Podcast Guesting 360 | From Getting Booked to Getting Results

Lyndsay Phillips | Podcast Guesting Strategist
  • 5.0 (29)
  • Marketing
  • Updated Weekly

If you are an expert, coach, consultant, author, or service-based business owner who has been guesting on podcasts without gaining meaningful visibility, leads, clients, or content momentum, this is where you start. Simply booking more interviews is not enough. The real opportunity comes when you look at podcast guesting through a 360 lens. Prepare strategically. Perform with intention. Propel every interview after it airs. Podcast Guesting 360 Podcast is created to help experts like you, understand the strategies behind every phase of the podcast guesting process so you can get booked on the right podcasts—and turn those appearances into authority, content, connections, leads, and business growth. Hosted by Podcast Guesting Strategist Lyndsay Phillips, the show goes beyond basic podcast pitching and booking advice to explore what needs to happen before, during, and after every interview. 𝐘𝐨𝐮'𝐥𝐥 𝐥𝐞𝐚𝐫𝐧 𝐡𝐨𝐰 𝐭𝐨: Prepare by clarifying your podcast guest strategy, choosing the right shows, creating compelling podcast topics, and pitching yourself as a guest. Perform by preparing for podcast interviews, sharing memorable stories and soundbites, leading strategic conversations, and creating a clear call to action. Propel your appearances by repurposing podcast interviews, sharing them strategically, strengthening host relationships, expanding your visibility, and using every episode to support your broader business goals. Through practical podcast guesting tips, expert conversations, interview breakdowns, real examples, and proven strategies, you'll learn how to become a stronger podcast guest and get more value from every interview. 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐭𝐨𝐩𝐢𝐜𝐬 𝐰𝐢𝐥𝐥 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: How to get booked on podcasts, how to find the right podcasts to guest on, podcast guest strategy and show alignment, podcast interview preparation, creating podcast topics and talking points, podcast storytelling and memorable soundbites, how to get leads from podcast interviews, building visibility and authority through podcast guesting, podcast content repurposing and more! Getting booked gives you the opportunity. Podcast Guesting 360 shows you how to make that opportunity work harder for your visibility, authority, and business. https://Guesting360.com/

  1. Aug 17

    How to Build a Podcast Guesting Strategy That Goes Beyond Getting Booked

    Getting booked on podcasts is only one piece of the strategy. In this episode, Lyndsay walks you through how to build a podcast guesting strategy that looks at what happens before, during, and after every interview. Using the Guesting360 approach, you'll learn what to put in place during the Prepare, Perform, and Propel phases so you can identify gaps, strengthen your interviews, guide better conversations, and get more value from every guest appearance. What You'll Learn What belongs in the Prepare phase, from goals and messaging to topics, guest assets, show research, and your pitch plan. How the Perform phase helps you guide the interview with strategic questions, talking points, and Story Soundbites instead of simply winging it. How to build and nurture the relationship with the podcast host beyond the interview itself. What to do in the Propel phase so an episode can keep building authority, visibility, content, and opportunities after it airs. How to spot the gaps in your current Guesting Game Plan and decide what to refine or add next.   Want to see exactly where the gaps are in your own Guesting Game Plan? Become a Guesting Growth Insider on Substack and get access to the Guesting Growth Vault Starter Kit, including the Guesting360 Model, Guesting Game Plan Checklist, and video walkthrough to help you see what you already have in place, what needs refining, and what to work on next. Subscribe and upgrade at substack.guesting360.com.   Read the full article: https://podcastguestingthatconverts.substack.com/ Get the worksheet: https://podcastguestingthatconverts.substack.com/s/guesting-growth-vault   FREE PODCAST GUESTING STRATEGY ASSESSMENT If your podcast guest appearances aren't producing the results you want, don't just book more interviews and hope for the best. Take this free assessment to uncover the gaps in your strategy before, during and after the interview — and see where to focus first for better bookings, stronger conversations and better results. 📋 https://guesting360.com/assessment   🎙️ABOUT LYNDSAY & PODCAST GUESTING 360🎙️ Lyndsay Phillips is a podcast guesting strategist and the founder of Podcast Guesting 360 (an extension of Smooth Business Growth), where she helps experts, authors, coaches, and consultants turn podcast guest appearances into greater visibility, authority, leads, and business growth. Through strategy, coaching, and practical resources, she helps clients prepare, perform, and propel their interviews so they can get booked on the right shows—and get meaningful results from every appearance.

