118 episodes

Good2bSocial - joined by industry leaders - offers a fresh perspective on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.

Legal Marketing 2.0 Podcast Guy Alvarez

    • Marketing
    • 5.0, 13 Ratings

Good2bSocial - joined by industry leaders - offers a fresh perspective on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.

    Podcast Ep. 118: How to Integrate Video Into Your Law Firm’s Content Marketing Strategy

    Podcast Ep. 118: How to Integrate Video Into Your Law Firm’s Content Marketing Strategy

    In this episode, Guy is joined by Jay Plum, a legal marketing and communications professional to discuss how to integrate video in your law firm’s content marketing strategy. Jay is the Director of Communications at Bracewell LLP, a leading law and government relations firm primarily serving the energy, finance and technology industries throughout the world.

    • 19 min
    Podcast Ep. 117: Uncommon Ways to Nurture Team Loyalty at Your Law Firm

    Podcast Ep. 117: Uncommon Ways to Nurture Team Loyalty at Your Law Firm

    On this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rosanna Berardi to discuss team loyalty and retaining talent at law firms. It probably isn’t news to you, but attracting legal talent is no easy feat. So what can firms do - both big and small - to address this issue and heighten their ability to attract and retain precious talent? Rosanna has a few uncommon methods.

    • 23 min
    Podcast Ep 116: What do clients expect from law firms in today’s “new normal”?

    Podcast Ep 116: What do clients expect from law firms in today’s “new normal”?

    In order to thrive in this new environment, law firms need to be client-centric now more than ever. In this episode, Guy is joined by Yolanda Cartusciello and Bob Robertson to discuss law firm communications strategies and best practices in today’s “new normal”. Yolanda is a Partner, and Bob a Senior Consultant in PP&C Consulting, a strategic consulting firm focused on law firms and professional services.

    • 27 min
    Podcast Ep. 115: How Lawyers Can Manage Stress and Develop Business With Ease with Coach & Meditation Teacher Rachel Hammerman

    Podcast Ep. 115: How Lawyers Can Manage Stress and Develop Business With Ease with Coach & Meditation Teacher Rachel Hammerman

    In this episode, Guy Alvarez is joined by Rachel Hammerman, a business development coach and meditation teacher. Rachel is here to discuss how meditation can help lawyers find satisfaction in the business development process, as well as in the result of a thriving practice.

    • 30 min
    Podcast Ep. 114: Law Firm Digital Marketing Tips and Tricks During Uncertain Times

    Podcast Ep. 114: Law Firm Digital Marketing Tips and Tricks During Uncertain Times

    This week Guy is joined by Michael Mogill to discuss all things digital marketing, particularly, strategies that are most effective for lawyers and law firms during these uncertain times. They canvass everything from law firm branding to social media marketing. Michael Mogill is Founder and CEO of the video marketing company, Crisp Video Group, which has been named to the Inc. 500 list of America’s fastest-growing companies. Mogill is also the author of The Game Changing Attorney.

    • 21 min
    Podcast Ep. 113: How Lawyers Can Use Video to Successfully Market Their Practice

    Podcast Ep. 113: How Lawyers Can Use Video to Successfully Market Their Practice

    In this episode, Guy Alvarez meets with Patricia Baxter to discuss how lawyers and law firms can use video to market their practice and attract new clients. The problem with making videos is the perception that it’s either too difficult or too expensive, but Patricia is here to tell you that it isn’t! Patricia Baxter is a managing partner at Morgan Akins.

    • 19 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Difiggi ,

Unique niche with terrific guests

I've only recently discovered the pod, so I haven't listened to the full catalog, but it is at the top of the heap. Great insight and well produced.

Mcclkyle ,

Straight to business legal marketing tips!

Great show guys looking forward to hearing more

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