Leads2Scale

Social Media Week

How do you build a successful, sustainable, marketing driven organization? Listen to Leads2Scale each week for insights from some of the smartest minds in marketing today.

  1. 20/11/2019

    Ep 46: Truth, Joy and How Positivity Will Win the Day with James Lamon (Head of Content, BuzzFeed UK)

    This week’s episode of Social Media Week’s Leads2Scale podcast features James Lamon, Head of Content at BuzzFeed UK. During the conversation, James how BuzzFeed thinks about its responsibility online and the checks and balances they have in place to continue delivering truthful and joyful content to their audience, and how the creative process has changed at BuzzFeed and how he has adapted Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week New York 2020! (Use code: Leads2Scale to save 10% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

    32 min

  2. 13/11/2019

    Ep 45: The Trust Factor in Influencer Marketing with Adam Williams (CEO, Takumi)

    This week’s episode of Social Media Week’s Leads2Scale podcast features Adam Williams, CEO at Takumi.  During the conversation, Adam discussed his time at Spotify and the early days of the music streaming business, how he found his way into the world of influencer marketing, and how trust is such an important factor in combating fraud in the influencer marketing space. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by SMW Insider, our exclusive premium video platform that streams more than 400+ hours of talks, presentations and exclusive interviews from hundreds of leading industry experts. Subscribers can also watch our upcoming SMW New York, Los Angeles, and London events live. Visit smwinsider.com and use the code Leads2Scale to save 15% off your membership. Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

    25 min

  3. 05/11/2019

    Ep 44: The Next Wave of Content Creation and Consumption with James Fabricant, CEO & Founder at TuneMoji

    This week’s episode of Social Media Week’s Leads2Scale podcast was recorded live during Social Media Week London 2019 and features James Fabricant, one of the very early employees at MySpace International and the current CEO & Founder of TuneMoji. During the conversation, James discussed how social has influenced music fandom with artists and labels needing to include various forms of digital content (including GIFs) as part of their engagement strategy, how digital has changed how artists create and fans experience music, and how short-form audio has paved the way for a new meme culture that truncates storytelling to short, digestible snippets. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by SMW Insider, our exclusive premium video platform that streams more than 400+ hours of talks, presentations and exclusive interviews from hundreds of leading industry experts.  Subscribers can also watch our upcoming SMW New York, Los Angeles, and London events live. Visit smwinsider.com and use the code Leads2Scale to save 15% off your membership. Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

    30 min

  4. 16/10/2019

    Ep 43: Integrating the Customer Experience with Obele Brown-West, EVP, Weber Shandwick

    This week’s episode of Social Media Week’s Leads2Scale podcast features Obele Brown-West, Executive Vice President, North America Digital Client Experience Integration Lead at Weber Shandwick. During the conversation, Obele discussed the state of digital marketing today and the biggest challenges we face, what it means to be digitally-centric in terms of how you support your clients, and how as marketers need to respect customer’s attention and spend more time on the quality and value of the experiences we provide. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

    42 min

  5. 08/10/2019

    Ep 42: Exploring The Context Marketing Revolution with Mathew Sweezey, Salesforce

    This week’s episode of Social Media Week’s Leads2Scale podcast features Mathew Sweezey, Principal of Marketing Insights at Salesforce and author of the forthcoming book, Context Marketing Revolution. During the conversation, Mathew discussed the trajectory of his career that led to his current role at Salesforce, why he describes the modern media environment today as infinite, why he feels optimistic about the role of AI in helping deliver a better consumer experience, and why being human-first and experienced-driven in marketing means everything to him. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

    52 min

  6. 02/10/2019

    Ep 41: The Psychology of Influence with Nathalie Nahai, Host of The Hive Podcast

    This week’s episode of Social Media Week’s Leads2Scale podcast features international speaker, best-selling author and host of The Hive Podcast, Nathalie Nahai. During the conversation Nathalie discussed: Her 2013 book, “Webs of Influence: The Psychology of Online Persuasion” and what had changed in the four years between the 1st and 2nd edition, which was recently re-published. We talked about her current work researching the psychology of social media influencers; and how the insights she has gained from this research can help guide marketers as they think about how consumer engage needs to evolve in the future. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

    49 min

  7. 23/09/2019

    Ep 40: Conversational Commerce: The Next Frontier in Mobile Messaging with Jake Lazarus, Co-Founder & CEO of OpenMessage

    This week’s episode of Social Media Week’s Leads2Scale podcast features Jake Lazarus, Co-Founder& CEO of OpenMessage. During the conversation, Jake discussed his background in neuroscience and human-computer interaction and experience as a neuromarketing analyst, how brands are using OpenMessage to engage in conversation, what the future holds for conversational commerce, and we also discussed some of the best practices for securing successful collaboration and what characteristics define a good partnership. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

    42 min

  8. 13/09/2019

    Ep 39: How to Massively Scale Your Business through Customer-Centricity with Penny Wilson, Chief Marketing Officer at Hootsuite

    This week’s episode of Social Media Week’s Leads2Scale podcast features Penny Wilson, Chief Marketing Officer at Hootsuite. As CMO, Penny leads Hootsuite’s global marketing strategy, driving market leadership, awareness and demand generation. During the conversation, Penny discussed how can neuroscience be used to develop marketing content in various communications, why Hootsuite is so obsessed with being customer and community-centric in their approach, and how she sees the social media market evolving over the next few years. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

    29 min
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Notes et avis

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À propos

How do you build a successful, sustainable, marketing driven organization? Listen to Leads2Scale each week for insights from some of the smartest minds in marketing today.

Informations

  • Création
    Social Media Week
  • Années d’activité
    2018 - 2019
  • Épisodes
    48
  • Classification
    Contenu explicite
  • Copyright
    © Social Media Week
  • Site web de l’émission
    Leads2Scale