Killer Growth

KillerGrowth
  • 5.0 (3)
  • BUSINESS
  • UPDATED WEEKLY

The KillerGrowth Podcast is where founder Samuel McVay has real conversations with business owners, entrepreneurs, and creators about what it truly takes to grow. Each episode uncovers one practical insight to move a business forward while digging into the struggles behind the scenes—finding traction, navigating uncertainty, and adapting in a changing world. Genuine stories, honest lessons, and relatable perspectives for anyone building something that matters.

  1. 4D AGO

    From Cowboy to Commercial Roofer: Building Stanfield Roofing with Dustin Stanfield | Ep 26

    In Episode 26 of the Killer Growth Podcast, Samuel sits down with Dustin Stanfield, owner of Stanfield Roofing and El Dorado Building Systems, to talk about leadership, commercial construction, and what it really takes to grow a blue-collar company without losing your standards. Dustin shares his journey from training cutting horses across multiple states to working feedlots, riding pens, and eventually stepping into the family business in 2008. He explains how Stanfield Roofing began as a spray coating company, how the commercial roofing industry has evolved over the last two decades, and why customer service and quality workmanship are what separate long-term companies from low-bid contractors. The conversation dives into commercial roofing systems like TPO, insulation requirements, the importance of roof maintenance programs, and why most roofing failures happen in the details—not the field membrane. Dustin also shares lessons from taking over ownership from his father in late 2024, the steep learning curve of business operations and legal compliance, and why implementing new software systems is one of the biggest growth levers in front of the company today. They also discuss the acquisition of El Dorado Building Systems, building massive red iron structures, and how Dustin is thinking about scaling intentionally—growing the business while protecting culture, service, and trust. This episode is a grounded look at ownership, operational maturity, and building something that lasts in a tough industry. Learn more at https://killergrowth.com

    50 min

  2. 6D AGO

    Athlete to AI Founder: Miguel Johns on Milton AI, Coaching & Entrepreneurship | Ep 25

    In Episode 25 of the Killer Growth Podcast, Samuel sits down with Miguel Johns, founder of Milton AI, for an inspiring deep dive into entrepreneurship, fitness, and building a real software product through years of trial, pivots, and persistence. Miguel shares how a career-ending college football injury forced him to rethink his future, leading him into health science, entrepreneurship, and eventually the mission of helping prevent chronic disease through scalable technology. He walks through the early days of launching KingFit, pitching at 1 Million Cups, raising capital, and learning painful lessons as a non-technical founder trying to build an AI-driven health platform before the technology was ready. The conversation then shifts into the creation of Milton AI—an app designed to make nutrition tracking radically easier for everyday people and far more valuable for coaches. Miguel explains how Milton works, why simplicity drives adherence, how generative AI changed the game, and why coaches and trainers are the key to real accountability and long-term results. They also discuss product development, SaaS strategy, monetization, scaling challenges, and Miguel’s vision for building an intelligence layer that empowers health professionals—not replaces them. This episode is a masterclass in grit, founder growth, and building a tech product that actually solves a real-world problem. Learn more at https://killergrowth.com

    58 min

  3. 6D AGO

    Building Trust Through Video: Podcasting, Content & Branding with Troy Trussell | Ep 24

    In Episode 24 of the Killer Growth Podcast, Samuel sits down with Troy Trussell, founder of Trussell Media and host of the Strategic Motion podcast, for a practical conversation on content creation, video production, and why trust is the real currency in marketing.Troy shares his journey from graduating with a graphic design degree to unexpectedly stepping into video production when his agency bought cameras and put him in charge. From filming commercials to shooting weddings for over 20 years, Troy explains how his passion for storytelling evolved into a full-time business helping brands communicate clearly and professionally.The conversation dives into the realities of podcasting and video as a marketing tool: why consistency matters more than perfection, why audio quality is non-negotiable, and how businesses can use podcasts to build a content engine, create networking opportunities, and generate trust at scale. Troy also breaks down what makes testimonial videos powerful, how to keep them authentic, and why AI will reshape content production while still leaving room for real people and real stories.This episode is packed with insight for business owners, creators, and marketers who want to build a brand that feels human—and earns attention the right way.Learn more at https://killergrowth.com

    53 min

  4. FEB 3

    Building Trust at Scale: Property Management, Leadership & Growth with Syndee Scribner | Ep 23

    In Episode 23 of the Killer Growth Podcast, Samuel sits down with Syndee Scribner, co-owner of Scribner Property Management, to explore what it takes to build a scalable, trust-based service business in the real estate world.Syndee shares her path into property management, how Scribner Property Management grew from a small operation into a multi-market firm, and why systems, communication, and people matter more than any single deal. She breaks down the realities of managing owners, tenants, maintenance teams, and expectations—all at the same time.The conversation covers leadership development, hiring, creating consistency across properties, navigating difficult client situations, and the emotional weight that comes with managing homes that represent people’s biggest investments. Syndee also reflects on partnership dynamics, long-term vision, and what sustainable growth actually looks like in a service-heavy industry.This episode offers a grounded look at entrepreneurship built on reliability, process, and doing the right thing—especially when it’s hard. Learn more at https://killergrowth.com

