Life on Mars - A podcast from MarsBased MarsBased

Celebrating a decade of bootstrapping brilliance, I, Àlex, founder of MarsBased, am back behind the mic to share an emotional tribute to the journey we've shared. As we revel in a significant milestone, I'm incredibly grateful for the unwavering support from our clients, friends, and the wider community. The anniversary bash in Barcelona was an unforgettable affair, filled with poignant moments that underscored the collective effort that's helped us thrive in an industry that's often obsessed...

Explore the power of AI in streamlining content creation and productivity in our latest podcast episode. We're joined by Clemens Rychlik from Bourbon, where he serves as COO, and the man behind the Barcinno newsletter, diving into how AI, including ChatGPT, is reshaping tasks like proofreading and SEO optimization. Clemens shares his insights on using AI for authoritative content, while we discuss balancing client projects with our own. This episode is a must-listen for anyone using AI tools ...

Prepare to navigate the high-stakes world of mergers and acquisitions with insider expertise as Dimitri Steinberg and Brian Flynn from Founder Partners join me, Àlex from MarsBased, for a riveting discussion. In the ever-turbulent market of dwindling venture capital and faltering tech stocks, our guests share invaluable wisdom from their impressive careers on how to steer a company towards a lucrative sale or merger. We'll be revealing the art of reading between the lines during negotiations,...

Embark on an entrepreneurial odyssey with Keyven Ferland of La Web Shop and uncover the raw and real narrative of a bootstrapped business's ascent. From the humble beginnings of a solo design freelancer to captaining a burgeoning Canadian Shopify and e-commerce development shop, Kevan doesn't hold back on the experiences that shaped his agency's success. Throughout our vivid conversation, we traverse the landscape of early client acquisition, the embrace of simplicity through a strategic pivo...

What can you achieve as an entrepreneur without leaning on venture capitalist funding? How can we communicate more effectively in the modern work landscape? Today's episode is a deep dive into the riveting world of bootstrapped businesses, communication, and entrepreneurship with our esteemed guest, Amir Salihefendic, the CEO and founder of Doist.Amir breaks down his journey as a solo founder and unveils the secrets behind thriving in a competitive market without VC funding. He unveils the ro...

Brace yourselves for a riveting dialogue with Francesc Font Cot, the dynamic serial entrepreneur who co-founded Incapto Coffee, Nubelo, and Bandit. We uncover the raw truth behind the glitz and glamour of startup life and explore the harsh reality that only two out of 10 startups survive. Francesc, with his decades of experience, offers a rare perspective on the elusive success of serial entrepreneurship.We explore the metamorphosis of business models, emphasizing the criticality of revenue, ...