Let's Talk B2B and SaaS Marketing with Ryan Draving - By The Moving Company

The Moving Company
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Join B2B Growth and SaaS Marketing expert, Ryan Draving, for a few minutes each week as he shares bite-sized insights on a variety of topics under the B2B and SaaS Marketing umbrella. Ryan has overseen cross-channel marketing strategies for some of the world’s largest (Fortune 500) and fastest-growing (Inc. 500) companies. His strategies have a track record of driving conversion rates up – and cost per lead down – by 2.5x to 4x more than industry averages. Ryan is currently Head of Strategy at The Moving Company, a B2B Growth Agency headquartered in Philadelphia, PA. ➼ visit MovingB2B.com

  1. Ep.17 - VC Launch: Staircase Ventures

    05/16/2023

    Ep.17 - VC Launch: Staircase Ventures

    We’re continuing the conversation about VC trends. Today, Ryan Draving uncovers the secret to Staircase Venture’s success in the shaky VC landscape. How does the firm’s founder do it? Tune into our podcast! To learn more, visit https://movingb2b.com Schedule time with Ryan: https://movingb2b.com/ryan-draving Connect with Ryan: https://www.linkedin.com/in/ryandraving

    3 min
  2. Ep.16 - VC Trends for SaaS

    05/16/2023

    Ep.16 - VC Trends for SaaS

    Today, we’re talking about the changing trends in venture capital investment in SaaS. Let’s take a look at the state of play for SaaS investments. While 2022 saw an 82% YOY drop in capital invested, is there a positive outlook for 2023? Listen in while Ryan Draving, Head of Strategy at The Moving Company, shares his research and next-steps for SaaS. About The Moving Company The Moving Company is a B2B growth agency of talented people who take bold action and move businesses forward. Our people solve complex B2B growth challenges. We build solid foundations, generate SQLs, create wins, and expand retention and market share. The Moving Company’s tailor-made growth strategies create lasting impact for B2B companies of any size. To learn more, visit https://movingb2b.com Schedule time with Ryan: https://movingb2b.com/ryan-draving Connect with Ryan: https://www.linkedin.com/in/ryandraving

    4 min
  3. Ep.15 - Forrester's B2B Marketing Planning Guide 2023

    05/02/2023

    Ep.15 - Forrester's B2B Marketing Planning Guide 2023

    This one is for the CMOs, marketing executives, and marketing directors looking to move their B2B forward. Ryan Draving, Head of Strategy at The Moving Company, reviews Forrester's B2B Marketing Planning Guide for 2023 and shares the top insights for B2B marketing executives.  About The Moving Company The Moving Company is a B2B growth agency of talented people who take bold action and move businesses forward. Our people solve complex B2B growth challenges. We build solid foundations, generate SQLs, create wins, and expand retention and market share. The Moving Company’s tailor-made growth strategies create lasting impact for B2B companies of any size. To learn more, visit https://movingb2b.com Schedule time with Ryan: https://movingb2b.com/ryan-draving Connect with Ryan: https://www.linkedin.com/in/ryandraving

    3 min
  4. Ep. 14 - A Call to Pause AI Development? Exploring Elon Musk's Open Letter and Its Implications

    04/18/2023

    Ep. 14 - A Call to Pause AI Development? Exploring Elon Musk's Open Letter and Its Implications

    In this podcast episode, we will be discussing Elon Musk's open letter calling for a pause in AI development. In his letter, Musk urges AI labs and independent experts to come together and establish a set of protocols for AI development to ensure that it is developed safely and responsibly. Throughout the episode, we will examine the potential implications of Musk's open letter and the broader debate around AI safety.  About The Moving Company The Moving Company is a B2B growth agency of talented people who take bold action and move businesses forward. Our people solve complex B2B growth challenges. We build solid foundations, generate SQLs, create wins, and expand retention and market share. The Moving Company’s tailor-made growth strategies create lasting impact for B2B companies of any size. To learn more, visit https://movingb2b.com Schedule time with Ryan: https://movingb2b.com/ryan-draving Connect with Ryan: https://www.linkedin.com/in/ryandraving

    8 min
  5. Ep13. Part 3: Creating B2B Marketing Strategies—Workshops and Parking Lots

