Launch Local

Amber Artemis

Learn how to start a business in your community with Launch Local podcast, full of know-how and inspiration from successful small business owners, including host Amber Artemis. www.launchlocal.biz

  1. Building Business in Community

    06/10/2025

    Building Business in Community

    Join host Amber Artemis as she sits down with Allie Cavanaugh, the founder of In Flow Studio, a wellness incubator in Philadelphia. In this inspiring episode of Launch Local, Allie shares her journey from hosting pop-up Pilates classes to establishing a thriving community-based wellness studio in Fishtown. Learn how she navigated the challenges of starting a small business, the importance of focusing on existing clients, and the value of word-of-mouth marketing. Discover tips on collaboration, building relationships, and maintaining balance between work and personal life. Perfect for anyone looking to start and grow a small business in their community. 00:00 The Struggle to Start: Building a Community from Scratch 01:27 Introduction to the Podcast and Guest 02:01 Allie's Journey: From Pop-ups to a Studio 04:10 Scaling Up: Challenges and Realizations 07:48 Creating Unique Experiences and Collaborations 10:42 Opening In Flow Studio: Overcoming Fears and Finding a Home 15:02 The Wellness Incubator: A New Model for Community and Collaboration 22:16 Business Operations: How It All Works 26:53 Meet the Team Behind In Flow 27:20 Sustaining Through Social Media 30:34 The Power of Meditation and Clarity 32:33 Balancing Business and Personal Life 36:40 Embracing Stagnation and Creativity 40:46 The Cycles of Entrepreneurship 46:47 Mentorship and Retreats 50:53 Conclusion and Final Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.launchlocal.biz

    52 min
  2. Transforming a Local Landmark

    05/21/2025

    Transforming a Local Landmark

    Transforming a Local Landmark: Courtney Postupack on Bringing a New Vision to an Old Restaurant In this episode of Launch Local Podcast, host Amber Artemis sits down with Courtney Postupack from Perch, a breakfast and lunch restaurant located in Jim Thorpe, co-owned with her husband Chris Perich. Courtney shares their journey of purchasing, revamping, and rebranding an existing restaurant during the COVID pandemic. Learn about the importance of community support, using local suppliers, creating a business around personal values, and the benefits and challenges of starting a small business in your community. Courtney also discusses their dog sanctuary dream and future plans for Perch. 00:00 Introduction to the Podcast and Guest 00:46 Unexpected Interruptions and Casual Start 01:07 Courtney's Restaurant Journey Begins 01:40 The Unique Features of Perch 03:15 Community and Collaboration 06:04 Background and Inspiration 09:38 Acquiring and Transforming the Restaurant 13:23 Challenges and Adaptations During COVID 19:56 Staffing and Menu Development 22:45 Maintaining Freshness and Quality 24:28 Partnership and Personal Growth 26:21 Sponsor Message and Menu Evolution 28:57 Perfecting the Bagel Recipe 29:24 Diverse Menu Offerings 31:37 Living Above the Business 33:06 Balancing Work and Life 38:20 Renovations and Community Involvement 42:34 Adapting and Learning 47:10 Tools and Technology 54:36 Future Plans and Reflections This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.launchlocal.biz

    58 min
  3. Beauty Salon Success

    05/06/2025

    Beauty Salon Success

    Growing a Thriving Salon & Spa: Interview with Reenie McGrath, Owner of Ocean's Edge Salon and Spa Join host Amber Artemis on the Launch Local Podcast as she sits down with Reenie McGrath, the inspiring owner of Ocean's Edge salon and spa in Surfside Beach, South Carolina. With nearly three decades of experience in the salon and spa industry, Reenie shares her journey from starting her first salon in Pennsylvania to building a flourishing business in a tourist destination. In this episode, you'll discover how Reenie successfully transitioned from a stylist to a business owner, managed exponential growth, and even branched into new ventures like launching a simulated automobile racing business with her son. Learn valuable insights on customer retention, marketing strategies, managing employees, and overcoming the challenges of running a salon and spa. Whether you're looking to start your own salon or grow your existing small business, this episode is packed with know-how and inspiration. 00:00 Introduction and Guest Welcome 00:59 Reenie's Business Journey Begins 01:46 Waxing Stories and Salon Evolution 03:57 Starting a Business in the Beauty Industry 07:10 Owning and Expanding the Salon 12:09 Managing a Multi-Use Commercial Space 13:35 Hiring and Managing Stylists 29:14 Transitioning from Stylist to Business Owner 39:33 Networking and Building a Reputation 45:23 Expanding the Salon Team 46:33 Transition to American Hairlines 50:22 Building Ocean's Edge 56:03 Marketing and Promotions 01:01:00 Financial Growth and Challenges 01:20:46 Future Plans and Reflections Here are some alternate ways to describe the content of this episode based on business and salon ownership: From Stylist to Salon Owner: Reenie McGrath's Success Story Entrepreneurial Journey: How Reenie Built a Thriving Salon Business Salon Success Secrets: Reenie McGrath’s 10x Growth Story How to Start and Grow a Successful Salon Business Building a Salon Business from Scratch Turning Passion into Profit: Salon Business Tips with Reenie McGrath Behind the Chair: The Journey to Owning a Salon Creating a Luxury Salon Experience: Inside Ocean’s Edge Beauty Business Boom: How Reenie Grew Her Salon Tenfold Launching a Salon: Lessons from Reenie McGrath's Entrepreneurial Path This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.launchlocal.biz

