Welcome to The Lighthouse Collective podcast series Keep Shining with Stuart MacMillan. In this episode, Stuart sits down with Todd Duncan, sales entrepreneur, bestselling author, speaker, and founder of The High Trust Company and Fuel. Todd has mentored and taught more than 5,000,000 students around the world, helping professionals in real estate, mortgage, banking, and financial services understand why trust is the foundation of lasting success. Together, Stuart and Todd explore why trust is harder to gain than almost anything else, easier to lose than most people realize, and essential to every meaningful relationship, whether in business, leadership, marriage, faith, or personal growth. Todd shares the unlikely story of how a teenage mistake involving a Coke machine, the police, and the FBI became one of his earliest lessons on integrity. He also opens up about a recent moment where he dropped the ball professionally, and what it taught him about apology, accountability, and rebuilding trust. What you will hear Todd’s early lesson on trust, beginning with a 15-year-old mistake that landed him in the back of a police car. Why trust is the hardest thing to gain, the easiest thing to lose, and the most important thing to hold onto. How authenticity becomes an invitation to trust in business, relationships, and leadership. Why people will not follow a vision from someone they do not trust. The difference between transaction-based success and relationship-based success. What it means to rebuild trust after dropping the ball, without excuses or blame. A powerful story about Pat Riley, humility, and what real accountability looks like. Why failure can become a gift when it teaches you a better way forward. How practice builds confidence, and confidence creates consistency in earning trust. Todd’s perspective on faith, relationships, and the mantra that has guided his work Memorable lines “Trust is the hardest to gain, the easiest to lose, and the most important to hold onto.” “People will not follow you if they don’t trust you.” About Todd Duncan Todd Duncan is a sales entrepreneur, speaker, mentor, and leading authority on trust. He has taught and mentored more than 5,000,000 students around the globe across real estate, mortgage, banking, and financial services. After building a successful career as a real estate broker and licensed loan originator, where he negotiated and financed more than 5,000 real estate transactions in 12 years, Todd launched The High Trust Company with a vision to transform how sales professionals build high-performing businesses. Todd has spent his life equipping professionals to use high trust as the catalyst for stronger relationships, greater conversion, deeper client loyalty, and more meaningful success. He is the author of 17 books, including the New York Times bestsellers Time Traps: Proven Strategies for Swamped Sales People and High Trust Selling: Make More Money in Less Time with Less Stress. His work has been featured in The New York Times, The Wall Street Journal, Entrepreneur Magazine, SUCCESS Magazine, FOX, CNN, and other major media outlets. Resources & links Follow Todd Duncan and learn more: Website: https://toddduncan.com/ LinkedIn: https://www.linkedin.com/in/toddduncanofficial/ Instagram: https://www.instagram.com/toddduncanofficial/ Company: https://www.myfuel.io/ Follow Stuart on Social Media: https://www.linkedin.com/in/macmillanstuart/ https://www.instagram.com/macmillanstuart/ Follow The Lighthouse Collective on Social Media: https://www.instagram.com/lighthousecollectiveglobal/ Connect with Stuart MacMillan at www.TheLighthouseCollective.Global Subscribe to The Lighthouse Collective on YouTube and watch the video: https://www.youtube.com/@TheLighthouseCollective Thanks for listening. Keep Shining, Be A Light!
