Let's Talk Ads

Andre Kempe, Kevin Dosanjh
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Let’s Talk Ads – with Andre Kempe, CEO of Admiral Media No fluff. No sales pitches. Just real talk about what actually works in digital marketing. Hear from the winners in the industry as we zoom in on 3–4 sharp, actionable topics – from mobile growth tactics and scaling strategies to leadership insights and the latest industry trends. Whether you’re a founder, marketer, or growth nerd, this show is built to give you ideas you can actually use. No signups. No barriers. Just press play. Let’s Talk Ads is here to educate, challenge, and inspire. One real conversation at a time.

  1. How TikTok Is Changing Game Design and Marketing | Manuel Prueter (Colossi Games)

    10/29/2025

    How TikTok Is Changing Game Design and Marketing | Manuel Prueter (Colossi Games)

    In this episode of Let’s Talk Ads, Andre Kempe (Founder & CEO of Admiral Media) talks with Manuel Prueter, Co-Founder & CEO of Colossi Games, about how TikTok, AI, and creator-led marketing are changing the way mobile games are designed, marketed, and scaled. Manuel shares his journey from MMO games to building one of Europe’s most exciting mobile studios. He breaks down how short-form video, user-generated content, and AI-driven tools have transformed creative testing, user acquisition, and storytelling in gaming. Together, they explore what it takes to stay relevant in a fast-moving industry — from balancing creativity with performance to building a studio culture that thrives on experimentation and data. What you’ll learn: How TikTok and creator culture influence game discovery and UAThe impact of AI on creative production and campaign testingHow to align marketing, design, and product for sustainable growthWhy creative iteration and authenticity drive long-term successPerfect for: Game developers, UA managers, growth marketers, creative strategists, and anyone interested in how the world’s top gaming studios merge storytelling with performance marketing. Connect with Andre & Admiral Media: Andre Kempe on LinkedIn → https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/Admiral Media → https://admiral.media/Let’s Talk Ads → https://letstalkads.io/Connect with Manuel Prueter: LinkedIn → https://www.linkedin.com/in/manuelprueter/About Admiral Media: Admiral Media is an award-winning performance marketing agency helping ambitious brands grow through creative, data-driven campaigns. Official partners with Meta, TikTok, Google, and Snapchat. 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/

    52 min
  2. Why Product Beats Promotion: (with Luis De La Cámara)

    10/22/2025

    Why Product Beats Promotion: (with Luis De La Cámara)

    Even Angry Birds can’t rely on fame alone. In this episode, Andre Kempe sits down with Luis de la Cámara, VP Global Marketing at Rovio, to discuss how product-led growth, AI, and creativity keep one of the world’s most iconic gaming brands relevant. Luis shares how Rovio connects product insights with marketing strategy, how creative testing can influence gameplay, and why AI and machine learning are reshaping both advertising and game design. He also dives into recruiting in the AI era, building teams that balance deep technical expertise with creative, cross-functional thinking. Topics Covered: Why great products drive brand successHow “fake” ads can inspire real gameplayAI’s role in creative testing and game designBalancing creativity and data in marketingRecruiting T-shaped marketers for growthKey Takeaways: A strong brand can’t save a weak productAI powers smarter gameplay and marketingTrue innovation happens where creativity meets data🔗 Connect👨‍💼 Andre Kempe — CEO, Admiral Media LinkedIn | Admiral Media 🎮 Luis de la Cámara — VP Global Marketing, Rovio LinkedIn 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/

    43 min
  3. From Dating App failure to Europe's largest social platform for Best Agers (with Lukas Reinhardt)

    10/15/2025

    From Dating App failure to Europe's largest social platform for Best Agers (with Lukas Reinhardt)

    In this episode of Let’s Talk Ads, host Andre Kempe (Founder & CEO, Admiral Media) sits down with Lukas Reinhardt, Co-Founder and CMO of Meet5 - Europe’s largest social community app for people over 40. Lukas shares how he turned a failed dating concept into a thriving real-world community platform, connecting thousands of users across Europe. Together, they dive into how Meet5 captured the attention of a “forgotten demographic”, what makes offline experiences so powerful, and how marketers can authentically reach audiences beyond Gen Z and Millennials. What you will learn: How Meet5 evolved from a dating app into a social success storyWhy the 40+ audience is a massive untapped marketThe role of trust, safety, and simplicity in app growthHow Meet5 built genuine community engagement beyond the screenPractical marketing takeaways for app founders and UA managersKey insights: The over-40 demographic is often overlooked — but incredibly loyal once reached effectively.Real-world experiences create stronger emotional connections than traditional “swipe” apps.Meet5’s success proves that growth doesn’t always require flashy features — just authenticity and focus.Connect with Lukas:  LinkedIn: Lukas ReinhardtMeet5 Website: https://www.meet5.de/Connect with Andre & Admiral Media Andre’s LinkedIn: Andre KempeAdmiral Media: https://admiral.mediaPodcast Website: https://letstalkads.ioAbout Let's Talk Ads: Each week, Andre Kempe chats with leading marketers, app founders, and brand builders who share their secrets for scaling digital products that actually connect.ø     🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/

