Behind the Book Cover

Anna David

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more. Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a leading hybrid book publisher for entrepreneurs. In other words, she knows both sides—and isn't afraid to share it. Come find out what traditional publishers don't want you to know.

  1. The Five-Minute Audit That Tells You If Your Book Is Invisible to AI

    3h ago

    The Five-Minute Audit That Tells You If Your Book Is Invisible to AI

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.  The Five-Minute Audit That Tells You If Your Book Is Invisible to AI Last week I did something I probably should have done two years ago: I asked AI whether my novel Party Girl is one of the best funny novels about addiction and recovery. One AI said yes and listed me alongside Marian Keyes and Carrie Fisher, which was the closest thing to a dream I have ever had as an author. Another AI did not know I existed. (Rejection wasn’t new; rejection by a robot was.) This is a solo episode and one could call it my confession. For 20 years. the question was: does my book come up on Google? Then it was: does it come up on Amazon?  Now the question is: when a prospect asks ChatGPT for the best books in your category, does your name come out of its mouth? Your buyers are asking right now.  Most authors have never once checked what AI says about them. I spent the week figuring out why one AI knew my book and one didn’t, how these systems actually decide what to recommend and what I am doing this week, on the record, to fix the gap. Including one move on Amazon KDP I am pretty sure I am not supposed to be able to make. In this episode: The five-minute audit that tells you whether your book is invisible to AI (free, right now, from your phone)The “vocabulary trap” that makes most expert books unfindable—and what to put in your bio insteadWhy AI doesn’t actually recommend the best books and what it recommends insteadThe exact question to ask AI about your own book that, in my case, turned into a free publicity consultationThe change I made to my Amazon listing this week that I am pretty sure Amazon doesn’t want you to know is possible (and which may not be possible actually by the time you read/hear this)Why doing this work feels embarrassing—and the reason I would tell you to do it anywayWant to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/book Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/applyAnd if you just want to know more about me,  👉 www.annadavid.com Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!

    16 min
  2. He Built a $10M Writing Empire. Here's Why He Says Traditional Publishing Is a 10x Worse Deal

    Jun 23

    He Built a $10M Writing Empire. Here's Why He Says Traditional Publishing Is a 10x Worse Deal

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.  Nicolas Cole built his first ghostwriting business by answering questions on Quora in 2014, and somehow that has compounded into a $10M+ portfolio of writing companies that he runs with his partner Dickie Bush—anchored by Premium Ghostwriting Academy, the 16-week program that's trained roughly 2,000 ghostwriters to charge premium rates. Cole is a three-time guest on this show, which is a record nobody else holds, and there's a reason for it. We met at a party years ago and immediately started geeking out about books and publishing like two people who'd finally found each other at a conference for a very specific kind of weirdo. He's one of the few people I've watched scale, burn out, blow it up and rebuild without losing the part of him that actually loves writing. The part I really wanted to get into was the 10x argument, which is the cleanest case against traditional publishing I've ever heard anyone make. A traditional publisher pays you roughly 10% in royalties, meaning you keep 10% of the book and they keep 90%. Self-publish and you keep 100%. This means that to make the same money as a self-published author, your traditionally published book has to sell 10 times more copies.  We also get into his Medium loophole that paid him hundreds of thousands of dollars in royalties before they emailed him to make him stop, the Christmas Eve in 2019 he tried to duct-tape together a paid newsletter six months before Substack existed and how he emailed the Substack founder to invest the moment he saw their first round. Also discussed: his Write With AI newsletter that now does $400K a year in subscriptions and feeds a $1-2M business on top of that and his case for why the only book worth writing is one you’re willing to write about on social media day after day after day after day. In this episode: Why a traditionally published book has to sell 10 times more copies than a self-published one just to break evenThe Medium loophole that paid Cole hundreds of thousands of dollars before they emailed him to stopWhy Cole emailed the Substack founder the day they raised their first round and what happened when they said noThe $400K-a-year Substack newsletter Cole built by following the moneyWhy charging less than $3,000 a project means you have a faulty relationship with money, not a pricing problemWant to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/book Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/applyAnd if you just want to know more about me,  👉 www.annadavid.com Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!

