64 episodes

Insurance companies are in business to make money, not to spend money. The Level Up Claims podcast helps public adjusters and contractors understand the property insurance loss game and create a winning strategy to help homeowners recover from a disaster. Host Galen Hair talks to industry experts and thought leaders to give you priceless insight so you can maximize your claims and grow your business to the next level.

Level Up Claims Galen Hair

    • Business
    • 5.0 • 12 Ratings

Insurance companies are in business to make money, not to spend money. The Level Up Claims podcast helps public adjusters and contractors understand the property insurance loss game and create a winning strategy to help homeowners recover from a disaster. Host Galen Hair talks to industry experts and thought leaders to give you priceless insight so you can maximize your claims and grow your business to the next level.

    SEO & The Secret To Ranking High on Search Engines with Atiba De Souza

    SEO & The Secret To Ranking High on Search Engines with Atiba De Souza

    Galen Hair discusses the importance of SEO and video marketing in a conversation with Atiba De Souza, an expert in the field. The conversation emphasizes utilizing video content to boost search rankings and to foster trust, given the recent reclassification by Google to be video-first responses. They stress the importance of branding, consistent video delivery, and authenticity. They encourage businesses to use platforms like YouTube to address common customer inquiries, enhancing their online visibility and fostering customer connection. 
    Who’s the Guest?
    Atiba De Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google’s algorithm with an intuitive feel for the culture of every social media platform.
    His clients call him the SEO Super Sleuth, the Business Ninja, the “Build Your Team” Guru, and the Super Connector! He was killing Search Engine Optimization (SEO) before the term was even invented, ranking regional and national brands in the US on page 1 of Google for over 15 years. His content strategies are not just bells and whistles; his vision is inspiring and his voice is thunderous in the B2B SEO space. Not even the best of the best can say that they ranked more than 3000 pages on the first page of Google results while helping companies enjoy qualified leads. This Superman CEO of a Video Marketing Agency has been featured on many renowned platforms including Traffic & Conversion Summit, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today.
     
    Highlights
    The importance of SEO in the age of AI given the proliferation of content, and the ways Google has adapted its policies accordingly How video helps to create trust with potential customers, as it forms a human connection that written content cannot The secret to outshining competition on YouTube by making the video title the question you're answering in the video The importance of authenticity: How you can start showcase your individuality and stay true to yourself when creating videos What leveling up means for Atiba: Improving every day, regardless of how minute the progress may seem  

    Episode Resources
    Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Atiba De Souza https://us.brightonseo.com/people/atiba-de-souza  

    • 30 min
    Unveiling the Secrets of Product and Service Success in the Crowded Marketplace with David Fradin

    Unveiling the Secrets of Product and Service Success in the Crowded Marketplace with David Fradin

    In this podcast episode, host Galen Hair interviews David Fradin, a seasoned consultant, trainer, and educator with over 50 years of experience in the technology and business sector. David began his career in aerospace engineering, his entrepreneurial activities, and participation in political campaigns highlighting his mediation and negotiation skills. He was recruited by Apple for his unique skill set, becoming instrumental in bringing the first hard disk drive for personal computers to market. David shares insights about his experiences at Apple, the strategic challenges faced, and his interactions with Steve Jobs. 
    As the author of the book "Organizing and Managing Insanely Great Products," he emphasizes the importance of understanding the five keys to product or service success, starting with a solid strategy. He exemplifies this with potential scenarios in the roofing industry, breaking it down into different market segments and understanding customer needs. 
    Who’s the Guest?
    David Fradin is a Product Success Manager at Spice Catalyst, a consulting and training firm that helps organizations build, market, and launch successful products and services. He is also a Distinguished Professor of Practice and Advisor at Manipal University, where he teaches online courses on product management and marketing. He is a certified flight instructor and a commercial pilot with an instrument rating and has a passion for aviation and education.
    With over 50 years of experience in the technology industry, David has trained thousands of managers worldwide and has worked as a product leader at companies like Apple and HP. He has authored several books on product success, innovation, and design and has contributed to multiple publications and podcasts. He is on a mission to share his insights and best practices with aspiring and experienced product professionals and to help them build insanely great products and services that delight customers and create value.
    Highlights
    His move to Apple and his initial roles in the company, specifically bringing to market the first hard disk drive on a personal computer How he maneuvered Steve Jobs' plans to eliminate the Apple III The effectiveness of using stickers to promote the Apple III during a sales meeting, and the resulting conflict with Steve Jobs. The importance of management in product success The five keys to product or service success and the importance of an understanding of market strategy and segmentation Corporate values and their direct impact on a company's longevity The corporate scandal at Volkswagen and the implications of failing to uphold corporate values What 'leveling up' means to David, including honesty, self-integrity, care for others, and the planet
    Episode Resources
    Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with David Fradin https://www.linkedin.com/in/davidfradin https://spicecatalyst.com/author/davidfradin/ 

