Let's Vent Podcast

Evan Hoffman
  • 4.4 (14)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the Let's Vent Podcast! We are here to unveil the BS you've been told that will help you run your home service business. We cut out the fluff and just deliver the goods of what's actually working for operators and home business owners across the country. Whether you're a seasoned pro, a tech, or a CSR, our weekly deep dives are your ticket to success. It's time to get it off your chest and let's vent! 

  1. EP: 007 - Stop Waiting for SEO: How to 10x Your Home Service Business with Google Maps

    1D AGO

    EP: 007 - Stop Waiting for SEO: How to 10x Your Home Service Business with Google Maps

    Send us Fan Mail Are you tired of "SEO Strategies" that bring traffic but zero bookings? In this episode, Kyle Sattler and Paul Olsen from Soo Good join us to vent the Secret on what it actually takes to scale a Home Services Business 10x in a single year. We aren't just talking about keywords. We’re diving into the psychology of the algorithm, the "Speed to Lead" reality, and why your business might be failing despite a #1 ranking. In this episode, you’ll learn: 🚀 How to handle a 10x growth without breaking your operations. 🗺️ The truth about MapPack and multi-service Google Business profiles. 🚩 Red Flags: How to spot a marketing agency that’s just "playing" you. ⚖️ The "Humble Advantage" of sitting down with your techs. Connect with our guests: 🔗 Visit Soo Good: https://sogoodteam.com/ Timestamps: 00:00 - Intro: Kyle Sattler & Paul Olsen 01:56 - Scaling Secrets: How a Plumbing Biz Jumped 10x in 1 Year 03:41 - The Genesis of the "Soo Good" Method 08:43 - The Truth About Google & The Algorithm for Home Services 10:23 - From the Trenches: Kyle’s Marketing Journey 12:00 - A Critical Message Every Contractor Needs to Hear 17:46 - ProfitFill: Syncing Google Ads with Your Job Board Capacity 20:35 - Why Most Marketing Strategies Fail Contractors 25:35 - Team Training Masterclass (Shoutout to Kevin van Ormen) 26:59 - The "Perfect Call" Framework: Don't Waste Your Leads 28:33 - The #1 Training Pillar at Soo Good 35:40 - The Tommy Melo Strategy: Speed of Execution 37:33 - Dominating the Google MapPack for Local SEO 42:22 - Is Your Business Ready for This Level of Growth? 44:52 - This Episode is Sponsored by Free Agency 46:35 - Multi-Service Profiles: Does it Help or Hurt your SEO? 50:47 - Playing the Google Game: Strategy vs. Tactics 52:25 - The Review Engine: How to Automate Social Proof 01:10:11 - Marketing Red Flags: 3 Ways Agencies Drain Your Budget 01:12:36 - Where to Find the Soo Good Team 01:18:30 - The "Humble

    1h 26m
  2. Ep: 006 - How To Use The A2L Refrigerants To Your Advantage

    MAR 13

    Ep: 006 - How To Use The A2L Refrigerants To Your Advantage

    Send a text The HVAC landscape is undergoing its most significant shift. With new environmental regulations taking effect across the United States, homeowners and contractors alike are navigating the move to next-generation refrigerants. In this episode, we sit down with Nick Harbeck, a seasoned expert from the Regulatory and Sustainability Team at Johnson Controls. With over a decade of experience at the forefront of HVAC innovation and compliance, Nick breaks down exactly what these changes mean for your home, your safety, and the future of the industry. Whether you are a technician looking for the perfect sales pitch or a homeowner concerned about rising costs, this deep dive into the 2025 mandates offers the clarity you need. Timestamps 00:32  - Introduction: Meet Nick Harbeck 01:15 - Welcome to the 2025 AHR Expo 01:46 - A Decade of Professional Journey 03:00 - The 2026 Refrigerant Transition Explained 03:30  - Homeowner Concerns: Should You Worry? 08:33 -  Safety Check: Are New Refrigerants Dangerous? 09:21 - This Episode is Sponsored by Free Agency 11:05 - Simplifying the Science for Technicians: How can HVAC pros explain complex regulatory changes to a homeowner without the jargon?  12:08 - The "Perfect Sales Pitch" for Technicians in the HVAC Industry 13:50 - Selling Sustainability: How Deep Should You Go? The right balance between pitching environmental savings and practical performance. 15:45 - The "Missing Question" in HVAC 17:24 - Electricity & Grid Anxiety 19:51 - Episode Ends

