Lash Biz 101

Erica Wilson
  • 5.0 (3)
  • BUSINESS

If you are looking to pivot your lash business, Lash Biz 101 helps to give advice, tips, and motivation to ALL professional Lash Artists! We talk about branding, scaling your lash business, and a million other lash business related topics.

Episodes

  1. 12/01/2025

    Ep. 12, Pricing Strategies - Pt. 5, "Factor In Time"

    Struggling to price your lash services with confidence? In this episode of Lash Biz 101, I break down how to factor in your time so you can charge your worth, avoid burnout, and grow a profitable lash business. Discover how to set your hourly rate as a lash artist, price classic and volume lash sets accurately, and stop undercharging for the time you spend prepping, cleaning, and consulting. I also share how to create a strong no-show and cancellation policy that protects your income and keeps your schedule full of committed clients. This episode is perfect for:✔️ Lash artists wanting to raise prices✔️ New lash techs building their lash menu✔️ Lash business owners who feel overworked but underpaid✔️ Anyone growing a lash business or wanting more consistent income You’ll learn:✨ How to calculate lash service pricing based on time✨ How long classic, hybrid, and volume sets should take✨ The hidden time you’re forgetting to charge for✨ How to enforce policies without feeling guilty✨ The mindset shift from “busy lash tech” to “profitable lash CEO” If you’ve ever felt unsure about your pricing, overwhelmed with your schedule, or afraid to charge what your services are worth — this is the episode you need. ➡️ Click play to learn how to price like a true lash business owner and value your time with confidence. 💎 -Lash Artist, are you struggling with lash retention? Are your clients coming back way to soon for fills? Are you loosing clients due to poor lash retention? Is your business being affected because clients aren't returning? Let me help you! Download my ebook "Mastering Lash Retention" gives you all the tips, knowledge, and product recommendations the lash industries top lash artists use to grow their business. Download your ebook now ⁠⁠https://stan.store/lashbiz101⁠⁠ -Looking for lash retention products that actually work? Check out Boudoir Beauty's "Lash Retention Collection" that has every product you need to aid you in getting the best retention for your clients. This is the only site geared towards lash retention. Check it out now ⁠⁠https://theboudoirbeauty.myshopify.com Also, I would love it if you would leave a comment or email me at thelashbiz101@gmail.com with your thoughts and I'll share it on my next episode, so be sure to leave your social handle. By the way, don't be stingy, spread the knowledge and send this podcast to your lash bestie(s) so they can be part of the conversation as well! Follow me on @lashbiz101 everywhere (Instagram/TikTok/Threads/Fbook/YouTube), and if you would like to be a guest on my show or have a business show topic you would like to discuss, please email me at thelashbiz101@gmail.com Til' next time, byeee!🫶🏽

    30 min

  2. 10/12/2025

    Ep. 11, Pricing Strategies - Pt. 4, "Tiered Pricing vs. Niche Pricing"

    In this episode, we’re diving deep into one of the most important decisions every lash artist faces — how to price your services. Should you offer a tiered pricing menu with classics, hybrids, and volume sets at different price points? Or should you niche down and focus on one signature style to position yourself as the go-to expert? We’ll break down the pros and cons of both strategies, share real-world examples of lash artists who’ve succeeded with each approach, and explore how to make sure your pricing reflects your skill, time, and brand vision. You’ll also learn how to avoid getting stuck with clients who only book your lowest-priced sets, and practical tips for building a menu that attracts your ideal clientele — while keeping your profits healthy. If you’ve ever felt unsure about how to price your lash services or wondered which model will help your business grow, this episode will give you the clarity and confidence to choose the path that fits you. 💡 What You’ll Learn: The difference between tiered and niche pricing How to decide which approach aligns with your goals Real-world examples of both pricing strategies How to encourage clients to upgrade to higher tiers Ways to protect your time, energy, and profitability ✨ Tune in to discover which pricing strategy can help you build a sustainable, profitable, and passion-driven lash business.

