Leveling Up with Eric Siu

Eric Siu
  • 4.8 (299)
  • Entrepreneurship
  • Updated Weekly

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

  1. 3d ago

    Your Hermes Setup Is Kneecapped Without These Two Things

    👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com Learn how two free apps, Hermex and Hermes Desktop, stop you from managing your AI workforce through a single Slack or Telegram window. 0:00 Chat-Only Hermes Is Kneecapped 0:22 Install Hermex (iPhone + iPad) 1:04 Models, Sessions, and Profiles 2:33 Mobile vs Slack Multiplayer 3:06 Check Out Single Brain 3:50 Hermes Desktop App 5:56 Let Codex Drive Hermes Desktop 6:25 The Two Things You Need 👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

  2. 5d ago

    Fable 5 Turned My Company Into A Video Game

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe I turned my entire company into a video game using Fable 5. No dashboards, no spreadsheets — just quests, empire briefings, and a living town that grows as your business grows. In this video, I break down how I built: ⬛ A Business Command Center that turns your company into a literal town (and eventually a city, a country, a whole world) ⬛ A Daily Empire Briefing that tells you exactly what's on fire and what needs attention ⬛ A Quest Board where your team can accept, complete, and even get rewarded for fixing real business problems ⬛ A Skills Dojo for onboarding new hires and leveling up your team's abilities Chapters 0:00 Fable 5 Turns Your Business Into a Video Game 0:40 Inside the Command Center: What's Burning, What's Thriving 1:42 The Daily Empire Briefing 2:41 The Quest Board and Reviving Stalled Deals 3:32 Business as Systems, Constraints, and Bottlenecks 4:32 Scaling From Town to World of Business 5:52 Leveling Up: Skills, Roles, and Rewards 7:26 The Skills Dojo and Onboarding 8:19 Single Brain Shoutout 8:44 Adding More Connectors and Context 9:44 The Future of Business How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com 👉 Single Brain - Managed marketing agents for your Slack or Teams: https://singlebrain.com

  3. Aug 7

    Everything You NEED to Know to Build a Company Brain

    👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com Learn exactly how high-earning operators use company brains and evals to scale. Get the implementation details usually kept behind closed doors. 👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

  4. Aug 5

    USE This App Now To Make Hermes 10x More Powerful

    👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com 0:00 Boosting Hermes Productivity 0:39 Mastering Model Selection 2:26 Organizing with Profiles 3:54 Advanced Project Organization 👉 Single Grain - AI marketing firm https://www.singlegrain.com 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

  5. Jul 9

    How to Clone Your Best Employee Skills: Beat Prompts, Build a Skill Dojo, & Using Evals

    95% of the time, it's not a people problem. It's a process problem. So I set out to fix the process and in doing it, I found a way to clone my best employees. How skills took my X account from ~100K to 3M+ monthly impressions The finance skill that found $500K in hidden costs in 30 minutes Our internal "Skills Dojo" - think GitHub meets an app store for your team's best skills How evals and agentic loops turn one person into the work of 5-10 Chapters 00:00 Clone Your Best Employees With Skills 00:25 The Results: 3M+ Views on X 00:43 Building & Forking Skills 02:00 Fat Skills, Thin Harness 02:13 Skills That Drive Real Leads 02:48 The AI Marketing Skills Repo (2,600 Stars) 04:00 The Finance Skill That Saved $500K 04:53 X Long-Form Writer + Humanizer 05:39 Inside Our Skills Dojo 08:04 Publishing & Sanitizing Skills 09:00 Most Problems Are Process Problems 10:48 Speaking at MozCon NYC 11:26 Training The Team Like Jedi 12:03 The Person Of One 14:05 What Makes A Real Skill 14:18 What Is A Good Eval? 15:04 Agentic Loops Explained 16:45 Daisy-Chaining Skills Into Loops

  6. Jun 29

    Claude Tag Looks Useful. But It's Dangerous

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Claude just launched Claude Tags, and most people are missing what it actually signals: the start of AI moving directly into your company's workspace as a co-worker that remembers, routes, and executes your work. Chapters: 00:00 Claude Tags Just Changed The Game 00:24 What Claude Tags Actually Is 01:11 Multiplayer vs Single Player Claude 02:46 The Trade-Offs Nobody Considers 03:26 Token-Based Pricing Explained 03:57 The Real Risks: Lock-In And Security 05:46 Build Your Own Company Brain 06:12 The Access Control Problem 07:16 Why Claude Tags Is A Trojan Horse 08:28 Owning Your Infrastructure 10:19 A Practical Checklist To Get Started 12:46 How I'm Actually Using It 14:35 Final Thoughts How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

  7. Jun 23

    AI Loops Are Useless Unless They Do This

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Everybody technical is talking about loops right now. But almost nobody is asking the real question: how do you apply loops to your business if you're a founder, operator, or marketing leader instead of an engineer? Chapters: 00:00 Why Everyone Is Talking About Loops 00:55 Applying Loops To Business 01:46 The Old Way: Prompting & Chatting 03:27 The Four Traps Of Demonstration Mode 05:20 Build, Measure, Escalate 07:53 The Pre-Meeting Context Filler 09:44 The Resolver Loop 11:26 Not Everything Should Be A Loop 12:46 The Build-Measure-Escalate Worksheet 14:05 The EO/SEO Content Operating System 15:28 Defining Your Definition Of Done 16:10 The Loop Is Only Real With Receipts

  8. Jun 22

    How Skills, Evals, and Loops Clone Your A-Players Reliably

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Most companies try to hire their way to more A players. I built a system that mints them instead. In this video, I break down the three-part combo we use to reliably create A players inside our organization: skills, evals, and loops. This is the same framework we run in our six-week "pod of one" apprenticeship, where one person learns to do the work of four, five, or even ten roles by leveraging AI. Here's what I cover: ⬛ How services-as-software changes the math on labor hours and revenue per employee ⬛ What a skill actually is, and why it beats traditional processes nobody uses ⬛ How to build evals so you can prove a skill is good without trusting the vibes ⬛ How to chain skills into loops that kill your biggest weekly bottleneck ⬛ The exact run of show for our apprenticeship that you can steal and skillify yourself If you're a founder or operator, you have the invisible hammer to make this happen across your team. This is how you create predictability and reliability when it comes to minting A players. Chapters: 00:00 The Three-Part Combo 00:43 Services as Software Explained 01:44 The Skills Dojo 02:39 The Six-Week Apprenticeship 03:53 Defining Success and Done 04:38 What a Skill Actually Is 06:07 Why Single Brain Ties It Together 06:43 Skills as the Intention Behind Process 08:19 What an Eval Is and Why You Need One 09:07 What a Good Eval Looks Like 10:14 Chaining Skills Into Loops 11:54 Who Belongs in the Room 12:39 Skillify This Video Yourself 13:11 The Founder's Invisible Hammer 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

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About

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

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