Knowing When to Pivot Your Marketplace Strategy with Olivia Mihaljevic Operation Marketplace

On this episode of Operation Marketplace, Olivia Mihaljevic, Co-founder and CEO of LIVD, shares her journey building a B2B benefits marketplace.

Olivia first launched LIVD as a B2C beauty services marketplace to help people find local beauty services in their area. When she and her co-founder realized the unanticipated challenges of the business model, they didn't give up— they pivoted. Now, LIVD has evolved into a B2B fringe benefits platform for employers. She discusses the reasons for the pivot, how she knew it was time to change the company’s business strategy, and the challenges and successes she’s faced along the way.

Olivia also provides insights into hiring and budgeting for marketplace success, making smart coding decisions, how she funds her startup, and the value of failure and learning from mistakes.

Episode links: 


LIVD’s website
Connect with Olivia on LinkedIn

This episode was brought to you by Nautical Commerce— the end-to-end marketplace platform.