Knack 4 Business

Bernie Franzgrote

Welcome to the Knack 4 Business podcast, where we explore business ideas and share those ideas globally. Knack 4 Business is about sharing Knowledge, Networking, Architecture, Connecting and being Kreativ. That is what KNACK stands for. The common threads of any business are people, money, continuous change and information. In a diverse world, we are unique and face the same wins and challenges. In this podcast, we invite you to learn about what is out there and how connecting with people and ideas helps us all succeed. We cover business topics that range from the mind, the body, finances, legal, accounting, real estate, manufacturing, networking, IT, marketing, and social media, and add anything to the list that supports your work. Even your competitors have something to offer you.

  1. Honest Business Assessment Every Owner Avoids | K4B

    34m ago

    Honest Business Assessment Every Owner Avoids | K4B

    GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A practical way to see where profit, scalability, and personal freedom are leaking — and a clear next step whether you're the owner or the advisor.   Most business owners can tell you their revenue. Fewer can tell you why the bank account still feels tight. Sanjay Gupta joins Bernie to unpack that gap. Sanjay is the founder of Earnings Genius in Kingston, Ontario, and the creator of the PROFIT10™ Framework and Growth Advisory Boards™. He works with growth-stage owners who are running harder for less profit — and his ten-driver framework shows them where the time, money, and focus are quietly leaking. In this conversation, Sanjay explains why the same problem keeps showing up. The owner wears every hat. Processes live in their head. Revenue grows but profit doesn't. Vacation never happens. He calls personal freedom "the final metric" — the real test of whether you built a business or a demanding job. The framework looks at ten drivers across four areas: strategic clarity (purpose, positioning, priorities), organizational strength (people, performance, process), financial outcomes (profit, pipeline), and owner freedom (preparedness, personal freedom). It's industry-agnostic. One client recovered a half-million-dollar pandemic loss and doubled their locations. Another added $150,000 in annual profit from a single boardroom conversation. Bernie and Sanjay also open three doors for the K4B audience: A free 5-minute Profit Snapshot for any owner who wants a quick read on process, profit, and freedom A deeper Enterprise Value Report for owners ready to do the work A partner program for coaches, consultants, fractional execs, and advisors who want a structured diagnostic to anchor their first client conversation Key topics covered: Why revenue is vanity and profit is sanity The 30-day vacation test — and what it reveals about owner dependency The four areas every business needs to measure How a free 5-minute Snapshot turns into a real advisory conversation Why "clarity before prescribing" is the rule for coaches and owners alike How the partner program gives advisors a structured first conversation with prospects   Browse all episodes.   — SPECIAL OFFER — Profit10™ SnapShot FREE — a 5 minute check on your business health.   Next steps: Email: info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47 CAD/month after + GoHighLevel Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest K4B: Visit Knack 4 Business Browse all episodes (K4B / ETW / CGN) Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    31 min
  2. The Sales Mentality That Gets Results Fast | Julia Kline

    4d ago

    The Sales Mentality That Gets Results Fast | Julia Kline

    GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systemsWHAT THEY'LL GAIN: A clear read on the inner blocks that kill sales, a smarter way to work a room, and a simple writing rule that gets follow-up emails answered.   Most business owners don't have a lead problem. They have a selling problem. They feel the ick. They go quiet. They don't follow up. And the deal dies. Julia Kline has spent almost thirty years inside sales — from a childhood lemonade stand, to the top one percent of Mary Kay's global salesforce, to the work she does now coaching business owners and leaders. She built the Heal Your Sales Wounds™ system after noticing the same patterns over and over again. In this Canada Growth Network conversation, Julia walks through her six sales wounds — money, love and money, power, anti-selling, prostitution, and visibility — and explains why the anti-selling wound is the one most small business owners are stuck inside. Then she gets practical. She shows the question-first mindset that turns networking from awkward to useful, and the radical-authenticity writing rule that gets cold and warm follow-up emails answered. Key topics covered: The six sales wounds and which one is killing most SMB revenue Why "I don't want to be pushy" is a self-belief problem, not a kindness The Mary Kay story that reframed sales as service How to prepare for a networking event so you stop wasting it The one question that finds a real prospect in under 60 seconds Why you have to be willing to hear "no" — early and often The radical-authenticity opener for follow-up emails How to tell a legitimate objection from your inner critic talking Guest links: Julia Kline — juliakline.com LinkedIn — linkedin.com/in/juliakline YouTube — Julia Kline channel Facebook — facebook.com/juliaekline Book — Sleaze-Free Selling on Amazon Also mentioned: Playing Big by Tara Mohr — the source of the "inner critic, write it down" idea Julia teaches. Browse all episodes across K4B, ETW, and CGN.   — PARTNERS ON THIS EPISODE — Canada Growth Network — the business community Bernie co-founded. Real referral connections plus GoHighLevel CRM for $47 CAD/month. Profit10™ — for the coaches, consultants, and advisors listening: a structured ten-driver business diagnostic you can put in front of a prospect so the discovery call becomes a real advisory conversation. Start by taking the Snapshot yourself.   Final CTAs: Email Bernie: info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47 CAD/month after, with GoHighLevel included! Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest CGN — Attend the Monday Power Hour free Past episodes (K4B / ETW / CGN) Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    18 min
  3. Hidden Profits: Grow Revenue Without Burnout | Stacey Hylen

