Launching your home incorrectly can quietly cost you thousands before buyers even step through the door. In EP380, Ariel Kormendy and Adrian Trott break down how poor pricing, missing photos, incorrect MLS setup, inflated “days on market,” and rushed marketing can damage a listing before it ever has a real chance to compete. Using a real-world seller story, they explain how early mistakes shrink your buyer pool, weaken negotiating leverage, and train the market to ignore your property. From the psychology behind pricing too high to the importance of launch-day momentum, this episode outlines what it actually takes to hit the market prepared — and why the first week matters more than most sellers realize. If you’re thinking about selling, this is the conversation you want to hear before you list. ************************ 0:00 Why Bad Launches Kill Listings 2:00 How Listings Fail Before They Start 6:50 The “Coming Soon” Disaster 11:07 Why Days on Market Matters 14:59 What a Bad Launch Really Means 17:29 Converting Browsers Into Buyers 22:09 One-Price Philosophy Explained 25:59 Final Advice for Sellers 26:00 Fix It or Forget It (EP341 Reference) 27:02 Closing Thoughts ************************ Want more real estate podcast discussions? Watch it here: https://www.youtube.com/channel/UCh6ZhC8lV-eOUYLU_wfdN4g/ Listen to it here: https://open.spotify.com/show/1pwncyet9NydbgTmx5D21k Catch clips and highlights of the show here: http://www.instagram.com/kormendytrott ************************ Our Social: Linktree Instagram YouTube Facebook X Spotify LinkedIn Pinterest TikTok ************************ In 2011, Ariel Kormendy and Adrian Trott formed The Kormendy Trott Team, now often referred to as KT (thanks to our logo!). The foundation of KT is built on providing unmatched value and attention to detail in everything we do. From our ever-expanding, comprehensive list of exclusive services to our expertly trained team, you will receive the highest level of care throughout your entire real estate journey. Originally a team of two in Milton, Ontario, the KT Team has grown into a large team of exceptional REALTORS®, a client-care department, and now includes KT Media, KT Commercial, and our sister company, Renti, allowing us to provide our clients with a complete lineup of genuine, professional, and proven services across Halton Region, Peel Region and the surrounding Regions within the Greater Toronto Area. We’d appreciate it if you’d subscribe and follow us for behind-the-scenes footage, real estate tips, industry secrets, exclusive listings, The Real Estate Podcast, and more!
