Launching with a Challenge vs. Webinar, and my FB Pop-Up Group Popcorn Strategy (Part 4 of 7 of Launch & Chill: The Summer Series) [Ep. 58]

Webinar or challenge?

In this episode, I’m sharing why I went with a 3-day challenge for my $60K launch (and why I’d do it again).

You’ll learn:

✨ The pros & cons of each launch style

✨ How to keep people engaged start to finish

✨ My FB pop-up group “popcorn strategy” that boosts connection & conversions

xo, Masha

💞 Let's connect:

Instagram | LinkedIn

📌 Re: Tech:

Since Facebook updated their API, and you can no longer stream into groups using third party apps like BeLive, I now host my Challenges on Zoom, and then upload the replay to the pop-up FB Group.