    47 min
  3. He Thinks Most Authors Don’t Need a Better Book. They Need a Better Funnel

    Jun 16

    He Thinks Most Authors Don’t Need a Better Book. They Need a Better Funnel

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.  Gary White is a Scottish marketer who spent years building funnels for Russell Brunson at ClickFunnels before he got obsessed with one specific kind of client: people who cared so much about a subject they wrote a book on it. He turned that obsession into bookfunnels.io, a company that's helped hundreds of authors stop selling books on Amazon and start using their books to acquire actual paying clients. I have to admit something. I got on a call with Gary, hung up, decided to poke around his site to see what he was about — and within an hour I had entered my credit card and signed up for things I did not need or really understand. That is how good his system is. So I figured the only responsible thing to do was have him on the show to explain exactly how he did that to me, so all of you can do it to your readers. The framework is called the TINY Book Client System. The T is the perfect bait, meaning your book has to attract the exact person you actually want to work with, not just any reader who might buy a book on your topic. The I is the independent selling system, which is how you stop renting your readers from Amazon and start owning the relationship. The N is the never-ending traffic source, and Gary has a story about spending five days making a YouTube video that got 82 views, then taking a single iPhone photo of a box of his books and selling hundreds the same week with a 30-second Meta ad. The Y is the implementation offer, which is the thing your book is secretly selling the whole time. We also get into "cash cycling"—the mechanic where every dollar you spend on ads comes back on Day Zero so you literally cannot lose money, why he thinks LinkedIn ads are a waste for most authors even when you're targeting CEOs, his case for "tiny books" of around 120 pages (just thick enough to have a real spine and an ISBN) and the warehouse-in-California-while-he-lives-in-Scotland setup that lets him sell physical books he has literally never touched. In this episode: The TINY framework Gary built after running funnels for Russell Brunson at ClickFunnels for yearsThe 5-day YouTube video that got 82 views and the 30-second iPhone photo that sold hundreds of books the same week"Cash cycling"—why every dollar you spend on Meta ads comes back on Day Zero so you cannot lose moneyWhy Gary thinks LinkedIn ads are a waste even when you're targeting CEOs (and where to find those CEOs instead)The "tiny book"—roughly 120 pages, real spine, real ISBN, none of the months-of-staring-at-a-blank-pageThe audience-capture trap Gary warns every author about before they write a single chapterWant to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/book Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/applyAnd if you just want to know more about me,  👉 www.annadavid.com Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!

    43 min
  4. Why I'm Re-Releasing My Book Three Years Later (and What I Got Wrong)

    Jun 9

    Why I'm Re-Releasing My Book Three Years Later (and What I Got Wrong)

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.  In 2023 I opened my book On Good Authority by saying AI wasn't going to replace writers.  Three years later, I still believe that. But so much that I thought about publishing in 2023 has shifted that I'm re-releasing the book—two new chapters, an updated audiobook and a free upgrade for anyone who bought the original. Because the gap between what was true then and what's true now is the whole story. There are three main things that made me feel like a new edition was necessary. First, AI went from a hallucinating curiosity to a tool I use all day every day—not to write books, but for design, for thinking partner work, for the personal-relationship triage I sometimes do when I'm about to send an email I shouldn't. I would argue that AI has made it so that mediocre writing has become more irrelevant, not less, since anyone can prompt their way to passable now. Also a 2026 study finally proved what I've been saying for years: entrepreneurs with books charge 37% more than competitors without one. But the point I want to land hardest in this version is one I couldn't fully prove in 2023 and now can: book sales matter less than they ever have. A New York Times bestselling author profiled in New York Magazine this March makes $49,000 a year, and that figure includes retreats and recording the audiobook. A writer I follow sold 150,000 copies of her book and made $87,000 over six years after subtracting for editor, publicist and agent fees. My own New York Times bestseller didn't cover the cab fare to the launch party. So it’s even more true now that the book isn’t the product but what makes everything else possible. This new version also gets into AI discoverability, why your website needs to speak to robots as much as humans, why Wikipedia and Reddit and GoodReads matter more than they did three years ago, the LLM test I run on my own company every month and the niche-audience playbook my clients are using to land $20,000 speaking gigs. Which makes the new edition of On Good Authority the field guide for the season I've been running on the future of publishing. P.S. — If you bought the 2023 edition, email assistant@annadavid.com to get the 2026 version on Anna.  Other links I promised: The Ask Me Anything page where you can indeed ask me anything about On Good Authority: www.legacylaunchpadpub.com/book The general book information page with links to where you can purchase: www.legacylaunchpadpub.com/good-authority-book Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com Curious how entrepreneurs use books to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/7-figures Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply Want to get my book that breaks down 30 years of experience and hundreds of interviews with publishing experts and authors—newly updated for 2026? (You can even ask the book questions. [Really!])  👉 https://www.legacylaunchpadpub.com/good-authority-book And if you just want to know more about me,  👉 www.annadavid.com Remember, if there's anyone in your life whose wisdom you deeply admire, or who you know could be considered an authority in their field if they were better known, share this show with them.