    • 19 min
    Becoming a Great Leader with Juan Alvarado

    Becoming a Great Leader with Juan Alvarado

    In this podcast episode, leadership coach Juan Alvarado shares his journey from military service to leadership coaching. He discusses his desire to serve others which started with younger generations and extended to aid professionals at all levels. Alvarado critiques conference culture and aims to provide practical, actionable strategies in his sessions. Alvarado focuses on small, dedicated audiences and measures his success by challenging leaders to refine their practices. He introduced his Blueprint to Leadership program as a way to reach more people. Juan emphasizes the importance of authenticity in communication, understanding one's role as a leader, and the continuous cycle of growth. He is highly regarded for the generous donation of his time, leading to remarkable results in his coaching.
    Who’s the Guest?
    As an expert in Leadership and a Certified Gallup Strengths Coach, Juan is a widely regarded United States Army War Vet who has trained teams of tens of thousands of soldiers in high-stakes situations.  He has helped School Districts increase team efficiency and strengthen communication which resulted in happier and more appreciated employees.
    He helps individual leaders and their teams overcome complacency, and prevent burnout in the workplace. His “Blueprint to Leadership” Course has created more confidence and respect in personnel who carry supervisory and management roles. Being featured on FOX, NBC, and CBS has helped Juan lead the charge in creating Strength-Based leaders, and teams, giving rise to the culture at work for over 1500 School Administrators.
    Highlights
    Juan's 20-year leadership journey starting with a decade-long stint in the army The need for leaders to have a higher level of knowledge and the impact of such leadership on the overall growth of the individual and organization Issues with promoting someone based purely on tenure rather than competence Juan’s definition of success, which involves challenging the status quo and enabling people to think differently and set tangible steps towards their goals His strategy to share as much helpful information as possible during conferences and working with individuals who question the status quo Lack of intentionality as the primary cause of companies falling out of alignment The crucial role of intentionality in improving results and relationships in various aspects of day-to-day life The importance of knowing your goals and being present while engaging with your team members
    Episode Resources
    Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Juan Alvarado https://weraizethebar.com/  

    • 31 min
    How Defending Insurance Companies Now Positively Impact Policyholders with Chris Otten

    How Defending Insurance Companies Now Positively Impact Policyholders with Chris Otten

    Lawyer Chris Otten shares his journey switching from being an insurance defense lawyer to serving policyholders. He underlines the importance of empathy and honesty when interacting with clients. Chris finds his past as a defense lawyer beneficial in his present role, often mediating between clients and insurance companies. He mentions his passion for teaching and community engagement, aims to positively impact people's lives, and is always open to new endeavors. Besides his legal practice, he is also a part owner of a restaurant. Chris believes in continually striving for excellence and delivering outstanding outcomes for his clients.
    Who’s the Guest?
    Christopher G. Otten joined Hair Shunnarah Trial Attorneys in 2022. Prior to that, Chris represented plaintiffs for personal injury and property casualty claims, as well as in the insurance defense field, where his practice was primarily focused on health care and professional liability issues. A member of the Louisiana State Bar Association and the State Bar of Texas, Chris is also admitted to practice before the United States District Courts for the Eastern, Middle, and Western Districts of Louisiana, the United States Court of Appeals, Fifth Circuit, and the United States Supreme Court.
    Born and raised in Hoboken, NJ, Chris came to New Orleans to attend Tulane University in 2001, graduating in 2005 with a B.S.M. in Legal Studies, German, and a minor in Political Science. In 2009, Chris earned his Juris Doctor from Loyola University New Orleans, College of Law.
    Highlights
    Chris’ transition from New Jersey to Louisiana, his involvement in law since college, and the effects of Hurricane Katrina on his life The balance between understanding and letting the clients express their unique experiences Galen remembers his encounter with Chris in a courtroom and reflects on his effective courtroom skills His admiration for women who continue to succeed in managing their various responsibilities, including those who are pregnant or have young children His daily routine between his academic office, attending to client matters, and managing his restaurant The importance of maintaining good relations with people and making a difference in their lives The value of understanding and empathizing with clients to better solve their legal matters The role of empathy in attaining successful outcomes in the legal profession What it means for Chris to level up': Honesty, empathy, and delivering outstanding results for clients
    Episode Resources
    Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Chris Otten https://insuranceclaimhq.com/attorney/christopher-g-otten/ https://www.linkedin.com/in/chrisotten 

