Knoodle Founders Hour

Knoodle

Welcome to Knoodle Founders Hour, the ultimate destination for deep-dive interviews with company founders. Every week, we pull back the curtain on the startup journey, exploring the raw stories behind innovative brands. From the "lightbulb moment" to scaling through the struggle, we talk entrepreneurship, leadership, and the grit required to build something from nothing. Whether you're an aspiring entrepreneur looking for a business roadmap or a seasoned leader seeking inspiration, join us for tactical advice and powerful founder stories. Watch and listen as we build the future.

  1. 6d ago

    Capital Asset Management LLC Founder Rachelle Strole

    Fearless Innovation, Empathy, and the Future of Real Estate (with Rachelle Strole of Capital Asset Management) In this episode of the Knoodle Founders Hour, host Rosaria Cain sits down with Rachelle Strole, owner and managing partner of Capital Asset Management LLC, to discuss the shifting tides of commercial real estate and what it truly means to lead with empathy and a fearless mindset. Rachelle’s journey as a founder is marked by resilience. She launched her company in February 2009, right in the wake of the Great Recession. Surviving that challenging era left her with valuable scars and a deep-seated determination to shake up the industry. Today, she is recognized as one of Arizona’s most influential and interesting figures in asset management, managing commercial properties across the Southwest and Hawaii. Rather than sticking to comfortable, traditional blueprints, Rachelle is on a mission to build a more beautiful, sustainable, and technologically advanced future. In this episode, you’ll discover: Tackling the "Stucco and Sticks" Heat Bubble: Why Phoenix needs to move away from asphalt, concrete, and cheap traditional construction. Rachelle highlights the environmental stakes of urban development, sharing how the region lost roughly 10% of its native saguaros a few years ago because persistent night temperatures never dropped below 90 degrees for the cacti to breathe.The Kona Cloud Forest Blueprint: An inspiring example of environmental restoration from Rachelle's project in Hawaii. She recounts how a scientist purchased a deforested grazing pasture on a mountain and, through 30 years of planting specific trees, successfully generated a self-sustaining cloud forest that creates its own daily rainfall.Empathetic Leadership vs. Being the Hero: Why empathy is the single most critical (and often missing) quality in leadership. Rachelle explains her daily practice of doing a "two-second" check-in with every employee in her office to feel the room, notice who might be struggling, and build authentic connections.The AI Renaissance in Commercial Real Estate: How Capital Asset Management embraces technology to eliminate soul-crushing administrative tasks. Rachelle shares how they use AI to automate invoicing, contracts, and demographic research—saving hours of work and freeing up employees to learn new skills or personally connect with tenants.Tennis, Sarcasm, and Swahili: A hilarious look into how Rachelle blows off steam by writing the names of frustrating people on tennis balls and hitting them thousands of times, plus her passion for studying Swahili, Spanish, and Japanese.Altruistic Global Philanthropy: Rachelle’s hands-on work funding a self-sustaining farm in Malawi to provide food, security, and independent growth for double-orphan children under the age of nine.For real estate professionals, corporate leaders looking to navigate technological disruption, or anyone wanting to build a purposeful and creative career, Rachelle’s fearless approach offers an empowering roadmap for the future.

  2. Aug 24

    Synthetic Grass Store Founder Bonnie Mull

    Scaling a Turf Empire and Solving the Desert Water Crisis (with Bonnie Mull of the Synthetic Grass Store) In this episode of the Knoodle Founders Hour, host Rosaria Cain sits down with Bonnie Mull, co-founder, owner, and visionary of the Synthetic Grass Store, to discuss how she and her husband, Stephen, grew a startup during the Great Recession into one of the Southwest’s largest synthetic turf suppliers. Bonnie's journey is a masterclass in calculated risk-taking. Before entering the artificial grass industry, she earned a degree in communications from the Walter Cronkite School of Journalism and Mass Communications at Arizona State University. While her husband Stephen was the natural risk-taking entrepreneur, Bonnie was the "stay on the sidewalk" type who took a giant leap of faith in 2008 to start the business. In the early days, the two of them did everything themselves—from warehouse work and sales to finance and marketing. Today, the Synthetic Grass Store is a major B2B player operating three large warehouse locations across three states, supplying top-tier synthetic turf to contractors, landscapers, and homeowners alike. In this episode, you’ll discover: Starting in the Teeth of the Recession: Why launching a business in 2008 was brutal yet exciting, and how a stagnant housing market actually drove homeowners to invest in home equity and outdoor face-lifts.The Evolution of Synthetic Grass: How artificial turf transitioned from purely athletic surfaces into realistic landscaping lawns, moving from only two color options in 2008 to a massive catalog of colors, shapes, heights, and weights today.Tackling the Southwest Water Crisis: Bonnie’s strategic perspective on the Colorado River supply issues and how the turf industry acts as a crucial partner in water conservation, including helping customers navigate valuable municipal rebates.Designing for Four-Legged Customers: The booming pet turf market and the latest innovations in canine-friendly products, including permeable backings, antimicrobial fibers, and specialized infills.Commercial Resilience vs. High Interest Rates: How commercial developments with dedicated budgets continue to flourish, while residential homeowners adapt to 6% interest rates by choosing to remodel and fall in love with their existing properties.The Spouse Business Dynamic: The secret to working side-by-side in a family-owned business, where Bonnie handles the creative marketing and Stephen focuses on visionary ideas without stepping on each other's toes.For landscapers looking to boost job site efficiency, homeowners designing their dream desert oasis, or entrepreneurs curious about the dynamics of running a successful family business, this episode delivers invaluable insights into industry innovation and smart scaling.