    12 min
  5. Most Authors Want Sales. The Smart Ones Want This.

    Jun 2

    Most Authors Want Sales. The Smart Ones Want This.

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.  Steve Sarner spent eight years at Amazon and was VP of sales at Goodreads, which means he understands something most authors don’t: Book sales are not the point. What Steve focuses on now is something I think more people should be talking about: not selling books, but seeding them—that is, getting them into the hands of the exact people who can turn them into something bigger. This, you could say, is my obsession. We get into: How many books you actually need “out in the wild” before anything starts workingWhy giving your book away can be more valuable than selling itHow books turn into $10,000+ clients (and the rough math behind that)The surprising places he’s putting books—from niche events to inside massive companiesWhy reviews matter…even though getting them is borderline impossible There’s also a story about someone finding their company through AI, requesting the book, reading it and becoming a client—which is basically the entire thesis in action. Find out more about the company where Steve works, ShelfLife, here. Sign up for ShelfLife’s 3-2-1 newsletter here. Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com Curious how entrepreneurs use books to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/7-figures Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply Want to get my book that breaks down 30 years of experience and hundreds of interviews with publishing experts and authors—newly updated for 2026? (You can even ask the book questions. [Really!])  👉 https://www.legacylaunchpadpub.com/good-authority-book And if you just want to know more about me,  👉 www.annadavid.com Remember, if there's anyone in your life whose wisdom you deeply admire, or who you know could be considered an authority in their field if they were better known, share this show with them.

    31 min
  6. The Real Way Smart People Are Using AI (It’s Not Writing Books)

    May 26

    The Real Way Smart People Are Using AI (It’s Not Writing Books)

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.  Rex Sorgatz is one of those people who has been early to everything—blogging, digital media, startups—and now AI storytelling. We go way back to Lower East Side readings, when I quickly discovered that he was surrounded by people building the future before I really understood what that meant. This conversation is about AI and publishing, but not in the way people usually talk about it. Not “AI will write your book” or “everything is over.” More like: what actually changes when technology shifts how we interact with ideas. We also get into: Why most “AI writing” isn’t writing at all How he actually uses AI (and why most people are using it wrong) Why talking to your computer might be inevitable, even if you hate the idea The product he built to remember everything he’s ever read—and why 100,000 people built the same thing a day laterAlso: a brief detour into an erotica reading I made him do years ago that I’m still not sure I should have been responsible for. Check out the AI company Rex co-founded here. Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com Curious how entrepreneurs use books to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/7-figures Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply Want to get my book that breaks down 30 years of experience and hundreds of interviews with publishing experts and authors—newly updated for 2026? (You can even ask the book questions. [Really!])  👉 https://www.legacylaunchpadpub.com/good-authority-book And if you just want to know more about me,  👉 www.annadavid.com Remember, if there's anyone in your life whose wisdom you deeply admire, or who you know could be considered an authority in their field if they were better known, share this show with them.

    47 min
  7. Publishing Promised Everything and Delivered Almost Nothing. So He Built His Own Version.

    May 19

    Publishing Promised Everything and Delivered Almost Nothing. So He Built His Own Version.