    58 min

  5. FEB 3

    Building a Community Coffee Brand: BrewCo, Systems & Staying Local with Kaytlan Berry | Ep 22

    In Episode 22 of the Killer Growth Podcast, Samuel sits down with Kaytlan Berry, owner of BrewCo Coffeehouse, to unpack what it really takes to build and sustain a local, independent coffee business in a small-town market.Kaytlan shares her journey from studying entrepreneurship at Wichita State to launching Dilly Deli, expanding into BrewCo Coffeehouse, and eventually opening BrewCo To Go to meet changing customer expectations around convenience. She explains how the business evolved through multiple locations, ownership structures, and seasons of growth—while staying rooted in quality, community, and consistency.The conversation dives into the operational realities of food and beverage businesses: inventory management, staffing, systems and procedures, owning vs. renting real estate, navigating competition from national chains, and why independent businesses must innovate without losing their identity. Kaytlan also reflects on leadership, burnout, motherhood, and the discipline required to run a business for more than a decade.This episode is a practical and honest look at long-term small business ownership, community-driven growth, and why doing the basics well—every single day—still wins.Learn more at https://killergrowth.com

    58 min

  6. JAN 30

    From Early Web to AI Strategy: Tyler Norris on Building, Failing & Staying Curious | Ep 21

    In Episode 21 of the Killer Growth Podcast, Samuel sits down with Tyler Norris, COO and strategy lead at Killer Growth, for a deep, reflective conversation on building businesses, learning the hard way, and staying adaptable across decades of technological change. Tyler shares his journey from growing up around entrepreneurship to building websites in the late ’90s, launching early agencies, winning a Microsoft small business contest, and attempting to build an underground data center in rural Kansas long before “the cloud” was a household term. He opens up about what went wrong, what he learned, and why walking away from certain ideas was just as important as pursuing others. The conversation traces Tyler’s path through agency life, freelancing, failed and successful partnerships, and ultimately co-founding Killer Growth. Along the way, they explore the shift from freelance work to building real systems, the importance of quality over volume, and how Tyler’s role today focuses on operations, strategy, and creating a better client experience. They also dive into the rapid evolution of AI—how it’s reshaping web design, content, SEO, and software development—and why Tyler sees today’s “AI slop” as a familiar phase that mirrors the early internet. The episode closes with reflections on legacy, faith, perseverance, and modeling a life of thoughtful risk-taking for the next generation. This is an honest, long-view conversation about entrepreneurship, technology, and building with intention over time. Learn more at https://killergrowth.com

    1h 2m

  7. JAN 26

    From Viral Videos to a Real Brand: Building Mr. Mixer with Purpose, Zach Dinicola | Ep 20

    In Episode 20 of the Killer Growth Podcast, Samuel sits down with Zach Dinicola, aka "Mr. Mixer," to explore what happens after internet fame—and how to turn attention into a sustainable, values-driven business.Zach shares the story behind his rise through viral content, what it’s like navigating sudden visibility, and the pressure that comes with building a brand in public. He opens up about consistency, creative discipline, audience trust, and the difference between chasing views and creating something meaningful that lasts.The conversation covers content strategy, brand identity, monetization pitfalls, and why many creators burn out before they ever build real leverage. Mr. Mixer also reflects on staying grounded, protecting creativity, and aligning business decisions with personal values instead of algorithms.This episode offers a thoughtful look at modern entrepreneurship in the creator economy—and what it takes to build something real after the spotlight hits.Learn more at https://killergrowth.com

    1h 5m

  8. JAN 26

    Building a Brewery from Scratch: Community, Craft & Growth with BJ Hunt | Ep 19

    In Episode 19 of the Killer Growth Podcast, Samuel sits down with BJ Hunt, co-founder of Walnut River Brewing Company, to unpack what it really takes to build a craft brewery from the ground up—and keep it thriving for more than a decade.BJ shares his personal journey from early missteps in college to running a family business, earning his MBA, and eventually betting on himself to start a brewery without knowing how to brew. He explains how Walnut River began with a two-barrel system in a flea market, why El Dorado’s water quality shaped the company’s future, and how smart partnerships helped the business scale responsibly.The conversation dives deep into the realities of the brewery business: distribution economics, bootstrapping, branding decisions, equipment costs, investor relationships, contract brewing, and the risks of growing too fast—or in the wrong direction. BJ also shares candid lessons about leadership, mentorship, staying true to your values, and building a company that serves its community, not just its bottom line.This episode is a masterclass in long-term thinking, authenticity, and building something that lasts—one batch at a time.Learn more at https://killergrowth.com

    1h 3m
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Ratings & Reviews

5
out of 5
3 Ratings

About

The KillerGrowth Podcast is where founder Samuel McVay has real conversations with business owners, entrepreneurs, and creators about what it truly takes to grow. Each episode uncovers one practical insight to move a business forward while digging into the struggles behind the scenes—finding traction, navigating uncertainty, and adapting in a changing world. Genuine stories, honest lessons, and relatable perspectives for anyone building something that matters.

Information

  • Creator
    KillerGrowth
  • Years Active
    2025 - 2026
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © KillerGrowth
  • Show Website
    Killer Growth