  2. Aug 4

    Setting Your Podcast Guesting Goals That Drive Results

    Getting booked on more podcasts may feel like progress, but it's not the end goal, and it's certainly NOT the thing that brings results.  The real question is: What do you want those interviews to lead to? In this episode, Lyndsay Phillips explains how choosing one primary goal can shape every part of your podcast guesting strategy, including the shows you pursue, the topics you pitch, the talking points you prepare, the call to action you share, and what you do after the interview. You'll also hear how different goals, such as generating leads, building authority, creating content, selling books, or developing collaborations, require different decisions. Before you research another show or create another one-sheet, use this episode to decide what result should be guiding your strategy. What You'll Learn The difference between getting booked and having a clear podcast guesting goal How your goal affects the shows, hosts, topics, and calls to action you choose How to select one primary goal without ignoring other potential benefits Six parts of your guesting strategy that should connect to your goal How to define useful success metrics for your podcast appearances Read the companion article on Substack to learn how to map one clear goal across your podcast guesting strategy. And when you become a Guesting Growth Insider, you can download the Podcast Guesting Goals Worksheet from the Guesting Growth Vault. It will help you connect your goal to the shows, topics, talking points, call to action, follow-up, and repurposing decisions you make. Read the full article: https://podcastguestingthatconverts.substack.com/ Get the worksheet: https://podcastguestingthatconverts.substack.com/s/guesting-growth-vault   🎙️ABOUT LYNDSAY & PODCAST GUESTING 360🎙️ Lyndsay Phillips is a podcast guesting strategist and the founder of Podcast Guesting 360 (an extension of Smooth Business Growth), where she helps experts, authors, coaches, and consultants turn podcast guest appearances into greater visibility, authority, leads, and business growth. Through strategy, coaching, and practical resources, she helps clients prepare, perform, and propel their interviews so they can get booked on the right shows—and get meaningful results from every appearance.

  3. May 5

    Discover Your Authentic Speaker Style With April Pertuis

    Guesting on podcasts is more than showing up, answering questions, and giving good tips. You want to captivate the audience and connect with them by delivering your message in a way that truly connects with the audience, without being someone you are not.  My guest today, April Adams Pertuis, breaks down the four core speaker archetypes to help you find your own authentic style. Understanding whether you're a visionary, authentic, strategic, or empathetic communicator is the key to unlocking your natural charisma on any podcast. Tune in to discover how to lean into your communication superpower, making every guest appearance more impactful and a lot less stressful. What You'll Learn:  Your speaker archetypes and what it reveals about you. The number one rule if you want to connect with listeners on podcasts.  How to weave in compelling stories, even if you think you have none to tell. Why understanding your style helps you connect with every type of person in an audience. Understand your communication strengths to perform better on podcasts  Hear the story of speakers who can ditch their plan and still captivate an audience.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

  4. Apr 20

    Applying Narration Secrets to Create an Audiobook and a Better Podcast with Jeremy Schreifels

    Podcasting isn't the only audio medium. Audiobooks are another, which, if you are an author or looking to be one, is a key asset to get more book sales and readers. The idea of spending hours in a studio reading your own words, trying not to sound stiff or monotone, is enough to make anyone put it off indefinitely.  Executive producer Jeremy Shrifels joins the show to completely reframe how we approach narrating our work. He shares how he coaches authors to speak the book in a way that holds listeners' attention, connects with the audience, and brings stories to life. These same techniques can be taken straight from the recording studio to your podcast, helping you connect with your listeners on a much deeper level.   What You'll Learn: 🎧Why narrating your own book creates a more authentic connection with your audience. 🎧The simple format change that helped one author finally reach her core audience. 🎧The one thing to know about vocal dynamics that makes your delivery more powerful. 🎧How to calculate the time commitment required for recording your audiobook. 🎧How to leverage the audiobook for more print sales  🎧Tips for podcasters to use the same principles to make their episodes more compelling    Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

  5. Apr 7

    The Strategy Behind Podcast Guesting Goals (Most Get This Wrong)

    Appearing as a guest on podcasts is a powerful tool, but many guests don't always see the results they were hoping for. One common reason is not having a clear objective going into the interview. When you haven't decided what you want from the conversation, it's easy to default to simply sharing valuable insights and hoping something comes from it. It's also natural to want multiple outcomes from guesting, like generating leads, building authority, creating content, and forming collaborations. But when everything is the focus, your efforts can become a bit scattered. Your preparation may not fully align with your message, and your follow-up can be inconsistent. To create more intentional results, you need a podcast guesting game plan. This is a clear approach where everything you do—before, during, and after the interview—is aligned with a specific goal. Let's explore the most common goals and how your strategy can support each one.   What You'll Learn  How to choose the right goal for your podcast guesting (and why trying to get everything backfires) The difference between guesting for leads, content, visibility, and collaborations and the strategies you need for each How to structure your interviews so they bridge the gap between audience pain and your offer What to change in your talking points to create authority-boosting micro content How to guide the interview using a "conversation compass" instead of hoping it flows Why your current guesting approach isn't converting and the small shifts that change everything How to build a before, during, and after game plan so every interview actually moves your business forward Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

