Let's talk E-commerce!

NielsenIQ
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"Let's talk E-commerce" is NIQ's new podcast that gives you a Full View on omnishopping around the globe, featuring NIQ e-commerce leaders and exclusive industry guests. From the latest e-commerce trends to online events, from optimizing the digital shelf to e-commerce innovation, each episode will shed light on e-commerce hot topics for the FMCG industry.

Выпуски

  1. 11.09.2023

    Unraveling the future of personalized online experiences

    In the seventh episode of the NIQ e-commerce webinar series, “Let’s Talk E-commerce!”, our expert speakers discuss the future of e-commerce and how leveraging data to provide personalized shopping experiences can lead to greater brand loyalty and increased sales.

    20 мин.

  2. 07.07.2023

    How to optimize your digital shelf

    In the sixth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our experts from Data Impact by NielsenIQ and NIQ Brandbank discuss the importance of digital shelf optimization, the role of search and content, as well as recommendations for winning on the digital shelf.

    28 мин.

  3. 16.06.2023

    Sustainability in E-commerce

    Over the past 10 years, we have seen positive consumer sentiment toward sustainability and anticipated that purchasing preferences would drive the industry toward a green revolution. Today, consumers want “sustainability” to be the new business baseline, and the onus of responsibility is shifting from consumers to companies with new legislation and stringent regulation. Which part will e-commerce play in this transformation towards more conscious choices?

    29 мин.

  4. 24.05.2023

    Relevance of online events for FMCG

    In the fourth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our experts discuss the relevance of online events (BF, Prime Day, 11.11, and more) for FMCG and which strategies FMCG companies should implement to stay ahead of the competition.

    28 мин.

  5. 12.05.2023

    Fragmented e-commerce landscape – highlights and lookouts from different regions

    In the third episode of the NIQ E-commerce series “Let’s talk E-commerce!”, our expert speakers Vaughan Ryan,,Managing Director of APAC E-commerce at NIQ and Marcelo Osanai, NIQ’s Latam e-commerce Head, discuss fragmented e-commerce landscape, market trends, and highlights from different regions as well as lookouts for manufacturers and retailers in the industry.

    26 мин.
  6. Omni consumers and omni sales

    02.05.2023

    Omni consumers and omni sales

    In the second episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our expert speakers Karolina Zajdel, Managing Director, NIQ Poland and Prafull Babar, Director, E-commerce, NIQ India discuss the evolution of omnishopping around the globe, and the future of omni consumers and omni sales.

    27 мин.
  7. E-commerce trends around the globe

    13.04.2023

    E-commerce trends around the globe

    Welcome to the first episode of “Let’s talk e-commerce!” Join five NIQ e-commerce leaders from around the globe as they talk global e-commerce trends, the latest insights on e-commerce channel performance and online consumers, as well as innovations and trends from different countries.

    30 мин.
  • Выпусков: 7

Об этом подкасте

"Let's talk E-commerce" is NIQ's new podcast that gives you a Full View on omnishopping around the globe, featuring NIQ e-commerce leaders and exclusive industry guests. From the latest e-commerce trends to online events, from optimizing the digital shelf to e-commerce innovation, each episode will shed light on e-commerce hot topics for the FMCG industry.

Информация

  • Автор
    NielsenIQ
  • Годы выхода
    2 тыс.
  • Выпуски
    7
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2023 Nielsen Consumer LLC. All Rights Reserved
  • Сайт подкаста
    Let's talk E-commerce!