Keep It Moving

Alison Bell, Melissa Arlena
  • 5.0 (20)
  • BUSINESS
  • UPDATED WEEKLY

Between the two of them, Alison & Melissa have combined 27 years in photography, 10 years in IT and have lived through 9 business relocations. Four moves ago Alison was frustrated watching peers grow their businesses in one place while she was starting from over again. She knew she couldn't be the only one relocating and wanting more financial stability. Despite Googling, all she could find were vague blog posts, moderately interesting podcasts but not one truly helpful resource on how to relaunch a business in a new city. Since then, Alison has streamlined a process to relocate and restart my business faster - booking clients within a month of arriving in a her newest location. It is possible to have clients waiting for you on the other side! Alison can help get you there. Melissa pivoted after 10 years as a wedding photographer to lifestyle newborns and then moved her photography business twice in 2 years. Each time she used SEO to get found on Google. As a former IT nerd, Melissa has a knack for taking technical things and making them simple and relatable. She's using that superpower for good and helping photographers tackle their website SEO and get booked by their ideal clients! We've coached each other through all this via Marco Polo and now we're bringing our Polos public! On this podcast we'll give you actionable steps to help keep you and your business moving.

  1. 29M AGO

    80: Photography Website Redesign SEO Checklist

    We're breaking down the common photography website redesign mistakes that tank your Google rankings—and how to protect your SEO while giving your site a fresh look. Whether you're changing platforms entirely or just updating your design, this episode covers the strategic planning and technical steps you need to know. On this episode: Planning your redesign strategy before you start rebuilding Preserving headers, redirects, and internal linking structure for SEO protection Submitting sitemaps and cleaning up old code and pop-up forms Tools & Resources Mentioned Use Go Full Page Chrome plugin to screenshot your entire website before redesigning—this captures all your copy, headers, and layout so you don't lose important content during the transition. The Pretty Links plugin makes it easy to set up redirects and preserve your internal linking structure, which is crucial for maintaining your SEO rankings when URLs change.   Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials! About Keep It Moving: A podcast for ambitious female photography business owners who are restructuring, relocating, or scaling their operations while juggling it all. We're here to help you do business better.

    20 min

  2. 6D AGO

    Replay: Do You Need a Photography Business Coach?

    We're sharing why hiring a photography business coach is one of the best investments for your business—and exactly how to find the right fit for your specific needs. On this episode: Finding a coach: podcasts, recommendations, and being open to unexpected opportunities How to vet a coach before hiring Different coaching models: one-on-one, group coaching, and masterminds Looking for More Guidance? If you're overwhelmed about where to start with your website strategy and content, Melissa has created 35 Blog Post Topics to help you build out your foundation. If you're considering coaching and want to explore your options, Alison offers a free 15 minute discovery call to discuss whether coaching is right for your photography business goals. About Keep It Moving: A podcast for ambitious female photography business owners who are restructuring, relocating, or scaling their operations while juggling it all. We're here to help you do business better. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com

    27 min

  3. 12/22/2025

    BONUS: A Chat with Sabrina Gebhardt

    This episode is a re-share of an interview we did with Sabrina on her podcast, Shoot It Straight. Sabrina is a fellow photographer and business educator. We talk a lot about navigation transitions in photography and in business. Its that "messy middle." Enjoy this bonus episode and as always, let us know what you think on the Gram.    Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings

    50 min

  4. 12/15/2025

    79: Mini Mentoring with Kristina Graff in Washington

    We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat!  Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to keep it moving. Kristina Graff moved from New Mexico to Washington state two years ago - talk about a change of scenery! She's gone from fully booked in NM to struggling to fill short sessions in WA. She's a senior and family photographer offering digital files & print credit. Kristin has been working hard to restablish her Google rankings, but also needs to think creatively with her new seasonal constraints - more rain, more cold, more inside.  On this episode we talked about: Header structure on her homepage Struggling to fill events Seasonal marketing & quarterly planning Analyzing what is worth her time Automating backend sales  CRMs & gallery hosting   Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: 5 SEO Mistakes Killing Your Photography Business Masterclass Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: 39 Ways to Get New Clients - Alison Bell Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

    29 min

  5. 12/10/2025

    BONUS: Alison's Interview on Conversations with a Hostess to Build Community

    This is not a normal business episode. It may seem like left field for our norm, but in that waiting period of re-establishing yourself, your business, or niche, you need to live your life.  Amy's podcast, Conversations With a Hostess, is all about building community wherever you are through hosting. We discuss everything from Alison's personal background on holiday hosting to super easy, no-planning parties with the neighbors.  On this episode we chat: How to include your kids in party prep Small party ideas to meet your neighbors How moving challenges our holiday events Adapting to new communities  Amy is a podcaster from Conversations With A Hostess, running a small business while she's on Active Reserve orders.  Links: Find Amy on Instagram Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Use #keepitmovingpod on socials!

