LEAD - Leading Experimentation, Analytics and Design

Ritvik Sharma
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Welcome to LEAD - Leading Experimentation, Analytics, and Design, the podcast that takes you deep into the heart of innovation, strategy, and leadership across various industries. Our mission is to bridge the gap between theory and practice, bringing you insightful conversations with industry leaders, thinkers, and practitioners who are shaping the future of business and technology. In each episode of LEAD, we explore the latest trends, tools, and techniques in experimentation, analytics, and design. Our guests share their real-world experiences, challenges, successes, and learnings, offering actionable advice and unique perspectives on how to navigate the complexities of the digital world. Why LEAD? Expert Insights: Hear from seasoned professionals working on the front lines of experimentation, analytics, and design. From leading data scientists to innovative designers, our guests bring a wealth of knowledge and experience. Diverse Topics: We cover a wide range of subjects, including but not limited to user experience (UX) design, conversion rate optimization (CRO), data analysis, digital transformation, and strategic decision-making. Practical Advice: Each episode is packed with practical tips and strategies that you can apply to your own projects and organizations, helping you to make informed decisions and stay ahead of the curve. Inspiring Stories: Discover the journeys of individuals and teams who have pushed the boundaries of what's possible, overcoming obstacles and driving significant impact in their fields. Who Should Listen? LEAD is designed for anyone passionate about leveraging experimentation, analytics, and design to drive growth and innovation. Whether you're a business leader, a manager, a designer, a data scientist, or just someone curious about the future of technology and business, you'll find valuable insights and inspiration in our episodes. Join Our Community We're more than just a podcast; we're a community of curious minds and passionate professionals seeking to learn and grow together. Engage with us on our LinkedIn page, where we continue the conversation, share additional resources, and connect with like-minded individuals. Stay Updated Don't miss out on any episodes! Subscribe to LEAD - Leading Experimentation, Analytics, and Design and join us on a journey of discovery and innovation. Let's lead the way together, transforming challenges into opportunities and ideas into action.

Episodes

  1. Data Depths: Analytics, AI, and Technical Marketing with Simo Ahava

    06/28/2024

    Data Depths: Analytics, AI, and Technical Marketing with Simo Ahava

    Welcome to another episode of LEAD - Leading Experimentation, Analytics, and Design! I’m your host, Ritvik Sharma. After a brief pause, we're back with a special episode featuring none other than the legend in digital analytics, Simo Ahava. In this episode, we dive deep into the future of analytics, AI, and technical marketing. Simo shares his journey in digital analytics, providing insights into the evolution and impact of Google Analytics 4 (GA4). We discuss the challenges and opportunities GA4 presents. We also explore the cookie-less future and the role of server-side Google Tag Manager (GTM) in enhancing privacy compliance and data control. Simo offers his candid thoughts on the importance of first-party data, innovative approaches like reverse ETL, and the relevance of CDPs in the modern MarTech stack. Tune in for an enlightening conversation filled with expert insights and practical advice for navigating the ever-evolving landscape of digital analytics and technical marketing. Highlights: • Simo’s Journey in Digital Analytics • Thoughts on Google Analytics 4 • The Cookie-less Future and Server-Side GTM • The Role of First-Party Data • Innovations like Reverse ETL and CDPs • Advice for Newcomers to the Field Join us for this deep dive into the world of analytics, AI, and technical marketing with one of the industry's leading experts! #Analytics #AI #TechnicalMarketing #Podcast #DigitalMarketing #GTM #GA4 #SimoAhava #LEADPodcast

    32 min
  2. Data-Driven Decisions: The Power of Experimentation with Ellie Hughes

