48 episodes

Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.

LevelUp ironSource / Melissa Zeloof

    • Games
    • 4.6, 9 Ratings

Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.

    Seenax | What I wish I knew when choosing a publisher

    Seenax | What I wish I knew when choosing a publisher

    This is the first episode in our new series for indie developers called, “what I wish I knew when.” Host Melissa Zeloof welcomes Gabriel Coriiu, Co-Founder of Seenax Oy and the developer behind the hit game, Hide and Seek. Gabriel will be talking about what he wishes he knew when choosing a publisher and about his journey to launching a hit hyper-casual game.

    • 17 min
    Newzoo | How gametech is fueling the industry's growth

    Newzoo | How gametech is fueling the industry's growth

    Newzoo's CEO Peter Warman, and Market Lead of Game Developers and Publishers, Tyler Long, discuss the rapidly growing gametech ecosystem, how they mapped it out, and where it's headed.

    • 39 min
    ironSource | How to make high impact ad creatives

    ironSource | How to make high impact ad creatives

    Melissa Zeloof welcomes Noa Eckstein, Director of Creative Performance at Playworks, to discuss all things in-ad data, including Playworks' process for optimizing ad creatives for some of the industry's biggest names.

    • 20 min
    ironSource | How to be a Creative Sponge

    ironSource | How to be a Creative Sponge

    Elad Gabison, Creative Lead at Playworks, discusses his process for sparking ideas and producing ad creatives for world class mobile games. Read the transcript: https://www.ironsrc.com/podcasts/how-to-be-a-creative-sponge/

    • 18 min
    ironSource | How to Build a Word Class Creative Team

    ironSource | How to Build a Word Class Creative Team

    Dan Greenberg, Chief Design Officer at ironSource and founder of its in-house ad creative studio Playworks, discusses the world of ad creatives in the gaming industry, where it is headed, and how he built a world-class creative team that’s produced over 4,000 creatives for games ranging from Call of Duty Mobile to Homescapes. Read the transcript: https://www.ironsrc.com/podcasts/how-to-build-a-world-class-creative-team/

    • 20 min
    LudiqueWorks | Emerging Markets with Newzoo, Part 4: Sub-Saharan Africa

    LudiqueWorks | Emerging Markets with Newzoo, Part 4: Sub-Saharan Africa

    This is the fifth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo is an intelligence provider for the games and eSports industries, providing data across both global and local markets.

    Our guest this episode is Douglas Ogeto, Co-Founder and CEO at LudiqueWorks, Africa’s fastest-growing game publishing company. LudiqueWorks is also a game development accelerator and dedicated game fund for the African market. Listen to the podcast or skim the edited highlights: https://www.ironsrc.com/podcasts/gaming-in-sub-sarahan-africa/

    • 29 min

Customer Reviews

4.6 out of 5
9 Ratings

9 Ratings

Are Pee Gee Fan ,

So glad I found this!

I’m a mobile video game dev, and this podcast is right up my alley. Great discussions, interviews, and topics. Haven’t heard anything quite like this, and the closest is Deconstructor of Fun, which even shares some of the same hosts. Keep up the great work!

Tyler Jones
Lamestar Games

PatrickStar133 ,

sequence of episodes

Thanks for the informative podcast! But guys, really, what's wrong with the logic of episodes sequence? Each time I need find part 1 / part 2 / part 0 (really?) in non-logical sequence it made me just stand 5 minutes trying to understand what's wrong :)

enstmagoo ,

Almost perfect

Ok, ok....the content is great and the hosts are great. Michail is hilarious and Melissa is great. But I can’t stand how the conversations in the newest episodes are pieced together - the pauses as they speak are shortened. And it seems like everybody’s voice is sped up by ten percent. This sort of thing works for a YouTube video but it’s annoying trying to follow an audio conversation that has been all spliced up. Doesn’t ruin it for me, but it’s odd.

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