Trade can often feel impersonal but trust us – it is very personal.
Trade is about people. It is about the connections it creates, the challenges it can bring, and also about the opportunities it unleashes.
Let's Talk Trade brings these stories to the forefront. Every season we will dive into a different subject, and get people talking about how trade matters to them, and what the World Trade Organization has got to do with it.
So stay tuned, and Let's Talk Trade!
Brought to you by the World Trade Organization.
Trade Goals: Rules and referees (S5 – Ep7)
Without rules and referees there would be no game. Each football match is policed by a referee who has full authority to enforce the law of the game. In multilateral trade, we have plenty of rules but no all-powerful referee to supervise them. The ultimate control on trade disputes remains with the WTO members themselves. In this episode of the Trade Goals podcast, Michael Roberts and Antonia Carzaniga look at how football and trade disputes arise and how they are resolved.
Trade Goals: The Game (S5 – Ep6)
Football video games are popular wherever people have access to the internet. The games are part of the much larger e-sports universe of competitive video gaming. In this episode of the Trade Goals podcast, Michael Roberts and Antonia Carzaniga explore how playing the beautiful game in a virtual format brings together the different strands of trade law dealing with merchandise goods, services, and intellectual property.
Trade Goals: Fans (S5 – Ep5)
Football fans' love of the game generates plenty of revenue. The major sources of income in football are merchandising, sponsoring and broadcasting rights. All of these rely on intellectual property (IP) rights. In this episode of the Trade Goals podcast, Wolf Meier-Ewert and Jana Borges cast light on how the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights, also known as the TRIPS Agreement, enables players, clubs and football associations to monetize their IP through the sale of branded goods and broadcasting deals.
Trade Goals: Players (S5 – Ep4)
A football game is a service and the clubs that are organizing football matches are providing recreational services. International trade rules may apply when the players on the pitch come from different countries, when a club is foreign-owned, when matches are broadcast internationally or when fans travel abroad to watch their favourite teams play. In this episode of the "Trade Goals" podcast, Markus Jelitto and Antonia Carzaniga explore how the WTO’s Services Agreement (the GATS) applies to the beautiful game.
Trade Goals: Pitches (S5 – Ep3)
An incredible amount of work is needed to create a perfect football pitch. A lot of international trade is involved, too. In this episode of the "Trade Goals" podcast, players rave about fast pitches, tournament organisers praise robust playing surfaces and seed industry representatives explain how international phytosanitary standards facilitate trade in turf. We will also touch upon the gender dimension of playing on the best possible pitch.
Trade Goals: Footballs (S5 – Ep2)
Footballs are an indispensable item in the global value chain of the beautiful game. Manufacturing, distributing and selling the balls is a complex international business.
It is difficult to pinpoint where in the world a ball is actually made because the sourcing of raw materials, the design and the production happen in different countries. But one thing is certain: WTO agreements play an important role in easing trade in footballs.
WTO experts Roy Santana, Michael Roberts and Úna Flanagan trace the global value chain of footballs from the Servette Football Club in Geneva via Herzogenaurach, Germany to Sialkot, Pakistan. Stopovers in Uganda and Uruguay show how international standards ease trade.
We talked to:
Philippe Senderos, Sporting Director of Servette FC, Geneva
Qasim Malik, Vice President of the Sialkot Chamber of Commerce, Pakistan
Nouman Butt, CEO of Capital Sports, Sialkot, Pakistan
Gerardo Cal, Guide at the Estadio Centenario Football Museum in Montevideo, Uruguay
Robbert de Kock, President and CEO of the World Federation of the Sporting Goods Industry, Switzerland
George Opiyo, TBT National Enquiry Point, Uganda National Bureau of Standards
Oliver Hundacker, Senior Director of product operations at Adidas, Germany
Special thanks to Arshad Nawaz, Intern at the WTO Institute for Training and Technical Cooperation (ITTC)