15 episodes

This is the Legends Behind the Craft Podcast where we feature top leaders in the wine and craft beverage industry.

Legends Behind the Craft Drew Hendricks

    • Business
    • 5.0 • 2 Ratings

This is the Legends Behind the Craft Podcast where we feature top leaders in the wine and craft beverage industry.

    How Website Personalization Can Increase Customer Engagement and CRO with Zach Kamphuis

    How Website Personalization Can Increase Customer Engagement and CRO with Zach Kamphuis

    On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Sales Manager of Commerce7, Zach Kamphuis, about everything you need to know regarding site personalization. They discuss how to choose between a wine club or subscription, why e-commerce is beneficial for wineries, the results of site personalization, and much more. Stay tuned!

    • 37 min
    Crafting a Memorable Visitor Experience and Award-Winning Wine with Mark Hanson

    Crafting a Memorable Visitor Experience and Award-Winning Wine with Mark Hanson

    On this exciting episode of the Legends Behind the Craft podcast, Drew Hendricks talks with the Co-founder of Bricoleur Vineyards, Mark Hanson. They discuss all Bricoleur has to offer, how to craft a unique visitor experience, the process of creating new wines, and much more. You don’t want to miss this jam-packed episode!

    • 30 min
    Why the Wine Unboxing Experience Matters with Kim Connolly, Founder of Loupe Graphics

    Why the Wine Unboxing Experience Matters with Kim Connolly, Founder of Loupe Graphics

    On this episode of Legends Behind the Craft, Drew Hendricks has a conversation with the Founder and CEO of Loupe Graphics, Kim Connolly. They discuss the impact of a good unboxing experience, tips for customer retention and engagement through packaging, the popularity of virtual tastings, and much more. You don’t want to miss this jam-packed episode!

    • 28 min
    Using Sensory Awareness to Enhance the Wine Tasting Experience with Dr. Hoby Wedler

    Using Sensory Awareness to Enhance the Wine Tasting Experience with Dr. Hoby Wedler

    In this episode of Legends Behind the Craft, Drew Hendricks is joined by Dr. Hoby Wedler, an entrepreneur, chemist, visionary, and teacher. Together, they talk about how to accelerate happiness by enriching the moments that matter through sensory experiences. Dr. Wedler shares his insight into the non-visual senses and explains how to create an inclusive, collaborative community. Plus, Dr. Wedler offers his advice for making your business stand out through multisensory branding. Stay tuned!

    • 43 min
    Creating Authentic Connections Through Social Media with Shana Bull

    Creating Authentic Connections Through Social Media with Shana Bull

    Tune in to this episode of Legends Behind the Craft, where Drew Hendricks sits down with Shana Bull, digital storyteller, marketing educator, and writer. Together, they discuss the best ways to make social media work for you. Shana talks about digital storytelling and connecting with customers virtually, the biggest mistakes made on social media, and how to find the marketing approach that fits your company’s needs. Plus, Shana shares free resources to elevate your social media strategy!

    • 42 min
    The Power of Workwear: Building Your Brand Through Custom Uniforms with Jim Snediker

    The Power of Workwear: Building Your Brand Through Custom Uniforms with Jim Snediker

    In this episode of Legends Behind the Craft, Drew Hendricks is joined by Jim Snediker, Founder and CEO of Stock Mfg. Co., to talk about custom uniforms for your company. Jim discusses why workwear matters, how to transition your staff into uniforms, the way custom attire can reflect your brand, and how his company helped raise money for unemployed hospitality workers during the pandemic. Plus, Jim shares a special promo code to get 20% off your Stock Mfg. Co. order. Stay tuned!

    • 26 min

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