    59 min

  6. 12/08/2025

    78: Photography Marketing Systems with Dolly Delong

    We're diving deep with Dolly DeLong, a family photographer and systems guru who learned how to scale her business while juggling motherhood and entrepreneurship. Dolly shares the exact frameworks and strategies that helped her build a thriving photography business without sacrificing her sanity—and she's breaking down how photography business systems can transform how you manage clients, marketing, and everything in between. On this episode: How to build backend systems, SOPs, and workflows that actually work for family photographers The PIGGFEL framework for strategic marketing and client launches Why your contact forms matter more than you think (and how to make them stand out) Dolly's Resources: Podcast: The Systems and Workflow Magic Podcast Free Training: Contact Forms That Wow Find her on The Gram Enji The Family Photographer's Marketing Society YouTube   Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass. Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Sugar Studios Canva Templates The Canva Template Shop Keepitmovingpod.com Used #keepitmovingpod on socials!

    32 min

  7. 12/01/2025

    77: SEO For Photographers: Get Found & Booked

    We're breaking down SEO for photographers in plain English to show you why it matters so much for your business—because the people finding you through search spend the most money and book the easiest. On this episode: How to choose the right keywords your ideal clients are actually searching for Optimizing your homepage to clearly answer who you are, what you do, and where you serve Setting up Google Search Console and image SEO to drive consistent traffic Episodes from the show: 65: The Truth About AI 49: Our Favorite keyword Research Tool 43 Blog Better than a Bot 27 One Week of Marketing from a Blog Post 24 Blogging as Local Expert 22 Blog Categories & Tags 15 Blogging for Photographers 005 Keywords for High Performing SEO How to Set up Google Search Console for Photographers   Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.   Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

    14 min

  8. 11/24/2025

    Replay: Best Photography Business Books on Audible

    We're sharing our favorite business books to read during your holiday travels—the ones that actually changed how we run our photography businesses. Whether you're relocating, restructuring, or ready to scale, these books tackle pricing, marketing, niching, and making money as a photographer. On this episode: Website tools and platforms that make updates easy without hiring a designer Five must-read business books every photographer entrepreneur should read How to pick just one actionable idea from each book to implement immediately Top 5 Business Books for Photographers StoryBrand by Donald Miller Your brand isn't about you—it's about your client as the hero. This book teaches you how to clarify your messaging and why your website copy matters. Both of our websites are built on the StoryBrand framework. Marketing Made Simple by Donald Miller This is the practical how-to guide. Step-by-step instructions on website structure, lead magnets, email nurture sequences, and sales funnels. We keep this one dog-eared and highlighted. The Pumpkin Plan by Mike Michalowicz Helps you identify which niche you love AND which is most profitable. This book helped clarify that extended family sessions are our sweet spot—high energy, high value, high profitability. You're a Badass at Making Money by Jen Sincero All about money mindset. If you've struggled with pricing, worth, or believing you deserve to charge premium rates, this book addresses the psychology behind your blocks. Profit First by Mike Michalowicz A complete system for managing cash flow in your photography business. Especially valuable when relocating or when your tax structure changes. Re-read this as your business grows. Additional Books Worth Reading Jab, Jab, Right Hook by Gary Vaynerchuk - Social media strategy and content Atomic Habits by James Clear - Building systems and routines 100 Million Dollar Offers by Alex Hormozi - Creating irresistible service offers The E Myth Revisited by Michael Gerber - Systems for scaling Website Tool Mentioned Showit makes it easy for photographers to design and update their own websites without needing to hire a web designer. No coding required—it's like Canva for websites. Alison saw her SEO search results triple in six months after switching to Showit. Pro tip: Start with a template (find them on Etsy for $50 or in Showit's design library) rather than building from scratch. It's much faster and more effective. Get Your Strategy in Place If you're feeling overwhelmed about which business areas to focus on first, Melissa has created 35 Blog Post Topics to help you build content and identify what your audience is searching for. Ready to map out your photography business for a move or restructure? Alison offers a free 15 minute discovery call to discuss your goals and next steps. About Keep It Moving: A podcast for ambitious female photography business owners who are restructuring, relocating, or scaling their operations while juggling it all. We're here to help you do business better.

    28 min
See All (99)

Trailer

5
out of 5
20 Ratings

About

Between the two of them, Alison & Melissa have combined 27 years in photography, 10 years in IT and have lived through 9 business relocations. Four moves ago Alison was frustrated watching peers grow their businesses in one place while she was starting from over again. She knew she couldn't be the only one relocating and wanting more financial stability. Despite Googling, all she could find were vague blog posts, moderately interesting podcasts but not one truly helpful resource on how to relaunch a business in a new city. Since then, Alison has streamlined a process to relocate and restart my business faster - booking clients within a month of arriving in a her newest location. It is possible to have clients waiting for you on the other side! Alison can help get you there. Melissa pivoted after 10 years as a wedding photographer to lifestyle newborns and then moved her photography business twice in 2 years. Each time she used SEO to get found on Google. As a former IT nerd, Melissa has a knack for taking technical things and making them simple and relatable. She's using that superpower for good and helping photographers tackle their website SEO and get booked by their ideal clients! We've coached each other through all this via Marco Polo and now we're bringing our Polos public! On this podcast we'll give you actionable steps to help keep you and your business moving.

Information

  • Creator
    Alison Bell, Melissa Arlena
  • Years Active
    2023 - 2026
  • Episodes
    99
  • Rating
    Clean
  • Copyright
    © 2023
  • Show Website
    Keep It Moving

You Might Also Like