Leading Conversations Lane

A shared experience and exploration of how best to support marketers returning to work after a maternity leave. How having conversations, rather than making assumptions, could lead to best outcome returns.

In this special episode of Leading Conversations, Barry speaks to Benny Higgins, a recent recipient of an Honorary Fellowship from the Marketing Society Scotland, about a wide range of subjects including his long and illustrious career in banking, his love of football, his passion for the arts, poetry and topically, what commonality is shared by Robert Burns and Marketing.

In the latest episode, Barry reminisces with Lane's Ian 'Fletch' Fletcher and Dentsu Creative's Mark Gorman on the significant transformations witnessed in the Advertising industry since they started out their careers in the 80s and 90s. Tune in to hear their stories from crafting briefs on typewriters to unforgettable TV shoots, while exploring agency tribes and staying ahead of the latest trends in advertising technology.

Host Barry Fearn talks to Gavin Bell, owner of performance agency Yatter and Liam Hall, Performance Director at Lane Media, about the current trends in Performance Media channels. They discuss how this years changes in both Google & Meta are unprecedented, whether Black Friday has ‘eaten itself’ and what changes they see on the horizon as they look ahead to 2024 and beyond.

In this episode of Leading Conversations, I talk to Jenny Emslie Owner & CEO of Sunshine: The Social Agency, and Barrington Reeves Creative Director & Founder of Too Gallus. Chatting about what inspired them as young agency founders. As well as some of the challenges faced as they've grown their businesses and the exciting opportunities they see for the future.

We've all heard the phrase "Having it all" but what does it really mean, where does it come from, and does it still have a place in today's world? Guest host Sallie Bale, Strategist at Lane, along with guests tech industry expert Melinda Matthews and Head of Marketing, Brand Homes Scotland at Diageo Alan McGarrie, discuss what the phrase means to them, and whether they think it still has mileage today. Or is it time to retire the phrase altogether? Have a listen and see what you think about "Having it all".