9 episodes

Adam and Piyush take us on a journey of discovery in mobile gaming, speaking to experts to navigate through the every-changing ad tech landscape.

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    • Technology
    • 5.0 • 1 Rating

Adam and Piyush take us on a journey of discovery in mobile gaming, speaking to experts to navigate through the every-changing ad tech landscape.

    The One About App Stores

    The One About App Stores

    Join your hosts, Adam and Piyush, with very special guest Michael Hudson CEO & Co-Founder GameBake, while they discuss the benefits of looking outside traditional app store channels to expand a game's reach. Is there more to growth than just the Apple App Store and Google Play?

    • 36 min
    The One Where They're in Charge of UA

    The One Where They're in Charge of UA

    Join your hosts, Adam and Piyush, with very special guest Saikala Sultanova, Senior Director of UA & Growth at Product Madness, as they dive into life as a UA Director at a leading gaming company. From building the right team structure to focussing on what's important.

    • 35 min
    The One Where They Look at the World as a CEO

    The One Where They Look at the World as a CEO

    Join your hosts, Adam and Piyush, with very special guest Michail Katkoff - CEO of Savage Game Studios I Founder of Deconstructor of Fun as they delve into a CEO's world, How/If game design takes UA's needs into account and how that is managed. How marketing and product are integrated and really the finer points of what a CEO is interested in/worried about when it comes to UA.

    • 40 min
    The One Where They Get The Band Back Together For An IOS15 Special

    The One Where They Get The Band Back Together For An IOS15 Special

    Join your hosts, Adam and Piyush, with very special guests David Phillpson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen as they deep dive IOS15 the good the bad and the ugly.

    • 45 min
    The One Where They Talk Creative

    The One Where They Talk Creative

    Join your hosts, Adam and Piyush, with very special guest John Wright, Head Of Operations at Luna Labs (an ironSource Company), as they discuss the importance of creative in a world full of automation and algorithms. They take a look at everything from the basics, to playable ads, to a whole new world of analytics that is now spawning from them as a result.

    • 30 min
    The One About DSPs

    The One About DSPs

    Join your hosts, Adam and Piyush, with very special guests, Alexandre Noirot-Cosson (Head or Marketing - Live Games, SocialPoint), and Norberto Degara (Head of Marketing Analytics, SocialPoint) as they deep dive into the latest on media buying, automation, and the state of the demand side adtech ecosystem in 2021.

    • 45 min

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1 Rating

zagazu ,

Awesome topics & speakers

Great UA discussions!

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