Knowledge Distillation Podcast

ASK-Y

Knowledge Distillation: The Rise of the AI Analyst Welcome to Knowledge Distillation – a series exploring how AI Analysts are transforming the future of data work. We look at practitioners becoming AI Analysts, founders building AI Analyst tools, VCs backing the AI Analyst wave, and market analysts mapping the trend. Each episode uncovers what it means to be an AI Analyst today – the workflows being reinvented, the skills analysts need now, and the promises AI is keeping or breaking. From prompt engineering to context management, we dive into the real conversations shaping this role. Let’s distill some knowledge. Because bots won’t win. AI Analysts will. Explore More: www.ask-y.ai

Episodes

  1. Eliot Durbin (General Partner, Boldstart Ventures - Clay, Snyk, Crew AI, Wiz, Kustomer, Keycard…) on the SaaS Apocalypse Hype, Betting on People Over Products, What Actually Compounds at Inception and the Skills That Survive Every Cycle

    2D AGO

    Eliot Durbin (General Partner, Boldstart Ventures - Clay, Snyk, Crew AI, Wiz, Kustomer, Keycard…) on the SaaS Apocalypse Hype, Betting on People Over Products, What Actually Compounds at Inception and the Skills That Survive Every Cycle

    In this episode of Knowledge Distillation, Katrin Ribant speaks with Eliot Durbin, General Partner at Boldstart Ventures – one of enterprise software’s most active inception-stage funds, with a portfolio that includes Clay, Snyk, Wiz, Crew AI, Kustomer, and Keycard, among others. Boldstart was founded in April 2010 with a $1M first fund and pioneered what Eliot calls “inception investing”: backing technical founders on the strength of a person and a thesis – before a product, before a pitch deck, sometimes before there’s even a market. Katrin and Eliot have known each other for 15 years, with Boldstart backing Ask-Y at its earliest stage. Together they unpack the so-called SaaS Apocalypse – the trillion-dollar collapse in software market cap triggered by AI-native competition – and whether the hype matches the reality. Eliot argues it doesn’t: software isn’t dying, it’s evolving, just as it did through the cloud and mobile revolutions. The companies that move fast and go AI-native will survive; those that don’t will go the way of the ones that missed mobile. The conversation goes deep on what actually compounds at inception in a world where anyone can vibe-code a prototype in a week, how moats are being redefined around trust and interaction data, and why speed remains the only real advantage at the earliest stage. They also dig into agentic commerce – the wave forcing brands to re-architect their websites and data layers for both human and AI agent audiences – and what that means for analytics teams. The episode closes on the AI analyst role itself: Eliot draws a direct parallel to how Clay created the GTM engineer out of rev ops, arguing the same elevation is coming for analysts – not replacement, but a shift to higher-order reasoning. His single best piece of advice for anyone navigating this moment: play with as many tools as you can. All episodes on our website: www.ask-y.ai/knowledge-distillation-podcast Learn more about ASK-Y: www.ask-y.ai

    53 min
  2. June Dershewitz (InvestInData, Web Analytics Wednesdays) on 25 Years of Analyst Reinvention, Why Data Leaders Are Betting on the AI Stack, and What Community Building Teaches About the Skills That Survive

    MAR 2

    June Dershewitz (InvestInData, Web Analytics Wednesdays) on 25 Years of Analyst Reinvention, Why Data Leaders Are Betting on the AI Stack, and What Community Building Teaches About the Skills That Survive

    In this episode of Knowledge Distillation, Katrin Ribant talks with June Dershewitz – a pioneering analytics leader who has been at the center of the data community for over two decades. June started her career in web analytics in 1999, co-founded Web Analytics Wednesdays (the industry gathering that launched a thousand local analytics communities), served as President of the Board of the Digital Analytics Association, and has led analytics and data governance teams at some of the largest media and entertainment platforms in the world. Now, as co-founder of InvestInData – a collective of 50+ Chief Data Officers and VPs of Data who angel invest in early-stage data startups – she sits at the unique intersection of practitioner, community builder, and investor. Together they explore what 25 years of analytics evolution teaches you about the current AI transformation, how angel investing from the practitioner seat gives you a fundamentally different lens on which AI tools will actually matter, and why the community-building instinct that drove Web Analytics Wednesdays is more relevant now than ever as analysts figure out what the AI Analyst role actually looks like. June shares her perspective on scaling data teams through every major disruption – from the early days of web measurement through big data, real-time analytics, and now agentic AI – and what she’s learned about the human skills that no technology cycle has managed to automate away. All episodes on our website: www.ask-y.ai/knowledge-distillation-podcast Learn more about ASK-Y: www.ask-y.ai

    1 hr
  3. Tim Wilson (Sr. Analytics Director: Search Discovery, Head of Solutions: Facts & Feelings, Co-host: Analytics Power Hour, Co-author: Analytics the Right Way) on Thinking Before Measuring in the Agentic Commerce Era

    FEB 20

    Tim Wilson (Sr. Analytics Director: Search Discovery, Head of Solutions: Facts & Feelings, Co-host: Analytics Power Hour, Co-author: Analytics the Right Way) on Thinking Before Measuring in the Agentic Commerce Era

