Melissa Anzman from Launch Yourself shares all of her launch strategies, secrets, and digital product best practices, so you can learn how to diversify and scale your own business and run launches that actually make money. Discover what launch strategies and digital products are working right now (and what isn’t working), from successful business owners who share behind-the-scenes information, results, and product sales information. Having launched over $25 million of digital products, not to mention all of the corporate launches through her employee experience company, you’ll learn how to create online courses and other digital products that sell, what marketing tactics (funnels, outreach, social media) work, how to grow your online business, and how to troubleshoot your launch to success.
EP 61 - Dream Team Series - Make Your Team Profitable
Dream Team Series
Inside you'll learn the signs it's time to grow your business with a team member, at any stage - and when it's time, how to ensure your team is profitable for your business.
I share four different ways your hiring process can actually decrease your business profits - so avoid them at all costs. And also three ways to prevent this from happening to your business - hire with profitability in mind.
Launch Yourself Show notes: https://LaunchYourself.co/session61
Ep 60 - Dream Team Series - Who to Hire
Inside you'll learn how to know exactly who to hire next at any stage of your business, applicable for contractors or full-time employees. There are a few steps to walk through to identify the best next hire to get you into your zone of genius and for your new team member to deliver results.
Launch Yourself Show notes: https://LaunchYourself.co/session60
Get a free guide on How to Find Your Dream Team - scaling your business without sacrificing your profit at: https://launchyourself.co/hire
Ep 59 - Behind the Scenes of Digital Businesses
Do you like knowing what's going on in other people's businesses? We work with many digital businesses and have a pulse on what's working and what's not converting, right now. Today we tackle quizzes and webinars: how to use a quiz as a lead generation tool effectively and how live webinars are currently converting as part of launches.
Launch Yourself Shownotes: https://LaunchYourself.co/59
Launch Yourself Community: https://LaunchYourself.co/join
Ep 58 - The Truth About Team and Tech
There is a lot of advice going around about what you NEED when it comes to your business - hire full-time employees (your team) and invest in high-level programs to help you run it (the tech). Here's how to think about both topics for your own business, to ensure you get an ROI on your investments.
Get full show notes and more information here: LaunchYourself.co/58
Ep 57 - 3 Marketing Myths Busted to Sell Digital Courses
There are so many marketing myths out there, to successfully sell digital products and courses. We bust three of them, including why you need to stop waiting for a guru to save your business and lean in to the strategy behind their success instead.
Get full show notes and more information here: LaunchYourself.co/57
Ep 56 - Why Being a Course Creator Will Set You Up for Failure
If you have an expertise or service-based business, being a "course creator" shouldn't be your ultimate goal. Instead, digital products and courses should be a part of your overall business strategy.
Get full show notes and more information here: LaunchYourself.co/56
Melissa is smart and savvy - you will not regret listening to anything she publishes. Super helpful and informative!!
Great resource for those selling digital products!
This podcast is a great resource for those selling digital products. Melissa provides both mindset and conceptualization information as well as actionable steps. Talking through the positives and negatives of the launches of her guests it’s a great format to help others move forward in their business. You don’t have to make the mistake yourself if you can learn from the experience of others.
So glad this is back!!
Melissa is an absolute rockstar! Her knowledge and skillset on both the digital product side and HR side is huge and she always adds value when she speaks. This podcast is a must-listen!!