    04/11/2023

    Ep13. Part 3: Creating B2B Marketing Strategies—Workshops and Parking Lots

    Congratulations! You’ve made it through the first two parts of our miniseries, Creating B2B Marketing Strategies. In Part 2, Ryan shared expert tips on preparing an effective workshop. In the final part, Part 3, he explores how to keep the meeting on track with agendas and the famous “parking lot.”  About The Moving Company The Moving Company is a B2B growth agency of talented people who take bold action and move businesses forward. Our people solve complex B2B growth challenges. We build solid foundations, generate SQLs, create wins, and expand retention and market share. The Moving Company’s tailor-made growth strategies create lasting impact for B2B companies of any size. To learn more, visit https://movingb2b.com Schedule time with Ryan: https://movingb2b.com/ryan-draving Connect with Ryan: https://www.linkedin.com/in/ryandraving

    4 min
  6. Ep.13 Part 2: Creating a B2B Marketing Strategy—3 Cs of Marketing

    04/11/2023

    Ep.13 Part 2: Creating a B2B Marketing Strategy—3 Cs of Marketing

    Congratulations, you've learned the three key areas to focus on to kickstart your marketing strategy in Part 1. But before diving in, it's crucial to assess your starting point to get the most out of your efforts. In this episode of our podcast, Ryan Draving shares his expert tips on preparing an effective workshop that will help you determine your company's position in the market. By focusing on three essential components—company, competition, and customers—you'll be able to gain a clear understanding of your business's strengths and weaknesses. With this newfound knowledge, you can craft a tailored marketing strategy that will set you up for success.  About The Moving Company The Moving Company is a B2B growth agency of talented people who take bold action and move businesses forward. Our people solve complex B2B growth challenges. We build solid foundations, generate SQLs, create wins, and expand retention and market share. The Moving Company’s tailor-made growth strategies create lasting impact for B2B companies of any size. To learn more, visit https://movingb2b.com Schedule time with Ryan: https://movingb2b.com/ryan-draving Connect with Ryan: https://www.linkedin.com/in/ryandraving

    2 min
  7. Ep13. Part 1: Creating a B2B Marketing Strategy—3 Focus Areas

    04/06/2023

    Ep13. Part 1: Creating a B2B Marketing Strategy—3 Focus Areas

    If you're a B2B company struggling to kickstart your marketing strategy, you're not alone. But fear not, because in this episode of our podcast, Ryan Draving shares his expert insights on how to get started. He breaks down three key areas that you should focus on to create the most effective strategy for your business. By the end of this episode, you'll have a clear understanding of the essential components needed to take your B2B marketing efforts to the next level.  Read full transcript here:  About The Moving Company The Moving Company is a B2B growth agency of talented people who take bold action and move businesses forward. Our people solve complex B2B growth challenges. We build solid foundations, generate SQLs, create wins, and expand retention and market share. The Moving Company’s tailor-made growth strategies create lasting impact for B2B companies of any size. To learn more, visit https://movingb2b.com Schedule time with Ryan: https://movingb2b.com/ryan-draving Connect with Ryan: https://www.linkedin.com/in/ryandraving

    2 min
  8. Ep.12 - In SEO, You Are What You EEAT

    02/21/2023

    Ep.12 - In SEO, You Are What You EEAT

    We’re breaking down how to win Google’s expertise, experience, authority, and trustworthiness algorithm. If you want to continue to grow your traffic, leads and sales, you have to listen to this video with Ryan Draving, Head of Strategy at the Moving Company. Read full transcript here: About The Moving Company The Moving Company is a B2B growth agency of talented people who take bold action and move businesses forward. Our people solve complex B2B growth challenges. We build solid foundations, generate SQLs, create wins, and expand retention and market share. The Moving Company’s tailor-made growth strategies create lasting impact for B2B companies of any size. To learn more, visit https://movingb2b.com Schedule time with Ryan: https://movingb2b.com/ryan-draving Connect with Ryan: https://www.linkedin.com/in/ryandraving

    3 min
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About

Join B2B Growth and SaaS Marketing expert, Ryan Draving, for a few minutes each week as he shares bite-sized insights on a variety of topics under the B2B and SaaS Marketing umbrella. Ryan has overseen cross-channel marketing strategies for some of the world’s largest (Fortune 500) and fastest-growing (Inc. 500) companies. His strategies have a track record of driving conversion rates up – and cost per lead down – by 2.5x to 4x more than industry averages. Ryan is currently Head of Strategy at The Moving Company, a B2B Growth Agency headquartered in Philadelphia, PA. ➼ visit MovingB2B.com

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