63 episodes

The National Association for Sales Professionals podcast, Leads to Growth, provides in-depth interviews and discussions sharing the best sales training techniques, sales, and prospecting skills, as well as influence and communication skills to take your professional sales career to the next level! Join Chris McCoy as he creates engaging conversations with the sales industry's top talent.

Leads To Growth Leads to Growth with NASP

    • Business
    • 5.0 • 69 Ratings

The National Association for Sales Professionals podcast, Leads to Growth, provides in-depth interviews and discussions sharing the best sales training techniques, sales, and prospecting skills, as well as influence and communication skills to take your professional sales career to the next level! Join Chris McCoy as he creates engaging conversations with the sales industry's top talent.

    The Art of Differentiation: Reclaiming the Human Touch in Sales with Patrick Kagan

    The Art of Differentiation: Reclaiming the Human Touch in Sales with Patrick Kagan

    Do you ever feel like sales has lost its human touch? Don't miss our enlightening conversation with internationally renowned podcast host, business coach, and author Patrick Kagan, who sheds light on this issue. We discuss his insights on how sales has become robotic and the importance of finding and maintaining our unique selling propositions to differentiate ourselves from the competition. Patrick also shares valuable information about the training offered by the National Association of Sales Professionals and why differentiation is both the number one most important skill and the most neglected in professional development.

    Together, we explore the power of practicing consistency, commitment, and patience to make differentiation a standard in our sales approach. We dive into the world of proper intent and how it can help us make the right decisions, and how using hate and fear as motivators can fuel our growth. Additionally, we discuss the importance of introspection and Peter Drucker's quote, "What you measure, you can improve." This episode is filled with actionable advice and valuable insights on becoming a standout sales professional through the art of differentiation, so tune in and discover the secret sauce to separate yourself from the competition!
    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

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    • 31 min
    From Boring to Hilarious: How to Add Laughter to Your Presentations

    From Boring to Hilarious: How to Add Laughter to Your Presentations

    In this episode of the "Leads to Growth" podcast, host Chris McCoy speaks with Don Colliver, a teacher of public speaking courses and an expert in improv clown and sketch comedy. 

    Don shares his experience and tips on how to add humor to presentations while maintaining professionalism and authenticity. He emphasizes the importance of authenticity and vulnerability in connecting with an audience and suggests using personal stories and engaging in activities to build rapport and increase engagement. 

    Don also shares an exercise that can help build awareness and audience engagement. Chris and Don agree that awareness is everything and encourage listeners to engage in Don's practice routine for presentations.

    Time Stamp:
    How Don Colliver got started [00:01:11]
    Don shares his journey from being a television producer to becoming a host clown of a show for Blue Man Group and how he brings his comedic skills to Fortune 500 companies.

    Using pattern interruption in comedy [00:03:18]
    Don explains how pattern interruption is the foundation of comedy and how it can be used to engage and connect with an audience, especially in trade shows.

    Adding humor to presentations [00:05:10]
    Don advises on how to add humor to presentations without compromising professionalism and authenticity, including making fun of oneself and using the rule of three to create a pattern and break it.

    Clown Presence [00:09:27]
    Don Collier explains the concept of clown presence in public speaking, which involves being authentic and vulnerable while engaging with the audience.

    Engaging the Audience [00:10:39]
    Don shares tips on how to engage the audience during virtual presentations, including acknowledging specific individuals, telling personal stories, and using activities.

    Low-Stakes Practice [00:17:46]
    Don suggests low-stakes practice as a way to overcome nervousness in public speaking, such as delivering short presentations in Toastmasters or at work.

    Awareness is Key [00:19:19]
    Chris and Don discuss the importance of awareness in public speaking, including how to control physiology, attitude, and focus.

    Feeling the Vibe of the Room [00:22:39]
    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

    Get your ideal Seller Style with our free Seller Style Assessment Now HERE!

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    • 30 min
    The Power of Testimonials: Closing More Deals with Social Proof || Lorraine Ball

    The Power of Testimonials: Closing More Deals with Social Proof || Lorraine Ball

    Welcome, to a fresh episode of the Leads to growth podcast, a podcast made for professional salespeople by professional Salespeople!

    Today we’ve Lorraine Ball, Marketing Strategist Host of More than a Few Words, with us and it was an eye-opening experience—how you can take advantage of user-generated content to close more and more deals…

    Show Notes…

    🔥Why you close more deals using social proof
    🔥How to encourage and enable your customers to generate content
    🔥Content tips that engage your customers.