    • 30 min
    When Your Career Goals Take A Detour: Balancing Work And Life with Jef McCurdy

    When Your Career Goals Take A Detour: Balancing Work And Life with Jef McCurdy

    Jef McCurdy, a veteran in the roofing industry and National Training Manager for Castagra, shares his journey of balancing personal life and career after adopting his nine-year-old niece. He illustrates how he received support from his colleagues and pitched his efforts towards making his daughter comfortable in their family and his work environment. A strong advocate for prioritizing family over work, Jef promotes spending quality time with loved ones and teaching children the value of time over money. Despite his significant contributions to the industry, his decision to dedicate more time to his family led him to transition into a consulting role and establish a well-received training program for Castagra.
    Who’s the Guest?
    Jef McCurdy is the National Training Manager at Castagra Products, Inc., and he is involved in the roof coatings industry. He is dedicated to elevating the roof coatings industry through product development and training. He is a roof coatings expert and the founder of CooRooCo (Cool Roof Coatings Consulting)].  Jef is associated with Copa Coatings Co, which is a premier seller of Castagra's Ecodur 201R, a eco-plastic polymer formulated for the roofing industry.

    Highlights
    Jef’s early introduction to the roofing industry, growing up in a family of roofers and his rise through various roles in the sector Transition to sustainable roofing products without necessarily reducing the quality The value of quality over quantity in attracting potential clients Jef's role as National Training Manager at Castagra, a provider of eco-friendly roof coating His adoption journey and his commitment to creating a better work-life balance His personal experience with adoption and how his colleagues at San Diego Roofing were supportive during his adjustment period Why there should be a balance between work and family time What it means for Jef to level up
    Episode Resources
    Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Jeff McCurdy https://www.linkedin.com/in/jefmccurdy/ https://www.castagra.com/ 

    • 28 min
    Carving Out a Path In The Roofing Industry with Integrity with Dmitry Lipinskiy

    Carving Out a Path In The Roofing Industry with Integrity with Dmitry Lipinskiy

    Dmitry Lipinskiy discusses his rise from a trade worker in Siberia to an influential figure in the U.S. roofing industry. Driven by hard work, ambition, and the dedication to offer valuable content, Dmitry has created a reputable brand and a popular YouTube channel where he exposes immoral practices in the industry. He shares the concept behind his creation of the Roofing School and his approach to dealing with conflicts within the industry. Dmitry also delves into his several business ventures, including an underlayment business in China, and his main focus - a screened contractors directory aiming to compete with large firms like Angie Tomtack, which he anticipates to be his billion-dollar project.
    Who’s the Guest?
    Dmitry Lipinskiy is a serial entrepreneur, business consultant and host of the most influential YouTube channel in the roofing industry. Over the last 15 years, he has founded and sold several multi-million dollar companies, and in 2020, he formally launched his media company Roofing Insights. As an established business leader and consumer advocate, Dmitry produces podcasts and videos featuring the biggest names in roofing and remodeling.
    His online Roofing Insight’s Business School educates hundreds of people every year, and for the last 5 years he has led the Roofing Process Conference, one of the most esteemed gatherings in the industry. His latest venture Directorii is a digital platform connecting contractors and homeowners. Having immigrated from Siberia, Russia as a young adult, he is a true testament of the American Dream.

    Highlights
    The competitiveness and challenges of the roofing business How perfect the roofing business is as a side gig How Dmitry started his YouTube channel Dmitry as the Robin Hood of the industry, being dedicated to exposing malpractices in the industry even though it put a target on his back How the Roofing School was born due to the demand for education and training in the roofing industry Conducting fair interviews even when he personally doesn't agree with the interviewee, maintaining the integrity of his platform His perspective on "leveling up" and becoming a better version of oneself which he is striving for, in various aspects of life
    Episode Resources
    Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Dmitry Lipinskiy https://roofing-school.com/ https://dmitrylipinskiy.com/ 

    • 37 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

Louisiana504bc ,

Amazing!

This podcast spews so much great, useful information. Galen, the host, is a respected attorney in the property damage and claims industry. He brings on guests that strive to provide useful, practical linformation to listeners.

atlgal2021 ,

Outstanding!!!

I have learned so much from the Level Up Claims podcast! Galen is a fantastic host and the topics/guests are top notch!

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