencies and embrace innovative models that prioritize performance and transparency. Takeaways Digital marketing needs a fundamental overhaul.Fear and doubt hinder digital marketing adoption.Legacy agencies often prioritize profit over results.Performance-based models can drive accountability.Alignment between departments is crucial for success.Businesses should demand transparency from agencies.A new system must be built for effective marketing.Incentives should align with client success.The cleaning industry is ahead in digital adoption.Change is necessary for growth in marketing. Chapters 00:00 Introduction: The Digital Marketing Dilemma02:50 Fear and Doubt in Government Contracting and Cleaning Industries06:05 The Flaws of Legacy Digital Marketing Models08:55 The Shift to Performance-Based Marketing12:12 Building a New System for Success15:01 Incentivizing Results: The Growth Partner Model17:52 Transforming the Digital Marketing Landscape20:46 Conclusion: A Call to Action for Change

    24 min

  5. 09/10/2024

    The Most Powerful Industry in the World is Last to the Digital Marketing Game...

    Summary In this episode, Danny Murawinski discusses the government contracting industry and its impact on America. He highlights the shared sense of purpose within the industry and the traditional methods of doing business. Danny emphasizes the need for the industry to embrace digital marketing and social media to bridge the gap and attract new talent. He introduces the concept of ARR (Authenticity, Relatability, and Relevance) as a framework for creating effective content. Danny encourages individuals in the government contracting industry to share their authentic stories, relate to the audience's political beliefs, and highlight the relevance of their work. Takeaways The government contracting industry is responsible for building America and is the largest consumer of goods in the world.The industry has a shared sense of purpose and traditional methods of doing business.There is a need for the industry to embrace digital marketing and social media to attract new talent.The ARR framework (Authenticity, Relatability, and Relevance) can help create effective content in the government contracting industry.Chapters 00:00 Introduction to the Government Contracting Industry03:26 The Industry's Late Adoption of Digital Marketing06:41 Encouraging People to Work in the Industry07:07 The ARR: Authenticity, Relatability, and Relevance09:29 Finding Purpose in the Government Contracting Industry16:39 Call to Action: Engaging on Social Media

    18 min

  6. 06/25/2024

    Branding in 2024 - Your Reputation is your Brand with Jacob Wade

    Summary The conversation is about branding and relationships in the context of digital marketing. The guest, Jacob Wade, shares his journey from being a personal finance writer to building a coaching business. He emphasizes the importance of building relationships and reputation in the online space. The conversation also touches on the role of personal branding and the need to understand and serve the audience on platforms like YouTube. Jacob Wade discusses the importance of reputation, trustworthiness, and corporate culture in branding. He explains how he uses YouTube to capture attention, build trust, and deliver value to his audience. Wade emphasizes the power of storytelling in attracting and repelling the right audience. He shares his vision for the future, which includes expanding his coaching program and helping professionals achieve financial freedom.Get in Touch with Jacob Wade for Road Map Money:www.RoadMapMoney.comwww.RoadMapMponey.com/CallIG: @RoadMapMoney Takeaways Building relationships and reputation are key to success in the online space.Personal branding is important for establishing credibility and attracting clients.Understanding and serving the audience is crucial on platforms like YouTube.Building a brand reputation with the platform itself is essential for long-term success. Reputation and trustworthiness are crucial in branding.YouTube is a powerful platform for capturing attention and building trust.Storytelling is an effective way to attract and repel the right audience.Listening to your audience and addressing their questions and concerns is key to expanding your brand.Jacob Wade's vision is to help professionals achieve financial freedom through his coaching program.Chapters 00:00 Introduction and Guest Background02:11 Building Relationships and Reputation07:09 The Power of Personal Branding23:28 Understanding and Serving the Audience on YouTube27:02 Building a Brand Reputation with the Platform29:42 Using YouTube to Capture Attention and Build Trust41:39 The Power of Storytelling in Attracting and Repelling the Right Audience44:49 Expanding Your Brand by Listening to Your Audience48:23 Helping Professionals Achieve Financial Freedom

