LabTalks

Alkimi Exchange

LabTalks is the podcast for the people making infrastructure decisions in programmatic advertising. Hosted by Ben Putley, CEO of Alkimi, each episode brings into the open the conversations the industry is having privately: where the money actually goes, what agentic AI means for media buying in practice, and what the supply chain needs to look like for the next era of advertising. Guests include agency leads, publishers, founders, and technologists who are closest to where the industry is heading. No vendor pitches. No recycled conference takes. Just the questions worth asking.

  1. Raoul Pal on LabTalks with Ben Putley | #LabTalks S4 EP10 | Raoul Pal

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    Raoul Pal on LabTalks with Ben Putley | #LabTalks S4 EP10 | Raoul Pal

    Real Vision's Raoul Pal just EXPOSED the shocking truth about how Platforms have been extracting YOUR attention while you get NOTHING in return... Former Goldman Sachs executive and macro investing legend Raoul Pal sits down with our CEO Ben Putley to reveal the dark secrets behind the $750 billion digital advertising industry and why blockchain technology like Alkimi's solution is about to change EVERYTHING. In this eye-opening Lab Talks episode, we dive deep into why the current advertising model is fundamentally broken, how Big Tech corporations have amassed unprecedented power over our personal data, and the revolutionary shift happening right now that will transform how advertising works forever. Raoul shares his incredible journey from running hedge fund sales at Goldman Sachs to predicting both the 2008 financial crisis and European debt crisis, ultimately leading him to discover Bitcoin and blockchain as the solution to systemic financial problems. Now, as founder of Real Vision, he's witnessing the same patterns in digital advertising that led to previous market collapses. We explore the $100 trillion tokenisation thesis that's driving the next wave of crypto adoption, why institutional money is finally flowing into blockchain infrastructure, and how Alkimi's ALKIMI token represents the future of transparent, efficient digital advertising. In this video, you'll discover: Why Google knows more about you than you think (the extent will shock you) How AI agents are secretly destroying advertising effectiveness The real reason your online ads keep getting more expensive yet less effective Why paying users for their attention might not work the way you think Raoul's prediction for crypto's path from $4 trillion to $100 trillion market cap How blockchain rails will revolutionise financial settlement and advertising

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  2. Rebuilding Programmatic From Ground Up | #LabTalks S4 EP9 | Matt Wilke

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    Rebuilding Programmatic From Ground Up | #LabTalks S4 EP9 | Matt Wilke

    In this episode, Ben Putley speaks with Matt Wilke, Head of Digital Partnerships at Mediaplus UK and former programmatic leader who's worked across the Omnicom stack and WPP GroupM side of the industry. For the past three years, he's been working at independent agencies, bringing a unique perspective from both sides of the industry divide, from large holding companies to independents. As someone who's navigated the evolution of programmatic advertising across different agency models, Matt shares candid insights about what's really broken in the current system and explores how blockchain technology could solve programmatic's biggest problems. In this episode: Why 49% of ad spend disappears before reaching publishers (according to ISBA research) Why middlemen who don't add performance value will need to prove their worth or disappear entirely Why the open web still represents 50% of UK programmatic spend and where most waste lives How blockchain could bring transparency to the programmatic supply chain Zero-knowledge proofs for privacy-preserving targeting without cookies Why automated market makers could revolutionise ad buying The thought experiment: rebuilding programmatic from scratch A must-listen for anyone working in programmatic advertising, ad tech, or digital media who wants an unvarnished look at the industry's current challenges and potential blockchain solutions.

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LabTalks is the podcast for the people making infrastructure decisions in programmatic advertising. Hosted by Ben Putley, CEO of Alkimi, each episode brings into the open the conversations the industry is having privately: where the money actually goes, what agentic AI means for media buying in practice, and what the supply chain needs to look like for the next era of advertising. Guests include agency leads, publishers, founders, and technologists who are closest to where the industry is heading. No vendor pitches. No recycled conference takes. Just the questions worth asking.