    20 min
  3. EP: 005 - The 90% Booking Rate Strategy for a $10M Business

    FEB 26

    EP: 005 - The 90% Booking Rate Strategy for a $10M Business

    Send a text Most Businesses fail because they ignore the basics. Derek Cormier, Founder of Climate Experts explains why treating every Lead like pure Gold and working  every day on Internal Training is the only way to dominate the Home Services Industry. Whether you're in HVAC - Plumbing - Electrical or any Home Services Business, this is your blueprint for massive scale. 0:25 - Meet the $10M CEO: Derek Cormier 1:20 - From Zero to 8 Figures: The Professional Journey 6:00 - Leads are Gold: How to Stop Wasting Opportunities 7:15 - The "90% Booking Rate" Secret Strategy 9:08 - High-Level Conversion: Turning Leads into Booked Jobs 13:20 - The $10M Failure: What Derek Learned the Hard Way 18:30 - How Guarantee Companies Scale Your Home Services Business 21:30 - The Controversial Metric: Why Your Manager’s Credit Score Matters 21:47 - Inside the Climate Experts Hiring Machine 23:46 - The Great Debate: Green Talent vs. Experienced Techs 27:40 - Why Geographic Expertise is a Technician’s Secret Weapon 28:58 - The 2-Week Bootcamp: Training for 8-Figure Standards 29:30 - Culture First: Why You Must Hire for Fit, Not Just Skill 35:19 - CEO Leadership: Driving the Vision from the Front 39:15 - Scaling Smarter with Free Agency (Sponsor) 41:20 - The HVAC Community: Are Owners Actually Helping Each Other? 46:01 - Breaking the $10M Ceiling: The Climate Experts Story 50:55 - The Radical Honesty Framework for Building Customer Trust 51:40 - Do You Need a Fractional CMO for Home Services? 53:25 - The Free Agency Game Plan: Visit freeagency.ai 54:40 - The CEO’s Guide to Dominating Social Media 1:00:20 - How to Mix Education and Entertainment 1:01:48 - The Leadership Balance: Vision vs. Team Input 1:04:50 - The 3-Legged Stool: Running 3 Trades in One Business 1:17:55 - The Vulnerability Trap: Why Being "Always Strong" is a Weakness 1:22:04 - The Morning Routine That Sets a Mindset for Success

    1h 32m
  4. EP: 004 - Peptides in The Trades

    FEB 19

    EP: 004 - Peptides in The Trades

    Send a text If you’ve been hearing about peptides for longevity and wondering what’s real vs hype, this episode breaks it down in plain language, specifically for contractors, technicians, and trades business owners who put their bodies through the wringer. You’ll hear why “health” can be defined as your ability to heal, how peptide signaling works (without the jargon), and why peptides aren’t a shortcut. You still need the basis: sleep, nutrition, movement, and the right lab work. We also talk about leadership: how improving your health can ripple through your team, reduce sick days, and support stronger performance on the job and at home. Time Stamps 00:00 — What is health? “Your ability to heal” and longevity 00:31 — Welcome + why peptides & health matter for the trades 02:35 — Matt’s health wake-up call and the “legacy” motivation 05:14 — Doctor Adam’s background: chiropractic → regenerative medicine 08:45 — Peptides explained: amino acids, signaling, and “lock and key” 10:31 — Where to start: resources + educating yourself safely 13:16 — Longevity vs “anti-aging” + the compounding effect of habits 15:22 — GLP-1s are peptides too: lifestyle change, not a quick fix 19:26 — Injury setback, mindset pivot, and sustainable goals 22:20 — Prevention vs reactive “sick care” + productivity for owners 26:12 — Peptides discussed: libido, sleep, and performance examples 35:08 — BPC-157 and recovery: chronic injuries, tissue repair, gut health 42:34 — Sourcing matters: quality, capsules vs injections, US sourcing claim 46:24 — Sponsor/read: Free Agency marketing segment 47:30 — Employer angle: healthier teams, fewer sick days, compounding impact 51:22 — How to start with Next Level + virtual options 52:41 — “Test, don’t guess”: baseline labs and practical markers 59:23 — Food basics, sunlight, movement; avoiding overcomplication 01:07:05 — Leaders: how to talk to your team about health (lead by example) 01:11:42 — Final takeaway: pick “one thing” and build momentum Connect with our Guests: Dr. Adam Boender Instagram: @dradamboender peptideresearcher.com precisionpracticemastery.com YouTube: @thepeptidepulse Matt Benton LinkedIn: Matt Benton trenchlessmarketing.com

