66 episodes

This is the Legends Behind the Craft Podcast where we feature top leaders in the wine and craft beverage industry.

Legends Behind the Craft Drew Thomas Hendricks

    • Business
    • 5.0 • 3 Ratings

This is the Legends Behind the Craft Podcast where we feature top leaders in the wine and craft beverage industry.

    Brand Evangelists: Building a Memorable Brand for the Consumer With John Kochis

    Brand Evangelists: Building a Memorable Brand for the Consumer With John Kochis

    John Kochis is the President of Beck Family Estates, a family-owned company promoting unique vineyard sites and wineries in South Africa and Oregon. As a 27-year veteran of the wine industry, John began his career as a wine sales rep. He is a performance-driven executive leader with experience building and directing high-performance management teams.
    In this episode with John Kochis In the aftermath of the Covid-19 pandemic, the demand for wine has increased, and marketing in the wine industry has evolved significantly. Many brands and wineries are struggling to adapt to these progressive changes and experience setbacks as a result. So what is the best method for marketing your brand to ensure you stay ahead of the game?
    The direct-to-consumer model is essential for cultivating brand awareness and marketing your wine to consumers. With this model, wineries leverage the consumers’ desire to discover new wines by offering engaging and informative tasting sessions. When you focus on building relationships, your customers become your brand ambassadors and sales representatives, since they are more likely to recommend your product to others. 
    In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with John Kochis, President of Beck Family Estates, to discuss marketing your brand in the evolving wine industry. John talks about achieving success in the wine industry, his coaching strategy to help brands craft marketable wines, and the best marketing approach for selling your wine.

    • 42 min
    Expanding Your Brand for Consumer Demands With John McDonnell

    Expanding Your Brand for Consumer Demands With John McDonnell

    John McDonnell is the former International President and COO of Patrón, where he was responsible for growing its revenue from 75 million to 600 million dollars. He is a worldwide motivational speaker, helping individuals and organizations achieve success in today’s global economy, build strong international brands, and leverage the power of teamwork. He served as the Chairman of the Distilled Spirits Council of the United States (DISCUS) and is now a Chairman of the Massachusetts Convention Center Authority. 
    In this episode with John McDonnell When it comes to the spirits industry, consumer demands are rapidly advancing. With new generations shifting towards distilled liquor, brands must take measures to ensure they’re producing quality products that meet those demands. So, how can your brand market to the young consumer while maintaining a lasting legacy? 
    John McDonnell suggests conducting in-depth consumer research through focus groups. These groups give customers the opportunity to sample products and provide feedback, allowing your brand to make profitable adjustments. And by steering clear of third-party distributors, you can sell your products directly to consumers for a more personable experience.
    In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with John McDonnell to discuss expanding your liquor brand. John shares his advice for building an international brand, how liquor brands can adapt to dynamic consumer demands, and tips for creating a lasting legacy. 

    • 35 min
    Nurturing Sustainability in the Wine Industry With Matt Brain of Alpha Omega Winery

    Nurturing Sustainability in the Wine Industry With Matt Brain of Alpha Omega Winery

    Matt Brain is a Winemaker at Alpha Omega Winery in Napa Valley, California. Matt holds a master’s degree in biosciences from Sam Houston State University where he was a decathlete. He also earned a winemaking degree from UC Davis. Matt partnered with The Vineyard Team as a Sustainability Auditor and hosts a podcast for the organization promoting sustainable wine growing.  
    Previously, Matt worked at Treasury Wine Estates, Baker and Brain Wines, Fresno State, and Edna Valley Vineyards, among many other wineries and organizations. He also served on the Board of Directors for the World of Pinot Noir.
    In this episode with Matt Brain As the wine industry continues to expand, many wine growers are implementing sustainable practices in their harvesting. Yet, sustainability involves more than just eco-friendly growing methods. Learn from one dedicated wine grower about how you can maximize sustainability to enhance your winery — and save the planet.
    Perhaps one of the most overlooked aspects of sustainability is the packaging. According to Matt Brain, heavy glass wine bottles and packaging waste lead to a larger carbon footprint. Transitioning to lighter glass bottles, biodegradable plastic, and cork recycling can reduce your winery’s carbon footprint and increase your revenue. 
    In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with Matt Brain, Winemaker at Alpha Omega Winery, to talk about how wineries can implement sustainable practices. Matt dives into his approach to winemaking, how Alpha Omega fosters sustainability in the wine industry, and strategies for creating a sustainable winery.