    20 min

  3. 09/24/2025

    Ep. 10, Pricing Strategies - Pt. 3, "Positioning Your Brand" 🎯

    Are you charging like a beginner when your skills are already mid-tier or even premium? In this episode, we’re diving deep into one of the most important — yet overlooked — parts of your lash business: brand positioning. How you position yourself in the lash market doesn’t just impact your prices, it also determines the type of clients you attract, the way your business is perceived, and how far you can grow. Here’s what you’ll learn in this episode:✨ The difference between entry-level, mid-tier, and premium positioning✨ How to figure out where your lash brand truly belongs in the market✨ Why cheap pricing attracts bargain hunters, while premium pricing attracts dream clients✨ How to confidently raise your prices as your skills, reputation, and demand grow Whether you’re a new lash artist just starting out, or an experienced tech ready to step into your premium era, this episode will give you the clarity and confidence you need to position your brand the right way. 👉 Hit play now and discover how to stop competing on price and start building a lash business that attracts the clients you really want! Don't forget to follow on TikTok and Instagram @lashbiz101 for lash tip, techniques, and product recommendations

    17 min

  4. 12/29/2024

    Ep. 9, Pricing Strategies - Pt. 2, "Analyzing The Market" 🧐

    Continuing with our series "Pricing Strategies", we move on to part two, "Analyzing The Market", where we give a thorough breakdown of analyzing your surrounding competition, how to set yourself and business apart from it, and how to become the go to lash artist in your city. Be sure to listen to part one so you don't miss any key elements and take plenty of notes - this is a juicy one! -Lash Artist, are you struggling with lash retention? Are your clients coming back way to soon for fills? Are you loosing clients due to poor lash retention? Is your business being affected because clients aren't returning? Let me help you! Download my ebook "Mastering Lash Retention" gives you all the tips, knowledge, and product recommendations the lash industries top lash artists use to grow their business. Download your ebook now https://stan.store/lashbiz101 -Looking for lash retention products that actually work? Check out Boudoir Beauty's "Lash Retention Collection" that has every product you need to aid you in getting the best retention for your clients. This is the only site geared towards lash retention. Check it out now https://theboudoirbeauty.myshopify.com/ Also, I would love it if you would leave a comment or email me at thelashbiz101@gmail.com with your thoughts and I'll share it on my next episode, so be sure to leave your social handle. By the way, don't be stingy, spread the knowledge and send this podcast to your lash bestie(s) so they can be part of the conversation as well! Follow me on @lashbiz101 everywhere (Instagram/TikTok/Threads/Fbook/YouTube), and if you would like to be a guest on my show or have a business show topic you would like to discuss, please email me at thelashbiz101@gmail.com Til' next time, byeee!🫶🏽

    19 min

  5. 11/10/2024

    Ep. 8, Pricing Strategies📝 - Pt. 1

    I'm back, and I'm starting off hot with a 10 part series "Pricing Strategies". The first episode to kick things of is "Understanding Your Costs". As lash artists we need to account for everything it takes to run a business and service clients, and I'm going to help you get there. So grab some paper, a pen, and a glass of your fav bev - and let's get our lash business in order. -Lash Artist, are you struggling with lash retention? Are your clients coming back way to soon for fills? Are you loosing clients due to poor lash retention? Is your business being affected because clients aren't returning? Let me help you! Download my ebook "Mastering Lash Retention" gives you all the tips, knowledge, and product recommendations the lash industries top lash artists use to grow their business. Download your ebook now https://stan.store/lashbiz101 -Looking for lash retention products that actually work? Check out Boudoir Beauty's "Lash Retention Collection" that has every product you need to aid you in getting the best retention for your clients. This is the only site geared towards lash retention. Check it out now https://7f712e-ed.myshopify.com/ Also, I would love it if you would leave a comment or email me at thelashbiz101@gmail.com with your thoughts and I'll share it on my next episode, so be sure to leave your social handle. By the way, don't be stingy, spread the knowledge and send this podcast to your lash bestie(s) so they can be part of the conversation as well! Follow me on @lashbiz101 everywhere (Instagram/TikTok/Threads/Fbook/YouTube), and if you would like to be a guest on my show or have a business show topic you would like to discuss, please email me at thelashbiz101@gmail.com Til' next time, byeee!🫶🏽