    5d ago

    Hidden Profits: Grow Revenue Without Burnout | Stacey Hylen

    GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable insights, hard-won lessons, real growth strategies   Most business owners think more revenue means more marketing spend. Stacey Hylen shows the opposite. In this episode of Knack 4 Business, Stacey shares how a single upsell question grew one client's sales by 48% in a single month. No new ads. No new staff. No new product. Just one question at the register. Stacey is an internationally recognized business growth strategist, certified AI consultant, and former senior coach for Tony Robbins and Chet Holmes Business Mastery. She helps established entrepreneurs find hidden profits, attract their perfect clients, and scale without burnout. In this conversation she covers: The "BS funnel" that traps founders in busy work that does not move revenue Why most people are using AI wrong — and her SASE Method (Strategic, Authentic, Stories, Sell, You) for content that sounds like you The hidden profits hiding in your existing client base — upsells, lifetime value, raising rates How to spot misalignment between your business and your perfect client The Dream 100 strategy Stacey was featured in by Chet Holmes' daughter Amanda Why "I tried everything" usually means "I tried three things twice" Stacey's upcoming book Hidden Profits, More Clients and Cash drops soon. Grab the custom GPT and the early-list spot at moreclientsandcash.com. Connect with Stacey Hylen Website: staceyhylen.com LinkedIn: linkedin.com/in/staceyhylen Podcast: staceyhylen.com/podcast Facebook: facebook.com/stacey.hylen Instagram: instagram.com/stacey.hylen YouTube: @StaceyHylen Mentioned in this episode Tony Robbins Business Mastery — where Stacey served as VP of Consulting Chet Holmes — Dream 100 strategy, original Ultimate Sales Machine Amanda Holmes — new edition of The Ultimate Sales Machine Dan Kennedy — "sell the free as hard as the paid" ChatGPT — turn OFF "train the model for everyone" in settings Co-host: Wayne Pratt — Motive8U Browse all episodes — K4B / ETW / CGN archive   — PARTNERS ON THIS EPISODE — Canada Growth Network — Business connections plus GoHighLevel CRM for $47 CAD a month. Bernie is a co-founder. Start your trial at $1 for the first month.   WebIndexer — Turn your website into a 24/7 sales assistant. See it live on knack4business.com.   What's next: Email: info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47/month after Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest Browse all episodes (K4B / ETW / CGN) Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    37 min
  4. Real Estate Paper: Buy the Debt, Skip the Tenants | Tiffany Alexander

    6d ago

    Real Estate Paper: Buy the Debt, Skip the Tenants | Tiffany Alexander

    GROWTH PILLAR: Real Estate & Wealth Building WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable insights, hard-won lessons, real growth strategies   Tiffany Alexander solves one of the toughest problems in wealth building: how to grow money without ever holding a plunger. She started flipping houses in Florida 20 years ago. Then she went up the ladder — wholesaler, tax liens, rentals, commercial. Then a mentor showed her the real game. Look at every tall building downtown. The names on those buildings are banks. Banks don't own the real estate. They own the paper. So Tiffany sold her rentals and became the paper lady. Today she runs Aspen Sage Investment Fund. She buys mortgage debt from banks at a steep discount — sometimes 50 cents on the dollar — and turns it into steady returns for investors. She also brought a 25-year-old government-grade AI to the public through TaxLens.ai. It runs a 10-year tax lookback for 20 dollars and files corrected returns automatically. In this conversation with Bernie and co-host Wayne Pratt, Tiffany covers: Why banks sell non-performing loans at half price How first-lien position protects your investment The 6 to 12 percent returns inside her fund Her daily super-connector habits and "proximity bias" approach Her CRM stack — GoHighLevel, Engage Pro, Hey Lois The TaxLens.ai origin story and what's coming next Connect with Tiffany:Aspen Sage Fund | LinkedIn | Instagram @tiffsinvesting | Instagram @taxlensai | YouTube – Unveiling Journeys | YouTube – Aspen Sage Fund Mentioned in this episode:Property Wizard Podcast with Fred Crouch — the natural companion show if today's real estate angle hooked you. Fred makes wealth building through property easy to follow. Canada Growth Network — Tiffany named GoHighLevel as her core CRM. CGN bundles GHL with real referral-based connections for $47 CAD/month. Make — the automation backbone behind TaxLens-style AI workflows. Connect every tool, run the busywork for you. Browse all episodes:K4B / ETW / CGN archive Next steps: Email Bernie: info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47 CAD/month after Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    51 min
  5. Margin Is the Only Metric That Matters | Paulo Knabben

