139 episodes

Good2bSocial - joined by industry leaders - offers a fresh perspective on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.

Legal Marketing 2.0 Podcast Guy Alvarez

    • Business
    • 5.0 • 13 Ratings

Good2bSocial - joined by industry leaders - offers a fresh perspective on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.

    Intent Data: How it Benefits Law Firm Marketing

    Intent Data: How it Benefits Law Firm Marketing

    Ryan Klekas is the Director of Partnerships at Bombora. Ryan works with Bombora’s strategic partners to ensure both they and their clients clearly understand how to use and achieve success with Bombora’s industry leading targeting intent data. The focus of Ryan’s and Guy’s discussion is on the power of Bombora's intent data, why intent data is becoming more relevant, and how law firms can strategically leverage intent data for their marketing efforts.

    • 26 min
    The Legal Industry is Behind: How Can Law Firms Take a Modern Approach to Marketing?

    The Legal Industry is Behind: How Can Law Firms Take a Modern Approach to Marketing?

    Guy is joined by Howard Kravitz, Howard is the Chief Marketing Officer for global AmLaw 50 Law Firm Winston and Strawn. He oversees all Business Development, Marketing, Branding, and Communications efforts for the firm and he reports directly to the Chairman and sits on the Executive Committee of the firm. The focus of Howards and Guy’s discussion is on the challenges currently facing the legal industry, where the legal industry is falling behind, and how law firms can approach these issues in a modern wa

    • 24 min
    Legal Marketing Lessons to Live by With Attorney Justin Stivers

    Legal Marketing Lessons to Live by With Attorney Justin Stivers

    Guy is joined by Justin Stivers, the founder and owner of The Probate Law Firm; a law firm dedicated to probate and estate planning based out of Miami, Florida. The focus of Justin and Guy’s discussion is on what methods Justin has implemented to enable growth for a new law firm, which social media channels offer the most benefit for small to mid-sized firms on a budget, and how he currently manages his time as an owner of a successful law firm.

    • 25 min
    Don’t Spend Another Dollar on Law Firm Marketing Until You Have These Three Foundations in Place

    Don’t Spend Another Dollar on Law Firm Marketing Until You Have These Three Foundations in Place

    In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ali Katz, the Founder and CEO of the New Law Business Mode. Ali founded the New Law Business Model to teach her techniques to other lawyers who want to serve families and business owners as a trusted advisor, while loving their lives and law practices.

    • 24 min
    How to Make Your Law Firm’s Website a Lead Generating Machine

    How to Make Your Law Firm’s Website a Lead Generating Machine

    Guy is joined by Lauren Osborne, a marketing and business development professional who has worked in both the legal and accounting industries for over 13 years. She has been successful in leveraging search engine optimization (SEO) techniques for business generation. This week’s podcast focuses on the basics of search engine optimization for lawyers, the benefits of using the WordPress platform, and how law firms can transform their new website into a lead generating machine.

    • 13 min
    The Benefits of Blogging for Attorneys and Finding Your Niche

    The Benefits of Blogging for Attorneys and Finding Your Niche

    In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Kevin Brodehl, a trial and appellate attorney at Patton Sullivan Brodehl LLP in northern California. He is a thought leader with his online blogs, “The LLC Jungle” and “Money and Dirt.” The focus of Kevin and Guy’s discussion is on the importance of blogging as a marketing tactic for attorneys. Specifically, they discuss finding blog topic inspiration and the importance of finding your niche.

    • 13 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

G-Marco ,

Always good conversations and content

I’ve enjoyed every episode for actionable ideas and tips from the pros. Keep up the great work!

Difiggi ,

Unique niche with terrific guests

I've only recently discovered the pod, so I haven't listened to the full catalog, but it is at the top of the heap. Great insight and well produced.

Mcclkyle ,

Straight to business legal marketing tips!

Great show guys looking forward to hearing more

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