Attributed - A podcast by Dreamdata

Dreamdata
  • 5,0 (3)
  • MARKETING
  • CHAQUE SEMAINE

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

  1. B2B Trust Crisis & AI's Impact with Katie Martell

    -3 J

    B2B Trust Crisis & AI's Impact with Katie Martell

    Let's be honest, it's getting harder to be heard, so how can B2B marketers connect with buyers anymore? If you're asking yourself this question, come hang out with us for session featuring the one and only 💥 Katie Martell. Katie is an "unapologetic marketing truth-teller" who isn't afraid to say what we're all thinking. We'll be getting real about the trust crisis in B2B marketing and how AI is shaking things up. Katie will share her advice on how to build real relationships and earn credibility when your audience is more skeptical than ever. Here’s what we’ll get into: - Why is earning trust so hard right now (and how is AI helping or hurting)? - How can you use AI for good without sounding like a robot? - What simple, actionable steps can you take to become a trusted voice? - How do you move beyond "content" and create real connections? - What does the future of marketing look like when human connection is the ultimate advantage? Follow Katie Martell on LinkedIn: https://www.linkedin.com/in/katiemartell/ Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    55 min
  2. 11 Unfiltered Truths That Will Change How You See Adtech w/Philip Mahler

    9 SEPT.

    11 Unfiltered Truths That Will Change How You See Adtech w/Philip Mahler

    Forget the best practices. Here are 11 real-world truths about scaling adtech today. Join us for a session with Philip Mahler 🔥 Mahler, CMO at Eskimi, as he condenses three years of hard work in adtech into one practical session. Philip will share triumphs and tribulations, and challenge the conventional wisdom of today; from the surprising power of WhatsApp in closing deals, to the deeply important role of creative in building credibility in low-trust markets. What You'll Learn: - Why Local Insights Often Trump Global Benchmarks in Adtech. - How creative is a core distribution strategy, not just an afterthought. - The surprising power of simplicity in scaling faster than sophistication. - Why apathy, not competitors, is often your biggest hurdle in the market. Whether you're an adtech veteran or just starting, this session promises actionable takeaways and a candid look at what it truly takes to succeed in this fast-paced industry.  Follow Philip Mahler on LinkedIn: https://www.linkedin.com/in/philipmahler/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    27 min
  3. Alasco's Shift to Inbound: 70% Closed-Won Revenue in 1 Year

    2 SEPT.

    Alasco's Shift to Inbound: 70% Closed-Won Revenue in 1 Year

    Join us for a conversation with Monica Dinu, VP Growth & Marketing at Alasco. In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels. You'll gain firsthand knowledge of: - How Alasco meticulously transitioned its go-to-market strategy from SDR-led to a highly effective inbound engine. - Insights into their journey of adding a sophisticated Enterprise layer on top of their inbound success. - How Alasco effectively serves two distinct ICPs in real estate: construction developers and asset managers. - A deep dive into how Alasco rebuilt its ABM operations, including enrichment, signals, and campaigns, highlighting the pivotal role Dreamdata played. Follow Monica Dinu on LinkedIn: https://www.linkedin.com/in/monicadinu/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    50 min
  4. B2B Creators & Revenue Generation with David Walsh

    26 AOÛT

    B2B Creators & Revenue Generation with David Walsh

    Join us for another episode of Attributed. We’ll be talking about the ever-evolving role that B2B creators play in driving revenue. LinkedIn was not built for creators in the first place, but now a lot of people have a voice on this platform that people enjoy listening to! During this conversation, we will meet with David Walsh, co-founder of Limelight and a prominent LinkedIn Insights & Analytics Leader, who will share his perspective on how B2B creators are shaping the future of thought leadership and how they’re directly contributing to revenue. He'll break down why an authentic, multi-touch strategy is a powerful tool for building trust. But that's not all! David will be bringing a special guest from a leading B2B organization, Justin Levy, Director of Content & Social Media at ZoomInfo, to share real-world examples of how they are successfully integrating creators into their marketing playbook. Follow David Walsh on LinkedIn: https://www.linkedin.com/in/dw1232/ Follow Justin Levy on LinkedIn: https://www.linkedin.com/in/justinlevy/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    58 min
  5. What B2B Brand Awareness Is & Isn't (and Can & Can't) with Liam Moroney

