Entrepreneur Conundrum

Virginia Purnell

Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.

  1. Mindful Money, Meaningful Life: Sloan Wilkins on Being the Boss of Your Money

    10시간 전

    Mindful Money, Meaningful Life: Sloan Wilkins on Being the Boss of Your Money

    Guest: Sloan Wilkins — Executive Financial Coach & financial well-being advocate LinkedIn: linkedin.com/in/sloan-wilkins/  Website: executivefinancialcoach.com.au  Facebook: facebook.com/ExecutiveFinancialCoaching  Instagram: instagram.com/sloan_now_here/  Topics Sloan’s shift from corporate wealth management to coaching  Why he focuses on professionals & business owners (esp. on LinkedIn/BNI)  The Meaningful Money Method: purpose + mindful habits + left/right-brain  The seven life areas (finances are only one)  Foundations: eliminate unproductive debt, build an emergency buffer, create a spending plan (money follows instructions)  Retirement & flexibility: fund tomorrow without sacrificing today  Workplace financial well-being (Everyday Money Live): reduce turnover, boost productivity  Mindset: “progress over perfection,” moving from ambition to meaning  Quotes “Life happens outside the spreadsheet.”  “Money is great at following instructions—give it a plan.”  “Financial freedom is the capacity to live life on your terms.”  “Progress, not perfection.”  “We don’t need to see the whole road—just drive by the headlights.”  Links Episode page: entrepreneurconundrum.com/sloan-wilkins  Sloan Wilkinshttps://www.linkedin.com/in/sloan-wilkins/ https://www.facebook.com/ExecutiveFinancialCoaching https://www.instagram.com/sloan_now_here/ https://executivefinancialcoach.com.au Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    35분
  2. Evolve or Be Slaughtered: Derrick Chevalier on Negotiating People, Not Problems

    10월 27일

    Evolve or Be Slaughtered: Derrick Chevalier on Negotiating People, Not Problems

    Guest: Derrick Chevalier — H-C (h-c.com), Evolve or Be Slaughtered (Amazon #1)  Core ideas: Negotiate people, not problems; products don’t change—people do  “Feel good” ≠ “win-win”; feelings aren’t facts  Persuasion vs influence: persuasion is seen, influence is felt  Antidote axiom: the antidote to any tactic is that tactic (or its opposite) elevated  Harmony > balance for life/work integration  Tactics & frameworks: Identify counterpart intent (not just demeanor)  When splitting the difference can be smart—and when it’s a trap  Cooperative empathy: share just enough of your constraints to co-design terms  Post-deal audit: judge outcomes by ROI over time, not end-of-meeting vibes  Stories & examples: From hostage talks to aerospace & automotive deals  Coaching a skeptic who becomes a “gold medallion” client and top negotiator/lawyer  Miles Davis “wrong chord → resolution” as a model for harmony  Takeaways: Prepare to discover what you don’t know about the other side  Don’t avoid “sales”—upgrade your definition and skill set  Use influence to align behavior, not manipulate  Resources: Book: Evolve or Be Slaughtered (Amazon)  Connect with Derrick: IG @derrick_chevalier, FB /anyproblemsolved, LI profile  Free 30-min consult link via h-c.com   Key Questions(01:00) How did you get to be where you are today? (03:43) Who do you serve today? (05:38) So if I wanted to come work with you, what would be some of the criteria that you would be looking for? (09:37) So on that note, how do you get in front of your potential client? (12:34) What are some commonalities, mistakes, misconceptions that people have when they start working with you or when they come to you? (25:24) Can you talk to us about how negotiation impacts everyday life, whether it's business or personal? (30:41) Have you heard of Chris Voss? (42:34)  What is your take on balance in life and work? (49:34) What is the best advice you have ever received? (51:21) What's the best advice you've ever given? (58:23)  We've talked about a few things. Is there something that we haven't touched on yet that you would like to talk about? (59:39) Where can we learn more about you and what you do and your book? Derrick Chevalierwww.h-c.com https://www.amazon.com/EVOLVE-Be-Slaughtered-Negotiation-Negotiating/dp/1965092543 www.linkedin.com/in/derrick-chevalier-6323272 https://www.instagram.com/derrick_chevalier/ https://www.facebook.com/anyproblemsolved Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    1시간 2분
  3. Lead With Smart Power: Embodied Presence, Purpose & Real Impact with Dr. Sylvia Rohde-Liebenau

