Lead Generation Simplified

Wickus Van Wyk
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If your business relies on leads to grow, you’re in the right place. On The Paid Leads Playbook Podcast, host Wickus Van Wyk pulls back the curtain on how to generate and convert paid media leads profitably. Whether you’re an online coach, consultant, local business, or national franchise, if you’re running Meta or Google ads (or want to) to generate leads, this show gives you actionable strategies that actually work. Since 2018, Wickus and his team have built one of Africa’s largest D2C marketing agencies, driving over $200M in sales for more than 600 brands. Now he’s sharing his best-kept tactics, frameworks, and AI-driven insights to help you scale smarter. Subscribe for weekly episodes on lead quality, conversion tactics, platform updates, and building reliable lead acquisition systems that fuel your growth.

에피소드

  1. 1월 25일

    Why Your Facebook Ads Are Getting Bad Leads

    Send us a text Low cost leads don’t always mean good quality leads. If your lead quality is dropping, the issue usually isn’t the leads, it’s the system behind them. In this episode, we break down how local businesses and service businesses can improve lead quality using better ad positioning, clearer messaging, and proper backend tracking. You’ll see why most businesses try to fix lead quality too late, and how to engineer better results over time using real data instead of frustration. We cover why lead quality starts at the ad level, how creatives and offers attract different types of buyers, why over-qualifying with forms can hurt conversions, and how CRM data and Meta’s Conversions API help you train the algorithm to find better prospects. In this video, you’ll learn: Why low CPL often produces low-quality leads How ad creative and messaging control lead quality When qualification questions help and when they block good leads How to measure lead quality using CRM stages and ratios Why brand credibility and reviews impact conversions How omnichannel follow-up increases bookings and quote acceptance How Meta CAPI improves lead quality over time Subscribe for more practical lead generation and ads advice for service businesses.

    26분
  2. Using Meta’s Andromedan Update to Grow Your Local Business in 2026

    1월 14일

    Using Meta’s Andromedan Update to Grow Your Local Business in 2026

    Send us a text In this episode, we break down Meta’s Andromedan update and what it really means for local businesses going into 2026. We talk about the shift away from micro-targeting, why creative strategy is now the main driver of performance, and how Meta’s AI is changing the way campaigns are built and optimised. We also get into how to scale a local business, how to turn around struggling companies, when to use Meta vs Google ads, and why most businesses fail at lead conversion. From creative variety and UGC to CRM integration, follow-up systems, and attribution, this is a practical conversation about what actually drives growth. If you’re a local business owner or operator who wants to stay ahead of the changes and use them to your advantage, this episode will give you clarity.

    31분

  3. 2025. 07. 25.

    How To Calculate The Perfect Marketing Spend (The Right Way)

    Send us a text How Much Should You Really Spend on Paid Ads? If your business relies on lead generation or paid advertising, you've probably asked: "How much should I actually spend on marketing?" In this episode, we break down the math behind paid ads, step by step. From CPA to average order value, conversion rates to profit margins, you’ll learn how to reverse-engineer your ad spend based on real numbers (even if you’re starting with estimates). This isn’t theory, it’s a practical, profit-focused walkthrough that helps you calculate what’s realistic, what’s scalable, and what might be holding you back. 💡 Whether you're spending $1K or $10K/month, this episode will help you get clear on your numbers and what to do next. ▶️ Listen now and make your marketing spend make sense.

    9분

  4. 2025. 07. 15.

    5 Ways To Improve Meta Lead Quality

    Send us a text Are you tired of wasting money on low-quality leads from your Meta ads? In this video, we'll show you how to increase lead quality on Meta and improve your lead conversion rate. You'll learn the secrets to creating effective Facebook ads targeting strategies that attract high-quality leads, and how to optimize your website for maximum lead conversion. Whether you're struggling to convert leads into clients or simply want to reduce your cost per lead, this video is for you. Discover the best practices for lead generation on Meta and start driving more sales from your ad spend. Learn how to improve Facebook lead quality and convert leads into paying customers. By the end of this video, you'll have the skills and knowledge to increase your lead quality and drive more revenue from your Meta ads.

    9분
  • 4개의 에피소드

소개

If your business relies on leads to grow, you’re in the right place. On The Paid Leads Playbook Podcast, host Wickus Van Wyk pulls back the curtain on how to generate and convert paid media leads profitably. Whether you’re an online coach, consultant, local business, or national franchise, if you’re running Meta or Google ads (or want to) to generate leads, this show gives you actionable strategies that actually work. Since 2018, Wickus and his team have built one of Africa’s largest D2C marketing agencies, driving over $200M in sales for more than 600 brands. Now he’s sharing his best-kept tactics, frameworks, and AI-driven insights to help you scale smarter. Subscribe for weekly episodes on lead quality, conversion tactics, platform updates, and building reliable lead acquisition systems that fuel your growth.

정보

  • 제작진
    Wickus Van Wyk
  • 방송 연도
    2025년 - 2026년
  • 에피소드
    4
  • 등급
    전체 연령 사용가
  • 저작권
    © 2026 The Paid Leads Playbook
  • 웹사이트 보기
    Lead Generation Simplified