We explore the world of link building and learn about all the different approaches and methods people are using to build backlinks for websites today. We interview lots of experts including link builders, site owners, and content strategists to compare and contrast the different approaches for building backlinks.
Personalized vs Automated Link Building with Irina Maltseva
In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company.
We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche.
Connect with Irina on Linkedin - https://www.linkedin.com/in/irinamaltseva/
Purchasing Expired Domains for Link Building with Dmytro Sokhach
In this episode, we're joined by Dmytro Sokhach, CEO of Admix Global. Dmytro walks us through how he started purchasing expired domains to obtain backlinks and how that practice grew into his current business.
We dive into the differences between purchasing expired domains for link building and using Private Blog Networks (PBNs).
Lastly, we go through some of the risks of purchasing expired domains for link building and the importance of balancing out clients' backlinks profiles.
Connect with Dmytro on Linkedin - https://www.linkedin.com/in/dmytro-sokhach-b13aaa75/ or visit his website at https://shared.domains/
Creating Different Outreach Personas for Link Building with Ajay Paghdal
In this episode, we're joined by Ajay Paghdal, Founder & CEO of OnlyOutreach. Ajay walks us through his background in link building and his experience with having grown and sold a link building agency.
We dive into his unique approach to link building and how he creates different personas for outreach. We explore his approach of repurposing expired domains for creating high quality outreach personas.
Lastly, we talk about his hiring methods and tips on creating a link building team.
Connect with Ajay at onlyoutreach.com or follow him on Twitter at @ajaypaghdal
From Outreach SAAS to Link Building Services with Dave Schneider
In this week's episode, Dave Schneider from Shortlist.io, walks us through his entrepreneurial journey that touches on multiple aspects of link building. From building the link building outreach tool known as NinjaOutreach, to now building a link building agency.
We'll dive into his background and how his start as a travel blogger led him to build and grow the email outreach tool known as NinjaOutreach until he had a successful exit. We also dive into his latest project of building out a link building agency at shortlist.io. We take a close look at Dave's link-building quality standards and his overall approach to building backlinks for clients today.
Connect with Dave at email@example.com
PR Industry Trend Toward Reactive Campaigns with Ben Treanor
In this episode, Ben Treanor, Founder and Director of Break of Dawn, walks us through his experience in the PR industry and his approach to digital PR.
We dive into the world of digital PR and how to do reactive campaigns for difficult niches. We also talk about the current trends in digital PR and share our forecast of the outlook for PR campaigns. Lastly, Ben shares his best tips for building a reactive campaign, as well as his methods for finding and pitching journalists.
Connect with Ben on Linkedin or visit his website at https://www.breakofdawn.io/
Link Building for Small Local Businesses with Jeff Riddall
In this week's episode, Jeff Riddall, Senior Product Manager at OneLocal, walks us through his SEO background and how he started working with link building.
We explore various strategies for building links specifically tailored for small local businesses. These include acquiring links from other local businesses or chambers, ensuring listing in local directories, encouraging clients to leave reviews, creating industry-specific content, and guest posting on niche-relevant websites.
Connect with Jeff on LinkedIn, Twitter, or at firstname.lastname@example.org.
Being a guest on Let's Talk Link Building podcast was a fantastic experience. The hosts were welcoming, and our CEO, Dave Schneider, had a great platform to share his insights. Thank you, Aaron, for an unforgettable episode!