  3. Aug 18

    Housing Consultants of America Founder Jenna Ghisolfo

    Breaking Barriers and Rebuilding Lives: Spreading Hope Through Affordable Housing (with Jenna Ghisolfo) In this episode of the Knoodle Founders Hour, host Rosaria Cain sits down with Jenna Ghisolfo, the founder and president of Housing Consultants of America, to talk about housing stability, compliance, and her personal mission to end homelessness. Jenna's journey into the housing sector is deeply personal. Once a competitive figure skater dreaming of performing on Disney on Ice, her life took a drastic turn when she had to flee an abusive relationship in the middle of the night with nothing but her infant son, a trash bag of belongings, and a Section 8 voucher. That voucher became her second chance, inspiring a 20-year career in affordable housing. Encouraged by a mentor, she took the leap to open her own business nine years ago. Today, she leads a nationwide team of over 80 members, helping secure stable housing and manage compliance services for approximately 2,000 families every single month. In this episode, you’ll discover: Demystifying Affordable Housing and Compliance: How Section 8 and public housing programs verify that participating families actually income-qualify to keep the system fair. Jenna explains how Section 8 adjusts rent so families pay only 30% of their adjusted income, and why those with zero income pay nothing at all.The Real Faces of Homelessness: Why the common assumption that homelessness is strictly driven by drug use or mental illness is incorrect. Jenna reveals how economic realities put everyday families and single mothers just one paycheck away from eviction, and explains why veteran homelessness has led to a greater number of men's shelters than family shelters across the country.The Devastating Impact on Children: Why experiencing homelessness can severely damage a child's mental status and growth, and how Housing Consultants of America works to restore a sense of belonging and community.Overcoming "NIMBYism" with Creativity: How to challenge the "Not In My Backyard" mindset by showing that affordable housing strengthens communities rather than diminishing property values. Jenna also highlights the need for creative, cost-effective solutions—like converting old hotels, schools, and shipping containers—to bypass traditional construction bottlenecks.Shattering Stigmas in High Heels: How Jenna uses her platform as Mrs. Arizona—and her top-five finish at the national pageant—to advocate for domestic violence survivors and end homelessness.Still Standing in Heels: A look at Jenna's newly launched book, "Still Standing in Heels: What Love Didn't Take and Trauma Didn't Break," which serves as an empowering roadmap and resource guide for survivors ready to reclaim their lives.For anyone passionate about community advocacy, nonprofit leadership, or finding the strength to turn personal trauma into a national movement, Jenna's story is an empowering masterclass in resilience.

