299 episodes

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

Leveling Up with Eric Siu Eric Siu

    • Entrepreneurship
    • 4.9 • 277 Ratings

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

    How Reboot Founder Jerry Colonna Coached CEOs of Companies Such As Soundcloud and Etsy To Help Them Reach Their Full Potential

    How Reboot Founder Jerry Colonna Coached CEOs of Companies Such As Soundcloud and Etsy To Help Them Reach Their Full Potential

    From the outset, the business world looks like it’s filled with brilliant people who can turn anything into a success. This can be disheartening but Jerry Colonna, Executive Coach and CEO whisperer, has a secret to tell you — most people are faking it. Today we speak with Jerry about how you can become a better leader on your terms, without needing to compare yourself to others. We open our conversation with a discussion on why many founders and marketers need support, often from coaches, before Jerry provides some insights into why you should look for an effective coach, not necessarily a coach with accolades. A key theme of this episode, Jerry highlights that a coach’s job isn’t to give you all the answers. Rather, they should help you discover your own solutions by asking the right questions. We then dive into how Jerry has coached host Eric Siu, with Jerry sharing details about his coaching philosophy. From there, we explore the business model for Jerry’s company, Reboot, the services they offer, and how they offer an entry-point for any user, regardless of their means. Reflecting on his life as a venture capitalist, Jerry talks about the benefits of living a slower life, why “Comparison is the thief of joy,” and what quality is common among successful leaders. Near the end of the episode, he shares how he maintains his mental and physical wellbeing, along with the top books that have altered the course of his life. Tune in to hear more of Jerry’s expert advice on how you can become a better leader. 
    TIME-STAMPED SHOW NOTES:
    [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:18] Introducing Executive Coach and CEO whisperer, Jerry Colonna. [02:02] Why all founders and marketers need support; “Nobody is crushing it.” [04:36] Fixing versus coaching and why effective coaches aren’t always the most acclaimed. [06:41] The idea of gestalt and asking good questions instead of giving advice.  [07:45] Insights into how Jerry runs his coaching sessions and how he sees his role as a coach. [09:45] How Jerry has helped host Eric Siu to slow down and lead with more wisdom.  [11:51] Overcoming your sub-routines to improve your operating system. [13:52] Unpacking lessons from the gaming world and why they don’t apply to other contexts.  [16:10] Hear how Jerry’s business works and the services that he offers. [18:15] From free resources to reading his book, Jerry shares the best ways for listeners to start with Reboot.   [19:42] Jerry compares his life as a coach to his life as a venture capitalist. [22:22] In praise of the ‘infinite game’ and trying to be kind every day. [24:16] The benefit of living your life without comparing yourself to others. [25:57] Learning how to ask better questions, a skill that makes you a better leader. [28:29] Why you shouldn’t ask a question with judgment or expectation. [29:49] The common attribute that Jerry sees in his best students. [30:51] What Jerry does to maintain his mental wellbeing and keep his skills sharp. [32:51] Jerry shares the top books that altered the course of his life. [34:21] How to find Jerry online.  
    Resources From The Interview:
     
    Jerry Colonna on Twitter Jerry Colonna on LinkedIn Jerry Colonna on Facebook Jerry Colonna on Instagram Reboot Reboot on Amazon ‘This Man Makes CEOs Cry’ The Twenty Minute VC  The Coaching Habit On Being with Krista Tippett  Alice in Wonderland  Fred Wilson Brad Feld Simon Sinek Parker J. Palmer Risk  Monopoly The Coaching Habit  Multipliers  John O'Donohue Must read books: Faith, Let Your Life Speak, When Things Fall Apart, Real Change, See No Stranger, On the Brink of Everything   
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    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you e

    • 35 min
    How Saravana Kumar Bootstrapped Kovai.co Past $8.6M ARR Using The Power of Community

    How Saravana Kumar Bootstrapped Kovai.co Past $8.6M ARR Using The Power of Community

    Joining us on Leveling Up today is the CEO of kovai.com, Saravana Kumar! Kovai is an enterprise software company, and we get to hear from our guest about their past, present, and exciting future! Saravana is an amazing person and an excellent entrepreneur, who has a number of balls in the air. Apart from his main work at Kovai he is also dedicated to helping the community and spreading skills and wealth to people beyond himself! We talk about establishing a community in a niche market, something that Kovai has done so well in the last few years before we get into their customer acquisition strategies and how they make money. Saravana also unpacks important moments in the company's evolution, such as the move to India from the UK that was made in aid of scaling. We finish off this great chat with our usual questions, with Saravana sharing his favorite business book and tools, and how these have helped him up his game. So for all of this and a whole lot more, make sure to tune in with us today!
    TIME-STAMPED SHOW NOTES:
    [00:31] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:30] Saravana's personal story and path leading to his current position and company. [03:50] The move that Kovai made to India in order to scale more quickly.  [06:38] Kovai's important numbers currently; revenue and employees. [07:14] The lead up to hitting the $1 million annual recurring revenue mark.  [08:05] The bootstrap model that Saravana and Kovai have relied on. [09:37] Reasons that Saravana has turned down all the venture capital he has been offered.  [11:27] The economic model for Kovai and where they make their money! [12:30] Customer acquisition strategies at the company and what has been working recently.  [14:34] Saravana's ambitions for spreading wealth, learning and expertise to others. [17:15] How Saravana splits his time between his different projects and passions. [18:36] The two business tools that have helped Saravana recently with his company. [19:21] A must-read book recommendation from Saravana! [20:42] The impact that the Traction framework had on Saravana and his systems.  
    Resources From The Interview:
     
