Knack 4 Business

Bernie Franzgrote, Wayne Pratt
  • 5.0 (1)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to the Knack 4 Business podcast, where we explore business ideas and share those ideas globally. Knack 4 Business is about sharing Knowledge, Networking, Architecture, Connecting and being Kreativ. That is what KNACK stands for. The common threads of any business are people, money, continuous change and information. In a diverse world, we are unique and face the same wins and challenges. In this podcast, we invite you to learn about what is out there and how connecting with people and ideas helps us all succeed. We cover business topics that range from the mind, the body, finances, legal, accounting, real estate, manufacturing, networking, IT, marketing, and social media, and add anything to the list that supports your work. Even your competitors have something to offer you.

  1. The Biggest Investment Mistake Business Owners Make

    2D AGO

    The Biggest Investment Mistake Business Owners Make

    Business owners build strong companies — but often fail to build a private investment strategy outside their business to protect long-term wealth. In this episode of Knack 4 Business, we sit down with Michael Lautru, Private Market Specialist at Parvis, to unpack one of the biggest investment mistakes business owners make in North America. Entrepreneurs work hard to grow revenue and scale operations. But many forget to build steady income outside their company. Michael explains how private market investing in Canada can help business owners create reliable cash flow through real estate, infrastructure, and income-focused funds. He breaks down: • The difference between public vs private markets • Why liquidity and volatility are not the same • How to test your real risk tolerance • Why cash flow investing creates freedom • Tax-efficient investing strategies in Canada • How flow-through structures may reduce taxes • Why management oversight matters in private funds He also explains why separating your operating company from your retirement portfolio protects your future. If you are planning an exit, thinking about retirement income, or exploring private market investing in Canada, this episode gives you a practical roadmap.   Who This Podcast Is For Startup founders, solopreneurs, scaling business owners, Canadian entrepreneurs, and North American investors seeking stable income and tax-efficient wealth strategies.   What You’ll Gain Clear understanding of private vs public markets, actionable cash flow strategies, smarter risk management, and practical retirement planning insights for business owners.   Guest Michael Lautru Private Market Specialist, Parvis Email: mailto:michael.lautru@parvisinvest.com SMS: 613-255-0631   Hosts Bernie Franzgrote Wayne Pratt Knack 4 Business https://knack4business.com/   Episode Links YouTube: https://youtu.be/I7SZkidkejg Simplecast: https://tinyurl.com/3zvbkj6v Blog: https://knack-4-business.ghost.io/the-biggest-investment-mistake-business-owners-make   Sponsors Canada Growth Network Business networking + CRM tools for SMBs https://tinyurl.com/3s5d3ayv WebIndexer Turn your website into a 24/7 sales assistant https://tinyurl.com/yav4edf5 Notionhive Websites built to convert and grow your business https://tinyurl.com/35hrnu4a   Acknowledgments Special thanks to: Carl Richards of Podcast Solutions Made Simple Fred Crouch of the Property Wizard Podcast Jovan Strika of @Hive Melanie Webber   Call to Action Have questions about private market investing in Canada? 📩 Email us at: mailto:info@kreativinsight.com 🌐 Visit: https://knack4business.com/ Read the blog, comment on the episode, connect with Michael on LinkedIn, and subscribe to Knack 4 Business for more expert conversations on entrepreneurship and investing. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    55 min
  2. This AI Chatbot Increases Calls by 40% (Here's Why)

    3D AGO

    This AI Chatbot Increases Calls by 40% (Here's Why)