    10월 13일

    Lead With Smart Power: Embodied Presence, Purpose & Real Impact with Dr. Sylvia Rohde-Liebenau

    Guest: Dr. Sylvia Rohde-Liebenau — ENCC-accredited senior executive coach; founder, Smart Power Method; author of Who’s in Charge? Lead with Real Power and Creative Impact in the Echo-Chaotic World. Links: Website: smartpowermethod.com  The Book: smartpowermethod.com/the-book  LinkedIn: linkedin.com/in/sylvia-rohde-liebenau-phd-b51b0328/In this episode: The Smart Power Method: authentic, service-driven leadership for complex systems  Clarity > force: purpose, intent, and clean communication  Stubbornness vs. relentless purpose (and how to know which one you’re in)  Vulnerability that strengthens trust (CEO case example)  Artistic intelligence at work: trusting the creative process in leadership  Energy management: physical, emotional, mental, spiritual levers  Three quick practices for emotion regulation and presence  Career design: aligning with values now, not “someday”  Timestamps (approx.): 00:00 – Why “smart power” beats “old power”  05:09 – Who Sylvia serves (C-suite, founders, change-makers)  06:40 – Attraction vs. chasing: how she builds trust and clients  10:26 – Common pre-coaching pitfalls (purpose, clarity, communication)  14:20 – Arts → leadership: trust the process  16:47 – Embodied presence & authentic power  20:34 – A CEO’s vulnerable pivot that built credibility  20:44 – Resilience & energy: the four dimensions  23:14 – Instant practices for emotional awareness  25:43 – Best advice received: “As a leader, it’s no longer about you.”  27:20 – Best advice given: “Start loving yourself.”  29:19 – Career/life alignment with values  31:27 – Where to find SylviaCTA: Explore the Smart Power Method and Sylvia’s book: smartpowermethod.com Key Questions(01:55) Can you explain a little bit more to us about how you ended up where you are today? (05:01) Who do you serve today? (07:48) You do stuff on social media then to gain that more like and trust aspect? (08:51) What are some big goals that you have in the next year? (10:26) Is there a common I don't know if I want to use the word mistake, but a common thing that your clients do just before you start to work with them? (13:57) You have a lot of artistic background, like if you're dancing, being an artist, and singer, and all of that other stuff, how have you found that integrating all of that art into the workplace has been a positive outcome? (16:20) Taking the... I'm going to say holistic in the sense of all aspects, let's say well-rounded. We have bringing in our artistic self, this spiritual aspect, and embracing those, how does that help to support the leaders that want to increase their power? (20:34) Can you touch a little bit on the art of resilience and energy management for effective leaders? (23:06) Do you have any examples that we might be able to implement right away? (25:26) What is the best advice that you have ever received? (27:16) What's the best advice you've ever given? (29:08) Is there something that we haven't touched on yet that you would like to talk about? (31:27) Where can we learn more about you and what you do. Sylvia Rohde-Liebenauhttps://smartpowermethod.com https://www.smartpowermethod.com/the-book https://www.linkedin.com/in/sylvia-rohde-liebenau-phd-b51b0328/ Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    32분
  4. From Dorm Room to 125+ Employees: How Queensboro Scaled Custom Logo Apparel for SMBs

    10월 6일

    From Dorm Room to 125+ Employees: How Queensboro Scaled Custom Logo Apparel for SMBs

