199 episodes

Guy Alvarez, the Founder and Executive vice president of Strategy at Good2bSocial, offers a fresh perspective on the latest legal digital marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.

Legal Marketing 2.0 Podcast Good2bSocial

    • Business
    • 5.0 • 15 Ratings

Guy Alvarez, the Founder and Executive vice president of Strategy at Good2bSocial, offers a fresh perspective on the latest legal digital marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.

    Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative Artificial Intelligence

    Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative Artificial Intelligence

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms and partnerships, Al Biedrzycki has been instrumental in scaling startups, and pre- and post-IPO organizations. One of his most notable achievements is growing HubSpot’s platform product ecosystem to 500+ app partners and its channel program to 3,000+ agency partners. He also helped build and scale Airtable’s extension marketplace and service partner program. At Jasper, Al leads the affiliate marketing and solutions partner program strategies.

    • 20 min
    Podcast Episode 198: How Technology and AI Can Effectively Address Pain Points in the Legal Intake Industry

    Podcast Episode 198: How Technology and AI Can Effectively Address Pain Points in the Legal Intake Industry

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Josh Hostilo. Josh Hostilo, is a current Product Owner at Filevine and oversees the legal intake product, Lead Docket. Josh was a previous VP of Operations at a personal injury law firm and is truly an expert in legal intake best practices. He has recently been involved in the development of Lead Docket's newest AI tool, LeadsAI, which provides lead summaries and predictive analysis to simplify the way legal intake and lead management are handled within law firms.

    • 16 min
    Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer

    Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of Best Lawyers® since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into his training as an engineer, he created the company’s first content management system to take the company and its products – as he says – “from analog to digital.” Through the years he has led international expansion strategies that ensure lawyers around the world receive the recognition they deserve through various Best Lawyers offerings. His proudest achievement is in the consistency of the products and the Best Lawyers peer-review methodology.
     
    This year Phillip has led the team through launching the rebranded Best Law Firms® rankings independently for the first time in 13 years and through the acquisition of Good2bSocial.

    • 19 min
    Podcast Episode 196: Global Strategic Growth Partner

    Podcast Episode 196: Global Strategic Growth Partner

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Craig Budner. Craig W. Budner is the global strategic growth partner for K&L Gates, a global law firm with 48 offices and approximately 2000 lawyers on 5 continents. In this role, Craig manages the global recruiting and integration functions for the firm. He also manages the firm’s global business development, marketing, and media relations functions. Additionally, he serves on the firm’s management and advisory committees.
     

    • 20 min
    Podcast Episode 195: Podcasting to Promote Your Niche Practice

    Podcast Episode 195: Podcasting to Promote Your Niche Practice

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Todd Smith and Jody Sanders. Jody and Todd both practice civil appellate law. Traditionally, that involves writing appellate briefs and presenting oral arguments to appellate courts, but they both do a lot of work in trial courts as well. Their trial court work involves legal strategy, potentially dispositive motions, jury charges, and other activities necessary to preserve error and prepare cases for appeal.

    • 26 min
    Podcast Episode 194: Content-Fueled Business Development: How Lawyers Can Harness the Power of Earned Media to Fuel New Client Relationships

    Podcast Episode 194: Content-Fueled Business Development: How Lawyers Can Harness the Power of Earned Media to Fuel New Client Relationships

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by John Hellerman. John Hellerman is the President of Hellerman Communications, an award-winning corporate communications agency positioning professionals to win business and navigate crises. John and his firm specialize in strategic marketing and content development, crisis and litigation communications, and social influencer and stakeholder relations. He helps the world’s most elite professionals and their firms build and protect their most lucrative relationships.

    • 26 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Code: RO1932 Free ride ,

Doesn't Shy From Sales/ Biz Dev For Law Firms!

I'm a big fan of the consistent emphasis on Business Development in the episodes. It's refreshing to see a podcast encourage lawyers to embrace 'sales' and passionately pursue growth, countering the common tendency to avoid these crucial aspects. Keep up the great work!

G-Marco ,

Always good conversations and content

I’ve enjoyed every episode for actionable ideas and tips from the pros. Keep up the great work!

Difiggi ,

Unique niche with terrific guests

I've only recently discovered the pod, so I haven't listened to the full catalog, but it is at the top of the heap. Great insight and well produced.

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