Lessons on Elevating Internal Events with Jacob Zucker, Event & Marketing Director at Morgan Stanley

Production Value Matters: The Business Event Podcast


In this episode of Production Value Matters, host Matthew Byrne is joined by Jacob Zucker, Director of Event Marketing at Morgan Stanley.


Join them as they discuss:

  • Jacob's journey from college event planning to corporate event management
  • The unique challenges and strategies of internal corporate events
  • Planning and executing Morgan Stanley's summer internship programme kickoff
  • Aligning events with talent acquisition and retention goals
  • Enhancing engagement throughout internship periods
  • Measuring the impact and effectiveness of orientation events
  • Common pitfalls in planning internal corporate events and how to avoid them
  • Advice for organizations looking to enhance their internal orientation events


Jacob Zucker brings over a decade of experience in event management, offering valuable insights into creating memorable experiences for interns and new hires in the corporate world. He shares his expertise on balancing stakeholder expectations, leveraging technology, and creating impactful events within budget constraints.


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Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: http://linkedin.com/in/jacobmzuckerProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

  • Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
  • Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
  • The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

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