Killer Influence is the ultimate showcase of creatives in Nashville, TN, hosted by (me) Will Barton and various co-hosts from Media Whisper, a digital marketing agency based in Nashville. Each week, we share insights from the media industry while interviewing standout personalities, to showcase the true driving force behind Nashville’s various booming industries. As marketing professionals, we also provide listeners with takeaways on new marketing strategies and trending topics. Killer Influence is more than just interviews; it's backstories and tips & tricks from unsung heroes in the creative fields that make our Music City so special.
Advertising then vs. now from a Madison Ave industry veteran w/ Don Schneider | Former Executive Vice President/Executive Creative Director for BBDO New York
In Episode 3 of Season 2, Will is joined by Brandon Brown to interview Don Schneider. For over 30 years, Don worked at the pinnacle of the marketing & advertising industry, creating some of the most recognized and awarded campaigns in the world. Leading the creative efforts for an array of Fortune 100 companies, Don’s work has won nearly every industry award possible, including Cannes Lions, Emmys, Clios, and even a Grammy. Recently, when USAToday listed the top ten Super Bowl ads of all time, seven were created by Don.
Giving hope & creativity to those experiencing homelessness w/ Nicole Brandt Minyard | Founder and Executive Director of Poverty and the Arts (POVA)
In Episode 2 of Season 2, Will is joined by co-host Meredith Wiser to interview Nicole Brandt Minyard, Founder and Executive Director of Poverty and the Arts (POVA), which provides people impacted by homelessness with the creative resources, training, and art exhibitions to showcase their work. She is inspired by the creativity of those on the streets and is finding ways to bridge the gap between the rich and the poor.
From managing MySpace pages to running a full service marketing agency w/ Michael Henry | Founder of Media Whisper
In Episode 1 of Season 2, we interview, Michael Henry, the founder and co-owner of Media Whisper. He got his start managing MySpace pages for music venues, for free. 10 years later, Media Whisper has grown into a powerful digital marketing agency with clients ranging from Live Nation to AMC Networks.
From creative pursuit to DIY business w/ Brian Hood | The Six Figure Home Studio
In Episode 11 of Killer influence, Alexa Rae and Will Barton interview Brian Hood, owner of The Six Figure Home Studio.
Brian Hood discusses how he went from playing in bands to starting his own DIY home recording business. The former drummer of MyChildren MyBride mastered his craft and now runs The Six Figure Home Studio, packed with educational courses and a podcast, teaching people how to run successful DIY home studios. His podcast is perfect for those who are looking to turn a hobby or passion into a full-fledged, thriving online business. thesixfigurehomestudio.com
Being fearless in the pursuit of your career w/ JoJamie Hahr | VP of Marketing at BBR Music Group
On Episode 10 of Killer Influence, Alexa Rae and Will Barton interview JoJamie Hahr. JoJamie Hahr is the VP of Marketing at BBR Music Group. JoJamie Hahr has been with BBR Music Group for six years, previously serving as the VP of Promotion at BBR management group before assuming the role of VP of Marketing.
Prior to joining the BBR team, JoJamie served as the National Dir. of Field Promotion for The Valory Music Co., after being promoted from Dir. of SE Promotion and Marketing. Her 20 years in the industry includes stops at UMG, WSIX and WWKA. Since taking the helm of the then newly created marketing department at BBR Music Group, she has grown the department into an industry leader.
JoJamie oversees brand partnerships and strategic marketing, as well as coordinates marketing efforts for each of the BBR Music Group’s three imprints, including the 2016, 2017 and 2018 ACM Entertainer of the Year, and ACM Artists of the Decade, Jason Aldean, chart-toppers Dustin Lynch, Zac Brown Band and Chase Rice, as well as Randy Houser, Jimmie Allen, Lindsay Ell, LOCASH, Runaway June, and more. JoJamie lead marketing efforts for Blanco Brown’s debut hit “The Git Up”, which claimed the No. 1 spot on the Billboard Hot Country Songs chart (12 weeks), was the top-selling digital country song in the U.S. (13 weeks) and earned nearly half a BILLION streams worldwide to date.
Connect with JoJamie here:
The journey from Songwriter to Manager w/ Jason Davis | President of One One 7
In Episode 9 of Killer Influence, Alexa Rae and Will Barton interview Jason Davis. Jason Davis is an entertainment industry executive with a broad range of titles including award winning songwriter, award winning author, entertainment consultant and the former Senior VP of A&R for Dolly Parton’s management company, CTK. He currently is the President of One One 7 (representing some of the most successful songwriters and record producers of our time) and a partner at Radar Label Group. Jason has worked with worldwide stars, including Boyz ll Men, Sugar Ray, P. Diddy, Alabama, and many more!
Learn more about Jason Davis here:
One One 7: https://oneone7.com/
Noble Management: http://www.noble-management.com/
Radar Label Group: https://www.radarlabelgroup.com/
I am elated anytime I get a notification a new episode has dropped! This is a great insight into the different facets of the music industry. They do a fantastic job and they always interview interesting people. Can’t wait to hear more.
We Need More Podcasts Like This!
Absolutely LOVE this podcast so far! The range of topics and quality of conversation is impeccable. Definitely a great source of food for the brain with applicable knowledge nuggets to acquire. Can't wait for the next episode!
My newest podcast obsession!
Alexa and Will dive into the music industry in Nashville by interviewing compelling players in the scene. They ask all the questions you're dying to know and more! Can't wait to hear what's next!