    Follow these timestamps for more action…

    💫Show Introduction [0:02]

    💫 What is User generated content [01:23]

    💫Clever way of Lead Gen [03:55]

    💫 Why you should lead with value first approach [09:45]

    💫Learn more about user generated content and double conversions [22:57]



    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

    Get your ideal Seller Style with our free Seller Style Assessment Now HERE!

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    • 25 min
    Become a Top Salesperson: Learn the Strategies of the Pros || Roy Osing

    Become a Top Salesperson: Learn the Strategies of the Pros || Roy Osing

    Ever wondered, how you can stand out as a salesperson?


    Learn 3 ways to stand out as a salesperson…


    Welcome, to the fresh episode of Leads to growth podcast, a podcast made for the winning salespeople by the strong sales leaders!


    Today, we’ve Roy Osing, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business with us spilling the beans on how to stand out as a salesperson…

    Show Notes…
    🔥How not to be a flogger
    🔥How to Create your only statement
    🔥Create a cravings manual


    Follow these timestamps for more action…
    💫Show Introduction [0:02]
    💫 How to shine in a competitive space [03:03]
    💫How to attract right kind of clients [06:28]
    💫How can you differentiate yourself or find a way to differentiate yourself [18:11]
    💫 Outro [31:15]
    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

    Get your ideal Seller Style with our free Seller Style Assessment Now HERE!

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    • 32 min
    Find Success with a Positive Mindset || Vena Sterling

    Find Success with a Positive Mindset || Vena Sterling

    Do you believe that mindset is the #1 Deciding Factor for success?

    We usually find ourselves pondering over this question—is mindset the deciding factor between a winner or a loser. Let’s get more clarity on this topic…

    Welcome, to the fresh episode of Leads to growth podcast, a podcast made for the winning mindset salespeople by the strong sales leaders!

    Today, we’ve Vena Sterling, Leadership Consultant for Leadership Research Institute, with us who’ll open new horizons for us and would help us become a strong mindset person…

    Show Notes…
    🔥Why the gig economy is providing more opportunities today than ever.
    🔥What inclusive leadership really looks like and how to achieve it.
    🔥How transparent data can support your transformation.

    Follow these timestamps for more action…

    💫Show Introduction [0:02]

    💫 How women entrepreneurs are making businesses grow [2:22]

    💫 Why committing to your ideas is a sure shot way to build a fortune [6:44]

    💫 How getting feedback is the key to hone your leadership skills [11:55]

    💫 How data helps you navigate through the easier route [21:24]

    💫 Outro [26:40]


    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

    Get your ideal Seller Style with our free Seller Style Assessment Now HERE!

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    • 28 min
    The Art of Closing: Master the Techniques of Successful Salespeople || Benny Kennedy

    The Art of Closing: Master the Techniques of Successful Salespeople || Benny Kennedy

    How masterminds and training can boost a salesperson’s career tenfold…
    The question every salesperson asks themselves at some point is how can I break into that next level of sales and success?  And that’s the question we set out to answer...
    Welcome, to the fresh episode of Leads to growth podcast, a podcast made for the salespeople by the salespeople!
    Today, we have Benny Kenndy, President and Global Sales Leader for The Armor Shop and NASP CMSP graduate, with us who’ll be sharing how training and masterminds changed his career forever…
    Show Notes…
    🔥How Benny turned "getting fired" into "ownership" at his next role.
    🔥What role did sales training play in that process?
    🔥The difference between internal and external motivation.


    Follow these Timestamps for actionable tips…
    💫Show Introduction [0:02]


    💫 What to do when you hit a rock bottom, Benny’s story [01:17]


    💫How to play with your strengths to bounce back from hitting rock bottom [09:29]


    💫 Internal Motivation vs external push [17:55]


    💫Outro [21:57]



    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

    Get your ideal Seller Style with our free Seller Style Assessment Now HERE!

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    • 23 min

Customer Reviews

5.0 out of 5
69 Ratings

69 Ratings

DonInSF ,

Focused on action

Great insights with a focus on implementation. Give it a listen!

gina @ talence ,

Best practices in sales with heart

This is a great podcast for any professional, not just sales professionals. Chris brings a heightened level of energy and heart every conversation. I recommend skimming through the topics and picking a few that really excite you and take a deep dive!

Preston Itaro ,

Real Advice With Real Examples

I’m a recent CPSP cert holder and was sent this podcast from Chris to increase my sales knowledge. Great way to learn mindset shifts and sales tactics to provide value to others!

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