    1h 30m
  4. Understanding Your 'Why' when Starting a Local Business

    04/29/2025

    Understanding Your 'Why' when Starting a Local Business

    Understanding Your 'Why' when Starting a Local Business | Launch Local Podcast In this episode of the Launch Local Podcast, host Amber Artemis delves into the importance of understanding your 'why' when starting a small business in your community. Amber discusses how identifying your core motivations can help you connect with customers, drive your business, keep you motivated, and help you withstand tough times. The episode covers the distinction between personal and professional motivations, the significance of having a mission and vision, and practical tips for aligning new opportunities with your core purpose. This insightful discussion is a must-watch for aspiring local business owners looking to build a successful and sustainable venture. 00:00 Introduction to Launch Local Podcast 00:24 The Importance of 'Why' in Starting a Business 01:12 Defining Your Mission and Vision 02:00 Personal vs. Professional Motivation 03:08 Showing Up in Your Community 04:21 The Challenges of Being Your Own Boss 05:12 Meeting a Community Need 07:01 Passion and Excellence in Your Business 10:16 Evaluating Opportunities and Staying Focused 13:04 Conclusion and Next Steps Topics covered include: 1. "Finding Your 'Why': The Key to Local Business Success" 2. "Why Your 'Why' Matters in Business: The Ultimate Guide" 3. "The Importance of 'Why' in Building a Community Business" 4. "Start with Why: Defining Your Local Business Vision" 5. "Unlocking Success: The Core Mission and Vision for Small Business Owners" 6. "How Your 'Why' Drives Business Growth and Community Impact" 7. "Personal vs. Professional: Aligning Your Motivation with Business Goals" 8. "Mastering Your Motivation: Why 'Why' Is Essential for Entrepreneurs" 9. "Fueling Passion and Excellence in Your Business: Start with Why" 10. "Decoding Your 'Why': The Roadmap for Future-Proofing Your Business" This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.launchlocal.biz

    15 min
  5. Starting a Business? Get Essential Tax Tips

    04/23/2025

    Starting a Business? Get Essential Tax Tips

    Starting a Business? Essential Tax Tips from a CPA In this episode of the Launch Local podcast, host Amber Artemis sits down with Jaclyn Gallagher, an experienced certified public accountant from Buckno Lisicky & Company located in PA & NJ. Jaclyn shares invaluable insights into the intricacies of starting and running a business, including choosing the right business entity, understanding your tax filing requirements, and the importance of keeping personal and business finances separate. This episode is packed with practical advice on setting up sales tax accounts, the benefits of working with professional advisors, and ensuring compliance with tax regulations. Ideal for budding entrepreneurs and small business owners looking to navigate the complexities of business taxes, this episode is a must-listen for anyone aiming to launch and grow a successful local business. 00:00 Introduction to Jaclyn Gallagher 01:00 Understanding Tax Season 03:21 Choosing the Right Business Entity 05:06 LLC vs. S Corp: Key Differences 12:42 Setting Up Sales Tax Accounts 22:53 Becoming an Employer 32:19 Employee Benefits and Incentives 38:43 Managing Cash Flow 40:14 Understanding the Corporate Veil 41:03 Handling Cash Transactions in Your Business 43:42 Bookkeeping: From Spreadsheets to QuickBooks 44:50 Exploring Alternative Bookkeeping Software 45:59 The Importance of Monthly Reconciliation 49:36 Tracking Business Expenses and Deductions 59:57 Navigating Sales Tax and Short-Term Rentals 01:05:45 Preparing for Estimated Tax Payments 01:09:52 Charitable Contributions and Advertising Expenses 01:12:07 The Value of Professional Advisors 01:14:14 Issuing 1099s: Best Practices 01:20:53 Conclusion and Final Thoughts Topics covered in this podcast episode include: 1. "Starting a Business: Essential Tax and Legal Insights with Jaclyn Gallagher" 2. "Understanding LLCs and S Corps: A Guide for New Business Owners" 3. "Expert Tips for Managing Business Finances and Taxes" 4. "Tax Season Survival Guide: Insights from an Accountant" 5. "LLC vs S Corp: Choosing the Right Business Structure" 6. "Navigating Sales Tax and Employer Obligations for Small Businesses" 7. "Business Start-Up Guide: From Entity Selection to Employee Benefits" 8. "All About 1099s: Tax Essentials for Small Business Owners" 9. "Strategic Business Planning: Accounting and Tax Strategies" 10. "Leveraging Your CPA: Saving Money and Growing Your Business"  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.launchlocal.biz

