Levels Podcast - Scaling B2C Startups

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Jason and Charlie chat with founders of some of the fastest-growing B2C startups and hear all about how they started and scaled their businesses.

Episodes

  1. FEB 1

    Ji Woong Jang (Teuida): Growing to 500K MAUs & 3X LTV in 12 months

    Summary In this conversation, Ji Woong Jang discusses Teuida, a language learning app that emphasizes interactive speaking practice with native speakers. The app transitioned to a subscription model, significantly improving user retention and revenue. Ji Woong highlights the importance of community engagement, gamification strategies like streaks, and the introduction of missions for real-life practice. He also shares insights on marketing strategies, the balance between organic growth and paid advertising, and the future potential of AI in language learning, while maintaining a focus on cultural understanding as a key component of effective communication. Links TeuidaJi Woong Jang Presented By Trophy Ship gamification features that power growth with Trophy.

    40 min

  2. 12/17/2025

    Marcus Gners (Lifesum): The future of health and wellness

    In this conversation, Marcus Gners, Chief Growth Officer and Co-Founder of Lifesum, discusses the evolution of the brand and its mission to help users improve their health through better nutrition. He emphasizes the importance of user experience, personalization, and the role of AI in enhancing the platform's functionality. The discussion also covers marketing strategies, partnerships, and the connection between nutrition and mental health, highlighting Lifesum's commitment to delivering value to its users. Links LifesumMarcus Gners Presented by Trophy Trophy is a toolkit for building gamified product experiences like achievements, streaks and leaderboards in days not months.

    47 min

  3. 12/03/2025

    Steve Hoyek (Journable): Building an AI calorie tracker app to over 600,000 users

    Summary In this conversation, Steve Hoyek discusses the journey of Journable, an AI calorie tracker app, focusing on user acquisition, retention strategies, and the importance of gamification. He shares insights on monetization, pricing models, and the challenges of bootstrapping a business in a competitive market. The discussion highlights the significance of user experience and the role of AI in personalizing the app for users' needs. Links Steve HoyekJournable Presented by Trophy Trophy is a pre-built toolkit for building gamification features like achievements, streaks, points and leaderboards in web and mobile apps.

    59 min
  4. Punit Jajodia (Programiz): Building a global coding education platform

    11/20/2025

    Punit Jajodia (Programiz): Building a global coding education platform

    Summary In this conversation, Punit Jajodia, co-founder and CEO of Programiz, shares the journey of the edtech platform from its inception to its current state. He discusses the challenges faced in monetization, the impact of AI on coding education, and the importance of building a community around learning. Punit emphasizes the need for gamification strategies that reduce loneliness and enhance user engagement. He also outlines future plans for Programiz, focusing on empowering users to become builders in a rapidly changing tech landscape. Links ProgramizPunit Jajodia Trophy The Levels Podcast is brought to you by Trophy - add gamification features to your app in days not months, increase retention and customer lifetime value.

    58 min
  5. Barak Glanz (Coddy): Making code learning a daily hobby

    10/29/2025

    Barak Glanz (Coddy): Making code learning a daily hobby

    Summary In this conversation, Barak Glanz, co-founder and CMO of Coddy, shares insights into the rapid growth of his coding education platform, which achieved one million in annual recurring revenue (ARR) within a year. He discusses the importance of influencer marketing, the challenges of user retention versus monetization, and the development of a mobile app. Barak also emphasizes the significance of hiring the right team and the complexities of managing a B2C product that impacts users' daily lives. Links CoddyBarak Glanz Powered By Trophy The Levels Podcast is powered by Trophy - add gamification features to your app in days not months, increase retention and LTV.