    1h 15m
  5. EP: 003 - From $0 to $200M in 18 Months With Tim O'Reilly

    FEB 12

    EP: 003 - From $0 to $200M in 18 Months With Tim O'Reilly

    Send a text How do you scale a home service business to a 9-figure valuation in record time? In this episode of Let’s Vent Podcast, we sit down with Tim O’Reilly, the CEO of Guild Garage Group, to share his professional journey from a CPA at UCF to the CEO of a massive private equity-backed powerhouse. Tim reveals the "Language of Business" that allowed him to transition from auditing to leading, and the specific leadership framework he used to achieve in 11 months what takes most companies 5 years. If you want to understand the intersection of high-level finance and boots-on-the-ground service, this is the episode you were waiting for. Inside the Episode you will learn:  The CPA Edge: Why accounting is the ultimate foundation for any CEO. The $1.1B Lesson: What Tim learned working with Arnie Bellini and the ConnectWise exit. The 5 Pillars of Relationship Leadership: Trust, Listening, Respect, Influence, and Caring. The "Triple Eight" Rule: How Tim manages a 9-figure empire while protecting family time and personal growth.  How to create The blueprint for scaling home services through private equity and strategic partnerships. Connect with Tim & Guild Garage Group: LinkedIn: https://www.linkedin.com/in/toreilly/  Timestamps:  1:30 - How an accountant from Orlando became the CEO of one of the fastest-growing garage door companies in the world?  7:54 -  The importance of relationships and How can they build you up  9:11 - Even successful businesses have many things that can be transformed. 13:54 - The value of culture. 15:27 - Easy decisions are a distractions  18:36 - How to create a winning playbook and be a value-based CFO versus a cost-cutting CFO. 21:38 - The start of Guild Garage Group  24:14 - Start with relationships first, take extra time. 25:05 - How to apply the experience into an Action Plan 28:35 - The 5 Pillars of Leadership Relations  30:30 - Brianna Skington, the best example of a relationship built from Trust, Creativity and amazing solutions in Marketing. 33:38 - prioritize personal check-in first in one-on-one meetings is called the "oxygen goal" 35:34 - The best influencers are those who are very easily influenced and allow themselves to take in different perspectives. 38:30 -  "People don't care how much you know until they know how much you care," 42:39 - The Guild Garage Group has a leadership development course that teaches the five characteristics: trust, listening, respect, influence, and care. 46:58 - The importance of protecting your time 52:56 - The ONE Thing by Gary Keller– discusses that saying "yes" to something is saying "no" to everything else, putting time into perspective. 55:19 - The makers versus managers concept 1:12:10 - How to build a Strong Culture focusing on the positive 1:21:30 - Get the right systems in front of your Team  1:29:05 - The Ability to build constructive criticism  1:36:20 - What is your Goal?  1:47:25 - The Voice inside your Head talks to you than any other Voice 1:54:50 - Episode Ends 👉 Follow us on Instagram: @letsventpod