    52 min

  7. 06/18/2024

    Unpacking Interest Graph Algorithms and Practical Strategies to Navigate Relevance

    Summary In this episode, the host discusses the emotional core of relevance in digital content. He explains the concept of interest graph algorithms and how they have changed the way social media platforms show content. He also explores the human emotional responses and triggers that make content relevant, such as personal connection, value alignment, needs fulfillment, aspirational resonance, and contextual sensitivity. The host provides three practical strategies to increase relevance in digital content: competitive posting on social media, value-forward blog content for search engine optimization, and the empathetic method for pay-per-click ads. Takeaways Interest graph algorithms have changed the way social media platforms show content, focusing on relevance rather than follower base.Human emotional responses and triggers, such as personal connection, value alignment, needs fulfillment, aspirational resonance, and contextual sensitivity, make content relevant.Three practical strategies to increase relevance in digital content are competitive posting on social media, value-forward blog content for search engine optimization, and the empathetic method for pay-per-click ads.Chapters 00:00 Understanding the Emotional Core of Relevance in Digital Content01:56 The Impact of Interest Graph Algorithms on Social Media05:39 Human Emotional Responses and Triggers for Relevance12:20 Practical Strategies for Increasing Relevance in Digital Content

    21 min

  8. 05/28/2024

    Understanding Human-Centric SEO and Its Importance

    Summary In this episode, Danny discusses the concept of human-centric SEO and how it can be applied to improve SEO strategies. He emphasizes the importance of creating content that provides value to the audience and is relevant to their needs and interests. Danny explains the history of search engines and how they have evolved to prioritize relevance. He also provides practical tips for structuring SEO content, including using compelling hooks, clear headers, and actionable information. Danny highlights the significance of empathy, kindness, and building trust with the audience through valuable content. He cautions against relying solely on technical SEO tactics and emphasizes the need to focus on human behavior and consumption patterns. Takeaways Human-centric SEO focuses on creating content that provides value to the audience and is relevant to their needs and interests.Relevance is the most critical component of SEO and is directly correlated to human-centric behavior.Structuring SEO content with compelling hooks, clear headers, and actionable information can improve audience engagement.Empathy, kindness, and building trust with the audience through valuable content are essential for successful SEO strategies.Technical SEO tactics should be complemented with a focus on human behavior and consumption patterns.Chapters 00:00 Introduction to Human-Centric SEO03:05 The Importance of Relevance and Controversy07:18 Practical Tips for Structuring SEO Content12:28 The Significance of Empathy, Kindness, and Trust25:27 Conclusion and Final Thoughts

    27 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

Welcome to "Be Human," the definitive podcast for B2B leaders ready to catapult their 7-8 figure enterprises into new realms of growth through digital marketing. Hosted by Danny Murawinski, a seasoned digital marketing maven and former professional snowboard coach, "Be Human" offers a unique blend of insights that merge the art of relationship-driven sales with the science of digital scalability. In a world where authentic connections reign supreme, learn how to finesse the critical human experiences at the heart of your sales, amplifying them digitally to resonate with your Ideal Customer Profile. Each week, we dissect the anatomy of successful sales relationships, crafting offers that not only speak volumes but are poised to echo across the digital expanse. Danny brings over a decade of experience, connecting B2B ventures with giants from Fortune 500 companies to professional sports teams. His consultative prowess, honed on the snow slopes, now aims to elevate your business strategy through deep dives into the humanistic elements pivotal to relationship-building, alongside cutting-edge digital marketing strategies, tools, and techniques. Join us for conversations with executives who've mastered the art of growth, navigating their B2B companies to towering figures. "Be Human" is more than a podcast; it's a weekly masterclass in leveraging genuine relationships for exponential digital growth. Tune in, and let's redefine what's possible for your business together.

Information

  • Creator
    Danny Murawinski
  • Years Active
    2024 - 2025
  • Episodes
    16
  • Rating
    Explicit
  • Copyright
    © 2024 www.JustBeHumans.com
  • Show Website
    Just Be Humans