    Guest: Fred Meyers, Founder & CEO of Queensboro Links: Website: www.queensboro.com Facebook: https://www.facebook.com/queensboro/ Instagram: https://www.instagram.com/queensborousa/ Episode page: https://entrepreneurconundrum.com/fredmeyers In this episode: (00:00) Intro — spotting a premium polo gap and building from scratch (02:35) Why Queensboro is B2SMB (marketing-first vs. enterprise sales) (04:14) The $4.95 first-order offer and trust-building guarantees (06:07) Shipping realities: continental U.S. free shipping and reliability (07:25) Lessons from economic turbulence & organizational vulnerabilities (09:40) Why move HQ to Dallas—and what improved (talent & logistics) (15:26) Expansion thinking (East, Texas/Midwest, West Coast next) (16:06) “Great small company” > “bad big company” (and how to become great) (18:35) A turning point: “We’re not doing better because we aren’t better.” (19:38) The 4 P’s people framework: Principled, Positive, Proactive, Productive (27:50) Brand basics: clear positioning → clear logo → clear expression (30:24) Culture you can “hear”—why energy shows up in the box (33:21) Best advice received: “Do what’s good for Freddie.” (35:52) Best advice given: “Pray for a difficult life (and wife)” → growth & character (37:58) Where to learn more & connect Takeaways: Trust is a growth lever: guarantees, clear policies, and reliability convert skeptics. Hire for the 4 P’s; you can’t out-perform your lowest standard. Be a great small company—scale comes after excellence. Position → brand → logo → apparel: get the story straight, then amplify. CTA: Start your first embroidered shirt for $4.95 and test the experience: www.queensboro.com   Key Questions (01:07) All right, so how did you get to where you are today? (01:52) You stayed focused? (02:28) Who is your ideal It's a small, probably company. Do you sell more B2B or B2C? (04:09) Do you have a minimum quantity that I need to order? (07:13) You have been around for a while. You've been through lots of crazy things with the economy. What things did you learn? What tips do you have for it? (11:32) When you were growing, was it hard to remove yourself from certain positions so that you weren't for bottleneck? (15:58) Are there any other big goals that you're looking to achieve in the next couple of years? (22:57) How did you get your company's name? (26:39) What are some of your thoughts about helping others build their brand? (30:57) What did you do to help you get through hard times or times that were rough? (33:12) What's the best advice you've ever received? (35:49) What's the best advice you've ever given? (37:53) Where can we go to learn more about you and what you do?   Fred Meyers www.queensboro.com https://www.facebook.com/queensboro/ https://www.instagram.com/queensborousa/?hl=en Virginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    39분
  5. House on Fire Marketing: How to Stop Being a “Best Kept Secret” with Prima Jope

    9월 29일

    House on Fire Marketing: How to Stop Being a “Best Kept Secret” with Prima Jope

    Show NotesPrima’s pivot + origin — Moving from engineering and retail to online work; COVID as the “house on fire” moment that forced reinvention.  “Best Kept Secret” diagnosis — It’s not lack of skill; it’s talking about what the market doesn’t urgently care about.  House on Fire Marketing — Identify activation points (urgent, can’t-wait problems), show up with a “fire extinguisher,” then demonstrate and invite.  Leads vs Buyers — Why “leads” can be someday/never; focus on buyer intent to shorten time-to-trust and time-to-cash.  Conviction > tactics — Self-leadership, integrity, and inner work as the engine behind strategy.  Seasons, silence, and signal — Reducing noise to hear divine guidance; living on your terms, not chasing balance myths.  Revenue rhythm — Structuring offers (6–24 months) so $2K days come from today’s sales + tomorrow’s recurring.  Resources Guest: Facebook @primajope | IG @prima_jope | YT (link above) | the2kClientsystem.com  Show: entrepreneurconundrum.com/primajope  Key Questions(01:34) How did you get to be where you are today? (11:12) Who is your ideal client? (12:16)  How do you get in front of them? (13:25) What are a couple of big goals that you have in the next year or two? (14:05) You have mentioned before in other areas, you don't have a buyer problem, you have a buyer identification problem. Can you expand on that a little bit. (23:02) So what do you do to make sure that you're in a quiet space or however, so that you can hear those little promptings? (27:47) Do you feel like you have a really good work-life balance? (30:28) What's the best advice that you have ever received? (32:31) What's the best advice you've ever given? (34:17) You have built a system that shows how to go from 2,000 to 2,000 per week to 2,000 per day without stress. So what makes it work when other marketing strategies? (45:52) Where can we go to learn more about you and what you do?   Prima Jopehttps://www.facebook.com/primajope https://www.youtube.com/channel/UC0PQhPk4Hr1RNSXEC05ZdEQ www.the2kClientsystem.com Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    49분
  6. From Funk to Flow: Cliff Beach on Music, Mindset & Meaning