    Rahel Gunaratne helps small and medium businesses stop losing website visitors by turning their questions into clear answers, booked calls, and qualified leads using Web Indexer.   Your website might be full of good information and still fail to help people. Customers arrive, feel lost, and leave in seconds. That is the silent leak in many businesses today. In this episode the team explores a practical fix. Web Indexer crawls your public pages and lets visitors simply ask what they need in plain language. The tool replies from your own content and guides them to the right page or booking link. Rahel explains how setup can be as easy as adding one script tag. The chatbot can match your brand voice, collect lead details, and connect to Calendly or Zapier so the inquiry flows straight into your CRM. Key takeaways Website visitors leave when they can’t find answers fast — a chatbot can reduce that drop-off.Web Indexer “crawls” your public pages so the chatbot answers from your site content.You can brand the chatbot (tone, look, personality) so it matches your business voice.Lead capture can collect basics like name, email, phone, and company.You can connect bookings and follow-ups using tools like Calendly and Zapier.Helpful for teams that want better website support without hiring a full-time live chat staff.Built with Canada in mind, including privacy considerations like PIPEDA (good for trust-sensitive orgs).Who this podcast is for Small and medium business ownersCoaches, consultants, and service providersNonprofits and charitiesAnyone trying to turn website traffic into more calls, leads, and bookingsWhat listeners will gain A simple way to make your website easier to usePractical ideas to increase inquiries and booked callsA clear example of how AI can support sales and customer service without being “robot-y” READ MORE AND INTERACT Continue in the Ghost article and leave a comment or connect with Rahel or Bernie about your website questions. WATCH on YouTube. Connect with Rahel Gunaratne and explore Web Indexer. Email info@webindexer.app or try the affiliate link. HOSTS AND SUPPORTERS Hosted by Bernie Franzgrote with co-host Wayne Pratt. Thanks to Carl Richards from Podcast Solutions Made Simple, Fred Crouch of the Property Wizard Podcast, Jovan Strika at @Hive, and Melanie Webber. SPONSORS Grow with Canada Growth Network, connect through East Trade Winds, and learn from the Property Wizard Podcast. CALL TO ACTION Share your thoughts by emailing info@kreativinsight.com and visit Knack 4 Business for more. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    17 min
  3. Is Your Professional Photo Building Trust or Destroying It?

    5D AGO

    Is Your Professional Photo Building Trust or Destroying It?

    Most professionals lose trust online because their photo doesn’t reflect who they really are. Before someone reads your bio, checks your website, or books a call, they see your photo. That single image often decides whether they trust you—or move on. In this Canada Growth Network (CGN) episode, hosts Bernie Franzgrote, Percy Barr, and Wayne Pratt sit down with Joanne Moorhouse, founder of Joanne Moorhouse Photography, to talk about trust, first impressions, and the real role of professional headshots. Joanne explains how people make decisions in seconds, why outdated or overly polished photos quietly break trust, and how simple, authentic headshots help people feel safe reaching out. She also shares how remote headshots remove stress, save time, and still deliver professional results—no studio required. This is a practical conversation for anyone who shows up online as the face of their business. 👉 Read more on our blog 👉 Comment and share what your current photo says about you   🔑 Key Topics Covered How headshots influence trust and credibilityCommon photo mistakes that quietly push people awayWhy authentic images work better than polished onesHow remote headshots fit busy schedulesUsing photos to shorten the trust gap before the first call  👥 Who This Podcast Is For Business owners, consultants, solopreneurs, and professionals building personal brands.   🎯 What You’ll Gain Clear insight into how photos shape trust, practical ways to improve your image, and modern options for stress-free professional headshots.   👤 Guest Links & Resources Joanne Moorhouse – Joanne Moorhouse Creative  Website: www.joannemoorhousecreative.com LinkedIn: https://www.linkedin.com/in/joannemoorhouse/ Find Your Personal Brand Set up an appointment for a portrait Get the book Trust at First Sight   🎙️ Hosts & Supporting People Bernie Franzgrote – https://link.v1ce.co.uk/berniefranzgrotePercy Barr – https://percybarr.com/ | https://www.linkedin.com/in/percy-barr-10992b10/Wayne Pratt – https://motive8u.ca/ | https://www.linkedin.com/in/prattwayne/  🤝 Sponsors ( Canada Growth Network Membership $47 CAD/month | First month $1 | Cancel anytime Includes access to GoHighLevel 👉 https://canadagrowthnetwork.com//ghl Notionhive – Websites That Actually Work 👉 https://tinyurl.com/35hrnu4a East Trade Winds – Free Business Networking 👉 https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9   📩 Connect With Us Email: info@kreativinsight.com Website: https://canadagrowthnetwork.com   ▶ Watch & Read More YouTube: https://youtu.be/REuKvRnVYm8 Simplecast: https://tinyurl.com/73na899x Article: https://knack-4-business.ghost.io/is-your-professional-photo-building-trust-or-destroying-it Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    11 min
  4. The Real Reason Customers Choose Your Competitor