    48 min
  6. Sanjam Kholi (Chefadora): AI Cooking Assistant

    10/13/2025

    Sanjam Kholi (Chefadora): AI Cooking Assistant

    In this episode of the Levels Podcast, Jason and Charlie speak with Sanjam Kohli, co-founder and CEO of Chefadora, a cooking platform that leverages AI to provide personalized cooking recommendations.They discuss the founding story of Chefadora, its growth trajectory, and the unique features that set it apart from other cooking sites.Sanjam shares insights on engaging creators, retaining users, and the future plans for the platform, including multilingual capabilities and community events.Add gamification to your app in days not months: https://trophy.so

    31 min
  7. Guillermo Martinez (Buen Provecho): Tackling Food Waste In Latin America

    10/06/2025

    Guillermo Martinez (Buen Provecho): Tackling Food Waste In Latin America

    In this episode, Guillermo Martinez, COO and co-founder of Buen Provecho, discusses the journey of his startup, which connects stores with surplus food to consumers in Latin America. He shares insights on the challenges of international expansion, the importance of community engagement, and strategies for balancing supply and demand. The conversation also delves into marketing tactics, user acquisition, and the potential for gamification in enhancing user experience. Presented by Trophy: Build gamification features that retain users.

    1 hr
  8. Matthew Cockerill (ckbk): Spotify for Cookbooks

    09/01/2025

    Matthew Cockerill (ckbk): Spotify for Cookbooks

    In this conversation, Matthew Cockerill, founder of ckbk.com, discusses the journey of creating a digital subscription service that offers access to a vast library of cookbooks. He shares insights on the business model, the process of digitizing cookbooks, and the unique value proposition of ckbk in the culinary space. Matthew also highlights key milestones, the impact of COVID- 19, and future plans for user engagement and technology integration. Claim 25% off ckbk subscriptions by following this link or by using the code LEVELS25 at checkout.

    57 min
  9. João Neves (Bloop): Reshaping social shopping

    07/13/2025

    João Neves (Bloop): Reshaping social shopping

    In this conversation, Joao Neves, co-founder and CTO of Bloop, discusses his journey from working at major e-commerce companies like Amazon and Farfetch to launching Bloop, a social shopping platform that rewards users for sharing their purchases. He explains the innovative business model that focuses on word-of-mouth marketing, the importance of building a community, and the strategies for attracting both users and suppliers. Joao also shares insights on the challenges of creating a complex platform that merges e-commerce with social networking, and the growth strategies they plan to implement as they prepare for a wider launch.

    51 min
  10. Amy Cameron (Sylvi AI): Learning language through conversation

    06/30/2025

    Amy Cameron (Sylvi AI): Learning language through conversation

    Amy Cameron is the head of marketing at Sylvi AI, a language learning app that utilizes AI to facilitate conversational learning. Amy highlights the unique design principles of Sylvi AI that focus on immersive and contextual learning. The discussion covers various features of the app, user retention strategies, the importance of community building, and the role of gamification in enhancing user engagement. Amy also outlines the marketing strategies employed to grow Sylvi AI, including organic growth through TikTok and partnerships with language exchanges.

    1h 2m
  11. Tim Johnson (Wattpad, Couply, Blossom Social): The social network for investors

    06/16/2025

    Tim Johnson (Wattpad, Couply, Blossom Social): The social network for investors

    "User experience is absolutely cutthroat." Tim shares his journey from the nonprofit sector to the tech industry, detailing his experiences at Wattpad, Couply, and now Blossom Social. He discusses the importance of user experience in B2C apps, the role of creators in building community, and strategies for scaling demand through brand partnerships. Tim emphasizes the significance of network effects and monetizing insights, while also providing practical advice on engaging clients and fostering long-term relationships.

    1h 11m
  12. Max Hayward (Adventuro): Booking.com for Adventure Sports

    06/03/2025

    Max Hayward (Adventuro): Booking.com for Adventure Sports

    "We launched in 11 weeks." Max discusses the journey of Adventuro, a platform for booking adventure sports experiences, with Jason and Charlie. He shares insights on the business model, customer acquisition strategies, and the importance of building a community around adventure sports. The conversation also touches on the challenges faced during the development phase, the impact of COVID-19 on the industry, and future plans for international expansion and technology integration.

    45 min
  • 12 Episodes

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Jason and Charlie chat with founders of some of the fastest-growing B2C startups and hear all about how they started and scaled their businesses.

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