    • 49 min
    Cultivating Care and Dedication in Winemaking With Barry Waitte

    Cultivating Care and Dedication in Winemaking With Barry Waitte

    Barry Waitte is a Vintner and Proprietor at Tamber Bey Vineyards and the President of the Board Of Directors at Oakville Winegrowers. He began his career in the tech industry, working for Apple and AOL in sales before his passion for the wine beverage industry took hold. Previously, Barry was the Chairman of the Board for Structural Integrity Associates, and he earned his degree in business from California Polytechnic State University-San Luis Obispo.
    In this episode with Barry Waitte Where can a winery turn for guidance on environmental, financial, or business challenges? When it comes to lending a helping hand, Barry Waitte says other winemakers are there to elevate, expand, and lift up one another. How else can you grow your brand in a saturated market?
     Barry firmly believes you need to position yourself early on for success. By having a complete and cohesive plan, you’re ahead of the game when it’s time to sell. Barry is passionate about helping and taking care of his consumers, and his standard of care translates across all levels. Today, he is here to share learning experiences to help you cultivate success. 
    In this episode of Legends Behind the Craft, join Drew Hendricks and Bianca Harmon as they sit down with Barry Waitte, Vintner and Proprietor at Tamber Bey Vineyards, to discuss the dedication and parallel between horses, wine, and curating a sustainable brand. Barry talks about the importance of camaraderie in the wine industry, translating value and passion into all levels of winemaking, and best practices in the industry.

    • 50 min
    Honing Your Craft for the Consumer With Adrian Mobilia of Salted Vines Vineyard & Winery

    Honing Your Craft for the Consumer With Adrian Mobilia of Salted Vines Vineyard & Winery

    Adrian Mobilia is the Owner and President of Salted Vines Vineyard & Winery. Adrian is a fourth-generation grape grower born and raised on his family’s farm in North East Pennsylvania, where he grew up working in the vineyard. He graduated from Penn State with a degree in horticulture, and shortly after getting married, purchased a 26-acre farm in Frankford, Delaware, where he opened Salted Vines Vineyard & Winery.
    In this episode with Adrian Mobilia Starting and maintaining a successful vineyard and winery requires careful consideration. Many vineyard and winery owners craft their products without much regard for the consumer. Learn from one fourth-generation grape grower about how to hone your craft for a gratifying customer experience.
    According to Adrian Mobilia, vineyard and winery owners must have a strong understanding of their population. Knowing who your consumers are is a crucial foundation for establishing a unique, local winery. And, with a knowledge of your area’s growing conditions and peak harvesting season, you can broaden your wine selection to appeal to a range of customers. 
    Join Drew Hendricks and Bianca Harmon on this episode of Legends Behind the Craft with Adrian Mobilia, Owner and President of Salted Vines Vineyard & Winery, as they talk about the internal operations of a successful vineyard and winery. Adrian discusses the conditions affecting grape growing in Delaware, how he crafts his wine for consumers, and tips for maintaining a successful vineyard and winery.

    • 49 min
    Tailoring the Customer Journey With Emily Harrison

    Tailoring the Customer Journey With Emily Harrison

    Emily Harrison is the Vice President of Marketing and Direct Sales at HALL Wines, where she is responsible for curating the customer journey through all touchpoints. At HALL, Emily helps deepen and enhance the relationship with the winery and customers at all stages. She oversees and manages memberships, marketing, and public relations. She has over 13 years of experience managing national and global brands for iCrossing, Isobar, and The Talent Business. Emily graduated from the Academy of Art University with a degree in advertising.
    In this episode with Emily Harrison How can you create tangible and memorable experiences for customers? Is it possible to crack the code on brick-and-mortar and cultivate membership connections?
    Emily Harrison says to never doubt the power of an Instagrammable moment. Fresh, fun, and interactive events for consumers to engage with your brand are going to resonate more than elementary marketing techniques. Through Emily’s work at HALL Wines, they are able to create programs that attract new clients — as well as lifetime clients — by engaging, adapting, and changing with technology.
    On this episode of Legends Behind the Craft, Drew Hendricks sits down with Emily Harrison, Vice President of Marketing and Direct Sales at HALL Wines, to discuss connecting a winery with the consumer. Emily talks about how email marketing can be a useful tool for personalization, how emerging technology can benefit a winery and increase consumer interactions, and why a membership element can curate lifetime consumers. 

    • 40 min

Customer Reviews

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3 Ratings

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Great Takeaways

Drew covers such a great range in his interviews with wine industry leaders. There’s something in every episode to broaden your knowledge and entertain.

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