    5D AGO

    The Real Reason Customers Choose Your Competitor

    B2B tech companies lose deals because buyers get stuck in the messy middle, where trust, timing, and clarity matter more than features. Imagine doing everything “right”—great product, strong features, fair pricing—and still losing the deal. That’s the messy middle. Buyers no longer move from awareness to purchase in a straight line. They loop, compare, pause, and doubt. In this episode of Knack 4 Business, we sit down with Martin Pietrzak, founder of Pinch Marketing, to explain how buyers really decide today. Martin shares real-world stories from SaaS and B2B tech brands that stopped chasing clicks and started building trust. You’ll learn why the old funnel no longer works, how social proof shapes decisions, and why being helpful and memorable beats being loud. If your prospects are stalling, ghosting, or choosing competitors, this episode explains why—and what to do next. 🧠 Key Topics Covered What the “messy middle” really means for B2B buyersWhy trust beats product features in buying decisionsHow small tech companies can outsmart bigger brandsSocial proof, empathy, and consistency in B2B marketingWhy you must earn trust before buyers are ready  🎧 Who This Podcast Is For B2B tech founders, SaaS leaders, startup teams, channel marketers, and revenue-focused sales professionals.   🚀 What You’ll Gain Clear insights into buyer behavior, practical trust-building strategies, and smarter ways to win deals without bigger budgets.   👤 Guest Links & Resources Martin Pietrzak – Founder, Pinch Marketing 🌐 https://www.pinch.marketing/ 🔗 https://www.linkedin.com/in/martinpietrzak/ Subscribe to “Pinch Of Series” – quick insights from leading B2B tech marketers   🤝 Supporting Contributors (With Thanks) Carl Richards – Podcast Solutions Made SimpleFred Crouch – Property WizardJovan Strika – @HiveMelanie Webber  💼 Sponsors (Best Fit for B2B Tech & SMB Audience) Canada Growth Network – CRM + business community 👉 https://tinyurl.com/3s5d3ayvProperty Wizard Podcast – Practical real estate insights 👉 https://tinyurl.com/3psh5bdkNotionhive – High-performing business websites 👉 https://tinyurl.com/35hrnu4a  📢 Calls to Action 📩 Email us: mailto:info@kreativinsight.com 🌐 Visit: https://knack4business.com/ ▶ Watch on YouTube: https://youtu.be/vjHlbTqrsLc 🔗 Read more: https://knack-4-business.ghost.io/the-real-reason-customers-choose-your-competitor 🎧 More episodes: https://tinyurl.com/3rhcpmyd Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    39 min
  5. Your Audience Wants This From Your Brand | Are You Delivering?

    FEB 7

    Your Audience Wants This From Your Brand | Are You Delivering?

