Leap to Scale

Sourcetoad
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Leap to Scale is for technology curious leaders of service firms who want higher margins without adding headcount. Each week, Justin Davis and Greg Ross-Munro show how to turn firm expertise into repeatable, sellable technology products: SaaS, packaged workflows, and AI-powered tools clients can buy again and again. With AI, more of your know-how can be captured, standardized, and protected as IP instead of being rebuilt in every engagement.  We focus on practical decisions: what to productize, how to price it, when to build vs. buy, and how to use AI responsibly without risking delivery quality or margin. Clear steps, real tradeoffs, usable examples.

Episodes

  1. 11/19/2024

    Design Talk 101: How to Discuss Design Without Being a Designer

    How do you critique product design when you’re not a designer? In this episode of Decoder, we’re breaking down the art of design communication to help non-designers collaborate effectively with design teams. Sara Altenhoff sits down with Sourcetoad’s CEO Greg Ross-Munro and VP of UX Justin Davis to explore how to navigate design conversations and avoid the dreaded “it just doesn’t feel right” feedback trap. Here’s what you’ll learn: How to express your design concerns clearly and constructively.Key principles and terms to help you describe “good” vs. “bad” design.Real-world tips for developing your sense of good design taste.From understanding the “language” of design to recognizing successful digital products, this episode is packed with actionable insights for anyone involved in product development. Whether you’re a business owner, stakeholder, or simply curious about UX, this is your ultimate guide to mastering design critique. 🎧 Tune in now and subscribe for more behind-the-scenes insights into the world of digital product development!

    46 min

  2. 08/20/2024

    EdTech Essentials: What You Need to Know to Build Software for Education

    In this episode, Sara Altenhoff is joined by Greg Ross-Munro and Nick DeMelas. The three discuss the most important things to consider when building software for education.  Key Points Discussed: Interface Design: What special considerations should you make when designing software for learners of all ages? Integrations in Educational Software: From LMS to rostering tools, integrations are a must for efficiency, scalability, and ease of use. Compliance and Security: Which regulations should you be aware of when building software for education? How can you ensure student data is secure?  Building AI into Education Systems: How is AI currently being used in education? Where is the future headed for enhancing learning experiences and outcomes with AI? Listen today to gain insights into building software and apps for education. Don't forget to subscribe and follow the Decoder Podcast for more valuable insights into the world of software development!

    29 min

  3. 07/30/2024

    Building Smarter: Leveraging Frameworks for Your Software Development Project

    In this episode, Sara Altenhoff is joined by Justin Davis and Greg Ross-Munro. The three discuss the various approaches to building software, and the important considerations in choosing the right foundation for your application. Key Points Discussed: Frameworks: Exploring the flexibility and control offered by frameworks, along with their customization and performance benefits.Content Management Systems (CMS): Understanding the ease of use, rapid deployment, and potential limitations in customization.Backend as a Service (BaaS): Examining the scalability and reduced backend overhead, as well as considerations around vendor lock-in.Customer Relationship Management (CRM) Systems: Highlighting the benefits of enhanced customer interaction, automation, and data analytics, alongside complexity and cost factors.Listen today to gain insights into when to use these platforms and when it might be best to build from scratch. Don't forget to subscribe and follow the Decoder Podcast for more valuable insights into the world of software development!

    38 min

  4. 06/28/2024

    Crafting Bespoke Financial Solutions with AI and Human-Centered Design

    In this episode, Sara Altenhoff is joined by Gregg Hilferding and Justin Davis. The three dive into how AI and human-centered design are transforming the financial services industry. Key Points Discussed: Understanding Terms: Defining AI and human-centered design.AI in Financial Services: Advances in AI for personalized services, fraud detection, and user needs prediction.Human-Centered Design: Principles and processes tailored for financial products, focusing on user control, transparency, and accessibility.Tips & Takeaways: Advice for integrating AI and design, future trends, and recommended tools.Listen today to learn how the convergence of AI and fintech is transforming the finance space. Don't forget to subscribe and follow Decoder Podcast for more insights in the world of software development!

    35 min

  5. 05/31/2024

    Investing in Innovation: How Technology Shapes PE Strategies

    In this episode, Sara Altenhoff is joined by Justin Davis, VP of UX at Sourcetoad, and Greg Ross-Munro, CEO of Sourcetoad. The three discuss the huge potential for technology to shape and transform the strategies of PE firms.  Key Takeaways:  Understanding PE Firms: Explanation of the goals of PE firms and the complexities of managing holding companies. Value Growth through Operational Improvements: Learn how PE Firms can increase the value of their holdings through operational efficiencies. Why Tech is Table Stakes: Exploration of why technology is the best way to implement operational efficiencies and increase the value of holding companies. Tune in today to hear actionable insights from fintech experts on increasing portfolio value through digital transformation.

