The Kirk + Kurtts Design Podcast

Kirk Visola & Andy Kurtts

Kirk Visola and Andy Kurtts take a fun look and analysis at branding and design. The fun nuances, textures, colors, and disruption that branding and all that goes with it may take on. Their insight is fun and honest with the hopes of educating those who tune in. And, being small business owners, they face many of the trials and obstacles that others face and speak towards that as well. No matter what, it's always a good time when these two get together and you might learn a little something new about that pretty little design or branding that you just saw. 

  1. Jul 10

    Joshua David, Fractional CMO & Brand Strategy Leader, Speaker & Executive Storyteller

    Kirk and Andy sit down with marketing and brand strategist Joshua David for a conversation that starts with a joke about his very long bio and quickly goes somewhere much more honest. Josh traces his path from working hotel front desks (including a stint in London that convinced him he was in the wrong industry) to community management, influencer marketing in New York, and eventually running social for Ebony, where he grew the platform from 200,000 to nearly a million organic followers before he turned 25. Along the way he crossed paths with a who's who of names, but the real story is what he learned about himself in those rooms. Mostly, this is a candid talk about being real in spaces that reward performance. The guys get into authenticity versus code-switching, what it costs to be the only person of color in the room, why Josh leaves a job before they start to hate him, and the price of doing the one thing you don't want to do just to reach the next rung. There's a lot on the tension between caring too much and protecting your own peace, plus a hard look at how companies say they want you to shake the table right up until you actually do. Funny, blunt, and occasionally uncomfortable in the best way. Come for the industry stories, stay for the truth-telling. The Kirk and Kurtts Design Podcast. Kirk Visola, founder and creative director of Mind the Font, and Andy Kurtts, founder and creative director of Buttermilk Creative. Send us Fan Mail Support the show About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. Music for Kirk & Kurtts intro & outro: Better by Super Fantastics Show a little love. Share the podcast with those who may benefit. Or, send us a coffee: Support the show

    Joshua David, Fractional CMO & Brand Strategy Leader, Speaker & Executive Storyteller
  2. Jun 19

    Mika Okimura, Education Innovator | M.S. in Biology

    "A sparkly rainbow that defies category." That's how this week's guest describes themselves, and honestly, it fits. For the first time, Kirk and Andy sit down with someone who isn't a designer or a founder: Mika Okimura, an educator and learning professional with over a decade of experience building inclusive, student-centered classrooms across the Bay Area, from UC Berkeley to Merritt College to San Francisco State, plus years at the Monterey Bay Aquarium. Mika opens up about growing up queer and Japanese American in a conservative pocket of California, the long road to claiming their they/them identity at almost 40, and how tiring it is to code-switch before you finally decide to just be yourself. They talk about teaching as the art of connection, the meditation teacher who told them they have "infinite wellbeing," and a little ramen otter that explains everything about why they love this work. There's also real talk on boundaries in the classroom, self-care and neurodivergence (including a three-hour nail routine), the "Learning to Pretty" Instagram, and a closing message you won't forget: f**k the model minority. Funny, heartfelt, and a little sweary. Follow The Kirk + Kurtts Design Podcast so you never miss an episode, and learn more about Mika's work as Your Academic Advocate in the show notes. Send us Fan Mail Support the show About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. Music for Kirk & Kurtts intro & outro: Better by Super Fantastics Show a little love. Share the podcast with those who may benefit. Or, send us a coffee: Support the show

    Mika Okimura, Education Innovator | M.S. in Biology
  3. Jun 12 ·  Bonus

    **Bonus: Madison Raisch**

    Many times when we have folks on the show there is an immediate and fun conversation that happens before we even do the introductions.  Well, this was one time where we caught our guest in all their marvelous candor, and join in. Well, Kirk joined in with the "back in my day" conversation about moving up the ranks in regards to stewardship of design roles.  Kirk and Madison sit in their rocking chairs sipping tea and complaining while Andy cautiously interjects and adds a much fresher and inspired insight.  This clip ends with the introduction of Madison's podcast, and if you haven't heard it, you can listen to the full podcast here.  Send us Fan Mail Support the show About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. Music for Kirk & Kurtts intro & outro: Better by Super Fantastics Show a little love. Share the podcast with those who may benefit. Or, send us a coffee: Support the show

    **Bonus: Madison Raisch**
  4. 10/22/2025

    Haylee Jordan & Anthony Bradley, Co-Founders at FABRIC

    In this episode, Kirk and Andy sit down with Haylee Jordan and Anthony Bradley, the creative co-founders behind Fabric, a new microdose THC beverage brand that’s part mellow, part mission-driven. Haylee and Anthony walk us through how Fabric went from concept to cans, the chaos of startup pivots, and why good design can’t be an afterthought — even when the product’s not done yet. From the gold-topped packaging to their public benefit corporation status, Fabric is trying to do things differently, on purpose. We get into: The brand’s unexpected founding storyWhat it takes to launch a cannabis beverage in a fast-moving, weirdly regulated spaceTheir approach to naming, product design, and mental health advocacyWhy being “cool” actually matters in CPG brandingMicrodosing vs full-dose THC (and who’s drinking the 10mg cans)Lessons from collaborating as design-first co-foundersWhether you’re into brand building, THC beverages, or just want to hear how creatives launch real products, this one’s worth your time. Website: drinkfabric.com Instagram: @drinkfabric Send us Fan Mail Support the show About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. Music for Kirk & Kurtts intro & outro: Better by Super Fantastics Show a little love. Share the podcast with those who may benefit. Or, send us a coffee: Support the show

    Haylee Jordan & Anthony Bradley, Co-Founders at FABRIC
  5. 10/06/2025

    Alex Perry, CEO of Right Way Signs, LLC

    This week, Kirk and Kurtts sit down with Alex Perry, CEO of Right Way, to talk about the evolution of signage from hand-painted murals to high-tech branding experiences. With deep roots in the sign painting world (his dad is still doing murals at 75), Alex shares the real story behind Right Way’s growth from a one-man shop to a trusted signage partner for brands like Nike, Starbucks, and Hilton. We dive into: Growing up around lettering and storefronts in EvanstonWhy Right Way lost a big client — and what they learnedHow digital tech and design-forward thinking rebuilt the businessWhat it’s like to balance creative craft with production at scaleThe problem with clients who think signs are just another invoice lineWhether you’re a designer, business owner, or someone who just loves seeing good design in the wild, this one’s for you. Thanks again to Alex for joining us. Check out Right Way at rightwaysigns.com. Follow us and leave a review if you’re enjoying the show. Send us Fan Mail Support the show About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com. Music for Kirk & Kurtts intro & outro: Better by Super Fantastics Show a little love. Share the podcast with those who may benefit. Or, send us a coffee: Support the show

    Alex Perry, CEO of Right Way Signs, LLC
5
out of 5
10 Ratings

About

Kirk Visola and Andy Kurtts take a fun look and analysis at branding and design. The fun nuances, textures, colors, and disruption that branding and all that goes with it may take on. Their insight is fun and honest with the hopes of educating those who tune in. And, being small business owners, they face many of the trials and obstacles that others face and speak towards that as well. No matter what, it's always a good time when these two get together and you might learn a little something new about that pretty little design or branding that you just saw.