    41 min
  4. Optimizing for AI Search: The Practical Guide to LLM-Driven Marketing (with Norman Nielsen)

    10/01/2025

    Optimizing for AI Search: The Practical Guide to LLM-Driven Marketing (with Norman Nielsen)

    How do you scale millions in growth without paying Google, Meta, or TikTok? In this episode of Let’s Talk Ads, Admiral Media founder Andre Kempe sits down with Norman Nielsen (VP Growth @ Omio) to explore how AI and large language models (LLMs) are transforming organic growth. Norman shares how Omio drives revenue from “unpaid” channels like SEO, ASO, and CRM — and why AI + LLMs are rewriting the playbook for growth marketers. 🎧 What You’ll Learn: How AI & LLMs are changing SEO, ASO, and CRMWhy “unpaid” channels can generate millions in growthThe balance between organic and paid marketing strategiesA hype-free look at practical AI for growth marketers👉 Perfect for growth marketers, UA managers, app founders, SEO/ASO specialists, and anyone curious about practical AI in marketing. 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/

    42 min
  5. Building Growth Engines When Acquisition Gets Expensive - with Danil Ovechkin, Head of Growth @ Waking Up

    09/17/2025

    Building Growth Engines When Acquisition Gets Expensive - with Danil Ovechkin, Head of Growth @ Waking Up

    In this episode of Let’s Talk Ads, Andre Kempe talks with Danil Ovechkin, Head of Growth at Waking Up, the meditation app redefining mindfulness for millions worldwide. Danil shares why referrals became their top channel, how CAC should really be measured, and why creativity and personalization matter more than ever when scaling apps in 2025. 🔑 What You'll Learn Why referrals became Waking Up’s #1 growth channelHow to think about CAC beyond the numberThe role of the Meta Ads Library in testing creativesWhy “meditation is personal” → and how that shapes growth strategiesCreative tactics Waking Up uses to stand out in a crowded app market📌 Key Insights Danil explains why referrals beat paid as their top channel, how creative “moments” help Waking Up stand out, and why sustainable growth is built on personalization and trust—not just ad spend. He also shares lessons on balancing organic and paid growth, and how to keep performance marketing authentic in 2025. 🎯 Perfect For Growth marketers, UA managers, app founders, meditation/wellness product leaders, and anyone scaling consumer apps in competitive markets. Connect with Danil Ovechkin 👉 LinkedIn https://www.linkedin.com/in/danil-ovechkin/  🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/

    47 min
  6. How to lower CAC with Music & Sounds - Inna From Her App shares some Dating App Marketing Secrets.

    09/03/2025

    How to lower CAC with Music & Sounds - Inna From Her App shares some Dating App Marketing Secrets.

    In this episode of Let’s Talk Ads, Andre Kempe talks with Inna Sumovska, Ex-UA Manager at HER App the leading dating app for queer women and non-binary people. Inna shares how she scaled a niche app with TikTok ads, inclusive marketing, and performance UA strategies, and what it really takes to grow authentically in 2025. 🔑 What You'll Learn How Her App used TikTok to scale a niche LGBTQ+ audienceWhy inclusive design creates a long-term growth advantageThe shift from Facebook Ads to TikTok Ads and what it means for UA managersTactics for marketing to underserved communitiesLessons on balancing profitability with authenticity📌 Key Insights Inna explains why identity-based marketing is critical for apps like Her, how to build campaigns with limited resources, and why understanding lived user experiences matters more than just targeting demographics. 🎯 Perfect For User acquisition managers, growth marketers, app founders, LGBTQ+ product leaders, and anyone scaling in niche or mission-driven markets.   Connect with Inna Sumovska 👉https://www.linkedin.com/in/inna-sumovska-68296264/ 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/

    39 min
  7. Myths, Metrics & Mess: What 90% get wrong about ASO | An ASO Deep Dive with Anton Tatarynovich

    08/20/2025

    Myths, Metrics & Mess: What 90% get wrong about ASO | An ASO Deep Dive with Anton Tatarynovich