    Saravana Kumar Kovai.co SaaStock  Microsoft Zapier Azure Zendesk Intercom Freshdesk  HelpSTAR  Pipe OneNote Microsoft Teams Slack Tim Ferriss Traction Must read book: The Millionaire Fastlane  
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Eric Siu on Twitter

    • 22 min
    How This One Service Will Help Double Your Conversion Rates

    How This One Service Will Help Double Your Conversion Rates

    Joining us for this episode is Erik Kostelnik, the co-founder and CEO at Postal.io, a leading B2B offline engagement platform that automates direct mail and gifting in the sales and marketing world, helping businesses to improve their customer acquisition and better engage with prospects. While their customer base might seemingly tell a different story, this company has been operational for only 78 days and has achieved remarkable growth amid the pandemic and the economic crisis facing many other companies. Erik shares how their technological advancements have allowed their customers to achieve unusual results, explaining that regular mail is often better received than email and, since it has been proven that the coronavirus cannot live on mail pieces, it has remained a trusted form of communications between businesses and their customers. Postal.io works on a subscription basis that caters to a range of customer needs, from the most basic $19/mo package to a comprehensive one for teams of plus-minus a thousand. Erik talks about why businesses should consider scaling their direct mail and gifting, why they had to adjust their industry and persona market fit early on, the success they had with the growth strategies of creating a marketplace and maintaining a close relationship with integration partners, and how they went about hiring the best executive staff. 
    TIME-STAMPED SHOW NOTES:
    [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:24] Erik talks about his sales and leadership story over the last 20 years.   [01:01] Get a sense of what postal.io offers and an example of a practical use case.  [02:18] How the firm’s technology has enabled their customers to achieve unexpected results.  [04:05] The importance of scaling your personal direct mail, gifting, donations, and more.    [04:28] Erik talks about their subscription-based model that offers something for everyone.  [05:52] The firm’s impressive customer count after just 78 days and amid the pandemic.  [07:37] Why it is 100% safe to receive and open physical mail and packages.  [08:13] How people’s response to mail and email differs and how it can be leveraged. [09:52] Erik responds to a question about how long it will take them to get to product-market fit.   [11:52] Why they have had to adjust their industry and persona market fit. [12:38] The success they have had with the growth strategy of creating a marketplace. [13:45] Maintaining a close relationship with integration partners and providing value to them.    [14:21] Erik shares how he defines and thinks about risk analyses. [15:49] Why technology entrepreneurs must take a step back at times.  [17:23] How they went about hiring a full staff of executives from their trusted network.  [17:48] The tool that Erik uses to read without the bother of advertisers and blockers.  [18:14] Erik’s app for getting the most important summaries from all kinds of business books.   
    Resources From The Interview:
     
    Erik Kostelnik on LinkedIn Postal.io Outreach Hive Cisco VMware Salesforce SalesLoft Zapier Marketo  Mayfield Just Read getAbstract Coronavirus IX: Evictions (John Oliver) Must-read book: Lincoln on Leadership   
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Eric Siu on Twitter

    • 21 min
    How Pete Lamson Took The Reins As CEO of JazzHR And Grew It To $15M In ARR

    How Pete Lamson Took The Reins As CEO of JazzHR And Grew It To $15M In ARR

    In this episode, we have Pete Lamson, the CEO of JazzHR, an SMB-focused recruiting software/applicant tracking system company designed to streamline the hiring process. Unlike most of their competitors who are focused on the mid- and enterprise market, JazzHR serves small businesses of anything between 50 and 500 employees, offering a solid product that they continue to improve as well as delivering industry-leading customer support. Pete discusses why customer retention is such a high priority for them and how, during the height of the COVID pandemic, they remained laser-focused on getting results for their customers and investors. As part of their customer experience strategy, they offer free onboarding services that allow their customers to get comfortable and confident with their software so that they can get the most out of it – just one of their many strategies for offering top-class customer support. Switching the topic to his role as CEO, Pete discusses his recruitment by JazzHR four years ago and how the founder Don Charlton managed to strike the perfect balance between supporting him while also giving him enough space to develop his own ideas, and he advises listeners on the most important considerations for any new CEO. For more on recruitment software, founder-CEO relationships, and customer experience, be sure to tune in! 
    TIME-STAMPED SHOW NOTES:
    [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:49] Pete talks about his entrepreneurial career and his biggest influences along the way.  [02:19] Learn what kind of business JazzHR is and how Pete and his team make money.  [03:11] How their solution simplifies and improves the recruiting process for their customers. [04:11] Hear some impressive metrics on their ARR, number of employees, and growth rate. [05:04] What makes JazzHR different from other recruitment software companies.  [06:53] Some of the positive feedback they are getting and their focus on customer retention.  [07:45] Advice for driving good customer experience, including offering onboarding services.  [10:53] Pete talks about their approach to onboarding new customers and the time it takes.  [11:35] Being recruited as the CEO four years ago and how the board equipped him to succeed.  [13:58] Get a sense of how effectively the founder Don Charlton supports Pete as the CEO.  [17:10] The actions Pete and his team have had to take to keep afloat when the pandemic hit.  [20:03] Overcoming the downturn by continuing to prioritize results for customers and investors.  [21:03] The most important PMF-related questions to consider as a new CEO.  [23:10] Pete talks about Sisense as his most trusted tool, especially in the context of COVID.   
    Resources From The Interview:
     