    1h 55m

  6. FEB 10

    EP: 002 - The Cockroach of Marketing - Zac Garside w/ Prolific Brand Design

    Send a text In this episode, we are joined by a familiar face and longtime friend, Zac Garside. His professional journey started at Power Selling Pros, where he helped home services businesses to improve their CSRs performance and the call center experience. Since we last spoke, Zac had his email marketing business get acquired by Prolific Brand Design, a powerful brand design company in the trades that has retained Zac as their CEO! He has still maintained his expertise in Email Marketing adding it to the unique suite of services that Prolific offers, Why? Because no matter what new shiny platform or new tactic emerges, email marketing simply refuses to die. For eight and nine-figure businesses, the secret to sustained profit is almost always hidden within their existing email list. If you feel like you’re sitting on a goldmine of customer data but don't know how to tap into it, this episode is for you. Zac breaks down the exact framework for turning a quiet list into a consistent source of booked calls. Connect with Zac Garside: Website:  https://prolificbranddesign.com/ LinkedIn: https://www.linkedin.com/in/zacgarside Instagram: @zacgarside Free Resource: Download Zac’s E-book, How to Sell Premium Services with Email  Time Stamps:  00:10 -  Profit for eight or nine-figure businesses often comes from their email list. 00:23 - Introduction of guest Zac Garside  00:41 - Zac started his own company  01:52 - How Zac Garside got into email marketing. 06:01 - The importance of internships and acquiring specific skills  10:31 - The customer lists that aren't being used and promises immediate business  11:09 - The importance of remembering "you are not your customer" and overcoming the fear of overwhelming people with emails 12:33 - Zach Garside lists several free and paid ways to grow an email list 16:44 - Email is unique in that it doesn't cost more to publish many emails 17:50 - The from line is more important than the subject line 21:30 - A simple method for activating an earned customer database 22:12 - Zach Garside uses a "wake up campaign" email three times a week. 25:07 - How to stand out and cut through inbox clutter and how to get emails to the main inbox instead of the promotions tab. 27:56 - Example of a plumbing email for Thanksgiving using uniques “from” and “Subject” lines 29:12 - "Entertainment beats education” 34:41 - The key to stand out is to be unpredictable  35:53 - Example of an HVAC company switching up emails by using the different personalities of two founders 44:03 - The importance of knowing your customer 46:30 -  Zach Garside offers a freebie on his website: https://zacgarside.berserkermail.com/[free_book]_how_to_sell_premium_services_with_email 47:04 - Contractors are "literally sitting on a gold mine" with their email lists  48:19 - Post-show insight: sometimes the win in email marketing is just sending the email instead of being bogged down trying to craft the perfect one. 50:10 - Show ends.

    50 min
  7. EP: 001 - I'm Back!

    SEASON 2, EPISODE 1 TRAILER

    EP: 001 - I'm Back!

    Send a text After 250 episodes of HVAC Success Secrets Revealed and parting ways with my business partner, I thought I’d be back behind the mic in a week. But, Life had other plans. I stepped into a new role as a Fractional CMO with Free Agency and became a dad. Now, after a full year of learning, growing, and observing from the sidelines, I’m finally ready. Welcome to the official launch of Let’s Vent Podcast!. On this show, I’m giving HVAC Contractors, Plumbers, Electricians, and Business Owners the time to get on the soapbox.  We’re venting about the messy stuff, the real world mistakes, the shifting regulations, the AI new era, and the headaches of inflation and labor shortages.  I’m Evan Hoffman, and I’m ready to vent. Are you?

    4 min
  8. EP: 251 Thaddeus & Evan - Growth, Challenges, and Moving Forward

    10/31/2024

    EP: 251 Thaddeus & Evan - Growth, Challenges, and Moving Forward

    Send a text After an incredible journey and 250+ episodes, we’re excited to share our final episode of "HVAC Revealed" with you all. Thaddeus and Evan reflect on the many experiences, tough conversations, and authentic discussions that defined our podcast. 🚀 Key Takeaways for You: Confront Tough Conversations: Effective business and personal relationships are built on open communication. Address tough topics head-on and base your discussions on facts, not emotions.Progress Over Perfection: Inspired by Cody’s advice, sending your work when it's 80% complete can lead to greater progress than waiting for perfection. Remember, "done is better than perfect."Role of Visionaries and Integrators: Balancing visionary ideas with effective execution through capable team members can drive success. Delegate and trust your team to handle the bulk of tasks, while you focus on the final touches.We're immensely grateful for the lessons learned, the growth experienced, and the support from our incredible listeners and sponsors. Stay tuned as we embark on new endeavors, with Evan launching a fresh podcast, "Let's Vent," and Thaddeus focusing on empowering trades through digital marketing with On Purpose Media. Here's to honest conversations and future successes! 🙏 Thank You for Listening and Supporting Us! #PodcastFinale #BusinessGrowth #OpenCommunication #ProgressOverPerfection Interested in sharing your story on the show? We'd love to have you! Reach out to us directly at evan@letsventpodcast.com or call us at (517)-468-8368.

    36 min
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Trailer

4.4
out of 5
14 Ratings

About

Welcome to the Let's Vent Podcast! We are here to unveil the BS you've been told that will help you run your home service business. We cut out the fluff and just deliver the goods of what's actually working for operators and home business owners across the country. Whether you're a seasoned pro, a tech, or a CSR, our weekly deep dives are your ticket to success. It's time to get it off your chest and let's vent! 

Information

  • Creator
    Evan Hoffman
  • Years Active
    2021 - 2026
  • Episodes
    238
  • Rating
    Explicit
  • Copyright
    © 2026 Let's Vent Podcast
  • Show Website
    Let's Vent Podcast

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