Lead Her

Kristen Lynch

A podcast for skilled female coaches, healers, & consultants ready for a business where they get paid to change lives with their one-of-a-kind gifts. Around here, business is a vehicle for big impact, personal transformation, & creating a life we don’t always need a vacation from. Ready to learn the simplified strategy, mindset, & spirit you need to go from "hobby zone" to full time, 6-figure income in a biz you LOVE? You’re in the right place! Subscribe for weekly episodes with actionable steps & powerful shifts. Hosted by Kristen Lynch - follow her on IG @iamkristenlynch

  1. 18h ago

    Ep. 182: [CLIENT SERIES] From “no business” to quitting her job, sales every month, & a high-end brand w/ Surya Milner

    Welcome back to the Client Case Study Series!  Today I’m talking to Surya Milner who’s the co-founder of Empress of Ghee, which makes small-batch, grassfed ghee in Montana. She's also the creator of East/West, a Substack devoted to helping women heal their bodies through ancestral foods, movement, and connection with the divine. I’ve had the pleasure of working with Surya for multiple rounds of Attraction by Design over the last 1+ years.  When she came to me, she had no business…she’d been selling her small-batch ghee at a farmers market as a hobby & had about 43 IG followers.  What’s covered in her case study:  Where Surya was before reaching out to me [no business, ~40 IG followers, dabbling at the farmers market, wondering “would anyone want this?”] Surya’s biggest wins (quitting her job, profitable year 1, charging premium prices, becoming a nationwide brand with 30+ retailers, won $20k at a venture competition, monthly sales, recurring revenue)  The biggest strategic shifts (building an online/offline ecosystem to nurture customers, high-end brand positioning, launching bundles/a subscription program)  The biggest mindset shift (believing others will join her mission & fall in love with her product) Surya’s hesitations about investing in coaching for the first time (why Attraction by Design was “worth it 100x over”) We kept her strategy SIMPLE so she was able to achieve all of this WHILE working full time (before quitting) AND planning her wedding.  The best part?  She was able to overcome the “cringe” factor & have fun with selling (in a way that felt 100% authentic to HER).  What’s covered in her spotlight: How Surya prioritizes nutrition, ancestral cooking, & Ayurvedic principles as a female founder  Benefits of ghee & daily uses  The power of in person community socially & professionally Surya’s closing advice for building a biz in 2026 (“done better than perfect”)  Don’t miss this conversation!  – Connect with Surya: Empress of Ghee website East/West Substack Connect with Kristen:  Instagram Free Booked Out Business Blueprint Call

    1h 3m
  2. Jun 4

    Ep. 180: [CLIENT SERIES] Breaking the 7+ month retainer drought, 4-5 figure contracts, & earning MORE with LESS effort w/ Jordanna Cheifetz 

    Welcome back to the Client Case Study Series, friend! Today I’m talking to Jordanna Cheifetz, the founder, CEO, & resident hype woman at JAC Digital Media. For 9 years, she's been helping brands stop chasing vanity metrics & start building real connections with their audiences.  That was just it…she’d created success – the multi 6-figure company, the team, the location freedom, & the clients who stayed with her since the very beginning. And? She had the marketing skill. So, she was extra frustrated that, nearly a decade in, she was suddenly feeling like an imposter, struggling to break her sales plateau, & even considering throwing in the towel.  What’s covered in her case study:  Where Jordanna was at before reaching out to me (retainer drought for 7+ months, chasing low-ticket sales for quick cash, working IN vs. ON the biz, hearing “no” from prospects)  Jordanna’s biggest wins (5 new 4-5 figure retainer clients in 2026 alone, raising her rates for content shoots while staying booked out, consistent high-quality leads, getting time back in her weeks, sold out panel event)  The biggest strategic shifts (restructuring her packages, ditching proposals, no more boutique pricing, a pre-qualification vetting process, selling ROI vs. features)  The biggest mindset shifts (believing people will invest long-term/high-end with HER, stepping into her leadership in the sales process) Jordanna’s hesitations about investing after “other coaches didn’t work” & why Attraction by Design was different What’s covered in her spotlight: Connection is the new currency: why clients come from connection FIRST  How video helps to pre-sell prospects BEFORE they come to a free consult or sales call Why we need more resilient entrepreneurs & less entitlement in the space  The best part?  She was able to do all this WITHOUT posting 3x daily, constantly launching new offers to “hold her audience's attention,” or sending spammy cold DM’s.  We hope you love this one! – Connect with Jordanna: FREE GIFT https://lp.constantcontactpages.com/sl/sY50c2l/jacfreebie https://www.jacdigitalmedia.com/ https://www.instagram.com/jac_digital/ https://www.linkedin.com/in/jordanna-cheifetz-240995a5/ Connect with Kristen:  Booked Out Business Blueprint CallFollow her on IGBooked Banked Unbothered free training

    50 min
4.9
out of 5
41 Ratings

About

A podcast for skilled female coaches, healers, & consultants ready for a business where they get paid to change lives with their one-of-a-kind gifts. Around here, business is a vehicle for big impact, personal transformation, & creating a life we don’t always need a vacation from. Ready to learn the simplified strategy, mindset, & spirit you need to go from "hobby zone" to full time, 6-figure income in a biz you LOVE? You’re in the right place! Subscribe for weekly episodes with actionable steps & powerful shifts. Hosted by Kristen Lynch - follow her on IG @iamkristenlynch