    Pete Lamson on LinkedIn JazzHR Carbonite Indeed ZipRecruiter Taleo  Greenhouse Don Charlton on LinkedIn Kommute Sisense Must-read book: The Hard Thing About Hard Things  
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Eric Siu on Twitter

    • 25 min
    How Tech Entrepreneurs Can Also Be Creative With Christiane Lemieux Of 'The Inside'

    How Tech Entrepreneurs Can Also Be Creative With Christiane Lemieux Of 'The Inside'

    In almost all situations, the more personalized the piece, the more you will have to pay, and the waiting time for made-to-order is months, but it doesn’t have to be that way. Today’s guest is Christiane Lemieux, Founder and CEO of The Inside, an online furniture store that provides custom made, on-demand furniture that remains exclusive by utilizing technology. Christiane is a creative tech entrepreneur, and today we talk to her about what this means while exploring her journey launching Dwell Studio, The Inside, and what is in store for the world from her new company, Lemieux Et Cie. Christiane gets into the business models of her different companies, how she bridged technology with creativity at different stages of her career, and her strategy and vision for the launch of Lemieux Et Cie. She weighs in on the innovations the technology-powered, furniture on-demand model at The Inside brings to the world of made-to-order e-commerce. Christiane shares about how she is taking her products a tier higher with Lemiuex Et Cie, and why she plans to launch her new business in the IRL retail world. Christiane also details some of her experiences building a best in class, remote-first tech team as she transitioned from her position at Wayfair into a then-fledgling The Inside. For a great conversation about innovation that blends design and technology, make sure you tune in for this interview with Christiane Lemieux.
    TIME-STAMPED SHOW NOTES:
    [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:09] Christiane’s journey from starting Dwell Studio and how she became a creative tech entrepreneur. [02:10] Selling Dwell Studio to Wayfair, working there, and the tech that went into starting The Inside.  [03:08] Made on demand furniture that remains exclusive by utilizing technology: How The Inside works. [03:35] Not needing a warehouse and having no waste: Advantages of The Inside’s business model. [04:19] Products at The Inside, and their pricing which starts from as low as $20. [04:40] Why the custom order model at The Inside produces stickier customers.  [06:04] How COVID is affecting digitally-first companies and businesses selling homeware. [07:35] The higher-end offerings by Christiane’s new company Lemieux Et Cie. [09:17] Getting people back on the streets and why Lemieux Et Cie is not enabling e-commerce instantly. [09:58] How The Inside landed its first customers using the usual D2C advertising playbook. [10:44] Challenges growing The Inside; escalated marketing costs for second wave D2C companies. [11:57] Retail competitors and the launch plan for Lemieux Et Cie once they enable e-commerce. [13:55] The difference between a creative entrepreneur and a tech one and what blending them means. [14:57] How Christiane leveled up at Wayfair and by hiring her own engineers for The Inside. [15:55] Building a brilliant, remote tech team from scratch by using Toptal. [17:11] A valuable tool Christiane uses and recommends for tweaking your stack rank.  
    Resources From The Interview:
     
    Christiane Lemieux on LinkedIn Lemieux Et Cie The Inside Dwell Studio Wayfair West Elm The Architectural Digest Anthropologie Warby Parker Hudson’s Bay Toptal Slack Peloton Trello  
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Eric Siu on Twitter

    • 19 min
    7 Years of Agency Operating Lessons (Part 3)

    7 Years of Agency Operating Lessons (Part 3)

    Today, we are going to talk about seven years of operating lessons from taking over my ad agency! This is a multi-part series that talks about the most powerful lessons learned throughout the journey. This is part 3 of the series! When I first started running the business I didn't listen to the team and employees were leaving left and right. When I finally dropped down to one employee, I decided it was time to make a change. These are the lessons that helped me turn my business around and if you put them into action they can help you too!

    • 16 min

Customer Reviews

4.9 out of 5
277 Ratings

277 Ratings

Noriaki2013 ,

Instructive and useful talk shows and interviews

Found this podcast via Andrew Wilkinson’s tweet. His interview is great. I am now binge listening Eric’s daily talk shows and occasional interviews. Thank you for providing such instructive and useful materials!

Grusha - ElitePodcastBookings ,

You can Level Up with Eric!

Cheers on the content you have on your podcast! We look forward to your next episodes!

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re well established as an entrepreneur, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Eric does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business, and life you can be proud of - from leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

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