    Brittany Hansen helps businesses stop sounding noisy and confusing so their brand message connects clearly and turns into real sales  Most owners believe a website and SEO will do the job. Brittany says that chapter is over. People are tired of being interrupted. They want brands that feel honest, calm, and helpful. She teaches elegant communication—talking with people instead of at them. Marketing is not just before the sale. The unboxing, the service, and the culture around a product keep customers coming back. In this episode, Brittany explains why loyalty beats chasing new traffic, how culture changes messaging across countries, and how AI can support creativity without replacing it. She shares stories about real brands, the power of presentation, and how small companies can compete without big budgets. Start with your ideal client, choose the right platforms, and design experiences that respect people. Key Topics Covered • Why loud marketing is fading • What elegant communication really means • How after-purchase experience builds trust • Choosing platforms based on your client • Using AI with smart human prompts • Localizing brands for global markets • Creativity that fits the customer Who This Podcast Is For Startup founders, solopreneurs, and scaling business owners What You’ll Gain Actionable insights, hard-won lessons, and real growth strategies   Guest Links & Resources • Brittany Hansen on LinkedIn • Viision Website   Supporting People • Host – Bernie Franzgrote • Co-Host – Wayne Pratt • Knack 4 Business Website   Acknowledgements Special thanks to: • Carl Richards from Podcast Solutions Made Simple • Fred Crouch – Property Wizard and the Property Wizard Podcast • Jovan Strika – @Hive Coworking – @Hive Website • Melanie Webber   Sponsors Canada Growth Network – Systems + Community SMBs get GoHighLevel CRM and real business connections for $47 CAD/month. 👉 Start your first month $1 trial here WebIndexer – AI Chat for Your Website Turn your site into a 24/7 sales assistant in minutes. 👉 See WebIndexer in action East Trade Winds – Free Networking Trusted community for real business referrals. 👉 Join East Trade Winds Calls to Action • Share your thoughts—read more and comment on the article at 👉 Ghost Article • Email us anytime: info@kreativinsight.com • Visit: Knack 4 Business • Watch: YouTube Episode Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    48 min
  6. Your Audience Can't Find You Because You're Posting Wrong

    FEB 6

    Your Audience Can't Find You Because You're Posting Wrong

    Your Audience Can't Find You Because You're Posting Wrong Guest: Catherine Herd, Founder of Purple Panda Creative Marketing Most small business owners are posting on social media without a strategy—so their audience never finds them. Ever feel like you're shouting into the void on social media? Catherine Herd gets it. In this power-packed episode, she joins hosts Bernie Franzgrote, Percy Barr, and Wayne Pratt to reveal why most businesses post the wrong way—and how to fix it. Catherine shares stories from real-world marketing trenches, breaking down what happens when we post for ourselves, not for our audience. With her no-fluff approach, she shows us how to flip the script—so your content finally starts connecting and converting. If you’ve ever wondered: Why aren’t people engaging with my posts?Am I even on the right platform?Should I use automation tools like GoHighLevel?How do I write posts my audience actually understands?This episode gives you clear, practical answers.   🔑 What You’ll Learn Why content written "for you" isn’t helping your customersHow to write social posts in your audience’s languageWhich platforms matter—and which ones are just noiseThe role of automation (GoHighLevel!) in saving your timeWhere you’re wasting content by not cross-posting in the right groupsWhen to outsource and stop DIY-ing your marketing  👥 Who This Podcast is For Startup founders, solopreneurs, and scaling business owners looking to grow with content that actually works.   🎁 What Listeners Will Gain Actionable insights, hard-won lessons, and real growth strategies for smarter social media.   🔗 Guest Links & Resources LinkedIn: Catherine HerdFacebook: Purple Panda Creative Marketing  📺 Watch on YouTube https://youtu.be/MQebXBbUpZc 🔗 Listen on Ghost: https://knack-4-business.ghost.io/your-audience-cant-find-you-because-youre-posting-wrong   💼 Sponsors (Top 3 Relevant for This Audience) WebIndexer – Turn your site into a 24/7 sales machine with AI-powered chat@Hive – In-person and online networking for real relationships and growthNotionhive – Beautiful, conversion-optimized websites that actually work  🙌 Special Thanks to Supporting Contributors Bernie FranzgrotePercy Barr | percybarr.comWayne Pratt | motive8u.ca  📣 Calls to Action 💬 Let’s Hear from You! Leave a comment, question, or connect with us directly. 📧 Email: info@kreativinsight.com  🌐 Visit: canadagrowthnetwork.com 👉 Want to grow faster? Join our $47 CAD/month Canada Growth Network membership for GoHighLevel access. First month just $1. Cancel anytime. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    12 min
  7. Manufacturers Getting Chemicals Wrong? Here's What to Do

