Let's Make a Scene

C2 Experiences
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Let’s Make a Scene is C2’s new podcast created to stir up the conversation around experience design, experiential marketing and business gatherings. It’s for people who believe in the power of experiential marketing and want to do it with more intention. Each 10-minute episode is a fast-paced, unscripted conversation with a bold voice shaping the future in this category. It’s informal, a little messy, a little disruptive, and designed to feel more like a coffee break than a panel.

Episodes

  1. Episode 3 : Why do brands invest in experiential events?

    11/27/2025

    Episode 3 : Why do brands invest in experiential events?

    🎙️ In this episode of Let’s Make a Scene, Anick Beaulieu sits down with Xanthe Wells, VP, Global Creative at Pinterest, to explore how inspiration, insight, and bold creative decisions can turn a platform into a living, breathing brand experience. Together, they dive into how Pinterest thinks about: Designing experiences that feel personal at scaleHow Pinterest’s users actively shape culture on and beyond the platformThe power of the platform’s massive reach and volumeHow discovering ideas on Pinterest can spark deeper engagement back on the platformXanthe also breaks down Pinterest’s Manifestation activation at Coachella. A vivid example of how an idea born on the platform can become an IRL experience, then loop back to fuel even more discovery and participation online. From transforming a beloved platform into an experiential playground to crafting moments that audiences not only watch but also feel, this episode demonstrates that impactful experiential work isn’t just about being seen. It’s about being remembered. --- Pourquoi les marques investissent-elles dans les événements expérientiels? 🎙️ Dans cet épisode de Let’s Make a Scene, Anick Beaulieu s’entretient avec Xanthe Wells, VP, Global Creative chez Pinterest, pour explorer comment l’inspiration, les insights et des choix créatifs audacieux peuvent transformer une plateforme en véritable expérience de marque. Ensemble, ils discutent notamment de : La conception d’expériences qui restent personnelles, même à grande échelleLa façon dont les utilisateurs de Pinterest contribuent à façonner la culture, sur la plateforme et au-delàLa force de Pinterest grâce à son volume et à l’ampleur de sa communautéComment la découverte d’idées sur la plateforme peut générer un engagement encore plus fort sur PinterestXanthe revient aussi sur l’activation Manifestation à Coachella, un exemple concret d’une idée née sur Pinterest qui se matérialise en expérience réelle, puis nourrit à nouveau la découverte et la participation sur la plateforme. De la transformation d’une plateforme adorée en terrain de jeu expérientiel à la création de moments que le public ne fait pas que voir mais ressent, cet épisode montre que le succès ne consiste pas seulement à être visible, mais à laisser une empreinte durable.

    12 min
  2. Episode 2 : Jimmy Knowles, Canva

    10/27/2025

    Episode 2 : Jimmy Knowles, Canva

    🎙️ In Episode 2 of Let’s Make a Scene, Jimmy Knowles, Canva’s Global Head of Experiential Marketing shares how a rap battle to launch Canva Enterprise, became a viral moment that perfectly captured the company’s unapologetic spirit. Some loved it. Some didn’t. And that was the point. Because standing behind creative choices together is what builds trust inside and outside the brand. It’s not just about playing it safe.It’s about showing up as who you really are.

    15 min

  3. 09/04/2025

    Episode 1: Sofia Hernandez, TikTok

    In this episode, C2’s Anick Beaulieu sits down with TikTok’s Sofia Hernandez to unpack the cultural value of creativity, the rise of world-building, and why 71% of users actually welcome brands on TikTok. (Spoiler: but only if they show up like a creator.) Let’s Make A Scene! Unfiltered. Unscripted. Generative.

    9 min

  4. 07/18/2025

    Episode 0: Let’s Make a Scene

    In the debut episode of Let’s Make a Scene, C2 CEO Anick Beaulieu and VP of Growth & Partnerships Jesse Gainer share the intention behind launching the podcast, and the strategic thinking behind GenXP, C2’s new playbook for designing generative experiences. They unpack why the conversation around experience design needed its own space, what makes now the right time to shake things up, and who will join them in pushing the discipline forward. It’s a candid, unscripted exploration of how meaningful gatherings shape business, culture, and the economy, and what it really takes to drive tangible, measurable results. If you’re a strategist, experience designer or marketer who shapes how people connect, this one’s for you. Hosts: Anick Beaulieu is the CEO of C2 Jesse Gainer is VP of Growth & Partnerships at C2

    8 min
  • 4 Episodes

About

Let’s Make a Scene is C2’s new podcast created to stir up the conversation around experience design, experiential marketing and business gatherings. It’s for people who believe in the power of experiential marketing and want to do it with more intention. Each 10-minute episode is a fast-paced, unscripted conversation with a bold voice shaping the future in this category. It’s informal, a little messy, a little disruptive, and designed to feel more like a coffee break than a panel.

Information

  • Creator
    C2 Experiences
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © C2 Experiences
  • Show Website
    Let's Make a Scene