    21 min

  6. 05/22/2024

    Ep. 7, You're Sitting On A Goldmine 💛💵

    Hey Lash Friends!   This episode is probably one of the most jammed packed episodes I’ve recorded to date.  Why?  Because email marketing is one of the major key components that carries your business and helps it to sustain.  Plus, I’ve included some BONUS topics that you can utilize right now to get you on your way to discovering your Gold Mine!  Also, I would love it if you would leave a comment with your thoughts and I'll it share it on my next episode, so be sure to leave your social handle. By the way, don't be stingy, spread the knowledge and send this podcast to your lash bestie(s) so they can be part of the conversation as well! Don't forget, you can take me on the road with - Lash Biz 101 podcast can be found on Apple Podcast, Spotify, Amazon Music, and many other podcast platforms. Follow me everywhere on social media @lashbiz101, and if you would like to be a guest on my show or have a business show topic you would like to discuss, please email me at thelashbiz101@gmail.com To purchase my book, The Lash Artist Guide To Success: "How To Run Your Lash Extensions Business", click HERE Alright, enjoy the show! 💎🥰

    18 min

  7. 09/18/2023

    Ep. 6, Shifts + Balance ⚖️

    Ever had the constant nudging feeling or ideas that keeps running through your mind and your not sure what direction to go in? Well that's what I call "shifts". How do you balance your business and life when "shifts" happen? In this episode, I want to talk to you about how to recognize your "shifts" and how to approach it. Also, while your "shifts" are happening, how do you balance life? "Shifts" happens to all of us, and can sometimes be overwhelming. I want to help you tune in to them, you just never know, those "shifts" just might lead you to your next profitable idea! Also, I would love it if you would leave a comment with your thoughts and I'll it share it on my next episode, so be sure to leave your social handle. By the way, don't be stingy, spread the knowledge and send this podcast to your lash bestie(s) so they can be part of the conversation as well! Don't forget, you can take me on the road with - Lash Biz 101 poscast can be found on Apple Podcast, Google podcast, Anchor, Spotify, Amazon Music, and many other podcast platforms. Follow me on @lashbiz101 everywhere, and if you would to be a guest on my show or have a business show topic you would like to discuss, please email me at thelashbiz101@gmail.com To purchase The Lash Artist Guide To Success: "How To Run Your Lash Extensions Business", click HERE Alright, enjoy the show! 💎🥰

    16 min
  8. Ep. 5, Overnight Success 🤔

    02/20/2023

    Ep. 5, Overnight Success 🤔

    In todays episode I wanted talk about overnight success. We all know that overnight success is like having that chance of seeing a real unicorn. While overnight success does happen, it’s just not in the sense that it’s portrayed to be. We all wish for it and pray for it, but in reality, it is what it is. So I want to take this opportunity to talk in-depth about what overnight success, in my opinion, really is. Also, I would love it if you would leave a comment with your thoughts and I’ll share it on my next episode, so be sure to leave your “handle name”. By the way, don’t be stingy, spread the knowledge and send this podcast to your lash bestie(s) so they can be part of the conversation as well! Don’t forget, you can take me on the road with you - Lash Biz 101 podcast can be found on Apple Podcast, Google podcast, Anchor, Spotify, Amazon Music, and many other podcast platforms. Follow me on @lashbiz101 everywhere, and if you would like to be a guest on my show or have a business show topic you would like to discuss, please email me at thelashbiz101@gmail.com To purchase The Lash Artist Guide To Success: "How To Run Your Lash Extensions Business", click HERE Alright, enjoy the show! 💎🥰