  4. Jul 14

    Brick Road Coffee Founder Gabe Hagen

    In this episode of the Knoodle Founders Hour, host Rosaria Cain sits down with Gabe Hagen, the co-founder of Brick Road Coffee in Tempe, Arizona, to discuss his journey from corporate banking compliance to creating a thriving, queer-owned community gathering space. After a 15-year career in the banking industry, complete with a Master's degree in law and compliance, Gabe realized he was unfulfilled by the rigid, soul-sucking constraints of corporate America. Faced with the isolation of the 2020 pandemic and a profound personal reckoning regarding his mental health and true allyship, he decided to leave the corporate world behind. He launched Brick Road Coffee not just to sell coffee, but to build a "brave space" where everyone could find authentic belonging, human connection, and safety. In this episode, you’ll discover: The Power of a "Third Space": Why the ultimate goal of his business isn't just serving beverages, but facilitating human connection and hosting community-led events—from queer trivia and history nights to open crochet meetups.Navigating Pushback and Advocacy: The terrifying reality of receiving a bomb threat, protests from the Proud Boys, and being doxxed over a drag story time event—and how it propelled Gabe into national advocacy for small businesses.Redefining Corporate Success: Gabe's vision for a new kind of capitalism based on "radical hospitality" and values alignment, prioritizing living wages, mental health, and community impact over endless profit margins.Embracing the Ecosystem: Why he views other local coffee shops as part of a collaborative ecosystem rather than competitors, and why he freely shares his playbook with anyone looking to build a purposeful business.Prioritizing Mental Health: A candid look at the dark spaces that pushed Gabe to make a life-changing pivot, the importance of consistent therapy, and how protecting your personal time (even at a gym you hate) makes for a better leader.For anyone feeling stuck in the corporate grind, business owners looking to align their operations with their values, or leaders navigating community backlash, this episode offers a profound look at building an impactful brand from the ground up.

  5. Jul 7

    Fulton Homes Vice President Dennis Webb

    In this episode of the Knoodle Founders Hour, host Rosaria Cain sits down with Dennis Webb, a home building maverick who spent decades in high-end retail before bringing a customer-first mindset to Fulton Homes. After rising to store president during a 23-year career at Silver Woods and spending five years with Eaglesons in Los Angeles, Dennis was recruited by Ira and Doug Fulton to modernize their Phoenix-based home building operations. Over the last 30 years, he has revolutionized the way the company does business by introducing retail concepts to an industry historically resistant to change. In this episode, you’ll discover: The Retail Mindset: The fundamental difference between retail and home building, and why prioritizing customer satisfaction over stock prices or product features is the ultimate key to success.A Legacy of Firsts: How Dennis spearheaded major industry innovations, including launching the first home builder website in Arizona in 1997, creating the country's first digital design center, and leading the charge on Energy Star 3.0 and Indoor Air Plus compliance years ahead of government requirements.Radical Transparency: Why Fulton Homes treats its massive $40 million design center like a high-end Nordstrom store, offering complete pricing transparency before a contract is even signed to build deep customer trust.Thriving Through Chapter 11: The bold strategies that allowed Fulton Homes to survive the 2009 housing crash, doubling their market share from 3% to 7% and emerging from bankruptcy stronger by doing the exact opposite of their competitors.The Future of Home Building: Dennis’s candid thoughts on the current housing affordability crisis, the lack of research and development among public builders, and why the industry must eventually abandon 200-year-old "stick-built" construction methods.Business leaders looking to disrupt a traditional industry, survive economic downturns, or apply customer-centric retail strategies to an entirely different field will all benefit from this masterclass in innovation.

  6. Jun 30

    Care 4 the Caregivers Founder Dr. Gabrielle Ficchi

    In this episode of the Knoodle Founders Hour, host Rosaria Cain sits down with Dr. Gabrielle Ficchi, the co-founder of the nonprofit Care 4 the Caregivers, to discuss her mission to support and empower families raising children with disabilities. Growing up with a disability, Dr. Ficchi noticed a stark contrast: while she received abundant resources and therapy, her parents were left in the waiting room with little guidance or support. This observation fueled her academic journey, culminating in a Ph.D. dissertation that designed a "pie in the sky" support program for caregivers. After a serendipitous meeting with her co-founder, who read her entire 160-page dissertation, that vision became a reality. Today, her organization provides mental health counseling, parent education, and community connection to thousands of families, proving that when caregivers are supported, the entire family thrives. In this episode, you’ll discover: The Isolation of Caregiving: Why parents of children with disabilities often face severe burnout and isolation as they are forced to become overnight medical experts, and how Care 4 the Caregivers combats this with over 400 community events a year.Disability-Led Leadership: Why it is critical for disability organizations to actually have disabled individuals in leadership roles, and how their team’s personal experiences shape their highly effective, empathetic programs.The Power of Interdependence: Dr. Ficchi’s insights on why disability is a natural part of life (representing the world's largest minority group) and why society needs to shift from trying to "fix" individuals to creating accessible, accommodating communities.Evidence-Based Impact: The remarkable results of their "Thriving Together" study, where 100% of participating caregivers saw improvements across every single quality-of-life metric after just six months of structured support.Advocacy Through Collaboration: How Dr. Ficchi is moving the needle on disability rights by helping form the Disability Advocacy and Policy Alliance (DAPA) to unite various organizations under a collective, powerful voice.For anyone navigating the complexities of caregiving, advocating for systemic change, or running a mission-driven nonprofit, this episode offers a profound look at the power of community and resilience.