    Jun 22

    Margin Is the Only Metric That Matters | Paulo Knabben

    GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable insights, hard-won lessons, and real margin strategies you can apply this week.   Most small business owners chase revenue and wonder why they still feel broke.  Paulo Knabben, founder of Loocro, has helped over 150 companies fix that exact problem — and his answer is simple. Margin is the only metric that matters. In this Knack 4 Business conversation, Paulo shares his journey from pharmacist to growth strategist, and why most founders are solving the wrong problem. Revenue feels good. Margin keeps the lights on. He breaks down healthy margin ranges by industry, when scaling actually pays off, and the pricing mistake that quietly drains small businesses every month. You'll hear real client stories — including the one about a founder happy to "break even" on a $3,000 ad spend, who didn't realize he actually needed $12,000 in sales to break even on his 40% margin. Key topics covered: Why scaling revenue without margin discipline is a trap Healthy margin benchmarks by industry (services, products, agencies) The break-even calculation most owners get wrong When to scale, when to wait, and how to read the signal Pricing as a margin tool, not a sales tool Why "digital marketing" is just marketing now How patient reinvestment beats borrowing every time Connect with Paulo Knabben:Website | LinkedIn | YouTube | Instagram | Loocro on LinkedIn | Loocro Blog Free offer from Paulo:Profit Framework Session — a free 30-minute call where Paulo maps the exact structure your business needs to grow revenue and margin predictably, and sends you a PDF you can implement yourself. Sponsors featured in this episode: Notionhive — Websites built to convert, not just look pretty. If your site isn't bringing in leads, the problem is usually strategy, not design. Canada Growth Network — Real business connections plus GoHighLevel CRM access for $47 CAD/month. Built for SMBs and solopreneurs who want both community and systems. Make — The automation platform that connects every tool in your stack. Build the workflow once, let it run forever. Browse all episodes across K4B, ETW, and CGN.   Calls to action: Email: info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47 CAD/month after Subscribe to the podcast on your favourite platform Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest Visit Knack 4 Business Past episodes Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    38 min
  6. Why Enrollment Specialists Obsess Over Loading Times

    Jun 19

    Why Enrollment Specialists Obsess Over Loading Times

    GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear way to check your website's real health in 30 seconds, plus a continuous-improvement model that grows traffic and conversions without another redesign project.   Most business websites quietly lose ground every year. Traffic dips. Engagement drops. Conversions slip. And the usual fix — a six-figure redesign — rarely solves the real problem. Dennis Powers is the Growth Gorilla at Cheeky Monkey Media. He has spent over 20 years in B2B sales and web strategy, helping nonprofits, higher-education groups, and mission-driven businesses get more out of the websites they already have. In this Canada Growth Network Power Hour, Dennis explains the hidden taxes most websites pay every day. Speed tax. Accessibility tax. SEO tax. Security tax. He shows why Google now measures these things directly — and why a slow mobile site can cost you 7% in conversions for every second past the 2.5-second mark. He also shares a free tool from Google, pagespeed.web.dev, that any business owner can use to check website health in 30 seconds. No tech team required. No agency translation needed. The bigger shift Dennis is pushing? Stop treating your website like a brochure. Start treating it like your best salesperson — open 24/7, ready to convert. Key topics covered The hidden taxes most websites pay (speed, accessibility, SEO, security) Why redesigns rarely solve the real problem The 2.5-second mobile load rule and what it costs you A free Google tool for 30-second website health checks The continuous-improvement model — 15 years, zero redesigns Why your website should be your hardest-working employee Connect with Dennis Website: cheekymonkeymedia.ca LinkedIn: Dennis Powers Cheeky Monkey company page: LinkedIn YouTube: Cheeky Monkey Media Blog: Cheeky Blog Hosts Bernie Franzgrote Wayne Pratt Percy Barr Browse all episodes   — PARTNERS ON THIS EPISODE — Canada Growth Network — Business connections plus GoHighLevel CRM for $47 CAD/month. Real tools and real people in one place. WebIndexer — Turns your website into a 24/7 client-facing assistant. See it live on knack4business.com. East Trade Winds — Free weekly networking that actually goes somewhere. Tuesdays 8–9 AM EST.   Next steps Email: info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47 CAD/month after Subscribe to the K4B blog Search K4B episodes Register as a K4B guest Attend the Monday CGN Power Hour free Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    14 min
  7. Consistency & Character: The Only Way to Build Real Authority