    In this episode of Knowledge Distillation, Katrin Ribant talks with Tim Wilson – one of the most respected voices in digital analytics, widely known as the Quintessential Analyst (a title he’ll deny but absolutely deserves) and equally famous for climbing on a soapbox and delivering the kind of rants that somehow leave you smarter when he’s done. Tim has been working with digital data full-time since 2001, holding senior analytics roles at Search Discovery, Analytics Demystified, and across multiple agencies and Fortune 500 consultancies, and is widely known for his no-nonsense, clarity-first approach to getting business value out of data – earning him a reputation as one of the industry’s most beloved (and self-admittedly cranky) analytical thinkers. Continuing the agentic e-commerce series, this episode goes upstream: before you instrument, before you build the data layer, how do you decide what to measure? Tim draws on over two decades of experience to argue that the agentic commerce shift – comparable in scale to mobile, Amazon, and GA4 combined – demands business clarity first, not more data collection. Together they explore why organizations keep repeating the same measurement mistakes across every technology disruption, how to use hypothesis testing and primary research to cut through the hype, and why the analyst’s real superpower is resisting the urge to solution before the business question is clear. The conversation also dives into the evolving skills analysts need now, from understanding LLMs to prompt and context engineering as the new SQL. All episodes on our website: www.ask-y.ai/knowledge-distillation-podcast Learn more about ASK-Y: www.ask-y.ai

    1h 27m
  4. Josh Silverbauer (From the Future, The Third Party Show) on Why Agentic Measurement Is a Construction Not a Migration, The Black Box of Instant Checkout Attribution nd What Universal Analytics Migration Taught Us About What's Coming

    FEB 13

    Josh Silverbauer (From the Future, The Third Party Show) on Why Agentic Measurement Is a Construction Not a Migration, The Black Box of Instant Checkout Attribution nd What Universal Analytics Migration Taught Us About What's Coming

    Josh Silverbauer is Head of Analytics and CRO and Partner at From the Future, where he architects data layers and analytics implementations for brands navigating the messiest parts of measurement. He’s also the host of The Third Party Show – a comedy-musical talk show for digital marketing – and the creator of a rock opera about an alien named Cookie who loses his universe when Universal Analytics sunsets. In this episode, we dig into what happens when a purchase occurs without a browser session. OpenAI’s Instant Checkout means transactions can complete entirely server-side, with no JavaScript firing, no user journey, and no attribution – just an order appearing in your backend. Josh walks through where “ChatGPT / not set” shows up in your unassigned traffic, why server-side webhooks are currently the only way to count agent-driven purchases, and what the GA4 migration taught us about not dragging old assumptions into new architectures. We also explore why Microsoft Clarity is ahead of Google on AI traffic dashboards, and why building the agentic data layer feels less like a migration and more like a construction project with no blueprints. All episodes on our website: www.ask-y.ai/knowledge-distillation-podcast Learn more about ASK-Y: www.ask-y.ai

    54 min
  5. Slobodan Manic (Instacart, No Hacks) on Optimizing Websites for Humans and AI Agents, Why 99% of AI Is Hype, and Making the Web Readable for Machines Again

    FEB 6

    Slobodan Manic (Instacart, No Hacks) on Optimizing Websites for Humans and AI Agents, Why 99% of AI Is Hype, and Making the Web Readable for Machines Again

    “We have so much trash in terms of websites that AI is now supposed to ingest and give us something meaningful. It’s not going to work.” Sani Manić has spent 15+ years optimizing websites for speed, accessibility, and technical health. A contributor to Search Engine Journal and WordPress Core, he’s now turned that expertise toward a new challenge: making the web work for AI agents. In this episode, we explore the emerging data layer beneath the agentic web – where users never see your brand’s colors or copy because an AI assistant completed the purchase for them. Sani and Katrin discuss why clean semantic HTML is the new competitive advantage, why you should never trust a tool built by someone who couldn’t do the job without AI, and the real security exposure of frontier models. Sani hosts the NoHacks Podcast, now subtitled “Optimizing the Web for AI Agents” and is building an auditing tool that shows how different LLMs and agents see, navigate, and transact on your website. For analysts and e-commerce teams, this episode makes a compelling case that GA4’s event-driven architecture and the BigQuery skills analysts built during migration may be their best preparation for tracking the agentic web, even if nobody planned it that way. All episodes on our website: www.ask-y.ai/knowledge-distillation-podcast Learn more about ASK-Y: www.ask-y.ai

    53 min

About

Knowledge Distillation: The Rise of the AI Analyst Welcome to Knowledge Distillation – a series exploring how AI Analysts are transforming the future of data work. We look at practitioners becoming AI Analysts, founders building AI Analyst tools, VCs backing the AI Analyst wave, and market analysts mapping the trend. Each episode uncovers what it means to be an AI Analyst today – the workflows being reinvented, the skills analysts need now, and the promises AI is keeping or breaking. From prompt engineering to context management, we dive into the real conversations shaping this role. Let’s distill some knowledge. Because bots won’t win. AI Analysts will. Explore More: www.ask-y.ai