  7. Jun 23

    CeCe's Hope Center Founder Lea Benson

    In this episode of the Knoodle Founders Hour, host Rosaria Cain sits down with Lea Benson, the founder of CeCe's Hope Center. After recognizing a critical gap in services for young women aging out of the foster care system, Lea co-founded the organization in 2017 to provide a lifeline for highly vulnerable women and survivors of human trafficking and sexual trauma. Today, CeCe’s Hope Center operates as a nationally accredited transitional housing facility that rejects "cookie-cutter" programs. Instead, they meet each woman exactly where she is, offering highly customized care, job readiness training, transportation, and vital medical and mental health support to help these survivors rebuild their lives. In this episode, you’ll discover: Shattering Trafficking Myths: The heartbreaking reality that human trafficking is rarely the "abduction by strangers" you see on television. Traffickers are often trusted family members, friends, or neighbors who methodically groom vulnerable victims, sometimes starting as early as two years old.Filling the Gap in Care: How CeCe's Hope operates in the crucial space between initial rescue centers and intensive behavioral health facilities. Lea discusses focusing on women who are ready to reintegrate into society but need help learning fundamental life skills—including basics like budgeting or even how to clean a house.Removing the "Masks" of Survival: The deep, non-linear psychological journey survivors face to overcome deceit, shame, and anger. Lea explains the process of shedding the different "masks" these women had to wear just to survive their trauma.Navigating Nonprofit Challenges: The unique struggle of raising funds for an issue so dark that it often paralyzes potential donors. Lea also shares her crucial advice for new nonprofit founders: collaborate and support existing organizations rather than duplicating services.Turning Pain into Purpose: Lea’s inspiring background of immigrating from the Philippines due to violence, and how surviving profound personal tragedies—including the loss of a child and her husband—fueled her passion to serve others and recently inspired her to begin writing a book.Nonprofit leaders, advocates for vulnerable populations, and anyone seeking inspiration on turning profound personal tragedy into a beacon of hope will be deeply moved by this powerful conversation.

  8. Jun 16

    Greenwood Brewing Founder Megan Greenwood

    In this episode of the Knoodle Founders Hour, host Rosaria Cain sits down with Megan Greenwood, founder of Greenwood Brewing, to discuss her journey from a corporate design engineer to the sole owner of a thriving, women-powered brewery. After receiving a home brew kit as a birthday gift in 2014, Megan spent years perfecting her craft while working full-time designing utility-scale solar projects. Feeling stifled by the slow-moving nature of corporate America, she decided to take control of her destiny. By 2017, she launched Greenwood Brewing, initially brewing at 3 a.m. and hustling to sell her beer to nearly 100 restaurants before taking a massive leap to open a downtown Phoenix brick-and-mortar location in the summer of 2020. In this episode, you’ll discover: Defying Industry Norms: What it is like being a female founder in an industry where fewer than 3% of brewing companies are women-owned, and why 85% of her job applicants are women drawn to her mission.Navigating New Drinking Trends: How the craft beer market is being heavily disrupted by Gen Z's fear of negative social media virality and the widespread use of appetite-suppressing GLP-1 medications.The Pivot to Premium: Why Megan abandoned her original goal of nationwide volume distribution, realizing that shifting to a boutique, hyper-local model using real, high-quality seasonal ingredients—like actual blueberry puree and prickly pear—was the true path to profitability.Surviving a 2020 Launch: The intense reality of opening a brick-and-mortar brewery in July 2020 with a massive loan on the line, navigating pandemic restrictions, and successfully fulfilling a community’s deep need to gather safely.Authentic Leadership: How she balances entrepreneurship with raising two young kids using strict 12-week goals, and why true leadership means being comfortably imperfect and showing genuine emotion to your team.Entrepreneurs navigating sudden industry shifts, women breaking into male-dominated fields, and local business owners looking to scale will all benefit from this deep dive into agile and authentic leadership.

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About

Welcome to Knoodle Founders Hour, the ultimate destination for deep-dive interviews with company founders. Every week, we pull back the curtain on the startup journey, exploring the raw stories behind innovative brands. From the "lightbulb moment" to scaling through the struggle, we talk entrepreneurship, leadership, and the grit required to build something from nothing. Whether you're an aspiring entrepreneur looking for a business roadmap or a seasoned leader seeking inspiration, join us for tactical advice and powerful founder stories. Watch and listen as we build the future.

Information

  • Creator
    Knoodle
  • Years Active
    2026
  • Episodes
    30
  • Rating
    Explicit
  • Copyright
    © Knoodle
  • Show Website
    Knoodle Founders Hour