    FEB 3

    Manufacturers Getting Chemicals Wrong? Here's What to Do

    Most chemical manufacturers struggle to scale their formulas without risking safety violations, innovation delays, or major financial losses. When your clear coat turns green—or your plant fails after one day of operations—it’s more than a glitch. It’s a sign that your chemical processes aren’t scale-ready. In this revealing episode, chemical engineer and industry veteran Joel T. Shertok, founder of Process Industries Consultants, joins host Bernie Franzgrote to unpack decades of chemical innovation, regulatory war stories, and R&D breakthroughs. From chewing gum formulation to clean-tech startup mentorship, Joel breaks down how to: ✅ Avoid hidden pitfalls in scale-up ✅ Spot regulatory red flags early (especially with PFAS and “forever chemicals”) ✅ Understand the human + tech balance in green innovation ✅ Choose when to buy vs. build new solutions ✅ Navigate EPA, OSHA, and Health Canada challenges ✅ Innovate faster—without breaking compliance You'll also hear how a 1-part-per-million impurity nearly cost millions in business, why humility is essential for chemical startups, and how to calculate real-world ROI from chemical process investments.   🎧 Who This Podcast Is For:   Chemical manufacturers, green tech innovators, industrial operations leads, process engineers, biotech startup founders, and R&D teams scaling physical products. 🎁 What You'll Gain:   Real-world strategies for navigating regulation, saving R&D costs, and creating competitive advantage through smart chemical process decisions.   📌 Key Topics Covered:   • The cost of scale-up mistakes (and how to prevent them) • Real-life R&D pivots: from green coatings to soft gum • Startup myths about manufacturing speed • What makes “forever chemicals” such a long-term threat • Why testing time matters more than testing tools • Chewing gum, semiconductors, and sticky success formulas   📲 Guest Info & Resources • Joel T. Shertok on LinkedIn: https://www.linkedin.com/in/joelshertok/ • Website: https://processindconsultants.com/ • Free PDF guide: The Art of Scale-Up – Request via Joel’s website   🎙️ Supporting People • Host: Bernie Franzgrote • Co-host: Wayne Pratt • Podcast: Knack 4 Business • YouTube Link: https://youtu.be/oIANdt5fFtM   🤝 Acknowledgements • Carl Richards from Podcast Solutions Made Simple • Fred Crouch from Property Wizard • Jovan Strika from @Hive • Melanie Webber – Strategic Business Partner   💼 Sponsors That Fit Our Listeners • Canada Growth Network – CRM + networking for SMBs & solopreneurs 👉 https://tinyurl.com/3s5d3ayv • WebIndexer – Make your website a 24/7 sales assistant 👉 https://tinyurl.com/yav4edf5 • East Trade Winds – Free, high-trust networking that works 👉 https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9   📬 Want to connect with us or Joel? 📩 Reach us at info@kreativinsight.com 🌐 Visit: https://knack4business.com/ 📺 Watch the full interview on YouTube 👉 https://youtu.be/oIANdt5fFtM 💬 Comment, share your thoughts, or tag someone who needs this episode! Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    46 min
  8. Job Market Chaos? Use This Instead