  6. Mar 23

    How Podcast Guests Use Story Soundbites to Attract Clients

    It's incredibly frustrating to be a podcast guest, share a ton of value, and get great feedback from the host, only to hear crickets from the audience afterward. You know your expertise can help people, but for some reason, it's not translating into actual leads or clients. The problem isn't what you know; it's how you're communicating it.  Facts and tips alone don't move listeners to action, but strategic stories do. In this episode, I'll show you how to craft compelling story soundbites that demonstrate your value, build instant authority, and make ideal clients feel like they absolutely have to work with you. What You'll Learn:  The 3 critical things that stories do as a positioning tool.  How to structure a concise story that hooks the listener and showcases your brilliance. The one part of your story that most people skip actually builds your credibility. What the guest with 30 interviews and no leads was missing in his stories. How to demonstrate your expertise without sounding like you are sharing a testimonial.  The 3-piece framework of every story soundbite  How to avoid unintentionally undervaluing your work    Head to https://LeverageYourPodcastShow.com to read the blog >>Book a 2 Hour 1:1 Story Soundbite Session and craft 3-4 strategic stories for podcast interviews, emails and social content. Email info@smoothbusinessgrowth.com for details  >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

  7. Mar 9

    Finding Your Next Client In Someone Else's Audience with Bryan Harris

    If you've ever tried to grow your business through content alone, you know how much work it can be. Writing posts, recording videos, learning SEO, keeping up with social media… it can start to feel like a full-time job on top of running your business. And even when you're consistent, the growth can feel frustratingly slow.  In this episode, Bryan Harris of Growth Tools shares a completely different way to get in front of the right people, without spending all your time creating content.   What You'll Learn:  Why borrowing audiences is a faster path to attracting new clients. The one thing Dr. Phil did to leverage Oprah's audience and build an empire. How a marketer with 100 subscribers got his next 1,000 subscribers overnight. Three surprising criteria for finding the perfect promotional partner for your business. The REAL job of your lead magnet. The simple math for how 1,000 downloads can lead to a six figure income. What you need to know about affiliate links before you partner with other creators. Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

  8. Feb 23

    Turning Your Podcast into Your #1 Sales Conversion Tool with Dave Dubeau

    Many podcasters pour their heart and soul into their show, constantly chasing more downloads with the hope that some listeners might eventually become clients. It can be an exhausting and slow path to seeing a real return on all that hard work.  My guest, Dave Dubeau, flips that entire model on its head, using a system that transforms a podcast into a direct sales conversion tool. He explains how to stop chasing leads and instead have your dream clients come directly to you for a conversation. This episode will show you how to finally make your podcast a predictable client generation machine instead of just another content platform.   What You'll Learn Why focusing on your guest, not your listeners, is the faster path to monetizing your show. How to turn your podcast into a consistent and reliable client conversion tool. The one question to ask during an interview that sets up the post-show conversation. How to smoothly transition from an interview to a sales call without feeling salesy. Learn the simple steps to take after your interview to secure a follow-up call. Why the name of your show is critical for attracting your ideal guests to interview. Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

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About

If you are an expert, coach, consultant, author, or service-based business owner who has been guesting on podcasts without gaining meaningful visibility, leads, clients, or content momentum, this is where you start. Simply booking more interviews is not enough. The real opportunity comes when you look at podcast guesting through a 360 lens. Prepare strategically. Perform with intention. Propel every interview after it airs. Podcast Guesting 360 Podcast is created to help experts like you, understand the strategies behind every phase of the podcast guesting process so you can get booked on the right podcasts—and turn those appearances into authority, content, connections, leads, and business growth. Hosted by Podcast Guesting Strategist Lyndsay Phillips, the show goes beyond basic podcast pitching and booking advice to explore what needs to happen before, during, and after every interview. 𝐘𝐨𝐮'𝐥𝐥 𝐥𝐞𝐚𝐫𝐧 𝐡𝐨𝐰 𝐭𝐨: Prepare by clarifying your podcast guest strategy, choosing the right shows, creating compelling podcast topics, and pitching yourself as a guest. Perform by preparing for podcast interviews, sharing memorable stories and soundbites, leading strategic conversations, and creating a clear call to action. Propel your appearances by repurposing podcast interviews, sharing them strategically, strengthening host relationships, expanding your visibility, and using every episode to support your broader business goals. Through practical podcast guesting tips, expert conversations, interview breakdowns, real examples, and proven strategies, you'll learn how to become a stronger podcast guest and get more value from every interview. 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐭𝐨𝐩𝐢𝐜𝐬 𝐰𝐢𝐥𝐥 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: How to get booked on podcasts, how to find the right podcasts to guest on, podcast guest strategy and show alignment, podcast interview preparation, creating podcast topics and talking points, podcast storytelling and memorable soundbites, how to get leads from podcast interviews, building visibility and authority through podcast guesting, podcast content repurposing and more! Getting booked gives you the opportunity. Podcast Guesting 360 shows you how to make that opportunity work harder for your visibility, authority, and business. https://Guesting360.com/

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