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.  Charlie Hoehn worked for Tim Ferriss for years and got the job in a way Tim has actually written about (worth the click). Then he spent a decade watching publishing promise everything and deliver almost nothing, until he built Author Inc to fix it. Most people in my line of work make me want to lie down in a dark room. Charlie is the opposite. I would venture to say that he knows more about the topic of book publishing and where it’s going than anyone else out there. So this episode is less an interview and more a look at how someone I respect is actually building the thing. There are so many parts of this conversation that I love but none more than when he shared about the Bullseye reader test. See, I always struggled with those “avatar” exercises marketers were throwing at us a decade or so ago, where you’d have to answer a bunch of questions like, “What does my avatar drive and read and drink?” I always either felt like I was either answering the questions myself or simply making things up. That's why Charlie makes every author he works with name a single specific person they could text. Not a composite, not a Pixar character built out of demographic data, not "ambitious female founders, 35 to 50." A real person with a real phone number you know. In Charlie’s world, if you can't name them, you don't have a book yet.  We also covered the four planning exercises his company does before a single word of the book gets written, his company’s two-day recorded-conversation process in a downtown Austin hotel suite that produces a 50,000-word first draft about an hour after the sessions wrap, his American Idol critique of traditional publishing, the book ROI calculator he built because he got tired of explaining how lucrative a book done right can be and why everyone should be able to name a non-fiction book that changed their life. Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com Curious how entrepreneurs use books to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/7-figures Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply And if you just want to know more about me,  👉 www.annadavid.com Remember, if there's anyone in your life whose wisdom you deeply admire, or who you know could be considered an authority in their field if they were better known, share this show with them.

    45 min
  8. He's Doubling Down on AI and IP While Everyone Else Is Panicking

    May 12

    He's Doubling Down on AI and IP While Everyone Else Is Panicking

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.  I was a snob about AI in publishing. I'll just say it. When companies started popping up in late 2022 promising to use AI to write books, I had the same reaction I once had to self publishing when I was still in the traditional world: I want nothing to do with these people. Dan Curran has made me reconsider—some of it, anyway. Not because he convinced me AI can match what a skilled ghost writer or developmental editor does (I don't think it can, at least not yet) but what he’s building at Chapters may be as interesting as the manuscript. Dan spent a decade running a company that interviewed scientists and PhDs for technical writing. When ChatGPT launched, he didn't use AI to replace writers. He used it to organize, deduplicate and structure the words that were already coming out of real people's mouths—recorded in conversations, timestamped and attributed, so every sentence traces back to the person who said it. The result is a manuscript in 90 days. Chapters has started over 100 of them in 16 months with a team of 14 people, and they charge $25,000—or as low as $18,000 on a payment plan—to do what a ghost writer charges $60,000 to $150,000 for. But what I really wanted to talk about is what Dan's actually building, which is not a book company. He calls it a "living library"—a vault of authenticated IP that can generate Substacks, LinkedIn posts, speeches, white papers and documentary frameworks from the same corpus. And he's timestamping and chaining custody of every piece of it, so that when the large language models come scraping for new knowledge, authors can prove what they said, when they said it and demand to be paid for it. Can a 90-day AI-organized manuscript compete with a book that's been through months of human developmental editing? I have my doubts. But that's arguing about the wrong part. We also get into why about half of Chapters' clients come from publishers who offer them as an alternative to a $150,000 ghost writer, why Dan thinks 90% of digital content will be synthetic by next year and his case for why the publishing industry needs to "widen the aperture." Plus where Dan sees authorship itself going when AI can authenticate content faster than any human can, which is one of the strangest questions driving this whole season. In this episode: Why I was a snob about AI publishing and why I'm now willing to listen—even if I'm not fully convertedHow Chapters turns 12 weeks of recorded conversations into a 50,000-to-80,000-word manuscript without AI writing a single sentenceThe "chain of custody" system that timestamps every idea—and why Dan thinks authors will eventually get paid when LLMs scrape their IPWhy about half of Chapters' clients come from publishers who offer them as an alternative to a $60,000-to-$150,000 ghost writerDan's case for why publishing needs to "widen the aperture"—and where I think he's right and where I'm still skepticalWhat he means by a "living library"—and why it might matter more than the bookWant to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com Curious how entrepreneurs use books to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/7-figures Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply And if you just want to know more about me,  👉 www.annadavid.com Remember, if there's anyone in your life whose wisdom you deeply admire, or who you know could be considered an authority in their field if they were better known, share this show with them.

    41 min

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About

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more. Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a leading hybrid book publisher for entrepreneurs. In other words, she knows both sides—and isn't afraid to share it. Come find out what traditional publishers don't want you to know.

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