24 episodes

just (adjective) \ ˈjəst \: Acting or being in conformity with what is morally upright or good.How you decide to market your brand is how you show up in the world. Just Marketing™ is about you, your business, and learning to sell in an accessible, ethical way. Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, anti-racist, compassionate businesses. Just Marketing™ will expand your reach, allow you to hit major sales milestones, and most importantly, guide you in constructing a business that leads with kindness and empathy first. The difference starts with YOU. When you eliminate unethical tactics from your marketing strategy, you ensure that your marketing is both physically accessible and diverse. You take action with kindness and compassion (it’s simply the right thing to do), and increase your reach in the process. Subscribe to the Just Marketing™ podcast for immediate, actionable tips, and share this resource with other marketers and entrepreneurs devoted to equity-centered strategy.

Just Marketing‪™‬ Meg Brunson

    • Business
    • 5.0 • 1 Rating

just (adjective) \ ˈjəst \: Acting or being in conformity with what is morally upright or good.How you decide to market your brand is how you show up in the world. Just Marketing™ is about you, your business, and learning to sell in an accessible, ethical way. Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, anti-racist, compassionate businesses. Just Marketing™ will expand your reach, allow you to hit major sales milestones, and most importantly, guide you in constructing a business that leads with kindness and empathy first. The difference starts with YOU. When you eliminate unethical tactics from your marketing strategy, you ensure that your marketing is both physically accessible and diverse. You take action with kindness and compassion (it’s simply the right thing to do), and increase your reach in the process. Subscribe to the Just Marketing™ podcast for immediate, actionable tips, and share this resource with other marketers and entrepreneurs devoted to equity-centered strategy.

    24. Inclusive Messaging: Marketing To A Diverse Audience & What To Do When You Mess Up with Jillian Abby

    24. Inclusive Messaging: Marketing To A Diverse Audience & What To Do When You Mess Up with Jillian Abby

    Jillian Abby joins Meg Brunson to discuss inclusive messaging.



    Language is always changing and evolving. Many things that were "okay" to say when we were young are now problematic, and there are likely things we're saying now that should be updated.



    So, how can we be sure that we're being respectful and avoiding stereotypes with our messaging - and what happens when we make a mistake?



    (I said "when" because we're all bound to mess up at some point - let's prepare in advance!)



    In This Episode You'll Learn:


    The business value of inclusive marketing, even if the people we make the extra effort to include only make up a minuscule amount of our client base.
    Easy changes to make in our writing to be more inclusive and areas of our business where we can do an inclusivity check.
    How to successfully recover from a marketing misstep.



    Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!



    Just Marketing™ is available in audio, video, or text - however you prefer to consume content!


    Watch the videos at MegBrunson.com/YouTube
    Read the blog at MegBrunson.com/JustMarketing
    Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!

    Follow Meg on:


    Instagram: https://megbrunson.com/instagram
    Facebook: https://megbrunson.com/facebook

    About Meg:



    Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.



    After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.



    Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.


    Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
    Learn more about Meg at: https://MegBrunson.com/about
    Email questions/comments to: meg@MegBrunson.com

    23. Pricing Your Products and Services Ethically … It's Just Marketing

    23. Pricing Your Products and Services Ethically … It's Just Marketing

    In This Episode You'll Learn:


    What is Psychological Pricing
    What is Charm Pricing
    What is Odd-Even Pricing
    How we can Price Ethically
    How to Join the Just Marketing Movement



    Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!



    Just Marketing™ is available in audio, video, or text - however you prefer to consume content!


    Watch the videos at MegBrunson.com/YouTube
    Read the blog at MegBrunson.com/JustMarketing
    Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!

    Follow Meg on:


    Instagram: https://megbrunson.com/instagram
    Facebook: https://megbrunson.com/facebook

    About Meg:



    Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.



    After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.



    Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.


    Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
    Learn more about Meg at: https://MegBrunson.com/about
    Email questions/comments to: meg@MegBrunson.com

    • 18 min
    22. Ditch Those Sales Funnels and Focus On the Customer Journey ... It's Just Marketing

    22. Ditch Those Sales Funnels and Focus On the Customer Journey ... It's Just Marketing

    In This Episode You'll Learn:


    The Downside of Sales Funnels
    Why We Need To Shift Our Mindset
    How To Go About Mapping Your Customer Journey
    How You Can Join the Just Marketing™ Movement



    Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!



    Just Marketing™ is available in audio, video, or text - however you prefer to consume content!


    Watch the videos at MegBrunson.com/YouTube
    Read the blog at MegBrunson.com/JustMarketing
    Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!

    Follow Meg on:


    Instagram: https://megbrunson.com/instagram
    Facebook: https://megbrunson.com/facebook

    About Meg:



    Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.



    After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.



    Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.


    Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
    Learn more about Meg at: https://MegBrunson.com/about
    Email questions/comments to: meg@MegBrunson.com

    • 14 min
    21. Money, Marketing, & Mission: 3 Money-Generating Messaging Strategies for Businesses That Give a Damn with Mia Francis-Poulin

    21. Money, Marketing, & Mission: 3 Money-Generating Messaging Strategies for Businesses That Give a Damn with Mia Francis-Poulin

    Mia Francis-Poulin joins Meg Brunson to discuss unethical copywriting trends to say adieu to in 2022.



    In This Episode You'll Learn:


    What *is* ethical copywriting
    5 harmful tactics that business owners should reconsider
    3 things *to* do instead

    Words are Mia Francis-Poulin's jam. A conversion copywriter, native New Orleanian, and Parks and Rec enthusiast, Mia (along with her team of dedicated copywriters and content strategists) helps online business owners to find the right words to market their products confidently — and without the sleaze. She's the CEO and Copywriter-in-Chief of The Copy Haus® -- the one-stop, flat-rate copywriting subscription for businesses that want to market their message authentically, ethically, and profitably.



    Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!



    Just Marketing™ is available in audio, video, or text - however you prefer to consume content!


    Watch the videos at MegBrunson.com/YouTube
    Read the blog at MegBrunson.com/JustMarketing
    Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!

    Follow Meg on:


    Instagram: https://megbrunson.com/instagram
    Facebook: https://megbrunson.com/facebook

    About Meg:



    Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.



    After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.



    Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.


    Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
    Learn more about Meg at: https://MegBrunson.com/about
    Email questions/comments to: meg@MegBrunson.com

    • 38 min
    20. A Just Marketing™ Guide to Tragedy Response

    20. A Just Marketing™ Guide to Tragedy Response

    It is no secret that our world seems to hit us with tragedy at every turn. Like an unstoppable freight train careening uninvited into our lives.



    Since the topic is unavoidable, the question becomes, as a marketer, how do you go about responding to tragedies? Or do you?



    There are typically two ways to react when a national tragedy occurs:



    You either,



    1. Halt marketing efforts altogether, which allows people time to process the event and do what you can to mitigate the perception of being insensitive by continuing business as usual. (However, stopping all marketing activity could interrupt ongoing launches, contracts with other stakeholders, or put at risk the ad optimization that you’ve spent major moola on. And if you do pause your marketing efforts, the question then becomes, how soon is too soon to return to “normal” activity.)



    Or,



    2. Continue marketing as usual. Some people find comfort in normalcy, providing a  blanket of reprieve from the horror outside and pointing out there is always a rainbow after a storm. (On the flip side, continuing marketing as usual and not acknowledging the tragedy at all could come off as insensitive and give off the impression that you value earnings over humanity.)



    A cookie-cutter response does not exist when it comes to deciding the best way to respond when a national tragedy presents itself. It is the goal of this episode to give you a few options and perspectives, including my own, to help guide you in creating a plan to respond that validates who you are best fits your business.



    Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!



    Just Marketing™ is available in audio, video, or text - however you prefer to consume content!


    Watch the videos at MegBrunson.com/YouTube
    Read the blog at MegBrunson.com/JustMarketing
    Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!

    Follow Meg on:


    Instagram: https://megbrunson.com/instagram
    Facebook: https://megbrunson.com/facebook

    About Meg:



    Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.



    After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.



    Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.


    Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
    Learn more about Meg at: https://MegBrunson.com/about
    Email questions/comments to: meg@MegBrunson.com

    • 15 min
    19. A Just Marketer’s Guide To Sales Tactics and Marketing Psychology

    19. A Just Marketer’s Guide To Sales Tactics and Marketing Psychology

    So many people say they hate marketing, but they don’t. Not really. They think they do and the reason is simple; a lot of marketing that they have seen is full of psychological manipulation and gross sales tactics.



    Sure, the old way of marketing may work, don’t get me wrong. But it’s far from perfect, and we should be intentional about the strategies we're implimenting so that we can show respect to our audience and make money in a way that's both aligned with our values and more profitable ... tune in to learn more!



    Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!



    Just Marketing™ is available in audio, video, or text - however you prefer to consume content!


    Watch the videos at MegBrunson.com/YouTube
    Read the blog at MegBrunson.com/JustMarketing
    Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!

    Follow Meg on:


    Instagram: https://megbrunson.com/instagram
    Facebook: https://megbrunson.com/facebook

    About Meg:



    Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.



    After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.



    Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.


    Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
    Learn more about Meg at: https://MegBrunson.com/about
    Email questions/comments to: meg@MegBrunson.com

    • 10 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

MB's Nickname ,

Ethical marketing

I really appreciate Meg’s progressive values and that she’s an example of how to bring your values into your business!

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