Ledger Leaf Podcast

Brenna Ramsdell

The Ledger Leaf Podcast is for the ones who move with intention. The quiet builders. The gentle strategists. Small business owners who aren't interested in a sprint to six figures, but in creating a business, and a self-worth, designed to last. This podcast grew out of real conversations with clients learning their numbers for the first time, with founders building something meaningful on their own terms, with financial professionals and business friends who are doing it differently and doing it well. Each episode brings you bookkeeping education, honest founder stories, and conversations with the financial professionals and growth strategists worth knowing. No noise. No pressure. Just real talk about building something that lasts. Slow and steady. 

Episodes

  1. Jun 25

    CT's Viral Social Media Strategist on Lurkers, Liabilities, and Local Cookies with Caitlyn Grad

    We have our first guest ever on the podcast: Caitlyn Grad, founder of Caitlyn Grad Marketing and the woman currently living on your For You Page thanks to her CT Hidden Gems content and her very serious hunt for Connecticut's best chocolate chip cookie. We get into the pearl necklace that accidentally launched her career, the Lurker Theory (every client she's ever signed, never liked or commented on her posts, just watched), and how to tell when you're too close to your own brand to see it clearly anymore. We also talk about pricing, since creatives are wildly undercharging, what to look for when hiring a social media person for the first time, and the red flags that should make you run. Plus our own chicken and egg debate: bookkeeping vs marketing, what do you outsource first.  And yes, we settle whether Heirloom Market is still the reigning champion of CT chocolate chip cookies. Follow Caitlyn, especially if you like cookies. You can watch the video of this episode on Youtube: https://youtu.be/I48YojW9dis Get in Touch with Caitlyn Grad:  Website: https://www.caitlyngradmarketing.com/ Instagram: https://www.instagram.com/caitlyngradmarketing/ Want to start a podcast?  Thriving Podcaster Program: https://www.fullandthrivingmedia.com/ For the chocolate chip cookie lovers local to CT:  Heirloom Market Instagram: https://www.instagram.com/heirloommarket/?hl=en Harborview Market Instagram: https://www.instagram.com/harborviewmarket/?hl=en Send us a DM on Instagram of YOUR favorite CT chocolate chip cookie @ledgerleaf Make a Copy of our *FREE* Profit and Loss Template: https://docs.google.com/forms/d/e/1FAIpQLSdJxVr62F99dHM6q89VZuo_fRpGoBAhTXawxqUTF2qhPKuvYg/viewform?usp=publish-editor Website: https://www.ledgerleafbookkeeping.com/ Instagram: @ledgerleaf https://www.instagram.com/ledgerleaf Facebook: https://www.facebook.com/people/Ledger-Leaf-Bookkeeping-LLC/61569063584691/ Book a Chat with me: https://calendly.com/brenna-ledgerleafbookkeeping/30min Disclaimer: I am not an accountant, CPA, or legal professional. Nothing in this episode should be considered tax or legal advice.

Ratings & Reviews

5
out of 5
3 Ratings

About

The Ledger Leaf Podcast is for the ones who move with intention. The quiet builders. The gentle strategists. Small business owners who aren't interested in a sprint to six figures, but in creating a business, and a self-worth, designed to last. This podcast grew out of real conversations with clients learning their numbers for the first time, with founders building something meaningful on their own terms, with financial professionals and business friends who are doing it differently and doing it well. Each episode brings you bookkeeping education, honest founder stories, and conversations with the financial professionals and growth strategists worth knowing. No noise. No pressure. Just real talk about building something that lasts. Slow and steady.