    02/12/2024

    Data-Driven Decisions: The Power of Experimentation with Ellie Hughes

    In the latest episode of LEAD - Leading Experimentation, Analytics, and Design, host Ritvik Sharma welcomes Ellie Hughes, an award-winning experimentation and analytics expert, for an insightful discussion on data-driven decision-making. With over a decade of experience, Ellie has been pivotal in enabling businesses to scale their experimentation programs and derive more value from them. Celebrated for her achievements, including the Agency Experimenter of the Year at the 2022 Experimentation Elite Awards, Ellie shares her journey in the field, the challenges of establishing a culture of experimentation within organizations, and strategies to overcome these obstacles. From enhancing data quality to advocating for innovative testing strategies, Ellie’s expertise offers invaluable lessons on driving growth and fostering an environment of evidence-based decision-making. Join Ritvik and Ellie as they delve into the critical role of experimentation in today’s business landscape, offering listeners a wealth of knowledge on making impactful, data-driven decisions.

    26 min
  3. Creative Fusion: Bridging Design and Technology with Kyle Jeevanatham

    02/02/2024

    Creative Fusion: Bridging Design and Technology with Kyle Jeevanatham

    Join host Ritvik and guest Kyle Jeevanatham, Creative Lead at a leading hospitality brand, in this captivating episode of LEAD - Leading Experimentation, Analytics, and Design. Dive deep into the convergence of creativity and technology as Kyle shares his vast expertise in product development, branding, and marketing. This episode explores the true meaning of creativity in the modern marketing landscape, emphasizing the critical role of creative problem-solving and innovative design in differentiating products and enhancing brand recognition. Kyle and Ritvik discuss the importance of understanding customer experiences, the impact of AI and generative tools on creative processes, and strategies for maintaining creative momentum. With insights on the challenges of selling creative ideas internally and the future of creativity in the digital age, this conversation is a must-listen for anyone interested in the intersection of design, technology, and business innovation. Gain valuable perspectives on how to effectively combine creativity with technology to solve complex challenges and drive business growth.

    42 min
  • 3 Episodes

About

Welcome to LEAD - Leading Experimentation, Analytics, and Design, the podcast that takes you deep into the heart of innovation, strategy, and leadership across various industries. Our mission is to bridge the gap between theory and practice, bringing you insightful conversations with industry leaders, thinkers, and practitioners who are shaping the future of business and technology. In each episode of LEAD, we explore the latest trends, tools, and techniques in experimentation, analytics, and design. Our guests share their real-world experiences, challenges, successes, and learnings, offering actionable advice and unique perspectives on how to navigate the complexities of the digital world. Why LEAD? Expert Insights: Hear from seasoned professionals working on the front lines of experimentation, analytics, and design. From leading data scientists to innovative designers, our guests bring a wealth of knowledge and experience. Diverse Topics: We cover a wide range of subjects, including but not limited to user experience (UX) design, conversion rate optimization (CRO), data analysis, digital transformation, and strategic decision-making. Practical Advice: Each episode is packed with practical tips and strategies that you can apply to your own projects and organizations, helping you to make informed decisions and stay ahead of the curve. Inspiring Stories: Discover the journeys of individuals and teams who have pushed the boundaries of what's possible, overcoming obstacles and driving significant impact in their fields. Who Should Listen? LEAD is designed for anyone passionate about leveraging experimentation, analytics, and design to drive growth and innovation. Whether you're a business leader, a manager, a designer, a data scientist, or just someone curious about the future of technology and business, you'll find valuable insights and inspiration in our episodes. Join Our Community We're more than just a podcast; we're a community of curious minds and passionate professionals seeking to learn and grow together. Engage with us on our LinkedIn page, where we continue the conversation, share additional resources, and connect with like-minded individuals. Stay Updated Don't miss out on any episodes! Subscribe to LEAD - Leading Experimentation, Analytics, and Design and join us on a journey of discovery and innovation. Let's lead the way together, transforming challenges into opportunities and ideas into action.

Information

  • Creator
    Ritvik Sharma
  • Years Active
    2K
  • Episodes
    3
  • Copyright
    © 2024 Ritvik Sharma. All rights reserved.