The Church Marketing Minute

Darrel Girardier
  • 4.8 (9)
  • CHRISTIANITY
  • UPDATED DAILY

Hello... I'm Darrel Girardier and I'm the Communications Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the clutter and noise, and getting straight to the point. No interviews, no hour-long murder mysteries or sports talk. Just me getting straight to the point in less than five minutes.

  1. 08/07/2024

    The Four Elements of Great Brand Voice

    **Episode Description:** In this episode of "The Church Marketing Minute," we dive into the four key elements of a great brand voice: Character, Purpose, Tone, and Language. Discover how to create a consistent and recognizable presence across all your church’s communication channels. Learn the importance of defining your brand's persona, clearly communicating your mission, adapting your tone to different contexts, and maintaining consistent language. Tune in to develop a strong, cohesive brand voice that effectively communicates your church’s identity and values to your audience.

    4 min

  2. 08/06/2024

    YouTube Shorts vs Instagram Reels: What's the Difference?

    In this episode of "The Church Marketing Minute," we compare YouTube Shorts and Instagram Reels, two powerful short-form video platforms. Discover the key differences in video length, editing features, algorithms, content focus, and platform integration. Learn best practices for each platform and get insights to help you decide which one is best for your church's content strategy.

    4 min

  3. 08/05/2024

    The Seven Elements of a Great Story

    Welcome to "The Church Marketing Minute," where we share tips and insights to help your church connect and communicate effectively. In this episode, we dive into the art of storytelling and explore the seven essential elements that make a great story. Learn how to craft compelling narratives for your church videos that resonate deeply with your audience.

    4 min

  4. 08/01/2024

    Understanding Instagram's Social and Interest Graphs

    In this episode of "The Church Marketing Minute," we explore Instagram’s evolving content delivery system, focusing on the differences between the social graph and the interest graph. Discover how these changes impact your church’s social media strategy and learn actionable tips to enhance your content’s reach and engagement. Tune in to understand how to leverage Instagram’s algorithm to connect with your community and attract new followers

    3 min

  5. 07/01/2024

    Two Must-Read Books for Church Marketers

    Discover the must-read books that will revolutionize your church's marketing strategy! In this episode of "The Church Marketing Minute," we dive into "The 22 Immutable Laws of Branding" and "The 22 Immutable Laws of Marketing" by Al Ries. Learn key principles like the Law of Contraction, the Law of Publicity, the Law of Leadership, and the Law of Focus to help your church connect more deeply with your community and stand out.

    5 min

  6. 06/16/2024

    Boost Your Email Response Rates

    In this episode of "Church Marketing Made Easy," we dive into the powerful AIDA method to help you increase response rates in your email campaigns. Learn how to capture attention with compelling subject lines, generate interest through engaging content, build desire by highlighting benefits, and drive action with clear calls to action. Mastering these four stages can significantly enhance your email marketing effectiveness, whether you're sending newsletters, event invitations, or donation requests. Tune in to discover actionable tips and strategies to help your church connect with your audience and drive meaningful engagement.

    4 min

  7. 03/13/2020

    #144 The Church Just Became Flat

    #144 The Church Just Became Flat

    7 min

  8. 03/12/2020

    #143 Someone Hit the Cultural Fast Forward Button

    #143 Someone Hit the Cultural Fast Forward Button

    9 min
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4.8
out of 5
9 Ratings

About

Hello... I'm Darrel Girardier and I'm the Communications Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the clutter and noise, and getting straight to the point. No interviews, no hour-long murder mysteries or sports talk. Just me getting straight to the point in less than five minutes.

Information

  • Creator
    Darrel Girardier
  • Years Active
    2015 - 2024
  • Episodes
    149
  • Rating
    Clean
  • Copyright
    © Darrel Girardier
  • Show Website
    The Church Marketing Minute