    14 min
  9. Ep. 4, Life Is Life-ing! 😩

    02/13/2023

    Ep. 4, Life Is Life-ing! 😩

    Hey lash besties. In this weeks episode I’m going to be talking about life. And no, I don’t mean how we’re created, but, things we go through and how we push through. We are all human, and life hits us ALL differently and today I just wanted to be candid and talk about how to deal. I believe this is a healthy topic and is just as important to speak on as running a business. Also, I would love it if you would leave a comment with your thoughts and I’ll share it on my next episode so be sure to leave your “handle name”. By the way, don’t be stingy, spread the knowledge and send this podcast to your lash bestie(s) so they can be part of the conversation as well! Don’t forget, you can take me on the road with you - Lash Biz 101 podcast can be found on Apple Podcast, Google podcast, Anchor, Spotify, Amazon Music, and many other podcast platforms. Follow me on @lashbiz101 everywhere, and if you would like to be a guest on my show or have a business show topic you would like to discuss, please email me at thelashbiz101@gmail.com Alright, enjoy the show! 💎🥰

    12 min
  10. Ep. 3, Retailing Products 🛍

    02/07/2023

    Ep. 3, Retailing Products 🛍

    Hey lash besties, on this episode I’m going to be talking about retailing products. If anyone who knows me and follow me on social media - knows that I promote showing lash artists how to make 5 figures a month - and this is just ONE of the ways how. I’ll be sharing the benefits of retailing product as well as giving you ideas on what to retail.  Follow me on @lashbiz101 everywhere, and if you would like to be a guest on my show or have a business show topic you would like to discuss, please email me at thelashbiz101@gmail.com To purchase The Lash Artist Guide To Success: "How To Run Your Lash Extensions Business", click HERE  So, if you’re wanting to scale your lash business, take a listen and enjoy the show!💞

    15 min
  11. Ep. 2, Good Customer Service!🤓

    01/30/2023

    Ep. 2, Good Customer Service!🤓

    Believe it or not, many of us lash artist don't realize it's bad customer service that causes us to loose lash clients. Some of us are naturally equipped with this skill and others, well - what can I say? Lol. Anyways, in this podcast I give tips and advice about good customers and how this can help to leverage your business skills to keeping your lash clients happy and loyal!  Also, I would love it if you would leave a comment with your thoughts and I’ll share it on my next episode so be sure to leave your “handle name”. By the way, don’t be stingy, spread the knowledge and send this podcast to your lash bestie(s) so they can be part of the conversation as well! Don’t forget, you can take me on the road with you - Lash Biz 101 podcast can be found on Apple Podcast, Google podcast, Anchor, Spotify, Amazon Music, and many other podcast platforms. Follow me on @lashbiz101 everywhere, and if you would like to be a guest on my show or have a business show topic you would like to discuss, please email me at thelashbiz101@gmail.com To purchase The Lash Artist Guide To Success: "How To Run Your Lash Extensions Business", click HERE Alright, enjoy the show! 💎🥰

    13 min
  12. Ep. 1, Client Policies📝

    01/21/2023

    Ep. 1, Client Policies📝

    I’m baaaaccck!! Hey lash besties - that’s right, your girl is back, and my re-vamped podcast is better than ever.  I know it’s been 2yrs since I’ve last uploaded a podcast, but I have good reason and I explain it all in this new episode. Not only that, I open up my return with talking about client policies and if they are needed or not. There are so many lash artists who are on opposite sides of the fence and I wanted to dive deep with my thoughts on it. Also, I would love it if you would leave a comment with your thoughts and I’ll share it on my next episode so be sure to leave your “handle name”. By the way, don’t be stingy, spread the knowledge and send this podcast to your lash bestie(s) so they can be part of the conversation as well! Follow me on @lashbiz101 everywhere, and if you would like to be a guest on my show or have a business show topic you would like to discuss, please email me at thelashbiz101@gmail.com Alright, enjoy the show! 💎🥰

    13 min
  • 12 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

If you are looking to pivot your lash business, Lash Biz 101 helps to give advice, tips, and motivation to ALL professional Lash Artists! We talk about branding, scaling your lash business, and a million other lash business related topics.

Information

  • Creator
    Erica Wilson
  • Years Active
    2019 - 2025
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Erica Wilson
  • Show Website
    Lash Biz 101