    Work With An Award Winning ASO Agency: https://admiral.media/services/app-store-optimization/  Join Andre Kempe from Admiral Media as he sits down with Anton Tatarynovich, Growth Marketing Manager at Freeletics and ASO consultant, for an eye-opening discussion about App Store Optimization.  With 7-8 years of experience in the ASO industry, Anton shares the harsh realities of what most companies get wrong about ASO and reveals the strategies that actually work. From his journey at Splitmetrics to agency work in Berlin and now leading ASO at Freeletics, Anton breaks down the myths, metrics, and mess that plague 90% of ASO efforts.  Whether you're a startup founder, marketing manager, or ASO professional, this episode is packed with actionable insights that could transform your app's performance.  What You'll Learn:  • Why most ASO strategies fail and how to avoid common pitfalls  • The real resource requirements for effective ASO teams  • How to structure ASO teams for maximum impact  • The truth about localization and when it actually matters  • Creative testing strategies that drive real results  • Why brand resistance kills ASO performance  • Advanced metrics that matter beyond basic rankings  Timestamps  00:00 Intro and guest  01:30 What is Freeletics and Anton’s role  03:00 ASO trends in the last 2 to 3 years  05:30 Building the ASO team and key skills  10:30 Team structure, specialists, budgets  15:00 Who owns ASO and review management  20:00 Creative testing and when video works  25:00 Common myths debunked  30:00 Smart localization and the 80/20 approach  35:00 Advanced localization and market behavior  40:00 Key takeaways  📱 About the Hosts & Guests Andre Kempe - Founder of Admiral Media, a performance marketing agency specializing in mobile app growth and user acquisition. Host of Let's Talk Ads podcast.  Anton Tatarynovich - Growth Marketing Manager at Freeletics and freelance ASO consultant with 7-8 years of industry experience across vendor, agency, and in-house roles.  🔗 Connect & Learn More  • Admiral Media: https://admiral.media/  • Andre Kempe: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/  • Anton Tatarynovich: https://www.linkedin.com/in/anton-tatarynovich-43aa8712a/  • Let's Talk Ads: https://letstalkads.io/ 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/

    44 min
  8. Scaling Meta Ads for Apps - The Hard Lessons Learned

    08/06/2025

    Scaling Meta Ads for Apps - The Hard Lessons Learned

    Scaling Meta Ads for Apps - The Hard Lessons Learned with Andre Kempe and Marcus Burke Meta advertising has evolved far beyond simple conversion tracking, and few understand this better than Marcus Burke. The consultant who scaled Wave AI from 500,000 to 5 million ARR in 2024 joins Admiral Media founder Andre to share the strategies that actually work in today's Meta landscape. Marcus brings 13+ years of digital marketing expertise, from his early days in gaming at Inno Games to pioneering web funnels at Blinkist. Now specializing exclusively in Meta advertising, he's worked with apps across every category and learned what separates good marketers from exceptional ones. This conversation dives deep into the practical realities of scaling Meta campaigns for apps. Marcus reveals why audience understanding trumps creative production value, how AI tools are democratizing asset creation, and why the most successful ads often look like they were made in 10 minutes rather than 10 hours. Whether you're an app marketer struggling with iOS 14.5 changes, a founder looking to scale user acquisition, or a consultant building your expertise, this episode provides actionable frameworks you can implement immediately. Topics Covered: • Why Meta advertising requires full-funnel thinking in 2025 • The audience research methodology that drives creative performance • Web funnel strategies that bypass app store fees • AI tools and scrappy creative production techniques • How specialization leads to better clients and higher rates • Scaling strategies for different app categories and business models About the Host: Andre is the founder of Admiral Media, an award-winning digital marketing agency specializing in mobile app growth and user acquisition. Admiral Media maintains official partnerships with Meta, TikTok, Google, Moloco and Snap. Connect: • Andre: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Admiral Media: https://admiral.media/ • Marcus Burke: https://de.linkedin.com/in/marcusburke • Let's Talk Ads: https://letstalkads.io/ 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/

    53 min
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About

Let’s Talk Ads – with Andre Kempe, CEO of Admiral Media No fluff. No sales pitches. Just real talk about what actually works in digital marketing. Hear from the winners in the industry as we zoom in on 3–4 sharp, actionable topics – from mobile growth tactics and scaling strategies to leadership insights and the latest industry trends. Whether you’re a founder, marketer, or growth nerd, this show is built to give you ideas you can actually use. No signups. No barriers. Just press play. Let’s Talk Ads is here to educate, challenge, and inspire. One real conversation at a time.

Information

  • Creator
    Andre Kempe, Kevin Dosanjh
  • Years Active
    2K
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © Let's Talk Ads - Andre Kempe
  • Show Website
    Let's Talk Ads