    Jun 17

    Consistency & Character: The Only Way to Build Real Authority

    GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A simple four-part framework for leading a team, a behaviour-science approach to building new habits, and a clear test for whether you are actually leading or just bossing people around.   Most leadership advice gives you a list of 21 things to remember. Your brain can hold four. That is the problem Jim Salvucci is here to fix. Jim spent 30 years in higher education as an English professor, dean, and university vice president before he founded Guidance for Greatness. On this Knack 4 Business episode, he walks Bernie and co-host Wayne through his Four Cs framework — Character, Communication, Compromise, Collaboration — and shows why each one only works when the one before it is solid. Character comes first. If people do not trust who you are, your message lands flat. Jim uses the boy who cried wolf to make the point stick. Communication is next. Message, audience, clarity. Clarity wins. Jim tells his students you cannot expect the reader to fill in your blanks. The same rule applies to your team. Compromise is where most leaders flinch. Jim calls compromise a strength, not a weakness. The only thing you should never compromise is your values. Collaboration is the payoff. Build the first three Cs and collaboration shows up almost on its own. Maintaining it is the harder job. Jim also unpacks Tiny Habits — the behaviour-change system from Dr. BJ Fogg at Stanford — and shares the story of how one of his department chairs told him he had sent "an a*****e email" and lived to tell about it. Plus the difference between a boss and a leader, why leading is teaching, and the idea behind his book Greater Than Great. Key topics covered: Why the human brain can only hold four leadership ideas at once The Four Cs framework and the order they have to be built in Message, audience, clarity — the three pieces of communication Tiny Habits, anchors, and the role of celebration in locking change in Radical transparency and the "no a*****e rule" inside a team The real difference between being kind and being nice Why all leading is teaching, and all teaching is leading Connect with Jim Salvucci: Guidance for Greatness LinkedIn On Leading with Greatness Substack Jim's podcast YouTube Facebook Jim's book Greater Than Great — available on Amazon Mentioned in this episode: Tiny Habits by Dr. BJ Fogg The No A*****e Rule by Robert Sutton Tools and communities we use: Join Canada Growth Network — community + GoHighLevel CRM, $1 CAD first month, $47/month after @Hive — real-world networking for freelancers and growing teams WebIndexer — the chatbot that turns your website into a 24/7 sales assistant Next steps: Got a question or a guest idea? Email info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47/month after Subscribe to the podcast on your favourite platform Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest Visit Knack 4 Business Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    47 min
  8. Trade Shows Don't Work? You're Doing It Wrong | Max Frambach

    Jun 16

    Trade Shows Don't Work? You're Doing It Wrong | Max Frambach

    GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A fresh model for trade show ROI, a clear way to measure podcast performance inside a sales funnel, and a working understanding of why most digital marketing fails, and how to fix it.   Most businesses leave trade shows with a stack of business cards and nothing to show for it. Max Frambach is changing that. Max is the founder of Blurrberry Media Agency in the Netherlands. He builds clear marketing plans, sharp brand messaging, and data-driven campaigns that help businesses grow without wasting time or budget. In this episode, Max walks us through his hybrid podcast studio concept, a glass studio dropped right into the middle of a trade show floor. Silent disco headphones let attendees listen live. The content keeps working long after the show ends. Key topics covered: Why most companies fail at trade show follow-up The real problem with knowing your audience Podcasts as middle-funnel content, not closers Metrics that actually matter (and the ones that don't) Live vs hybrid podcasting — what works and why How to listen to a customer before selling them anything Building sponsorship that fits the audience Connect with Max: Max Frambach on LinkedIn | Blurrberry Media Agency Special thanks to Carl Richards of Podcast Solutions Made Simple for the referral. Tools and partners mentioned in this episode: WebIndexer — the 24/7 chatbot that turns your website into a working assistant Canada Growth Network — connections + GoHighLevel CRM for $1 CAD the first month, then $47/month VidIQ — the YouTube research tool used on every K4B episode Next steps: Got questions? Email info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47/month after Subscribe to the K4B blog Search past K4B episodes at knack4business.com Want to be on the show? Register here Visit Knack 4 Business Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    48 min

Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to the Knack 4 Business podcast, where we explore business ideas and share those ideas globally. Knack 4 Business is about sharing Knowledge, Networking, Architecture, Connecting and being Kreativ. That is what KNACK stands for. The common threads of any business are people, money, continuous change and information. In a diverse world, we are unique and face the same wins and challenges. In this podcast, we invite you to learn about what is out there and how connecting with people and ideas helps us all succeed. We cover business topics that range from the mind, the body, finances, legal, accounting, real estate, manufacturing, networking, IT, marketing, and social media, and add anything to the list that supports your work. Even your competitors have something to offer you.