    19 AOÛT

    What B2B Brand Awareness Is & Isn't (and Can & Can't) with Liam Moroney

    Let's be honest, there’s a lot of confusion surrounding brand awareness in B2B marketing. If you're tired of the confusion, this one's for you. Join Liam Moroney, CEO of Storybook, and our own Steffen Hedebrandt for a straight-talking session to finally set the record straight. They'll cut through the jargon to show you how a strong brand does more than just get your name out there. This is your chance to stop "reverse-engineering" results and start building a brand that leads your category and wins over buyers long before they're ready to purchase. You'll walk away knowing: - The truth about what brand awareness is (and what it isn't). - How to build a powerful case for a brand's direct impact on sales and growth. - The danger of ignoring brand health in favor of easy-to-track metrics. - Practical ways to measure what often feels immeasurable. - The exact arguments you need to win investment for long-term brand plays. - How to finally bridge the gap between your brand and performance marketing efforts. Follow Liam Moroney on LinkedIn: https://www.linkedin.com/in/liammoroney/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    54 min
  6. Mastering B2B Positioning: Get It Right at Each Stage with Robert Kaminski

    12 AOÛT

    Mastering B2B Positioning: Get It Right at Each Stage with Robert Kaminski

    How do you get positioning right for the stage your startup is at? Positioning is one of the most powerful—and misunderstood—growth levers for B2B startups. Get it right and you'll create a clear path to market traction, faster sales cycles, and investor confidence. Get it wrong, and you’ll struggle with long sales cycles, confused prospects, and messaging that fails to land. In this conversation, we'll be sitting down with Robert Kaminski, positioning expert and co-founder of FletchPMM, to break down: - Why most founders resist making clear positioning decisions—and how to fix it - How to evolve your positioning as your startup moves from Seed to Series B+ - How to avoid the "vision trap"—where early traction fools you into bad positioning - When and how to reposition as you scale and expand your market - Why strong positioning can make or break your sales and GTM execution Whether you're an early-stage founder trying to find your market fit or a scaling B2B startup refining your message, this session is packed with practical insights you can apply immediately. Follow Robert Kaminski on LinkedIn: https://www.linkedin.com/in/heyrobk/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    55 min
  7. Proven B2B growth strategies from the 'Brand. Demand. Expand.' framework

    5 AOÛT

    Proven B2B growth strategies from the 'Brand. Demand. Expand.' framework

    Join us for a session with Megan Bowen, CEO of Refine Labs, as she breaks down the “Brand. Demand. Expand.” framework, a proven approach to scaling B2B revenue in today’s market. Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy. You’ll learn: - Why traditional lead-gen is broken and what’s replacing it - How successful B2B teams are creating real demand (not just capturing it) - How brand and demand work together to drive pipeline efficiency - What does “expand” mean in the context of the growth stage and enterprise orgs - Real examples of what’s working right now from Refine Labs clients FollowMegan Bowen on LinkedIn: https://www.linkedin.com/in/meganwhitebowen/ Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    47 min
  8. Alice de Courcy: Using OKRs to Drive Marketing Success at Cognism (Reposted Episode)

    31 JUIL.

    Alice de Courcy: Using OKRs to Drive Marketing Success at Cognism (Reposted Episode)

    We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy. As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results. Discover how to: - Set impactful, results-focused OKRs - Align marketing OKRs with sales and product teams - Overcome common OKR challenges in marketing Follow Alice de Courcy on LinkedIn: https://www.linkedin.com/in/alice-de-courcy-5205516a/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    42 min
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À propos

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

Informations

  • Création
    Dreamdata
  • Années d’activité
    2022 - 2025
  • Épisodes
    170
  • Classification
    Tous publics
  • Copyright
    © 2025 Dreamdata
  • Site web de l’émission
    Attributed - A podcast by Dreamdata

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