    36 min

  6. 04/05/2024

    Custom Code, Common Goals: The Tech Backbone of Modern Franchises

    In this episode, host Sara Altenhoff is joined by Greg Ross-Munro, CEO of Sourcetoad, and Gregg "3G" Hilferding, VP of Delivery at Sourcetoad. They unpack how technology not only solves traditional challenges in franchising, but also sets the stage for unprecedented growth and consistency across various industries. Key Takeaways: Understanding Franchises: Exploring the "hub and spoke" model across sectors, including a unique look at non-profits.Tech as a Problem Solver: How technology enforces standards and consistency, benefiting both franchisors and franchisees.Custom Software Development: Why tailored tech solutions are vital for protecting IP and streamlining processes.Implementing Tech Wisely: Strategies for introducing new technologies in a way that rewards and values franchisees.Tune in for a deep dive into the transformative power of technology in franchising, offering actionable insights for franchisors, franchisees, and tech enthusiasts alike.

    31 min

  7. 02/12/2024

    Intro to Product Management

    Click here to watch the video version of this episode on YouTube!  In this episode, host Sara Altenhoff is joined by Greg Ross-Munro, CEO of Sourcetoad, and Justin Davis, VP of UX at Sourcetoad.  They discuss a very important role in the world of digital product development: Product Management!  Tune in to learn all about the basics of Product Management, including:  How Product Management differs from Project ManagementHow Product Owners fit into Product ManagementHow digital product management differs from traditional product managementThe phases of digital product management

    38 min
  8. How to build your dream software development team

    11/20/2023

    How to build your dream software development team

    Thinking about building an internal software development team for your software or app idea? There is so much to consider!  In this episode, Sara Altenhoff is joined by Greg Ross-Munro and Gregg "3G" Hilferding to discuss the process of building an internal development team from scratch. Tune in to hear some real-world insight on who you should hire first, how to sustainably grow your team, and how to structure your leadership.

    32 min
  9. Questions to Ask Your Software Development Company

    09/22/2023

    Questions to Ask Your Software Development Company

    The search for the right software development agency for your project can be daunting, especially if this is your first time having custom software built! In this episode, Sara Altenhoff is joined by Greg Ross-Munro and Gregg "3G" Hilferding to discuss some important things to consider as you vet development agencies. Tune in to learn which questions you should ask about the agency's team, liability, compliance, and previous work.

    31 min
  10. Intro to Software Development Methodologies

    09/08/2023

    Intro to Software Development Methodologies

    Welcome to Decoder podcast, where we step inside the world of a software development agency and learn how bits and bytes become useful technology. Each episode features conversations with software creators and users about the process, challenges, and fun of building software. Intended for a non-technical audience, this podcast will help you understand how software is built so you can more effectively engage with software developers for more successful projects. In this episode, Sara is joined by Greg Ross-Munro and Gregg "3G" Hilferding. Listen today to hear them discuss:  The most popular software development methodologiesWhat methodologies Sourcetoad uses and why (Agile/Scrum)Why the Scrum methodology produces the best results for our clients

    28 min
  11. Why Everyone Should Learn About Software Development

    07/06/2023

    Why Everyone Should Learn About Software Development

    Welcome to Decoder podcast, where we step inside the world of a software development agency and learn how bits and bytes become useful technology. Each episode features conversations with software creators and users about the process, challenges, and fun of building software. Intended for a non-technical audience, this podcast will help you understand how software is built so you can more effectively engage with software developers for more successful projects. In this episode,  Sara is joined by Greg Ross-Munro and Gregg "3G" Hilferding. Tune in to hear them discuss: Why everyone should learn about software developmentHow clients can get better outcomes from their software development partnersSourcetoad's philosophy on software development vs. other development agencies

    22 min
  • 11 Episodes

About

Leap to Scale is for technology curious leaders of service firms who want higher margins without adding headcount. Each week, Justin Davis and Greg Ross-Munro show how to turn firm expertise into repeatable, sellable technology products: SaaS, packaged workflows, and AI-powered tools clients can buy again and again. With AI, more of your know-how can be captured, standardized, and protected as IP instead of being rebuilt in every engagement.  We focus on practical decisions: what to productize, how to price it, when to build vs. buy, and how to use AI responsibly without risking delivery quality or margin. Clear steps, real tradeoffs, usable examples.

Information

  • Creator
    Sourcetoad
  • Years Active
    2023 - 2024
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © 2025 Leap to Scale
  • Show Website
    Leap to Scale