    9월 22일

    From Funk to Flow: Cliff Beach on Music, Mindset & Meaning

    In This Episode, You’ll Discover: How Cliff’s musical journey began at Berklee and led him to Los Angeles  What being kicked off American Idol taught him about resilience  The power of saying “yes” and following curiosity into new ventures  Why Cliff believes health is the foundation for creative and business success  His approach to work-life “integration” and getting more done with less stress  The role of coaching, affirmations, and mindset in creating lasting change  Resources & Links from Today’s Episode: Website & Blog: sidehustleandflow.net  Music: Stream “Cliff Beach” on all major platforms  Book: Side Hustle and Flow (available in print & audiobook)  Email: cliffe@sidehustleandflow.net  Social: Facebook | Instagram | X/Twitter | Bluesky  Key Questions(01:32) How did you end up where you are today? (04:54) How did you stay upbeat with it? (08:01) How was it for you? Do you have any tips for us with when you did change your mental state or being able to change those mental blocks that are holding us back? (10:05)  How do you keep a work-life harmony? (14:28) Do you work with people through that inspiring aspect, or is it more just through your books? (18:35) Who are your ideal clients? Who's your ideal person to work with? (19:59) What do you help? What do you coach people with or through?  (21:06) How do you get in front of these people? (22:12) What are some big goals that you have the next year or two? (24:14) What's the best advice that you have ever received? (25:50) What's the best advice you've ever given? (27:07) Is there something that we haven't touched on yet that you would like to talk about? (34:38) Where can we go to learn more about you and what you do? Cliff BeachSidehustleandflow.net Facebook.com/cliffbeachmusic Instagram.com/cliffbeachmusic Twitter.com/cliffbeachmusic Bluesky.com/cliffbeachmusic Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    36분
  7. Friendship, Faith & Endurance: The Entrepreneurial Journey of Steve Fales

    9월 15일

    Friendship, Faith & Endurance: The Entrepreneurial Journey of Steve Fales

    In this episode, you’ll learn: How Steve launched, scaled, and sold a successful advertising agency.  Why consistency and persistence matter more than talent.  The endurance athlete mindset and how it translates to business.  The epidemic of loneliness — and how Loving Your Neighbor: A Practical Guide helps combat it.  Why scaling isn’t for everyone (and why that’s okay).  Steve’s best advice: it’s all about people.  His most powerful tip: define your core values and live by them.Resources & Links: Website: www.stevefales.com  LinkedIn: linkedin.com/in/stevenfales  Facebook: facebook.com/steve.fales.18  Books: Available via Amazon & websiteKey Questions(01:21) How did you end up being where you are today? (03:17) When things got tough, how did you keep pushing forward and not just quitting? (04:37) Do you take some of those principles and carry it forward in some of your races and triathlons and stuff like that to be easy as well? (05:47) You have a few books. You're also a coach and mentor and stuff like that. Is that correct? (07:26) How do you get in front of those people? (09:28) What are a couple of big goals that you have in the next year? (13:44) With all the things that you want to get done in your retirement with all your spare time, what do you feel like is a roadblock? What's your biggest roadblock? (15:33) What is the best advice that you have ever received? (16:55) What's the best advice you've ever given? (18:36) We've touched on a few different topics today. Is there anything that we haven't talked about that we would like to? (20:48) Where can we learn more about you and what you're up to? Steve Faleswww.stevefales.com LinkedIn -- https://www.linkedin.com/in/stevenfales/ Facebook -- https://www.facebook.com/steve.fales.18 Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    22분
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Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.