    FEB 2

    Job Market Chaos? Use This Instead

    Job hunting shouldn’t feel like shouting into the void. In this episode, Garrett Rice, CEO of Callings.ai, shares how to turn your job search into a smart, AI-powered sales funnel. Hosts Bernie Franzgrote and Wayne Pratt explore the chaos of today’s global job market and reveal how AI tools, clarity, and process can replace anxiety with action. Learn how to network better, boost your resume, and track results—without burnout. Whether you’re hiring or job-seeking, this is a must-listen.   🧠 Episode Description (SEO, AEO, and GEO optimized): The modern job market is broken—ghosting, rejection, and AI filters have made job searching feel hopeless. Garrett Rice is fixing it. Garrett Rice, co-founder and CEO of Callings.ai, didn’t set out to rebuild the job hunt—but he had to. After seeing brilliant professionals fail to get traction in today’s job market, Garrett realized the system was working against people. In this empowering episode of Knack 4 Business, Garrett joins hosts Bernie Franzgrote and Wayne Pratt to unpack how he applied sales funnel thinking and AI automation to reinvent the way people land jobs and companies find top talent. This isn’t theory—it’s a step-by-step system that uses AI to boost applications, guide networking, and eliminate the guesswork. Garrett’s insights are your blueprint for turning job chaos into clarity—and moving from stress to strategy. 🔗 Watch the full episode on YouTube: https://youtu.be/25tdcD8buMs   🔑 Key Topics Covered: Why the job market got so tough after the pandemicHow remote work turned every job into a global competitionThe role AI plays in filtering résumés—and how to beat itHow to use the sales funnel model to land more interviewsThe power of networking automation in today’s hiring worldDaily steps to build momentum and stay motivatedReal stories from job seekers—and how they turned it aroundA behind-the-scenes look at the Callings.ai platform  🎯 Who This Podcast Is For: Startup founders, solopreneurs, scaling business owners, HR professionals, recruiters, job seekers, career changers, and SMB leaders looking for an edge in hiring or job hunting.   💡 What Listeners Will Gain: A proven, repeatable framework to modernize your job searchTools to boost résumé visibility using AI and semantic searchSmarter outreach tactics that help you land interviewsA new way to track progress—and reduce job search stress  👤 Featured Guest: Garrett Rice, CEO & Co-Founder of Callings.ai 🔗 LinkedIn: https://www.linkedin.com/in/garrettrice/ 🌐 Website: https://www.callings.ai/app/landing 🎁 Special Offer: 🎉 Get 30 days of FREE access to Callings.ai — exclusively for Knack 4 Business listeners. Start now at: https://www.callings.ai/K4B   🤝 Supporting Mentions: Philippe Cailloux, Co-founder of Callings.aiWayne Pratt, Co-host of Knack 4 BusinessCarl Richards, Podcast Solutions Made SimpleFred Crouch, The Property WizardJovan Strika, @HiveMelanie Webber, business partner  🏢 Featured Sponsors: 1. Canada Growth Network A business networking hub with GoHighLevel CRM access for just $47 CAD/month. Designed for solopreneurs and SMBs growing fast. 2. WebIndexer Turn your website into a smart, 24/7 sales assistant with AI-driven chat tools built for conversion. 3. @Hive Coworking & Community Connect in real life. In-person coworking, real networking, and powerful business growth for freelancers and teams.   📬 Contact & Subscribe 📧 Have questions or want to connect? Email us at info@kreativinsight.com 🌐 Visit our site: https://knack4business.com 🎧 Listen to more episodes: https://tinyurl.com/3rhcpmyd 🔔 Subscribe on your favorite platform and share this episode with someone who’s ready to land their dream job—or hire their dream team! Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    41 min
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About

Welcome to the Knack 4 Business podcast, where we explore business ideas and share those ideas globally. Knack 4 Business is about sharing Knowledge, Networking, Architecture, Connecting and being Kreativ. That is what KNACK stands for. The common threads of any business are people, money, continuous change and information. In a diverse world, we are unique and face the same wins and challenges. In this podcast, we invite you to learn about what is out there and how connecting with people and ideas helps us all succeed. We cover business topics that range from the mind, the body, finances, legal, accounting, real estate, manufacturing, networking, IT, marketing, and social media, and add anything to the list that supports your work. Even your competitors have something to offer you.

Information

  • Creator
    Bernie Franzgrote, Wayne Pratt
  • Years Active
    2022 - 2026
  • Episodes
    483
  • Rating
    Clean
  • Copyright
    © 2026 Knack 4 Businesss
  • Show Website
    Knack 4 Business