    1h 22m
  6. Key Tips on Choosing Your Business Location

    04/15/2025

    Key Tips on Choosing Your Business Location

    Launching a Local Business: Key Tips on Choosing Your Location Join Amber Artemis in this episode of Launch Local as she delves into the intricacies of starting a local business with a focus on 'where.' Drawing from her personal experiences of running a home-based photography business and a winery, Amber discusses the benefits and challenges of operating from home and the crucial considerations for selecting a brick-and-mortar location. Learn strategies for keeping overhead low, the importance of leasing agreements, and the potential of co-locating with other businesses. Whether you're just starting out or looking to expand, this episode is packed with practical advice as well as business ideas and inspiration. Don't forget to take the 'Ready to Launch' quiz on the Launch Local website for personalized feedback to help kickstart your business journey at launchlocal.biz 00:00 Introduction to Launching a Local Business 00:43 Starting a Home-Based Business 01:30 Advantages and Disadvantages of Home-Based Businesses 03:46 Transitioning to Online Sales 04:06 Tax Considerations for Home-Based Businesses 05:40 Exploring Brick and Mortar Options 07:45 Co-Locating with Other Businesses 08:00 Case Study: Launching a Winery Business 11:03 Importance of Lease Agreements 12:04 Conclusion and Resources Some questions this video might answer: - How to Launch a Successful Local Business: Tips and Strategies - Steps to Starting a Local Business: From Home-Based to Brick and Mortar - Your Guide to Launching a Local Business in Your Community - Starting a Local Business: Overcoming Challenges and Finding Success - From Home Office to Main St: Launching Your Local Business - The Essentials of Launching a Local Business: Location, Lease, and More - Successful Local Business Launch: Lessons and Insights - What You Need to Know Before Starting a Local Business - Local Business Startup Tips: Home-Based Ventures and Beyond - Navigating the Challenges of Launching a Local Business This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.launchlocal.biz

    14 min
  7. Growing a Small Farm into a Big Business

    04/09/2025

    Growing a Small Farm into a Big Business

    Growing a Small Farm into a Big Business - Lessons in Resourcefulness and Innovation from Apple Ridge Farm Follow Launch Local podcast for ideas and inspirations for your local business. Planning to start your own small business? Take the "Ready to Launch" Quiz at LaunchLocal.biz to get personalized feedback on steps to take next. Show Notes: Apple Ridge Farm: From a College Kid with a Self-Serve Veggie Stand to a 40-Person Staff In this episode of Launch Local, host Amber Artemis sits down with Brian Bruno and Christine Klein of Apple Ridge Farms. Based in Saylorsburg, PA, this small farm maximizes its seven acres by producing naturally grown produce, raising and butchering chickens and pigs, running a bakery, partnering with Shawnee Craft Brewery for a pizza pub, and operating a fermented foods business. Celebrating over 20 years in operation and employing around 40 people, Brian and Christine share their journey, discuss the challenges and rewards of managing such a diverse enterprise, and offer valuable insights into scaling a small business, the importance of value-added products, and maintaining sustainability. They also talk about the transition of the farm from a homestead to a commercial enterprise, the benefits of organic farming, and how partnering with other local businesses can drive success. Tune in to learn from their experience and get inspired to launch your own local business! 00:00 Introduction to Apple Ridge Farms 01:15 Meet the Founders: Brian and Christine 01:44 Brian's Journey: From College to Farming 03:27 Expanding the Farm: Adding Value with a Bakery 04:41 The Growth of Apple Ridge Farms 07:04 Challenges and Strategies in Farming 19:55 Christine's Role and Wholesale Expansion 23:15 Apprenticeships and Team Building 27:28 Value-Added Products and Profitable Business Philosophy 38:07 Managing Market Logistics 39:19 Innovative Refrigeration Solutions 40:10 Starting at the Farmer's Market 43:22 Investing in Equipment 44:19 Scaling Up and Automation 46:04 Employee Benefits and Retention 47:55 Challenges with Canning Line 51:07 Mobile Canning and Butchering 52:22 Sustainable Farming Practices 55:38 Navigating Regulations and Inspections 59:30 Entrepreneurial Mindset 01:05:30 Balancing Work and Personal Life 01:08:41 Future Plans and Collaborations 01:19:00 Conclusion and Outro #joelsalatin #farming #farmerlife #farmbusiness #localbusiness #business #businessideas #businessgrowth This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.launchlocal.biz

    1h 21m

Ratings & Reviews

5
out of 5
2 Ratings

About

Learn how to start a business in your community with Launch Local podcast, full of know-how and inspiration from successful small business owners, including host Amber Artemis. www.launchlocal.biz